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Callen Construction 30th Anniversary

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CALLEN CELEBRATES<br />

30 YEARS<br />

OF QUALITY REMODELING<br />

1986 2016<br />

There is a rich history behind <strong>Callen</strong> <strong>Construction</strong>, Inc.<br />

that started in 1986 with founders, Tom and Phil <strong>Callen</strong>.<br />

Two brothers who both had experience in the home<br />

improvement and remodeling industry decided<br />

to combine that knowledge and passion to form<br />

<strong>Callen</strong> <strong>Construction</strong>.<br />

With Phil’s experience in sales and production and<br />

Tom’s experience in sales and marketing, the brothers<br />

had a strong base for starting their exterior home<br />

improvement business.


THE EARLY YEARS<br />

Tom and Phil enjoy telling the story of their 30-year journey building<br />

a very successful home improvement and remodeling company.<br />

In 1986, when Phil worked for a local siding and window distributor,<br />

and brother Tom had just left corporate life and was working<br />

for a contractor in Denver, Phil suggested they form a business<br />

partnership. “It didn’t go farther from there for awhile,” Phil recalled.<br />

“Eventually, we made the decision to go ahead and form a siding<br />

and window company.”<br />

Tom moved back to Milwaukee and began the process of<br />

incorporating the business. “I signed the papers on my 38th<br />

birthday, April 29, 1986,” Tom said.<br />

Their small office in Franklin at 111th and Forest Home was their<br />

home base. “We both ran leads and slowly built a customer base,”<br />

Phil said.<br />

The business soon began to grow and permanent staff was hired.<br />

Roger Osgood was hired as a siding helper in 1986 and retired as<br />

<strong>Callen</strong>’s accounting manager in 2000. Work crews were hired and<br />

in 1987, Jan Dunlop joined as secretary/administrative manager. In<br />

addition to regular office duties, Jan also assisted with follow-up<br />

calls to potential customers. She was a valuable asset to the office,<br />

staying with the company until 2007.<br />

The game changer for <strong>Callen</strong> was bringing on the<br />

wood window product line from Pella ® in 1988. As<br />

aluminum-clad, wood-framed replacement windows<br />

gained popularity, carpenters were hired, and<br />

soon customers asked about interior remodeling<br />

capabilities. The word soon spread.<br />

“That decision in ’88 to sell Pella ® windows had many<br />

different offshoots,” Tom said.<br />

A full-time salesperson was added in 1988 – Brad<br />

Flannigan who is still with <strong>Callen</strong>.<br />

Dave Drury also was hired in<br />

1989 as a telemarketer and<br />

stayed with the company 19 years.<br />

After the no-call list took effect,<br />

Dave set most of the company’s<br />

appointments.<br />

The first major <strong>Callen</strong> remodeling<br />

project took place in New Berlin<br />

in 1990. The homeowners were<br />

so delighted with the work, that in<br />

subsequent years they installed a new<br />

roof, skylight, gutters, downspouts,<br />

Gutter Topper ® , and a bay window.<br />

More crew was hired, including Mike<br />

Petersen as lead carpenter. Mike is<br />

still with <strong>Callen</strong> today and plays a key role in interior remodeling<br />

projects as well as mentoring and training new hires on the job site.<br />

In the early years, <strong>Callen</strong> also built strong relationships with<br />

suppliers and bankers, especially bankers Jack Spoerl of State<br />

Financial Bank – Muskego and Dean Casper of BMO Harris Bank;<br />

Russ Kilps and Mary Ann Alberti of Hale Park Lumber; VerHalen,<br />

Inc.; and Rob Domenosky of ABC Supply.<br />

“<strong>Callen</strong> has built it’s own team of carpenters, window<br />

installers, as well as siding, gutter, and roof crews,” Tom<br />

said. “It also values long-term relationships with its<br />

trade contractors.<br />

“We built our business on personal contact,” Tom said.<br />

“We were on site with sales, installation, clean-up, and<br />

picking up the final check. That’s how we built our<br />

business. We made sure our customers were happy.”<br />

1986 1987 1988 1989<br />

<strong>Callen</strong> opens its first office on<br />

April 29 in Franklin.<br />

Average cost of a home 1986: $89,430.<br />

Star Trek: The Voyage Home released.<br />

Robin Yount collects his 2,000th career hit.<br />

Milwaukee Bucks win divisional title.<br />

Price of gas: $0.95.<br />

“Full House” first aired.<br />

Brewers’ Juan Nieves records first no-hitter<br />

in franchise history.<br />

World population reaches 5 billion.<br />

<strong>Callen</strong> begins to sell the Pella ® brand of<br />

aluminum-clad windows; moves office to<br />

current location in Muskego.<br />

Record of the Year: “Graceland” by Paul Simon.<br />

CDs outsell vinyl for the first time ever.<br />

Bradley Center completed.<br />

<strong>Callen</strong> hires Brad Flannigan as the<br />

company’s first full-time salesperson.<br />

George H. W. Bush is inaugurated as the<br />

41st President of the United States.<br />

Robin Yount is named American League<br />

Most Valuable Player.


GOOD BUSINESS PRACTICES<br />

AND OVERCOMING CHALLENGES<br />

The <strong>Callen</strong>s moved the business to their present Muskego location<br />

in 1988, first renting 800 square feet. In 1994, they incorporated a<br />

showroom and expanded to half the building. By 1996, they owned<br />

and occupied all 5,400 square feet of space and established<br />

an interiors division – the <strong>Callen</strong> Design Group – for kitchens,<br />

bathrooms, and basement and attic conversions.<br />

Also in 1996, Tom and Phil joined Remodeler’s Advantage, a<br />

national support organization for remodeling business owners.<br />

That association helped them with some of the challenges they<br />

faced with the business.<br />

“We learned we needed a project manager in the interiors division<br />

to expedite/manage the projects, so the designers could focus on<br />

sales and design. That project management spread to the exterior<br />

division,” Tom explained. “We also learned that we needed to have<br />

separate and distinct sales forces for the interior and exterior<br />

divisions.<br />

“Remodeler’s Advantage educated us on making the business<br />

more efficient. Between 1996 and 2007 we grew more profitable,<br />

and re-evaluated owner compensation. We learned it was<br />

important to take time off from the business to recharge.”<br />

“The challenges we faced were finding quality people, learning<br />

from our mistakes, and underestimating the time and labor on job<br />

sites. We had to learn how to be profitable and how to manage<br />

others,” Phil said. “But we learned and we always stuck to our goal<br />

of delivering quality work and establishing trust between us and<br />

our customers, and also helping our employees succeed. That’s<br />

what helped our business grow.”<br />

On April 29, 2006, 20 years after incorporation, <strong>Callen</strong> opened a newly built 2,800 square foot addition to its Muskego showroom<br />

featuring an expanded line of interior and exterior home improvement building products, including kitchen and bath vignettes, full-sized<br />

window, siding, and roofing displays, conference room and reception area.<br />

1990 1991 1992 1993<br />

<strong>Callen</strong> builds first addition in<br />

New Berlin.<br />

Average cost of a home: $122,900.<br />

Price of milk: $2.00.<br />

Record of the Year: “Wind Beneath My<br />

Wings” by Bette Midler.<br />

Home Alone released.<br />

Introduction of the “<strong>Callen</strong> Connection”,<br />

a company newsletter.<br />

“Home Improvement” first aired.<br />

Internet is made available to unrestricted<br />

commercial use.<br />

Hubble Telescope launched.<br />

“Seinfeld” debuts.<br />

Price of gas: $1.13.<br />

Pat Listach is named American League<br />

Rookie of the Year, becoming first Brewer<br />

to ever win the award.<br />

Johnny Carson hosts “The Tonight Show”<br />

for the last time.<br />

Harley Davidson Motorcycles celebrates<br />

90 years.<br />

Ty Warner USA launches the first Beanie Babies.<br />

Cost of Super Bowl ad: $850,000.<br />

Milwaukee Bucks retire #33 celebrating<br />

Kareem Abdul-Jabbar.


WELCOMING MARVIN<br />

Adding another window product line<br />

significantly helped the exterior division. It<br />

began when Tom attended a marketing seminar<br />

in Chicago and met the Marvin family of Marvin<br />

Windows & Doors. In August 2006, after many<br />

marketing and planning discussions, <strong>Callen</strong> was<br />

chosen to be the exclusive Infinity from Marvin<br />

fiberglass replacement window dealer for the<br />

metro Milwaukee area. That resulted in an<br />

Infinity® from Marvin Replacement Window<br />

showroom in Brookfield at the Sendik’s Towne<br />

Centre, which opened in May 2010.<br />

Like the Muskego flagship, the showroom<br />

features a wide variety of in-wall and<br />

freestanding Infinity window displays, entry<br />

and patio doors, along with siding and roofing<br />

displays. The showroom also has a working<br />

kitchen to conduct consultations with <strong>Callen</strong><br />

staff on projects.<br />

PEACE OF MIND...WITH A VIEW<br />

Visit<br />

<strong>Callen</strong>’s awardwinning<br />

showroom<br />

or call 414-529-5509<br />

for your FREE initial<br />

consultation!<br />

The Infinity Difference – The Strength of Fiberglass<br />

8x stronger than vinyl, 3x stronger than wood, outlasts and<br />

outperforms all other window materials<br />

The Infinity Difference – Everwood Stainable Interior<br />

• Looks and feels like wood<br />

• Doesn’t absorb moisture<br />

• Won’t check or discolor<br />

Infinity Windows....<br />

• Exceed Energy Star ® requirements<br />

• Easy to operate and clean from the inside<br />

• Offer a no-hassle experience and installation<br />

Full-Service Remodeling Contractor<br />

serving metro Milwaukee since 1986<br />

Improvement Ideas for Your Home<br />

Showroom: S63 W13131 Janesville Road, Muskego<br />

800-924-0092 • www.callenconstruction.com<br />

TEAM BUILDING: HAPPY EMPLOYEES,<br />

SATISFIED CUSTOMERS<br />

Phil <strong>Callen</strong> emphasized the<br />

importance to everyone at<br />

<strong>Callen</strong>, from the top down,<br />

of treating customers with<br />

respect, as well as their<br />

home as their own.<br />

“Our employees come to us<br />

with skills, but we make sure<br />

they know the fundamentals of giving our customers the best<br />

possible remodeling experience,” Phil said. “It may sound simple,<br />

but we emphasize the basics of working with the customer, the<br />

please and thank you’s and helping the customer out – calling a<br />

customer on the way to the job so the customer knows their name<br />

and knows when they will be arriving.<br />

“We emphasize teamwork and team building and an atmosphere<br />

where our staff, even when they are working on different projects,<br />

get to know each other and feel comfortable talking and joking<br />

together. We encourage our veteran employees to help our<br />

newer employees. We tell them ‘This is your career path. How<br />

can we help you?’<br />

“Letting people know they did a good job is important too. We<br />

have a company meeting four times a year and, among other<br />

things, we share customer letters and testimonials. When one<br />

of our projects wins an award, like the Wisconsin Remodeling<br />

Awards, we bring everybody together who worked on the job and<br />

get a picture of them with the award because it’s really a group<br />

effort from first contact to finished project.<br />

“Through these efforts, we’ve created a team where everybody<br />

has one thing in common – they believe in the company, the work<br />

they do, and their fellow workers.”<br />

1994 1995 1996 1997<br />

<strong>Callen</strong> adds showroom to<br />

Muskego office.<br />

Brewers celebrate 25th anniversary with new<br />

uniforms and a new logo; Retire #19 in honor of<br />

Robin Yount.<br />

Badgers win the Rose Bowl against UCLA Bruins.<br />

“Friends” debuts.<br />

Record of the Year: “All I Wanna Do” by<br />

Sheryl Crow.<br />

Auction website eBay is founded.<br />

First successful air-balloon ride over the<br />

Pacific Ocean.<br />

The DVD is announced.<br />

<strong>Callen</strong> celebrates 10th business<br />

anniversary; joins Remodeler’s<br />

Advantage.<br />

Record of the Year: “Kiss From A Rose”<br />

by Seal.<br />

Break Ground on Miller Park.<br />

Nintendo 64 is released.<br />

<strong>Callen</strong> receives Alcoa Master<br />

Contractor Designation.<br />

Price of gas: $1.23.<br />

Green Bay Packers win Super Bowl XXXI vs.<br />

New England Patriots 35-21.<br />

Tiger Woods becomes the youngest golfer ever<br />

to win Masters at age 21.


LOOKING AHEAD: ESTABLISHING<br />

AN ADVISORY BOARD<br />

With the business continuing to grow and the future in mind, in<br />

2003, the brothers decided they needed to take steps to ensure<br />

that differences of opinion didn’t hinder that growth. They created<br />

a board of advisors consisting of themselves and the company’s<br />

controller, sales manager, top salesman, and senior lead carpenter.<br />

Involving other stake holders in the decision making process,<br />

ensures buy-in and increases the likelihood of follow-through. “It<br />

puts the interest of the company ahead of our own agendas” Phil<br />

said.<br />

The board also serves as a team that can keep the company<br />

operating when the brothers retire. Tom retired in April 2014,<br />

while Phil, younger than Tom by nine years, remains at the helm.<br />

OUR AWARDS AND ASSOCIATIONS<br />

The Waukesha Landmarks Commission recognized one of the<br />

company’s completed projects for outstanding efforts in preserving<br />

and maintaining a historic property.<br />

<strong>Callen</strong> is a member of: Milwaukee NARI Home Improvement<br />

Council; Metropolitan Builders Association Remodelers Council;<br />

National Kitchen & Bath Association; Better Business Bureau;<br />

Hales Corners Chamber of Commerce; Muskego Area Chamber<br />

of Commerce; and Greater Brookfield Area Chamber of<br />

Commerce.<br />

Over the years, <strong>Callen</strong> has won numerous national<br />

and local remodeling awards including Remodeling<br />

Magazine’s Big 50 in 2000, given to the top 50<br />

Remodelers across the country for professionalism in the<br />

industry; The Vinyl Siding Institute’s Award of Distinction<br />

multiple times; GAF Master Elite Excellence Award;<br />

and numerous wins in the Wisconsin Remodeler of the<br />

Year Awards (WRA) sponsored by the Milwaukee/<br />

NARI Home Improvement Council, Inc.<br />

1998 1999 2000 2001<br />

Record of the Year: “Sunny Came Home”<br />

by Shawn Colvin.<br />

Google was founded.<br />

First Apple iMac computer was introduced.<br />

Frank Sinatra passes away.<br />

Brewers retire #4 in honor of Paul<br />

Molitor.<br />

Wisconsin Badgers defeat the UCLA<br />

Bruins to win the Rose Bowl.<br />

“The Sopranos”, starring James<br />

Gandolfini, debuts on HBO.<br />

<strong>Callen</strong> named to Remodeling Magazine’s<br />

“Big 50” – Recognition of the top 50<br />

Remodelers across the country for<br />

professionalism in various areas of the<br />

remodeling industry.<br />

Average cost of a home: $169,000.<br />

Wisconsin Badgers go to the Final Four.<br />

<strong>Callen</strong> named to the list of “Top<br />

500” Remodelers, a listing by<br />

volume of the “Top 500” remodeling<br />

contractors in the country.<br />

George W. Bush inaugurated as the 43rd<br />

President of the United States.<br />

Brewers open Miller Park.


OUR COMMITMENT TO COMMUNITY<br />

One of the cornerstones of <strong>Callen</strong> <strong>Construction</strong> is its commitment to community.<br />

<strong>Callen</strong> supports the Milwaukee NARI Foundation, which promotes public awareness<br />

of the home remodeling and improvement industry through educational programs<br />

and community activities, and raises funds to support scholarships and grants to help<br />

encourage and train young people and displaced workers interested in the professional<br />

remodeling industry.<br />

You’ll also find company support or sponsorship at Muskego’s Country Christmas,<br />

Home Building & Remodeling Expo, Hales Corners Recreation Department, the<br />

Channel 10 Auction, Milwaukee NARI Home Improvement Show, and a number of<br />

others. At Milwaukee’s Irish Fest, <strong>Callen</strong>’s Cottage serves as the information booth in<br />

the Cultural Village.<br />

One of the company’s most prominent and successful fundraisers is Refashion for<br />

Life, benefitting CommonGround Ministry/Elena’s House (Wauwatosa) and held<br />

at the <strong>Callen</strong> Muskego office and<br />

showroom. The event features<br />

a fashion show combining the<br />

newest looks in early and late<br />

fall apparel with fashionable<br />

products for the home,<br />

including countertops, tile,<br />

cabinetry, windows, flooring,<br />

and hardware. In July 2008,<br />

the inaugural Refashion for<br />

Life was held. More than 200<br />

people attended, and the<br />

event raised $23,000. Refashion<br />

for Life is now an annual event and<br />

since its inception has raised more<br />

than $175,000 for Elena’s House, a<br />

faith-based home for people living<br />

with HIV/AIDS.<br />

2002 2003 2004 2005<br />

The Vinyl Siding Institute awards <strong>Callen</strong><br />

a 2002 Award of Distinction.<br />

<strong>Callen</strong> earns “Top 500” Remodeler<br />

distinction for second consecutive year.<br />

“Extreme Makeover: Home Edition”<br />

first aired.<br />

Bob Uecker is inducted into the<br />

National Baseball Hall of Fame.<br />

Harley Davidson celebrates 100-year<br />

anniversary.<br />

Record of the Year: “Clocks” by Coldplay.<br />

“Nobody’s Home” by Avril Lavigne<br />

released.<br />

Facebook is launched as a social<br />

networking site.<br />

Price of milk: $3.10.<br />

“Home” by Michael Buble released.<br />

George W. Bush starts his second term as the<br />

43rd President of the United States.<br />

Video-sharing website YouTube was founded.


AN OUTSTANDING 30 YEARS OF GROWTH<br />

Tom <strong>Callen</strong> estimates that over the years, they have done close to 12,000 individual remodeling projects. “We<br />

have a lot of people to thank – <strong>Callen</strong> employees, customers, suppliers, trade contractors, and vendors.”<br />

After 30 years, <strong>Callen</strong> has more than 45 employees and is doing work for the children and even grandchildren<br />

of those first customers. “Close to 50% of our business comes from repeat customers, friends, and referrals,”<br />

Tom said.<br />

“It’s amazing how the business grew; it’s been a pretty neat ride,” Phil said. “It’s unusual for two brothers to stay in<br />

business, but we always had the same goal – keeping communication open between everyone involved in the<br />

project and continuing to provide quality products and installation.”<br />

2006 2007 2008 2009<br />

<strong>Callen</strong> named to Qualified Remodeler<br />

magazine’s “Top 500 Remodelers.”<br />

<strong>Callen</strong> celebrates 20th anniversary; adds 2,800<br />

square foot addition to Muskego showroom.<br />

<strong>Callen</strong> named exclusive area provider of<br />

Infinity ® from Marvin Fiberglass Replacement<br />

Windows.<br />

<strong>Callen</strong> receives 2007 Award of<br />

Distinction from The Vinyl Siding<br />

Institute.<br />

<strong>Callen</strong> featured in Signature<br />

Kitchens & Baths magazine in the<br />

9th Annual Design Awards Issue.<br />

<strong>Callen</strong> received the GAF Master<br />

Elite Training Excellence Award.<br />

<strong>Callen</strong> presents first annual<br />

“Refashion for Life” fundraising<br />

event benefiting CommonGround<br />

Ministry/Elena’s House.<br />

<strong>Callen</strong> awarded 2008 Master Elite<br />

Excellence Award and Installation<br />

Excellence Award from GAF.<br />

Price of milk: $3.05.<br />

Record of the Year: “Please Read The<br />

Letter” by Robert Plant.<br />

Matt Kenseth wins the 51st Daytona 500.


2010 2011 2012 2013<br />

<strong>Callen</strong> awarded 2009 Master Elite<br />

Excellence Awards from GAF-Elk –<br />

Consumer Protection Excellence Award,<br />

Training Excellence Award, and the<br />

Installation Excellence Award.<br />

New Infinity Windows Showroom opens<br />

in the Sendik’s Towne Centre.<br />

<strong>Callen</strong> celebrates 25th<br />

anniversary<br />

Milwaukee Brewers win National<br />

League Central Division<br />

<strong>Callen</strong> introduces Lifetime<br />

Workmanship Warranty on all<br />

projects.<br />

<strong>Callen</strong> receives 2012 Angie’s List<br />

Super Service Award.<br />

Average cost of a new house: $263,200.<br />

Home Exteriors by <strong>Callen</strong> Showroom<br />

in Brookfield changes location within<br />

Sendik’s Towne Centre.<br />

<strong>Callen</strong> received GAF’s Triple<br />

Excellence Award and President’s<br />

Club Award.<br />

<strong>Callen</strong> recognized as an Infinity ® from<br />

Marvin Premier Partner.


There is a rich history behind <strong>Callen</strong> <strong>Construction</strong>, Inc.<br />

that started in 1986 with founders, Tom and Phil <strong>Callen</strong>.<br />

Two brothers who both had experience in the home<br />

improvement and remodeling industry decided to<br />

combine that knowledge and passion to form <strong>Callen</strong><br />

<strong>Construction</strong>. With Phil’s experience in sales and<br />

production and Tom’s experience in sales and marketing,<br />

the brothers had a strong base for starting their exterior<br />

home improvement business.<br />

In 1986, when Phil worked for a local siding and window<br />

distributor, and brother Tom had just left corporate life and was<br />

working for a contractor in Denver, Phil suggested they form a<br />

business partnership. Tom moved back to Milwaukee and began<br />

the process of incorporating the business. “I signed the papers on<br />

my 38th birthday, April 29, 1986,” Tom said.<br />

Their small office in Franklin at 111th and Forest Home was their<br />

home base. “We both ran leads and slowly built a customer base,”<br />

Phil said.<br />

The business soon began to grow and permanent staff was<br />

hired. The game changer for <strong>Callen</strong> was bringing on the wood<br />

window product line from Pella in 1988. “That decision in ’88 to<br />

sell Pella windows had many different offshoots,” Tom said.<br />

A full-time salesperson was added in 1988 – Brad Flannigan<br />

who is still with <strong>Callen</strong>. The first major <strong>Callen</strong> remodeling project<br />

took place in New Berlin in 1990. More crew was hired including<br />

Mike Petersen as lead carpenter. Mike is still with <strong>Callen</strong> today<br />

and plays a key role in interior remodeling projects as well as<br />

mentoring and training new hires on the job site.<br />

“We built our business on personal contact,”<br />

Tom said. “We were on site with sales,<br />

installation, clean-up, and picking up the final<br />

check. That’s how we built our business. We<br />

made sure our customers were happy.”<br />

The <strong>Callen</strong>s moved the business to their<br />

present Muskego location in 1988, first renting<br />

800 square feet. In 1994, they incorporated a<br />

showroom and expanded to half the building.<br />

By 1996, they owned and occupied all 5,400<br />

square feet of space and established an interiors<br />

division for kitchens, bathrooms, and basement<br />

and attic conversions.<br />

On April 29, 2006, 20 years after incorporation, <strong>Callen</strong><br />

opened a newly built 2,800 square foot addition to<br />

its Muskego showroom featuring an expanded line<br />

of interior and exterior home improvement building<br />

products, including kitchen and bath vignettes, full-sized<br />

window, siding, and roofing displays, conference room and<br />

reception area.<br />

- CALLCALLEN.COM -<br />

“Very high quality materials. Installers<br />

were knowledgeable, timely, and<br />

conscientious about the installation.”<br />

- Janice & Kevin L. – Elm Grove<br />

CALLEN COMMUNITY SUPPORT<br />

One of the long-held beliefs at <strong>Callen</strong> is commitment to the community, as company founders and employees believe they play an<br />

integral role in the success of the locations where they live and work. The company and its employees are proud to give back by<br />

participating in and sponsoring a wide variety of local events and causes.<br />

2014 2015 2016<br />

APRIL 2016<br />

<strong>Callen</strong> Celebrates <strong>30th</strong> <strong>Anniversary</strong><br />

<strong>Callen</strong> launches an every-other month<br />

e-newsletter.<br />

Tom <strong>Callen</strong> retires from the company April 1 after<br />

28 years.<br />

Record of the Year: “Get Lucky” by Pharrell Williams.<br />

Wisconsin Badgers men’s basketball team earn trip to the<br />

Final Four.<br />

<strong>Callen</strong> receives “Best Of Houzz” award in<br />

Customer Satisfaction by Houzz.<br />

<strong>Callen</strong> hosts eighth annual ReFashion for Life<br />

fundraising event.<br />

Average cost of a new house: $295,800.<br />

Wisconsin Badgers men’s basketball team finish as<br />

National Runner-Up.<br />

<strong>Callen</strong> celebrates 30 years on April 29.<br />

<strong>Callen</strong> receives Pulse of the City News Award for<br />

third consecutive year.<br />

Price of gas: $1.98.


CALLEN COMMUNITY SUPPORT<br />

The following are some of the organizations with which <strong>Callen</strong> has partnered over the last 30 years:<br />

• Ancient Order of Hibernians<br />

• Blue Lotus Farms<br />

• Brookfield Chamber of Commerce<br />

• Community High School<br />

• Friends of St. Patrick<br />

• Hales Corners Chamber of Commerce<br />

• Milwaukee Irish Fest<br />

• Milwaukee NARI Foundation<br />

• Milwaukee Public Television<br />

• Muskego Chamber of Commerce<br />

• Muskego Lions Club<br />

• Refashion for Life: Commonground Ministry - Elena’s House<br />

• Richfield Youth Soccer Club<br />

• Wisconsin State Fair Foundation


CALLEN REMEMBRANCES<br />

<strong>Callen</strong> has given me so much<br />

opportunity. I am supported and<br />

encouraged by management and<br />

my co-workers. I started at <strong>Callen</strong><br />

in my late 20’s and I’ve grown as<br />

a woman and professional in the<br />

remodeling trade industry. I grew<br />

within the position and within the<br />

company with a great mentor,<br />

Tom <strong>Callen</strong>. Through hard work,<br />

opportunity, and support, I have the<br />

career I went to college for.<br />

I especially like the fact that we have a<br />

large customer base, and over 60%<br />

of them are repeat customers. In my<br />

position, that means I interact and<br />

assist them several times through the<br />

course of the remodeling process.<br />

Once you work with <strong>Callen</strong>, you<br />

are considered “part of the <strong>Callen</strong><br />

family” and getting to know and assist<br />

so many people truly makes my job<br />

enjoyable.<br />

We receive many thank you notes in<br />

the mail from customers after their<br />

projects are complete. I especially<br />

enjoyed seeing an “after” photo of a<br />

siding project, in which the owner was<br />

so happy, she was standing in front of<br />

her home with a huge smile on her<br />

face, hugging one of the carpenters<br />

who completed her siding work.<br />

Barb Wenzel, Administrative<br />

Assistant, Joined <strong>Callen</strong> 2006<br />

I also like that <strong>Callen</strong> provides<br />

and supports many outside<br />

opportunities for its employees, like community volunteering, certifications,<br />

board membership, taskforce and committee participation, as well as interests<br />

that may be personal to you.<br />

I enjoy working at <strong>Callen</strong> because it’s a small company with a caring familyfeeling<br />

environment. I share longevity with so many co-workers that I know<br />

their kids, their triumphs, and we get to share memories.<br />

The camaraderie here at <strong>Callen</strong> is genuine and fun. Even though I prefer to<br />

stay dry at our company picnics, the water balloon toss is always amusing and<br />

the water balloon FIGHT afterwards is even more entertaining.<br />

I picked up golf working at <strong>Callen</strong>. One of my favorite golf memories was<br />

when Paulette Sodemann, Bob Mamerow, and I bid on a golf package at the<br />

Refashion for Life voice auction that was donated and hosted by Tom <strong>Callen</strong>.<br />

It was a fun day on the links at the Wisconsin Country Club.<br />

Christi Pryor, Marketing Manager, Joined <strong>Callen</strong> 2005<br />

I enjoy working at <strong>Callen</strong> because of the family atmosphere, knowing that<br />

we will always make the project right. Plus, I always enjoy our annual bowling<br />

meetings.<br />

Robert Pavlick, Certified Window Installer, Joined <strong>Callen</strong> 2005<br />

My greatest satisfaction regarding<br />

the work we do is the final look of the<br />

product installed and a happy customer.<br />

Leo Orozo, Lead Carpenter,<br />

Joined <strong>Callen</strong> 2001<br />

I enjoy working at <strong>Callen</strong> because it is family-owned and there are great people.<br />

Doing quality work and seeing happy homeowners gives me great satisfaction.<br />

Derek Harcus, Siding Lead, Joined <strong>Callen</strong> 2010


CALLEN REMEMBRANCES<br />

Working for <strong>Callen</strong> has been a great experience. The company has a great atmosphere and friendly employees. Everyone<br />

seems to get along great and work well together.<br />

I get great satisfaction in seeing the customer’s reaction once we have finished their remodeling project. Even though the<br />

customer is typically home every evening and gets to see the progress made each day, they still seem to be amazed that the<br />

finished project is actually their home.<br />

Having been here since 2000, I have many fond memories, but I would have to say the best memory thus far was the year our<br />

company bowling outing fell on my birthday. It just so happened to be my 40th and the staff at <strong>Callen</strong> decided to make the<br />

outing a 40th birthday party for me as well. I think that just shows how they tend to treat all their employees as family.<br />

Steve Turzinski, Interior Remodeling Project Manager, Joined <strong>Callen</strong> 2000<br />

I work with a great group of people<br />

who share a common desire to be<br />

the best at what they do. I think this<br />

comes across to customers, vendors,<br />

and other employees, creating a level<br />

of pride in my job that I could not get<br />

anywhere else.<br />

It is very important knowing that we<br />

will stand behind our work and always<br />

do what is right for the customer. This<br />

philosophy has been a morale compass<br />

for decisions we make every day.<br />

I enjoy working with the other<br />

carpenters and showing them<br />

tricks of the trade. I also enjoy<br />

working with the designers to<br />

help them solve a problem.<br />

My greatest satisfaction is<br />

seeing the finished jobs and<br />

happy customers.<br />

Michael Peterson, Lead<br />

Carpenter, Joined <strong>Callen</strong><br />

1991<br />

Michael Wood, Vice President/<br />

Sales Manager, Joined <strong>Callen</strong><br />

2002


CALLEN REMEMBRANCES<br />

I have enjoyed working at <strong>Callen</strong> because of the family dynamic. From Tom and Phil<br />

<strong>Callen</strong> to other employees, it is such a nice atmosphere to work in.<br />

In my initial presentation, I let the client know what to expect throughout the process and<br />

I have the confidence that is exactly what the crew will do. The gratification of knowing<br />

what I say will happen makes my job that much easier. I laugh every day at my job and<br />

that is very important to me! If you are not having fun, what is the point?<br />

I also love the satisfaction of working with clients and seeing their space transform into<br />

what they have always dreamed of, but didn’t think was possible. Clients allow us to come<br />

into their space and rebuild a beautiful room for them. Seeing their happiness at the end<br />

of it is very rewarding to me, knowing they are going to enjoy so many new memories<br />

with family and friends in their kitchen or wake up and enjoy using their bathroom to get<br />

ready every morning.<br />

One memory that stays with me is working with a couple and learning the wife had a<br />

terminal illness and they did not know how long she had left. The husband promised her<br />

that she would get the kitchen she always desired. I worked with them to get everything<br />

she wanted on her wish list in the space. We completed the job and the smile on her face and the joy she shared was priceless.<br />

It made me and the crew who worked on the project feel like what we do does make a difference in everyday lives. She could<br />

not thank us enough for making it all possible and that feeling and gratification is what makes me love my job.<br />

She passed a short time later and Steve Turzinski and I went to the funeral. The expression on the husband’s face was priceless.<br />

He was so touched that we were there. It was amazing that everyone that knew her told us how much she talked about us and<br />

how much she loved her new kitchen. That just meant the world to me. I am so glad that I got to help her fulfill one of her dreams.<br />

Paulette Sodemann, Designer, Joined <strong>Callen</strong> 2006<br />

I enjoy working at <strong>Callen</strong> because of the people that I work with. From top to bottom, it’s a friendly environment.<br />

I get my greatest satisfaction knowing the products we install really do make a difference in customers’ homes, from aesthetics<br />

to energy efficiency. Also knowing <strong>Callen</strong> stands behind everything we install.<br />

Watching <strong>Callen</strong> grow over the years has been inspirational for me. Going from a tiny red shack to a beautiful showroom, with<br />

another one in Brookfield. Also <strong>Callen</strong> truly cares about its customers, striving for perfection.<br />

Brain Goff, Window Lead Carpenter, Joined <strong>Callen</strong> 2001


MESSAGE FROM PHIL CALLEN<br />

It is with great pride that we recognize <strong>Callen</strong> <strong>Construction</strong><br />

celebrating 30 years of providing southeastern Wisconsin<br />

homeowners with the best in home improvement and remodeling<br />

products and services.<br />

When my brother Tom and I decided to launch the company in<br />

April of 1986, we wanted to have a business that people could<br />

depend on. We soon established a company mission statement<br />

that we work hard to adhere to on a daily basis: “We genuinely<br />

care for people, our customers, and their homes. We believe in<br />

the philosophy Quality Craftsmanship Works.”<br />

One of the best parts of the past 30 years was being able to work<br />

with Tom. We both brought different abilities and strengths to the<br />

business, but we shared an unwavering devotion to our customers<br />

and employees, which has played an integral role in our success.<br />

Speaking of employees, it has been a privilege to have worked<br />

with all the individuals that have been part of the <strong>Callen</strong> team over<br />

the last 30 years. The men and women that were part of <strong>Callen</strong> at<br />

the outset created the work atmosphere that remains prevalent<br />

today. That commitment to providing the highest quality products<br />

and service will continue to be present in those that call <strong>Callen</strong><br />

home for years to come.<br />

I have also taken great pleasure in seeing so many people<br />

that work or have worked for <strong>Callen</strong> flourish not only in their<br />

professional lives, but in their personal lives as well. Whether it has<br />

been marriage, having kids,<br />

earning advanced degrees,<br />

or becoming grandparents,<br />

we have shared in the<br />

success of our staff. All<br />

those that comprise <strong>Callen</strong><br />

are family, looking after one<br />

another, our customers, and<br />

the places we call home. We<br />

are thankful that we have<br />

been able to offer those that work at <strong>Callen</strong> opportunities to<br />

succeed in their careers.<br />

I am also proud of the positive way that <strong>Callen</strong> has impacted the<br />

communities that we serve, and how our employees have been<br />

stewards of service in their neighborhoods. As we move forward,<br />

we will maintain our pledge to be positive corporate citizens.<br />

As we begin the next chapter in our history, we will maintain our<br />

commitment to excellence – to the work we do for customers<br />

and the people that we employ. I look forward to <strong>Callen</strong> growing<br />

for years to come, sustaining our standing as southeastern<br />

Wisconsin’s preferred remodeling contractor.<br />

With Appreciation,<br />

Phil <strong>Callen</strong>

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