Russian Market Briefing Phuket Road Show 2019 to Siberia

RUSSIAN TRAVELLER
o Median Age – 38.3 year
o In TOP-10 largest Spenders in the world
o Having language barrier
o Late booker
o Still a traditional market with 75% of trips
booked via TO/TA
o Online booking is growing by 40-50% yearly
o 58% of Russians have access to internet, 45%
use it on daily basis
o 80% of internet users have account in social
networks
– the role of social media as a source of
information is increasing
o Beach destination in priority
o Likes diverse & interesting program/itinerary
o Tourists tend to combine different types of
vacation in one trip
o Average duration of travel – 9 to 12 days
o Annual 28 days off, which are often taken
attached to national holidays.
o Holidays tend to shorten every year and
instead, Russian undertake several holidays a
year
o Seasonal trips: most popular travel are June-
August, first decade of January and first
decade of May