eFOCUS MAGAZINE _issue1o

ENTER KRISTOFFERSON –
UCA’S VISIONARY
Technology will indefinitely have a great impact on the UCA
Hello, my name is
Kristofferson Nunes
and I am a Millennial.
I’m saying this to help
readers understand that
having a career in technology for
me, personally, is something I saw
as inevitable. I was born into an age
where technology was just started
to advance, still is advancing and will
continue to advance. Technology will
indefinitely have a great impact on
University & College Ambassadors
(UCA) and its clientele because
we are currently existing in this
age of technology. When UCA first
began, it was created with a target
audience in mind. These people
whom my company are geared
towards are all millennials who
were born or matured into this age.
Although face to face interactions
are not a cancelled alternative to
reaching people, technology is key
in promoting UCA, attaining the
audience and keeping them there
(especially with regards to the age
bracket of our student market).
I have noticed that once someone
likes an idea, they tell someone, who
tells someone and soon enough
everyone will know. People will
follow us on social media pages
because they want to be a part of
our community. This is the best way
to engage with them and include
them in our community. Through
these media, we use various aspects
of technology that people respond
to besides having to read text on
a screen and so we engage them
visually. Consistent engagement
within our community through the
use of technology allows them to see
us and when they see us they will
know us. It is similar to you not being
able to forget an image you have
already seen.
UCA constantly uses technology to
allow people to see us and allows us
to register our brand in their minds.
As such, they think about us and
keep us in their thoughts. If they
think about us then they will talk
about us. When they talk about us
they indirectly promote our brand
and communicate to others what we
represent.
Technology not only helps with our
promotion, but it also aids in our
innovation. Whenever there is a new
idea or method to reach or further
expand our market, one of the
first things we need to ask is “How
can the technology we have at our
disposal make it better, different or
unique?” Our access to information
through this allows us to reduce
replication and sew more seeds of
originality. This keeps us aligned
with our vision and takes UCA as
a brand above and beyond. When
people see the difference, originality,
unorthodoxness and innovation in
our approach they pay attention.
That attention gives us more than
just promotion, it takes us to another
level of branding. UCA and its use
of technology won’t stop here. As it
advances, we must also advance.
- Kristofferson Nunes
16
eFOCUS MAGAZINE