The 10 Companies Booming in Healthcare Sector

Healthcare industry is also affected by this trend, but it lags
behind in exploiting it to the fullest. Let’s understand what
benefits it brings to you.
The idea of searching and following a doctor on some
social platform would seem absurd if you thought about it a
few years back. But, time has changed and so has the trend.
When it comes to health, although people won’t shop
around, they will still look for the best. Advertising
everything that a provider has to offer on a platform
reaching anyone and everyone is a great idea to mark
him/her in the minds of people.
Additionally, users, all around the globe, surf their social
media feeds number of times a day. If one makes sure to
update their account regularly, users are likely to come
across their post number of times. This leaves an impact on
the users. Where else can one make their presence felt so
frequently?
It also allows a company to connect with their patients in
real-time. And this can be done from anywhere and
everywhere!
With social media, you can ensure customer-centricity.
Putting up health tips and staying in touch with the patients
through social platforms are some ways to do this.
Moreover, healthcare providers can put up about the
practices, services, and products that they provide and the
stories of how they have helped others for better. This will
help them build a sense of trust in the clients as well as the
audience visiting their account.
Other than this, social media marketing comes with a lot
more advantages. To stand out and make it fun, here are a
few ways that will help.
Educational Posts
A healthcare brand can educate their clients or patients
through their social media feed. This can include posting
health tips, a video of successful surgery carried by a
hospital, awareness and precautions for particular disease,
short description of a new device or technology, and many
more. Being connected with the brand, the patients will
look out for such tips and probably implement them as well.
Not only will it help the brand in building better
relationship with its clients, but also help improve the
patients’ lifestyle.
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Start a Campaign, Use Hash tags
It is a very good idea for a healthcare company to start its
own campaign on social media. The campaign can be about
anything from awareness about a disease to encouraging
audience to share their success stories to starting a social
initiative and calling out audience to join in. Using hash
tags to promote such campaigns brings a lot of benefits. Say
for example, a company starts a campaign for the patients
of aids, calling out people to share the success stories of
themselves or their loved ones in conquering aids. Hash tag
like #companynameforaids can be used by everyone joining
in the campaign. This helps improve the company’s
branding alongside a good cause.
Interactive Communication
Clients/patients do not usually indulge in the interactive
communication with the healthcare providers. On a social
platform, this can be initiated. This will help the patients
feel more close to the company and hence, build a long,
trustful relationship.
Leverage Infographics
Infographics can help one provide highly informative
content in very short time. Without taking up a lot of the
audience’s time, a company can portray its strengths with
the help of infographics. A step further is infographic
videos. They say a lot of things in matter of seconds. Also,
the combination of an audio, video, content, and colors is
easier to remember and leaves a high impact on the
viewers.
These are just some of the ways to leverage social media
for marketing by healthcare brands. The scope for ideas is
wide, as when it comes to creativity, the sky is the limit. It
is the need of the hour to walk with the trends of the world
and use them for your benefit. Social media marketing
brings in a vast opportunity for healthcare companies to
brand and advertise their strengths and connect to the
clients better.
- Aishwarya Nawandhar, Editor
| June 2019 |