YouthSight Panel Book 2019
For a complete guide to the UK’s largest youth research panel you need look no further than the YouthSight panel book for 2019.
For a complete guide to the UK’s largest youth research panel you need look no further than the YouthSight panel book for 2019.
- No tags were found...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
PANEL<br />
BOOK<br />
UK’s Largest Youth<br />
Research <strong>Panel</strong><br />
150,000+ Millennials<br />
and Gen Z<br />
A Comprehensive Summary of The Opinion<strong>Panel</strong> Community
2 Youthsight <strong>Panel</strong> <strong>Book</strong><br />
Products<br />
Meet & Services<br />
the Team<br />
Tatenda Musesengwa<br />
Client Services Director<br />
tatenda@youthsight.com<br />
Emma Quinn<br />
Account Executive<br />
emma.quinn@youthsight.com<br />
Hayley Adonis<br />
Senior Project Manager<br />
hayley.adonis@youthsight.com<br />
Charlie Pierce<br />
Junior Project Manager & Account<br />
Executive<br />
charlie.pierce@youthsight.com<br />
Michael Virks<br />
Operations Director<br />
michael@youthsight.com
Youthsight <strong>Panel</strong> <strong>Book</strong> 1<br />
<strong>Panel</strong> Services<br />
at <strong>YouthSight</strong><br />
Unrivalled<br />
Youth Access<br />
<strong>YouthSight</strong> own and manage The<br />
Opinion<strong>Panel</strong> Community (OPC): an<br />
unsurpassed research panel of over<br />
150,000 Millennials & Gen Z, and the<br />
UK’s largest and highest quality youth,<br />
student and young professionals research<br />
resource. With over 75% of our members<br />
unique to the OPC, you won’t find as many<br />
real 16-30-year old research participants<br />
in one place anywhere else in the UK.<br />
Service with a<br />
Human Touch<br />
From the start of a project through to the<br />
very end, our UK-based <strong>Panel</strong> Services<br />
team are committed to affordable, fast<br />
and high-quality processes that ensure<br />
you get the best results. Our experienced<br />
and dedicated project managers support<br />
the UK’s largest research and marketing<br />
services agencies with their research<br />
needs, setting up projects in less than an<br />
hour and often completing fieldwork the<br />
very same day.
2 Youthsight <strong>Panel</strong> <strong>Book</strong><br />
Products<br />
& Services<br />
We’re here to help. With our evergrowing<br />
suite of products and services<br />
& our unrivalled access to over 150,000<br />
research participants across the UK,<br />
we rarely struggle with even the most<br />
niche of youth insight objectives.<br />
Here’s some of the<br />
ways we can help:<br />
Sample Provision<br />
Recruitment for<br />
Qualitative Research<br />
Omnibus Surveys<br />
SnapMe Videos<br />
Hassle-Free<br />
Sampling & Fieldwork<br />
Whether you’re looking for sample-only<br />
or need support with survey hosting and<br />
data provision, we’re here to help.<br />
Using our award-winning ‘mobile-first’<br />
survey template, our own in-house<br />
Operations team challenge themselves to<br />
find new ways to boost engagement with<br />
young respondents and make sure it’s<br />
easier than ever for Millennials and Gen Z<br />
to answer your questions.<br />
We can help with….<br />
• Trackers<br />
• Polling<br />
• Advanced Analytics<br />
• Creative Testing (Video, Audio & Image)<br />
• Complex Programming<br />
• Conjoint<br />
• MaxDiff<br />
• Behavioural Data<br />
Data Processing, Scripting<br />
& In-house Operations
Youthsight <strong>Panel</strong> <strong>Book</strong> 3<br />
Qualitative<br />
Recruitment<br />
Unlike other panel companies, we’re<br />
happy to use our panel to help with<br />
your qualitative research needs.<br />
Whether it’s recruitment for focus<br />
groups, UX testing projects, tele-depths<br />
or any other qualitative research<br />
requirement, our specialist – and MRS<br />
compliant - recruitment process means<br />
we’re able to recruit even the most<br />
niche groups in the youth population.<br />
Here are just some of the<br />
things we can help with….<br />
• F-2-F Focus Groups & Workshops<br />
• Online Groups & Bulletin Boards<br />
• Individual Depths<br />
• Usability Testing<br />
• Ethnography<br />
• In-house viewing<br />
Our Three Stage Method<br />
Stage 1<br />
We identify the<br />
right people<br />
You tell us when and<br />
where and let us handle<br />
the rest. With 1000+<br />
profiling demographics<br />
and customized screener<br />
surveys, we’ll identify<br />
the right participants<br />
for your research in less<br />
than a day.<br />
Stage 2 Stage 3<br />
We double-check<br />
who they are<br />
All our recruitment<br />
projects are double-opt<br />
in, so each pre-profiled<br />
participant is personally<br />
vetted over the phone<br />
by our dedicated project<br />
managers, ensuring your<br />
participants are animated,<br />
enthusiastic and reliable.<br />
We ensure<br />
they turn up<br />
On the day, all verified<br />
and vetted participants<br />
receive a series of textmessage<br />
reminders.<br />
And in the event of<br />
last minute dropouts,<br />
we always keep extra<br />
participants on standby.
4 Youthsight <strong>Panel</strong> <strong>Book</strong><br />
SnapMe Videos<br />
Vox pops for the<br />
digital generation<br />
Colour<br />
& Context<br />
Our vox-pop tool, SnapMe, lets 16-30-yearolds<br />
answer your questions on video<br />
via their smartphones, helping you to<br />
illustrate your research findings, test your<br />
creative concepts and bring vital colour to<br />
those all-important pitches.<br />
Fast. Targeted.<br />
Authentic.<br />
You tell us who you’re targeting, choose<br />
your questions, then you let us – and our<br />
panellists – do the rest. SnapMe gives you<br />
access to our research panel of 150,000+<br />
young people, helping you see and hear<br />
your target audience describe their<br />
issues, in their own words, in their own<br />
environment.<br />
SnapMe is…<br />
Targeted<br />
Provide your own screening<br />
questions or use our 200+<br />
data profiling points.<br />
Fast<br />
Receive 20 fully-transcribed<br />
videos within just 48 hours.<br />
Authentic<br />
Raw, unfiltered and honest<br />
on-screen disclosures from<br />
16-30yos across the UK.
Youthsight <strong>Panel</strong> <strong>Book</strong> 5<br />
The Opinion<strong>Panel</strong><br />
Community<br />
We’ve always been<br />
more than just a panel<br />
With trending topics reaching over a<br />
quarter of a million reads, our engaged and<br />
vibrant community is brimming with bright,<br />
perceptive and opinionated young people.<br />
We’ve devised the perfect platform for<br />
them to freely express their opinions on<br />
today’s issues; the panellist-generated<br />
Articles section has become the heart<br />
of our community, with thousands of<br />
personal, provocative & powerfullyexpressed<br />
pieces published to date.<br />
Real people deserve<br />
real rewards<br />
We pride ourselves on paying fair &<br />
decent incentives and treating panellists<br />
well; on average, we pay out over £40,000<br />
in incentives every month. And because<br />
we treat our community members<br />
with respect, we have industry leading<br />
response rates and a Feefo Satisfaction<br />
Score of 4.7 out of 5.<br />
We care who we recruit<br />
Throughout the year, our dedicated<br />
Community Team engage in extensive<br />
social media marketing all in the name<br />
of high-quality recruitment, and we<br />
partner with reliable, niche organisations<br />
to help attract the respondents most<br />
needed. And because we understand the<br />
importance of gaining real insights, we<br />
guard against multiple identities through<br />
a rigid, double-opt in screening process.
6 Youthsight <strong>Panel</strong> <strong>Book</strong><br />
Millennials and<br />
Generation Z<br />
157,630<br />
Current Status %<br />
Prospective HE Students<br />
23<br />
Current HE Students<br />
51<br />
Graduates<br />
10<br />
Other<br />
16<br />
Gender %<br />
Male<br />
34<br />
Female<br />
65<br />
Other<br />
1<br />
Age %<br />
16 – 17<br />
16<br />
18 – 21<br />
62<br />
22 – 25<br />
11<br />
26 – 29<br />
6<br />
30 +<br />
5<br />
Ethnicity %<br />
White<br />
73<br />
BAME<br />
24<br />
Other<br />
2<br />
Prefer Not to Say<br />
1<br />
Nationality %<br />
UK<br />
86<br />
EU (excluding UK)<br />
9<br />
Non-EU<br />
5<br />
Home Region %<br />
East Midlands<br />
London<br />
Northern Ireland<br />
North East<br />
North West<br />
Scotland<br />
Eastern<br />
South East<br />
South West<br />
Wales<br />
West Midlands<br />
Yorkshire and Humberside<br />
Outside the UK - in the EU<br />
Outside the UK - not in EU<br />
8<br />
15<br />
3<br />
4<br />
10<br />
6<br />
5<br />
14<br />
8<br />
4<br />
8<br />
6<br />
5<br />
4<br />
Parental / Own Social Grade %<br />
A Professional / Managerial 15<br />
B Senior Administration<br />
C1 Supervisor / Clerical / Skilled<br />
Non-Manual<br />
C2 Skilled Manual Worker<br />
D Semi-skilled / Unskilled<br />
Manual Worker<br />
E Receiving State Benefits<br />
Other<br />
Prefer Not to Say<br />
22<br />
19<br />
13<br />
10<br />
4<br />
9<br />
8
Youthsight <strong>Panel</strong> <strong>Book</strong> 7<br />
OPC Member Spotlight<br />
Female, 16<br />
Post-Education Plans:<br />
Is not considering applying to university<br />
Qualifications: 10 GCSEs A*- C grades<br />
Current Academic Status:<br />
Further Education<br />
Disability:<br />
Wheelchair User / Mobility Difficulties<br />
Mobile Network and OS:<br />
Samsung phone on Vodaphone network<br />
Home Region:<br />
Lives with siblings in the North East<br />
Financial Products: Visa Debit<br />
Bank Account: Barclays<br />
Employment: Works part-time in retail<br />
School Type: Fee-paying school<br />
Games Consoles: Nintendo Wii and an iPad<br />
Hobbies: Debating / Political Activities
8 Youthsight <strong>Panel</strong> <strong>Book</strong><br />
University<br />
Applicants<br />
36,300<br />
GENDER %<br />
Male<br />
34<br />
Female<br />
65<br />
Other<br />
1<br />
AGE %<br />
16 – 17<br />
41<br />
18 – 19<br />
48<br />
20 – 21<br />
4<br />
22 +<br />
7<br />
ETHNICITY %<br />
White<br />
70<br />
BAME<br />
27<br />
Other<br />
2<br />
Prefer Not to Say<br />
1<br />
NATIONALITY %<br />
UK<br />
84<br />
EU (excluding UK)<br />
10<br />
Non-EU<br />
6<br />
SCHOOL TYPE %<br />
State-Funded School / College 79<br />
Fee-Paying School / College<br />
18<br />
Other<br />
3<br />
SUBJECT AREAS APPLIED FOR %<br />
Medicine and Dentistry 8<br />
Subjects allied to Medicine 11<br />
Biological Sciences 14<br />
Veterinary Sciences, Agriculture & Related 2<br />
Physical Sciences 7<br />
Mathematics 5<br />
Engineering<br />
9<br />
Technologies<br />
3<br />
Architecture, Building & Planning 2<br />
Social Studies<br />
12<br />
Law<br />
7<br />
Business & Administrative Studies 11<br />
Mass Communications & Documentation 2<br />
Linguistics, Classics and Related Subjects 4<br />
European Languages & Literature 4<br />
International Studies<br />
1<br />
Historical and Philosophical Studies 6<br />
Creative Arts and Design<br />
11<br />
Education<br />
5<br />
Combined Degrees<br />
13
Youthsight <strong>Panel</strong> <strong>Book</strong> 9<br />
OPC Member Spotlight<br />
Male, 18<br />
Qualifications:<br />
Currently studying A-level Drama,<br />
History & BTEC Music<br />
UCAS Points:<br />
Predicted 100+ points<br />
University Subject Area (Applied):<br />
Music Technology<br />
Home Region:<br />
Lives with parents in London<br />
University Living Arrangements:<br />
Intends to live away from home<br />
University Applied:<br />
University of Sussex & Kingston University<br />
School Type: State-funded school/college<br />
Hobbies: Plays a musical instrument<br />
Smoke or Vape: Vapes, but doesn’t smoke<br />
Student Finance:<br />
Plans to take a student loan<br />
Drinks Alcohol: Yes
10 Youthsight <strong>Panel</strong> <strong>Book</strong><br />
Higher Education<br />
Students<br />
80,530<br />
Gender %<br />
Male<br />
Female<br />
Other<br />
35<br />
64<br />
Age %<br />
16 – 17<br />
18 – 19<br />
20 – 21<br />
22 +<br />
1<br />
2<br />
49<br />
32<br />
17<br />
Nationality %<br />
UK<br />
EU (excluding UK)<br />
Non-EU<br />
84<br />
10<br />
Ethnicity %<br />
White<br />
BAME<br />
Prefer Not to Say<br />
Other<br />
Student Population By<br />
University Group<br />
Group 1 – Russell<br />
Group 2 – Pre-1992<br />
Group 3 – Post-1992<br />
Group 4 – Specialist Institutions<br />
Group 5 – UCAS (non-affiliated)<br />
Group 6 – Not UCAS (non-affiliated)<br />
6<br />
72<br />
24<br />
2<br />
2<br />
%<br />
27<br />
23<br />
45<br />
2<br />
2<br />
1<br />
University Region %<br />
South East<br />
13<br />
London<br />
13<br />
Scotland<br />
9<br />
North West<br />
11<br />
Yorkshire & the Humber<br />
10<br />
East Midlands<br />
9<br />
West Midlands<br />
10<br />
South West<br />
7<br />
Eastern<br />
6<br />
Wales<br />
5<br />
North East<br />
5<br />
Northern Ireland<br />
2<br />
Undergraduate / Postgraduate %<br />
Undergraduate<br />
97<br />
Postgraduate<br />
3<br />
JACS Subject Group %<br />
Medicine and Dentistry<br />
5<br />
Life Sciences<br />
20<br />
STEM<br />
18<br />
Humanities and Social Sciences 25<br />
Business & Admin<br />
10<br />
Creative Arts & Design<br />
9<br />
Law<br />
6<br />
Other<br />
7
Youthsight <strong>Panel</strong> <strong>Book</strong> 11<br />
OPC Member Spotlight<br />
Female, 20<br />
Education:<br />
Full-time UG student at the<br />
University of Manchester<br />
JACS Principal Subject:<br />
Physical Sciences<br />
Drinks Alcohol: No<br />
Qualifications: A*AA at A-level<br />
Course Length: 3 years<br />
University Living Arrangements:<br />
Lives in Halls of Residence<br />
Home Region & Location:<br />
A village/hamlet in the South East<br />
Student Finance: Took a student loan<br />
Bank Account:<br />
Doesn’t have a student bank account<br />
Mobile Network & OS:<br />
Has an iPhone on the EE network<br />
Devices: Doesn’t own a tablet<br />
Own a Car: Yes
12 Youthsight <strong>Panel</strong> <strong>Book</strong><br />
Young<br />
Professionals<br />
16,515<br />
GENDER %<br />
Male<br />
34<br />
Female<br />
66<br />
AGE %<br />
21 – 23<br />
24<br />
24 – 26<br />
33<br />
27 – 29<br />
20<br />
30 +<br />
23<br />
ETHNICITY %<br />
White<br />
79<br />
BAME<br />
18<br />
Other<br />
1<br />
Prefer Not to Say<br />
2<br />
NATIONALITY %<br />
UK<br />
88<br />
EU (excluding UK)<br />
7<br />
Non-EU<br />
5<br />
UG DEGREE CLASS %<br />
Honours – First Class<br />
24<br />
Honours – Upper Second (2:1) 43<br />
Honours – Lower Second (2:2) 13<br />
Honours – Third Class<br />
2<br />
Honours – Pass<br />
1<br />
GRADUATE REGION %<br />
East Midlands<br />
7<br />
London<br />
20<br />
Northern Ireland<br />
2<br />
North East<br />
4<br />
North West<br />
9<br />
Scotland<br />
7<br />
Eastern<br />
3<br />
South East<br />
15<br />
South West<br />
9<br />
Wales<br />
3<br />
West Midlands<br />
7<br />
Yorkshire and Humberside<br />
7<br />
Outside the UK - in the EU<br />
3<br />
Outside the UK - not in EU<br />
4<br />
GRADUATION YEAR %<br />
2004 – 2011<br />
20<br />
2012<br />
8<br />
2013<br />
11<br />
2014<br />
12<br />
2015<br />
18<br />
2016<br />
17<br />
2017<br />
14
Youthsight <strong>Panel</strong> <strong>Book</strong> 13<br />
OPC Member Spotlight<br />
Male, 24<br />
Year Graduated: Graduated in 2016<br />
University: Studied at Cardiff University<br />
Degree Classification & Subject Area:<br />
2:1 in B.A. History<br />
Postgraduate Qualification: PGCE<br />
Postcode Area & Home Region:<br />
Newport in Wales<br />
Graduate Region: London<br />
Smoke or Vape: Both<br />
Employment: Full-Time<br />
Sector Currently Working In: Education<br />
Hobbies: Takes part in team sports<br />
Mobile OS: Android<br />
Bank Account: Santander
Contact us<br />
<strong>YouthSight</strong><br />
6th Floor, Crystal Gate<br />
28/30 Worship Street<br />
London<br />
EC2A 2AH<br />
020 7374 0997<br />
enquiries@youthsight.com<br />
www.youthsight.com<br />
We’re members of:<br />
Coming Soon!<br />
Healthcare <strong>Panel</strong><br />
Under 16s
Change language