BRAND BOOK final

REVIVAL

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introduction
brand concept
vision
mission
values
target group
logo
colour pallet
brand name
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I
NTRODUCTION
Consumer behaviour is key to the impact that society has
on the environment. The actions that people take and
choices they make – to consume certain products and
services or to live in certain ways rather than others – all
have direct and indirect impacts on the environment, as
well as on personal and collective well-being.
The future of this world belongs to us, so what exactly are
we doing with it?
Sustainability is the future: sustainability in our lifestyle,
sustainability should be fashion.
But who says eco friendly fashion has to be boring?
For the inspiration of this brand concept, I intensively
researched about existing eco friendly fashion brands and
stumbled across many brands that have a very minimalistic
approach. The products are basic, everyday wear with
light colours. That got me to thinking, conscious fashion
doesn’t have to be dull. It can be very extravagant, very
over the top and very futuristic.
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BRAND CONCEPT

Presenting my brand concept-A brand that provides
extraordinary and vibrant eco friendly fashion. This is for
every independant woman who has a extravagant lifestyle
with the sense of environmental responsibility.
Revival is the perfect destination for fashion forward,
free- thinkers and responsible women who understands
that fashion can be eco friendly too. The brand is all about
bringing back what has been lost in the world of fast fashion.
Bringing it back with a twist, bringing it back extraordinarily.
Making the world better place, a garment at a time.
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VISION

SUSTAINIBILTY
IS THE NEW EXTRAORDINARY
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BRINGING THE ROOTS
TO YOUR
CREATIVE LIFE
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MISSION
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CENTRAL

VALUES
The central values of this brand revolves around
sustainability, innovation and responsibility.
This is what Revival stands for. It makes the
consumers think about their responsibility
towards the world that we live in and how they
need to be more aware and make decisions
regarding purchases wisely.
As far as innovation is concerned, Revival is
always one step ahead of it’s time. Whether
it is innovation in smart fabric, eco friendly
dyes, water saving techniques, Revival is always
working towards the betterment of the product.
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FUNCTIONAL

VALUES
Functional values of this brand is all about
sophistication and vividness. The brand
caters to women who are independent,
strong minded and can handle a bold
lifestyle with of course a sense of the
environmental responsibility.
The brand screams sophistication and
has a strong determination towards
the betterment of the fashion industry
especially in this fast pace world.
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EXPRESSIVE

VALUES
Expressive values of revival are vibrant,
extraordinary and daring.
This brand is all about standing out and
making a difference, making an impact
and to give sustainability and eco fashion a
new definition. The colours of Revival are
always bright and eye catching, the brand
identity is all about standing out from the
crowd and making bold decisions.
Why be normal when you can be
extraordinary!
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TARGET GROUP
This target group that Revival caters to the audience
that I would call as the “Eco Warriors”.
-They strive to be eco friendly.
-They have a minimum kitchen waste. A sustainable
life.
-They find themselves buying from an organic or
vegan store.
-They have an edgy fashion taste.
-They want to showcase their creative side but not at
the cost of an unhealthy environment.
-They like to produce their own day-to-day chemicals,
which are more safer.
- They are minimalistic. Always de-cluttering.
The target audience is above 20-25 years of age as
one starts to observe the surroundings and finds
themselves following a belief by the time they are 20
and therefore starts living and purchasing products
that they think is right.
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LOGO
REVIVAL
REVIVAL
The change in fonts for the logo...
With thenew font, the logo looks more sharp
and clean and yet sophisticated
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COLOR PALLET
c=0 m=0
y=100 k=0
c=0 m=75
y=44 k=0
c=0 m=0
y=100 k=44
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TYPO
Aa Bb Cc Dd
Ee Ff
Aa Bb Cc Dd Ee Ff
After a lot of consiteration, these fonts were chosen
for the rand book. These fonts are bold, stylish,
minimilistic and yet they stand out and have a
distinctive feature to it . The edgyness of the fonts
makes it easier for the readers to connect with the
brand even more.
Title font: Agency FB
Text font: Centaur
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BRAND NAME
Revival is all about bring the sustainable trend
back to life with a little twist of extravaganza! the
rebirth of the eco friendly fashion, making thinks
more brighter and vibrate, each garment at a time.
Revival is a kind of throwback that brings
sophistication in extraordinary ways. it is
inspired by the pop culture, the modern art and
with the hint of earthy elements. the rise of
the eco friendly fashion has changed the fashion
industry forever. Now this trend is rebirthing
with a fresh perspective marking a new era in
fashion.
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KAHKSHA KHURANA
B1Fi