Russian Market Briefing Phuket Road Show 2019 to Siberia

10 COUNTRIES UNDER TAT MOSCOW RESPONSIBILITY
RUSSIA 1,472,949 (2018)
KAZAKHSTAN 58,129 (2018)
UZBEKISTAN 17,953 (2018)
BELARUS 12,085 (2018)
KYRGYZSTAN 4,324 (2017)
TURKMENISTAN 3,026 (2017)
ARMENIA 1,846 (2017)
AZERBAIJAN 1,783 (2017)
GEORGIA
907 (2017)
TAJIKISTAN 610 (2017))

Demographic of the market including annual income and lifestyle
Country
Population million
persons (2017)
GDP, bln.
USD (2017)
+/- (%) (2017/2016)
GDP per capita,
current USD (2017)
+/- (%) (2017/2016)
Inflation rate
(current prices)
(annual, per cent)
(2017)
Russia 144,495,040 1,577,524.15 + 1.64 10,743.10 + 1.43 3.68
World Bank forecast for increasing GDP:
2018 – 2.3 per cent
2019 – 1.2 per cent
2020/2021 – 1.8 per cent
(World Bank data)
Demographic of the market, including annual income and lifestyle

Russian Outlook for Outbound Situation
Country 2017 2018
Russia (Total
number of
outgoing)
+/-
(2018/
2017)
2019
(Jan-Mar)
+/-
(3m2019/
3m2018)
2019
(forecast)
+/-
2020
(forecast)
41,987,245 44,551,092 + 6.1 8,388,716 + 4.08 46,000,000 + 3.2 48,000,000 + 4.3
+/-
Russia
(Outgoing for
tourism
purposes)
14,587,900 16,192,600 + 11 2,600,000 + 4.40 17,000,000 + 5 18,000,000 + 5.8
(Federal Border Guard Service data)

Russian market for Thailand 2017/2018
Russia 2017 2018
Number of tourist
arrivals
% change
2018-2017
1,340,375 1,472,949 +9,7
Receipts (total),
million THB
102,658 115,711 +12,7
(by TAT data)

Russian market for Thailand 2018/2019 (6 months)
Russia 2018 2019 (6 months)
% Chang 2018/2019
(Jan-Jun)
Number of tourist arrivals by
1.
nationality
1,472,949 825,556 -2.99
2. Receipts (total), million THB 115,711.01 61,713.45 -4.10
3. Spending per day, THB 4,414 (2017) - -
4. Spending per trip, THB 77,065 - -
5. Length of stay, days 17 (2017) - -
(by TAT data)

Number of guest arrivals at Accommodation
Establishments in Phuket (2016/2017)
Number of guest arrivals 2017 2016
% change
2017-2016
Thai 3,328,180 3,203,009 +3,91
Foreigners 9,172,759 8,820,139 +4,00
Russia 880,185 807,776 +8,96
Total 12,500,939 12,023,148 +3,97
(by TAT data)

RUSSIAN TRAVELLER
o Median Age – 38.3 year
o In TOP-10 largest Spenders in the world
o Having language barrier
o Late booker
o Still a traditional market with 75% of trips
booked via TO/TA
o Online booking is growing by 40-50% yearly
o 58% of Russians have access to internet, 45%
use it on daily basis
o 80% of internet users have account in social
networks
– the role of social media as a source of
information is increasing
o Beach destination in priority
o Likes diverse & interesting program/itinerary
o Tourists tend to combine different types of
vacation in one trip
o Average duration of travel – 9 to 12 days
o Annual 28 days off, which are often taken
attached to national holidays.
o Holidays tend to shorten every year and
instead, Russian undertake several holidays a
year
o Seasonal trips: most popular travel are June-
August, first decade of January and first
decade of May

RUSSIA: First Visit/ Revisit 2013-2017

RUSSIA: FIT / Group Tour 2013-2017

RUSSIA: Gender 2013-2017
2017

1,400,000
International Tourist Arrivals from Russia By Top 10 City/State
(2015-2017)
1,252,613
1,050,000
City / State
700,000
350,000
0
291,642
256,136
222,678 215,147
133,969
93,162 79,122 59,481
MOSCOW CITY NOVOSIBIRSKAYA IRKUTSKAYA PRIMORSKIY (Vladivostok) CHELYABINSKAYA
Number of arrivals
50,386

Situation for Thailand From January-June 2019
January-June 2019
Month 2019 2018 +/- (2019/2018)
January 228,866 226,754 + 0.93
February191,527 195,219 -1.89
March 194,088 197,023 -1.48
April 108,308 126,402 -14.3
May 55,432 57,098 -2.9
June 45,962 48,493 -5.22
Total 825,556 850,989 -2.99
Biblio Globus : 75,000 tourists to Thailand
(the same level as 6 months 2018)
TUI Russia: 15,000 tourists to Thailand
(increasing 10 % in compare with 6 months 2018)
Coral Travel : 130,000 tourists to Thailand
(decreasing 5 % in compare with the same period 2018)
Anex Tour : 140,000 tourists to Thailand
(decreasing 3 % in compare with the same period 2018)
based on information of tour operators and TAT statistics

Situation with tour operators
Anex Tour
o Early bookings for summer season decreased in approximately 10 %.
o Tour operator should provide Special Offer (SO) packages with price less that real
cost of package tour (decreasing in 10-15 %)
Biblio Globus
o Special offer (SO) packages with transportation by Rossija Airlines charter flights
(Moscow-Phuket).
o Load factor approx. 75-80 %.
o First 6 months 2019 = 75,000 persons (approximetly the same number as 6
months 2018)
Coral Travel, Pegas Touristik, Sunmar
o They keep the flight schedule from 9 Russian cities to U-Tapao and Phuket.
o Coral Travel, Pegas Touristik, TUI Russia use the joint fleet of aircrafts of Nord
Wind, Pegas Fly, Royal Flight for optimization of expenses for charter flights.
All charter flights to central part of Thailand (except Nord Wind) now land in U-Tapao
airport (main reason – lower expenses for parking, service, etc.)

Situation with air companies
Aeroflot Russian Airlines:
o Keep for summer season daily flight from Moscow to Bangkok and 4 weekly flights from Moscow to Phuket.
o Load factor in May-June 81%.
Thai Airways International
o Keep the four weekly flights from Bangkok to Moscow.
S7 Airlines
o Regular flights from Novosibirsk, Krasnoyarsk, Irkutsk, Vladivostok to Bangkok
Ural Airlines
o Regular two weekly flights from Yekaterinburg to Bangkok (via China)

The situation with charter flights in summer season 2019 from Russia
(May-September 2019)
№ Airport Destination in Air Company Frequency Aircraft
Thailand
1. Moscow (Central District) Phuket Rossija 2 flights/ week Boeing B-747
(VKO)
Moscow Phuket Royal Flight 3 flights /month (from July Boeing B-767-300
2019)
Moscow Phuket Azur Air 3 flights / month Boeing B-767-300
Moscow Bangkok Azur Air 3 flights / month Boeing B-767-300
2. Yekaterinburg (Ural District) Phuket Pegas Fly 3 flights / month Boeing B-767-300
Yekaterinburg Phuket Azur Air 3 flights / month Boeing B-767-300
Yekaterinburg U-Tapao Azur Air 3 flights / month Boeing B-767-300
3. Novosibirsk (Siberian District) U-Tapao Pegas Fly 3 flights / month Boeing B-767-300
Novosibirsk Phuket Pegas Fly 3 flights / month Boeing B-757-200
Novosibirsk U-Tapao Azur Air 3 flights / month Boeing B-757-200
Novosibirsk Phuket Azur Air 3 flights / month Boeing B-757-200
4. Kemerovo (Siberian District) U-Tapao Pegas Fly 3 flights / month Boeing B-757-200
Kemerovo U-Tapao Azur Air 3 flights / month Boeing B-757-200
5. Krasnoyarsk (Siberian District) U-Tapao Pegas Fly 3 flights / month Boeing B-757-200
Krasnoyarsk U-Tapao Azur Air 3 flights / month Boeing B-757-200
Krasnoyarsk Phuket Pegas Fly 3 flights / month Boeing B-757-200
Krasnoyarsk Phuket Azur Air 3 flights / month Boeing B-757-200
6. Irkutsk (Siberian District) U-Tapao Pegas Fly 3 flights / month Boeing B-757-200
Irkutsk Phuket Pegas Fly 3 flights / month Boeing B-757-200
Irkutsk Phuket Azur Air 3 flights / month Boeing B-757-200
Irkutsk U-Tapao Pegas Fly 3 flights /month Boeing B-767-200
7. Khabarovsk (Far East District) Bangkok Nord Wind 3 flights / month Boeing B-757-200
Regular flights (CIS) (Winter 2018/2019) (October 2019 - March 2020)
Khabarovsk Phuket Nord Wind 3 flights / month Boeing B-757-200
Khabarovsk Bangkok Azur Air 3 flights / month Boeing B-767-200
Khabarovsk Phuket Azur Air 3 flights / month Boeing B-757-200
8. Vladivostok (Far East District) U-Tapao Pegas Fly 3 flights / month Boeing B-757-200
Vladivostok Phuket Pegas Fly 3 flights /month Boeing B-757-200
Vladivostok Phuket Azur Air 3 flights / month Boeing B-757-200
Vladivostok U-Tapao Azur Air 3 flights / month Boeing B-757-200
9. Blagoveshchensk (Far East
District)
Phuket Pegas Fly 3 flights / month Boeing B-767
(200/300)

Situation with networks of travel agencies
80 % of selling packages for Thailand using tour operators’
packages (with SOs). Hot Tours said that the level of sales activity
for Thailand is on the same level as last year. Sletat.ru shows a little
decreasing
Situation with OTA
Situation with OTA (onlinetours.ru; level.travel; travelata.ru)
o Increasing of cost of accommodation via OTA due to increasing of exchange rate
THB to USD and Euro (approximately in 2-3 per cent).
o In case of booking with using packages or offers from tour operators – no any
changes (two reasons – using of SOs and contract calculation in hard currency
beforehand).

Current Tourism situation in Russia
Association of Tour Operators of Russia (ATOR) updated its
forecast and is expecting for increasing the number of tourists from
Russia travelling abroad in 2019 in 4-5 % compare with 2018, but
mostly to short-haul destinations and former Soviet republics
(Armenia, Uzbekistan, Baltic states).
Positive factors:
o Ban for flights of Russian air companies to Georgia
o Postpone of the beginning of charter flights programs to Read Sea resorts of Egypt up to the end of
2019
o Stabilization of exchange rate between Ruble and USD/Euro
o Permission for employees of Ministry of Interior of Russian Federation traveled to Turkey and
Thailand

Why number of Russian tourists to Thailand decrease in 2019
Continuing Sanctions since 2014
o Increasing of VAT (for all services, package tours,
flights) (both for group tourists and independent
tourists);
o Decreasing of living level of most population of
Russia due to increasing the cost of living and high
level of credit debts;
o Increasing of cost of air gasoline (with increasing the
cost of package tours in 15 % now with further
increasing in 20 % in the end of 2019 in compare
with the same period of 2018);
o Active promotion of domestic tourism (including Black
Sea beaches – Sochi, Anapa and Crimea resorts)
with special air fares on Russian air companies (for
domestic flights);
o Active promotion for other competitors
Competitors
• All inclusive
• Short flight
• Cheaper
• Active adv. and PR
• Government's support

Russian rubles Situation 2012 - 2019
Month, year Rubles per THB
November 2012 1.000
March 2013 1.045
April 2014 1.071
May 2015 1.514
February 2016 (begin) 1.968
February 2016 (end) 2.240
February 2017 1.669
March 2018 1.787
April 2019 2.067
May 2019 2.050
Month, year RUR per 1
USD
April 2012 29.5122
April 2013 31.4605
April 2014 35.5389
April 2015 51.5207
April 2016 65.6477
April 2017 56.1753
April 2018 60.8583
April 2019 63.9602

Segment Competitors (short haul) Competitors (long haul)
Vietnam
Spain,Cyprus
PR China (Hainan)
UAE,Turkey
Dominican Republic
Sea & Sands
Egypt
Indonesia (Bali)
Montenegro
India (Goa)
Croatia ,Greece
Maxico,Cuba
Sightseeing
Competitors and New Entrants
Spain
Italy
PR China
Japan (new entrant)
Health & Wellness
Wedding & Honey Moon
Eco-tourism and soft adventures
Luxury
Israel
Germany
Italy
Finland
Italy
Switzerland
Korea
India (new entrant)
Dominican Republic
Maldives
Malaysia
India
Indonesia
UAE
Qatar (New entrant)

Air Traffic Plan for winter season 2019/2020:
Regular and half-regular flights:
Plans of Aeroflot Russian Airlines for winter season 2019/2020 (from October 2019):
3 daily flights from Moscow to Bangkok by Boeing B-777-300ER (402 seats)
2 daily flights from Moscow to Phuket by Boeing B-777-300ER (402 seats)
Increasing in compare with winter season 2018/2019 in 12 per cent
Plans of Rossija Airlines (member of Aeroflot Group) (in cooperation with Biblio Globus) (from September 2019):
4 weekly flights from Moscow to Bangkok by Boeing B-747 (522 seats)
4 weekly flights from Moscow to Phuket by Boeing B-747 (522 seats)
Plans of Thai Airways International:
4-5 flights per week from Moscow to Bangkok by Boeing B-777-200ER
Plans of S7 Airlines:
Novosibirsk – Bangkok (July – September – 2 weekly flights, October – November – 4 weekly flights, December
– daily flights) by Airbus A-320Neo (164 seats); Vladivostok-Bangkok (now – 2 weekly flights, from October – 3
weekly flights); Irkutsk (winter – daily flights).
S7 Airlines plans to organize regular flights from Khabarovsk to Phuket (from October 2019 – 2-3 weekly flights)

Air Traffic for winter season 2019/2020:
Charter flights:
Azur Air (in cooperation with Anex Tour) charter programs from 24 cities to U-Tapao and
Phuket
Pegas Fly, Nord Wind, Royal Flight (in cooperation with Pegas Touristik, Coral Travel
Sunmar) from 34 cities to Bangkok, U-Tapao, Phuket
I Fly (in cooperation with Tez Tour and TUI Russia) from Moscow to U-Tapao and Phuket
Ural Airlines (in cooperation with TUI Russia) from 5 cities to Bangkok/U-Tapao and Phuket

Russian Federation by Federal Districts
4
3
2
1
5
6 7
8
1. North-West (St. Petersburg)
2. Central (Moscow)
3. South (Rostov-na-Donu, Krasnodar)
4. North Caucasus (Pyatigorsk)
5. Volga (Nizhny Novgorod, Kazan, Samara)
6. Ural (Yekaterinburg, Chelyabinsk,
Surgut)
7. Siberia (Novosibirsk, Krasnoyarsk,
Irkutsk)
8. Far East (Vladivostok, Khabarovsk,
Blagoveshchensk, Petropavlovsk,
Yuzhno-Sakhalinsk)
"25

The reasons for popularity of Thailand in Siberian region
o
o
o
o
o
o
year-round seaside resort
availability of direct
regular and charter flights
visa-free entry
competitive price
variability of places for
visiting
regular TAT activities in
the region

Flight traffic 2018, pax
5,000,000
4,142,600
3,750,000
• 7
2,500,000
2,010,100
1,578,800 1,531,400
1,250,000
0
• 79.
• 27.
• 70.2
% 650,600
507,200
• 20.1
• 29.8
Novosibirsk Krasnoyarsk Irkutsk
Domestic
Столбец1
International
Data by RIAC STI

Thailand in structure of International traffic – 2018, pax
City International,
exc. CIS
Thailand* Share of
Thailand, in%
Novosibirsk 926 200 134 700 29.1
Krasnoyarsk 420 900 64 200 30.5
Irkutsk 600 100 93 600 15.6
* one way traffic
Data by RIAC STI

Top-6 International destination - 2018
City 1 2 3 4 5 6
Novosibirsk Antalya Bangkok Beijing Phuket Cam Ranh Sanya
Krasnoyarsk Cam Ranh Antalya Sanya Phuket Utapao
Beijing
Irkutsk
Beijing
Cam Ranh Bangkok Phuket Utapao Seoul
Data by RIAC STI

Regional programs, Oct 2018 - March 2019, pax
City Thailand Phuket
Share of Phuket,
in %
Novosibirsk 105 211 30 463 29.0
Krasnoyarsk 51 128 22 209 43.4
Irkutsk 68 290 22 305 32.7
Data by RIAC STI

Khabarovsk
Novosibirsk
Summer (May-September 2019)
* Direct regular flights by S7 to Bangkok (2/4 flights/week)
* Direct charter flight 10 flights/month to Phuket Bangkok U-Tapao by Pegas Fly/Azur Air
Winter (October 2019 – March 2020)
* Direct regular flights by S7 to Bangkok, Phuket (10/15 flights/week)
* Direct Content charter Hereflights by Nord Wind/Azur Air/Royal Flight to U-Tapao and Phuket
Krasnoyarsk
Flight Access to Thailand
(2019 - 2020)
Summer ( May-September 2019 )
* Direct charter flights 10/11 flights/month to Phuket, U-Tapao by Pegas Fly/Azur Air
Winter (October 2019 – March 2020)
* Direct regular flights by S7 to Bangkok (2 flights/week)
* Direct charter flights by Nord Wind/Azur Air/Royal Flight to U-Tapao and Phuket
Irkutsk
Summer (May-September 2019 )
* Direct regular flights by S7/Ural Airlines to Bangkok (3 flights/week)
* Direct charter flights 10/11 flights/month to Phuket, U-Tapao by Pegas Fly/Azur Air
Winter (October 2019 – March 2020)
* Direct regular flights by S7 to Bangkok, Phuket (6/8 flights/week)
* Direct charter flights by Nord Wind/Azur Air/Royal Flight to U-Tapao and Phuket

Flight programs Apr 2019 – Oct 2019, № of flights
City Bangkok/U-Tapao Phuket/Krabi
Novosibirsk-regular 92 no flights
Novosibirsk-charter 25 25
Krasnoyarsk-charter 25 25
Irkutsk-regular 90 no flights
Irkutsk-charter 27 27
Data by RIAC STI

Flight programs Apr 2019 – Oct 2019, pax
City Bangkok/U-Tapao Phuket/Krabi
Novosibirsk-regular 15 088 no flights
Novosibirsk-charter 7 224 7 224
Krasnoyarsk-charter 6 930 6 930
Irkutsk-regular 14 160 no flights
Irkutsk-charter 7 602 7 602
Data by RIAC STI

Khabarovsk
Content Here
Plans for Winter Season
2019/2020 (October-April)
Contents
Departure Bangkok U-Tapao Phuket Krabi FLIGHT Airline
Novosibirsk Bangkok - Phuket - Regular S7 / Ural Airlines
Novosibirsk - U-Tapao Phuket Krabi Charter
Nord Wind / Azur
Air / Royal Flight
Krasnoyarsk Bangkok - - - Regular S7
Krasnoyarsk - U-Tapao Phuket Krabi Charter
Nord Wind / Azur
Air / Royal Flight
Irkutsk Bangkok - Phuket - Regular S7
Content Here
Irkutsk - U-Tapao Phuket Krabi Charter
Nord Wind / Azur
Air / Royal Flight

S7 regular programs
Sept 2019 - March 2020, № of flights
City Bangkok Phuket
Novosibirsk 232 52
Krasnoyarsk 44 no flights
Irkutsk 136 33
Data by RIAC STI

S7 regular programs
Sept 2019 - March 2020, pax
City Bangkok Phuket
Novosibirsk 38 048 8 528
Krasnoyarsk 7 216 no flights
Irkutsk 22 304 5 412
Data by RIAC STI

TAT | MOSCOW OFFICE
กิจกรรมการตลาดที่ดำเนินกา

Wedding & Honeymoon
• Advertising Online Competition for a
trip to Thailand
• Wedding magazine
• “Amazing Romance in
Thailand Campaign With
Celebrity”
• Joint Promotion with Pegas
Touristik “Video screen in 6
cities”
• Joint Promotion with Coral
“Online Context via Yandex &
Google Platform ”

• Joint Online Advertising with Tour Operator
• Health & Wellness Trade Meet
• MedANTOR
• Workshop with Agent
• Health & Wellness Roadshow in Fareast
Health & Wellness
Health & wellness
Amazing Thailand
• Joint Promotion “THAILAND HEALTH & WELLNESS CAMPAIGN” with
Tour Operator in Siberia & Far East
• Joint PR 5 km.Marathon of the wanderlust festival in Moscow
• Joint PR akro-yoga of the wanderlust festival in St. Petersburg
• Muay Thai Night 5

MID to High Income
• KOL : Celeb/ Bloggers’ Trip to
Thailand
• Luxury Trade Meet &Fam Trip in
Thailand
• Luxury Travel Mart Spring 2019

• MITT
• Amazing Thailand Family Fun Roadshow in Moscow and St.
Petersburg, Russia
• Amazing Thailand Family Fun Roadshow in Minsk, Belarus
• Webinar with Coral tour, Anex Tour,Exotic Voyage,Tez Tour
• Join Asian workshop in Moscow
Trade show / Roadshow

Agent & Media FAM Trip / TV Shooting
• OK Magazine Fam Trip to Chiangmai : Chiangrai
• Golf Players Group Fam Trip to Phuket
• Romance Trade Meet Fam trip to Huahin: Bangkok
• World Wai KruMuay Thai Fam Trip To Ayutthaya: Kanchanaburi: Pattaya
• Health & Wellness Trade Meet & Fam Trip
• Luxury Trade Meet Fam Trip
• TV Program “Secret Around The World” to Trat:Chanthaburi
• TV Program “Let’s go,Let’s eat” to Samui: Phangan
• TV Program Music box with Celebrity Olga Kabo
• TTM+ Media Fam Trip
• Russia and CIS Agent Fam Trip & Trade Meet

AMAZING THAILAND!
ONLINE / Social
Joint Project for
AMAZING
Potential market
THAILAND!
Media
• Online Joint Advertising with Tour Operator (BiblioGlobus,TuiTour,AnexTour,Pegas,Coral)
• Online Joint Advertising with TG (Future Perfect)
• Online Joint Promotion on Youtube Platform
• Online Joint Advertising with tourizm.ru
• Online Joint Promotion Golf.ru “Golf package to Thailand”

Romantic Thailand
Winners went to Baba Wedding
in Phuket
Contest in SM

YouTube advertisement
500,000
375,000
250,000
332,080
Shows
296,885
411,335
300,000
225,000
150,000
237,223
Views
161,559
218,197
125,000
75,000
0
21,649
1 2 3 4
0
17,173
1 2 3 4

TAT | MOSCOW OFFICE
กิจกรรมการตลาดที่อยู่ระหว่างการดำเนิน
การ

Yandex advertisement

TAT SM and Website
Facebook – 96 K followers VK – 19,2 K followers
Instagram – 21,1 K followers
Total SM audience: 136,3 K followers
Monthly audience of the website tourismthailand.ru –
about 7 000 people

Specialized Agent Training Program
https://thailand.ator.academy/
Mechanics :
Step 1 – Learning
Step 2 – Examination Competition
Step 3 – Educational Trip to Thailand in September to Samui

Project: InLove Thailand Loyalty Program
Geography: Russia
Period: June 2018 - October, 2019
Projects Goals:
- To popularize Thailand as a luxury tourist destination
- To increase loyalty of Thai lovers and “newcomers”
- To increase the TAT database of B2C clients
Mechanics :
Step 1 – Website creation
Step 2 – Partners Searching
Step 3 – Promotion
Step 4 – Constant B2C communication

TAT | MOSCOW OFFICE
กิจกรรมกระตุ้นตลาด
Project
Period
Joint Promotion with Sletat.ru and Phuket Tourist Association June-September 2019
Joint Promotion with TuiTour Amazing Summer in Thailand June-September 2019
Joint with Ozon Travel.ru August -September 2019
Joint with Profi Travel August -September 2019
Joint Promotion with Coral Travel August -September 2019
Joint with TG and Aviasales August -September 2019
Joint Promotion with S7 Airlines September – October 2019
Joint with www.tickets.ru September – October 2019
Joint Promotion with Anex Tour September – October 2019

TAT project with Sletat.ru & Phuket Tourist Association
• Joint Advertising with Sletat.ru and Phuket
Tourist Association
• Online context Advertising, Banner, E-News,
B2B Letter, B2B Offline event, Sletat Social
Media
• Period: June-September 2019
• KPI : Awareness 20,000,000 banner
impression
: 5,000 PAX

TAT | MOSCOW OFFICE
แผนกิจกรรมการต
Joint Promotion with TuiTour
Amazing Summer in Thailand
Product Training & Special Package Tour for Summer season in Thailand
Business Breakfast for agencies
Thailand Video in TUITOUR showroom
Offline Advertising on LCD panels in Sapsan express train
Context Adverting on Yandex,GooGle,Votpusk.ru
KPI: 7,200 PAX
Awareness : 500,000 people

TAT | MOSCOW OFFICE
กิจกรรมที่จะดำเนิน

TAT | MOSCOW OFFICE
Joint Promotion with Anex Tour
แผนกิจกรรมการต
Online digital campaign in the cities where ANEX
Tour makes charter flights
Placement of creative content about Thailand on
video screens at East Russian Airport
In Novosibirsk, Vladivostok, Irkutsk, Krasnoyarsk,
Yekaterinburg
Period : September – October 2019
KPI : September – December 2019 : 66,000 PAX

TAT | MOSCOW OFFICE
แผนกิจกรรมการต
Joint Promotion with Coral Travel
Contextual Advertising:Yandex Direct/ Google Adwords/ Google Display
SMM : Vkontakte, FB , IG, Odnoklassniki
E-mail marketing
Radio Romantika
Radio Echo Moscow
Kommersant Style magazine
Business breakfast, Business dinner in Moscow
Webinair
August -September 2019
KPI : 43,000 PAX

TAT | MOSCOW OFFICE
Joint with TG and Aviasales.ru
แผนกิจกรรมการต
Aviasales special interactive
project to increase sales to
Thailand
Period :
August -September 2019
KPI: 2,500 PAX

TAT | MOSCOW OFFICE
Joint Promotion with S7 Airlines
แผนกิจกรรมการต
Marketing campaign in 3 cities in Russia to
increase sales to Thailand especially Health
& Wellness
• Online Advertising
• YandexSearch platform
• Google Search platform
• S7 airlines Website
Novosibirsk
Krasnoyarsk
Khabarovsk
S7 Routes
Novosibirsk – Bangkok
Novosibirsk – Phuket
Krasnoyarsk – Bangkok
Khabarovsk-Bangkok
Irkutsk-Bangkok
Irkutsk-Phuket
Vladivostok – Bangkok
KPI: 24,000 PAX (September – December 2019)
Period: September – October 2019

TAT | MOSCOW OFFICE
แผนกิจกรรมการต
B2B Incentive Project with Profi.Travel
Go. Thailand. Autumn 2019

TAT | MOSCOW OFFICE
Joint Online Advertisement with
แผนกิจกรรมการต
Online digital campaign, stimulating sale
of tickets to Thailand from Russian based on GDN
re-marking with using of google search platform
and opportunities of tickets.ru (one of the most
popular air tickets booking system up to 1.2 mil.
visitors of web-site www.tickets.rumonthly )
September – October 2019
KPI : 2,500 PAX
• Targeting to high quality monthly people who search for tickets
• Remarketing of high-quality people who searched for
competitive destination
• Banner on website and newsletters
• Post promotion in FB / IG
• Push notification

TAT | MOSCOW OFFICE
Project with OZON Travel
Provide special price for ticket to
Thailand
Stimulation of sale from OZON
Travel page
Special landing page OZON.
Travel
แผนกิจกรรมการต
August 2019

TAT | MOSCOW OFFICE
Trade show / Road show
แผนกิจกรรมการต
Phuket Road Show : Phuket Road Show at 3 cities in Siberia region :Novosibirsk-Kransnoyarsk-Irkutsk : 5-9 August 2019
Amazing Thailand CIS Roadshow : Amazing Thailand CIS Roadshow in 3 countries
Kazakstan (Almaty) - Uzbekistan (Tashkent) - Azerbaijan (Baku) 19-22 August 2019
OTDYKH LEISURE : Thailand Stand for International Trade Fair for Travel & Tourism OTDYKH LEISURE 2019 10-12 September 2019
PATA Travel Mart 2019: PATA Travel Mart 2019 in Astana, Kazakhstan : 19 September 2019
Product Update: Astana - Karaganda September 2019
Luxury Travel Mart Autumn : Special Thailand Pavilion with working tables for Thai privet sector 1 October 2019
TITF : 25th Tashkent International Tourism Fair Uzbekistan, Tashkent 11-15 November 2019

TAT | MOSCOW OFFICE
Luxury Thailand– KOL Trip Arrangement(Gourmet)
แผนกิจกรรมการต
Within this project Tatiana will be
InLoveThailand Gourmet
Ambassador and she will explore
Thailand: Bangkok , Phuket
Tatiana Rogatchenko to be a New Gourmet
Ambassador. Tatiana is a well-known socialite
and within the recent year she arranges culinary
master classes for wealthy women in Russia with
the Luxury Culinary School by Novikov
( No.1 restaurateur in Russia). .
KPI
•To involve KOLs into
promotion of Thailand
•To promote Thailand
as a luxury destination
•To talk to the Highincome
consumers via
their circles

TAT | MOSCOW OFFICE
MAYA Fashion Designer Project
แผนกิจกรรมการต
Maya will explore Thailand in ChiangMai
ChiangRai together with bloggers to observe and make an
inspiration for a new collection.
Period : September 2019

TAT | MOSCOW OFFICE
Trip to Thailand
• TGTM : Thailand Golf Travel Mart
5-12 August
• Travel Bloggers Trip to ChiangMai Lumpoon Lumpang
26 August -3 September 2019
• Food Blogger Fam Trip on Gastronomy Tourism to Chonburi Rayong
Kompot PhuQuac
19-26 September 2019
• KOL Trip Arrangement to Phuket (Gourmet Ambassador)
1-8 September 2019
• Thailand Specialist Educational Trip to Samui
13-19 September 2019
• MAYA Fashion Designer Trip to ChiangMai ChiangRai

TAT | MOSCOW OFFICE
Joint PR “L’Officiel Voyage Event ”
Period: 26 September 2019
Goal:
• Popularization Thailand as a dream destination
for high-income
• Attract more visitor to www.inlovethailand.ru
Target: Upper-middle class , high-income
Details:
• Photo Zone
• Light Jazz (Saxophone + DJ)
• Traditional Thai Fortune
• Live station with chef for Thai dish
• Photo Video Broadcast
• Greeting speech from TAT
• Video massage From Famous Media People
• Gift
• Social Media post
KPI: Brands awareness 300,000
แผนกิจกรรมการต

TAT | MOSCOW OFFICE
Advertising Campaign in Radio & Cinema
“Radio Relax FM” &« KARO Film Cinema Chain»
Period: August 2019
Goal: Increase knowledge about Thailand and its summer vacations
offers
Target: Middle class, Upper-middle class
Details:
• Radio 39 repeats of advertising spot
18 thematic broadcasts about Thailand 120/sec
KPI: Awareness 1 millions
แผนกิจกรรมการต
• Cinema 30 Seconds Advertising Video of Thailand as the first choice
tourist destination for families in 5 premium cinemas of the chain in
Moscow
-Video before the movie 1,512 times
-Video on digital screens in the cinema hall 35,280 times
KPI: Awareness 1 millions

TAT | MOSCOW OFFICE
แผนกิจกรรมการต

TAT | MOSCOW OFFICE
Magazines
S7 Magazine
June
HELLO Magazine
July 2019
Aeroflot Premium Magazine
August 2019
R Flight Magazine
September 2019
WEDDING Magazine
September - October 2019

TAT | MOSCOW OFFICE
Project with 2D Celluloid
“ Senafon movie
แผนกิจกรรมการต
with “
Senafon movie,
which was shot in Rayong Province of Thailand, in
movie theaters in CIS countries
Distribution by Sony Pictures Releasing.
Total outreach of Senafon movie should be: 44,500,000 people.
November 2019 – November 2020

TAT | MOSCOW OFFICE
แผนกิจกรรมการต