Asaf Lifshitz Interview with CISO Magazine
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UNDER THE<br />
SPOTLIGHT<br />
Volume 3 Issue 6<br />
Volume 3 Issue 6<br />
UNDER THE<br />
SPOTLIGHT<br />
18<br />
1. How did you decide<br />
to start a business?<br />
The idea for Sayata Labs emerged<br />
when my partners and I identified<br />
a unique opportunity to bring our<br />
cybersecurity and data science<br />
expertise to bear for small and<br />
medium-sized businesses. We<br />
noticed that the cybersecurity<br />
industry had several structural<br />
problems, and after conducting<br />
thorough research, determined<br />
that the cyber insurance industry,<br />
in which actual performance<br />
can be measured, is perfectly<br />
positioned to tackle these<br />
challenges. Of course, we knew<br />
that addressing these issues would<br />
require a team <strong>with</strong> critical skillsets<br />
in cybersecurity, insurance, and<br />
data science. We assembled a very<br />
strong team <strong>with</strong> a proven track<br />
record of success in these fields<br />
and developed a solution which<br />
provides deep insights into cyber<br />
risks, at scale.<br />
2. What are the biggest<br />
challenges you face<br />
as the founder of a<br />
startup?<br />
As a startup, we need to be<br />
extremely agile and quick. One<br />
of the biggest challenges we face<br />
is quickly growing our team to<br />
keep up <strong>with</strong> customer demand.<br />
The cyber insurance industry is<br />
rapidly expanding and that puts<br />
more pressure on us to meet that<br />
demand. Additionally, cyber risk<br />
is a sensitive topic, especially for<br />
the SMB market, and requires us to<br />
educate the market as to the nature<br />
and depth of the risks involved.<br />
This takes time, but the hackers<br />
aren’t waiting.<br />
3. How are you<br />
tackling the awareness<br />
problem? What does<br />
your outreach to SMBs<br />
look like?<br />
We emphasize that small and<br />
medium-sized businesses<br />
are increasingly aware of the<br />
importance of cybersecurity<br />
and the potentially devastating<br />
consequences of getting it wrong.<br />
They’ve seen the effects of cyber<br />
attacks up close: 43% of all cyberattacks<br />
target SMBs. But complex<br />
threats require sophisticated<br />
solutions, and SMBs don’t usually<br />
have the time and proper toolset to<br />
deal <strong>with</strong> these threats effectively.<br />
With Sayata’s advanced technology,<br />
SMBs receive full visibility into<br />
their organizations’ level of risk.<br />
We designed our system to be<br />
intuitive, <strong>with</strong> a seamless user<br />
experience for customers even<br />
if they have limited technical<br />
knowledge of cybersecurity issues.<br />
19<br />
<strong>CISO</strong> MAG | June 2019 <strong>CISO</strong> MAG | June 2019
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