BRAND BOOK final
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REVIVAL
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introduction<br />
brand concept<br />
vision<br />
mission<br />
values<br />
target group<br />
logo<br />
colour pallet<br />
brand name<br />
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I<br />
NTRODUCTION<br />
Consumer behaviour is key to the impact that society has<br />
on the environment. The actions that people take and<br />
choices they make – to consume certain products and<br />
services or to live in certain ways rather than others – all<br />
have direct and indirect impacts on the environment, as<br />
well as on personal and collective well-being.<br />
The future of this world belongs to us, so what exactly are<br />
we doing with it?<br />
Sustainability is the future: sustainability in our lifestyle,<br />
sustainability should be fashion.<br />
But who says eco friendly fashion has to be boring?<br />
For the inspiration of this brand concept, I intensively<br />
researched about existing eco friendly fashion brands and<br />
stumbled across many brands that have a very minimalistic<br />
approach. The products are basic, everyday wear with<br />
light colours. That got me to thinking, conscious fashion<br />
doesn’t have to be dull. It can be very extravagant, very<br />
over the top and very futuristic.<br />
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<strong>BRAND</strong> CONCEPT
Presenting my brand concept-A brand that provides<br />
extraordinary and vibrant eco friendly fashion. This is for<br />
every independant woman who has a extravagant lifestyle<br />
with the sense of environmental responsibility.<br />
Revival is the perfect destination for fashion forward,<br />
free- thinkers and responsible women who understands<br />
that fashion can be eco friendly too. The brand is all about<br />
bringing back what has been lost in the world of fast fashion.<br />
Bringing it back with a twist, bringing it back extraordinarily.<br />
Making the world better place, a garment at a time.<br />
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8<br />
VISION
SUSTAINIBILTY<br />
IS THE NEW EXTRAORDINARY<br />
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BRINGING THE ROOTS<br />
TO YOUR<br />
CREATIVE LIFE<br />
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MISSION<br />
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CENTRAL
VALUES<br />
The central values of this brand revolves around<br />
sustainability, innovation and responsibility.<br />
This is what Revival stands for. It makes the<br />
consumers think about their responsibility<br />
towards the world that we live in and how they<br />
need to be more aware and make decisions<br />
regarding purchases wisely.<br />
As far as innovation is concerned, Revival is<br />
always one step ahead of it’s time. Whether<br />
it is innovation in smart fabric, eco friendly<br />
dyes, water saving techniques, Revival is always<br />
working towards the betterment of the product.<br />
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FUNCTIONAL
VALUES<br />
Functional values of this brand is all about<br />
sophistication and vividness. The brand<br />
caters to women who are independent,<br />
strong minded and can handle a bold<br />
lifestyle with of course a sense of the<br />
environmental responsibility.<br />
The brand screams sophistication and<br />
has a strong determination towards<br />
the betterment of the fashion industry<br />
especially in this fast pace world.<br />
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EXPRESSIVE
VALUES<br />
Expressive values of revival are vibrant,<br />
extraordinary and daring.<br />
This brand is all about standing out and<br />
making a difference, making an impact<br />
and to give sustainability and eco fashion a<br />
new definition. The colours of Revival are<br />
always bright and eye catching, the brand<br />
identity is all about standing out from the<br />
crowd and making bold decisions.<br />
Why be normal when you can be<br />
extraordinary!<br />
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TARGET GROUP<br />
This target group that Revival caters to the audience<br />
that I would call as the “Eco Warriors”.<br />
-They strive to be eco friendly.<br />
-They have a minimum kitchen waste. A sustainable<br />
life.<br />
-They find themselves buying from an organic or<br />
vegan store.<br />
-They have an edgy fashion taste.<br />
-They want to showcase their creative side but not at<br />
the cost of an unhealthy environment.<br />
-They like to produce their own day-to-day chemicals,<br />
which are more safer.<br />
- They are minimalistic. Always de-cluttering.<br />
The target audience is above 20-25 years of age as<br />
one starts to observe the surroundings and finds<br />
themselves following a belief by the time they are 20<br />
and therefore starts living and purchasing products<br />
that they think is right.<br />
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LOGO<br />
REVIVAL<br />
REVIVAL<br />
The change in fonts for the logo...<br />
With thenew font, the logo looks more sharp<br />
and clean and yet sophisticated<br />
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COLOR PALLET<br />
c=0 m=0<br />
y=100 k=0<br />
c=0 m=75<br />
y=44 k=0<br />
c=0 m=0<br />
y=100 k=44<br />
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TYPO<br />
Aa Bb Cc Dd<br />
Ee Ff<br />
Aa Bb Cc Dd Ee Ff<br />
After a lot of consiteration, these fonts were chosen<br />
for the rand book. These fonts are bold, stylish,<br />
minimilistic and yet they stand out and have a<br />
distinctive feature to it . The edgyness of the fonts<br />
makes it easier for the readers to connect with the<br />
brand even more.<br />
Title font: Agency FB<br />
Text font: Centaur<br />
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<strong>BRAND</strong> NAME<br />
Revival is all about bring the sustainable trend<br />
back to life with a little twist of extravaganza! the<br />
rebirth of the eco friendly fashion, making thinks<br />
more brighter and vibrate, each garment at a time.<br />
Revival is a kind of throwback that brings<br />
sophistication in extraordinary ways. it is<br />
inspired by the pop culture, the modern art and<br />
with the hint of earthy elements. the rise of<br />
the eco friendly fashion has changed the fashion<br />
industry forever. Now this trend is rebirthing<br />
with a fresh perspective marking a new era in<br />
fashion.<br />
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KAHKSHA KHURANA<br />
B1Fi