GOODMAN_PROFILE_UPDATED

CORPORATE
PROFILE

ABOUT US
We don't create an event, we create GOOD experiences
Goodman Empire is a Corporate Event “Architect”
which boasts of a dynamic team of strategic thinkers
and experienced event professionals with interests in
conferences, exhibitions and experiential trainings.
From inspirational ideas to strategic communications
and critical contents, you can trust Goodman Empire
to create unique experiences that exceed your
expectations. Working in the technology,
manufacturing, automotive and financial services
sectors, we offer all aspects of event, exhibition and
experiential marketing. At all aspects, we’re focused on
the clients – we focus you. We like to think of our event
as a set of chemical bond, where the key elements are
the same, but the unique blend is always bespoke.
And what drives it? We aim to become the epicentre
for strategic collaboration by producing collaborative
and experiential focused events for everyone in the
community to get involve.
“When Events & Coffee Intertwined,
GOOD Experiences Unfolded | blended
for excellence results.”

It all started back in 2010 in a small town in Kuantan,
where the founder of Goodman Coffee an
artisan maestro of coffee blending started his
heartfelt research in pursuit of coffee with a
sublime taste to offer to his friends and families. Hi
efforts finally paid off when Merong Coffee were
ultimately realised.
However, coffee artistry was not his only passion;
he had a visualisation and began to think on how to
lift his love for networking and good conversation
to another level. And that is when he met his partner
and decided to embark aggressively into the
conference and event industry.
The event division was founded in 2019 and aim to
deliver passionate professionalism and creative
brilliance focused on one thing: Creating GOOD
Experiences for People.

OUR MISSION
We exist to create solutions for sustainability,
profitability and success for our delegates and clients.
Our mission is to provide our clients with the skills and
capabilities they need to sustain a valuable
competitive advantage.
We Connect business with intelligence
We Create high-profile corporate events
We Design cutting-edge conferences
We Deliver experiential trainings
We Enhance good audience experience

OUR DNA
“We create Gratifying event experiences,
where knowledge and excitement
converge and Opportunity emerges.”
We believe that Outstanding audience engagement
is key.
We focus on Digital revolution and sustainability to
empower the community.

OUR TEAM
Goodman Empire brings together event strategists and
project managers to lift each event experiences to the
highest level of quality and creativity – where everyone
in the team is empowered to be creative and bold.
Ubaidah Zulkiflee
CEO
Alena Zakaria
Event Director / Brand Strategist
We don’t Compromise on Quality
We don’t Compromise on Excellence
We Focus on Good Deliveries and Values

OUR APPROACH
“Bridging Passionate Creativity with
Strategic Collaboration.”
Goodman Empire offers marketing solutions for
businesses. We are driven by our passion and
curiosity to explore new strategies and break new
grounds. Our goal is to provide businesses with
cost effective marketing solutions that will help
increase business productivity.
Goodman Empire works with all levels of
government, private and public organisations,
corporate enterprises, institutions of higher
learning, startups and technology vendors to
promote collaborative partnership throughout the
globe. We aim to become a pioneer in this industry
by attracting everyone in the community to get
involved.

OUR
SPECIALISATION
Conferences and Events
We curate events on any scale, from planning to
developing brand creative, production, experiential
marketing logistics and delegates management, our
events are delivered with precise attention to detail.
We provide innovative business skills and end-to-end
event management experience that will inspire you to
accomplish more, in ways that are both empowering
and fun. Our events are distinguishably unique as they
are original and unconventional, thoroughly
researched and cost effective.
From the intimate to the elaborate, our team of highly
experienced professionals have created and produced
some of the most memorable events and experiences
in the region. All this have been made possible by our
team’s determination to understand our client’s needs
and goals. Whether it’s a conference, experiential
activation or exhibition, we will work around the clock
to create an impact that’s nothing short of astounding.

Areas of Expertise
Conferences, Forums & Roundtables
Experiential Trainings
Exhibitions
Product Launch
In-house Trainings
Focus Sectors
Manufacturing
Automotive
Financial Services

Ideation, Content and Creative
Communications
We create compelling content for brand success, each
with its own distinct audience, tone and set of business
objectives.
We don’t just write or rewrite content; we bring brand
stories to life and help you to shape the right messages
to win over your clients. Goodman works with you to
produce strategy-led communications, in a rich variety
of media – including interactive media and print, to
boost, engage and inspire your audience.

Other services
Company profile
Consumer-centric (marketing collaterals,
website content, social media content)
Press releases and speeches
Business proposals
Annual reports

OUR WORK
Some of the brands our people have work with:

MERONG COFFEE BY GOODMAN
This is definitely a caffeine booster with its high
content in Arabica beans. A milk based coffee that
provides full-body taste without an overflowing
richness of cream, Merong Coffee is recommended
for those consumers that aim at a pure “caffeine
wake-up shot“.
With comfortable atmosphere and good
conversation, Merong Coffee synonymously
adding sophistication and romance to the whole
coffee experience.

CONTACT US
It all starts with a Hello. Let us handle your
next project!
Goodman Empire Sdn Bhd
(Reg. No. 1271650-A)
D-17-11, My Loft @ Empire City
Jalan PJU 8/8, Damansara Perdana
47820, Petaling Jaya, Selangor
T: +6013 969 7454 (Ubai)
+6013 358 2320 (Alena)
E: hello@goodmanempire.com
W: goodmanempire.com

We specialise
in Events
& Coffee
Innovations
goodmanempire.com