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<strong>Digital</strong> <strong>Market<strong>in</strong>g</strong>: <strong>Top</strong> <strong>SEO</strong> <strong>Trend</strong>s That Are Likely To Ga<strong>in</strong> Momentum <strong>in</strong> the Year<br />

<strong>2019</strong> <strong>–</strong> <strong>Ambiguous</strong><br />

As we have almost reached towards the end of the year 2018, it is the best time for you to<br />

start th<strong>in</strong>k<strong>in</strong>g about the top <strong>SEO</strong> trends that will be prom<strong>in</strong>ent <strong>in</strong> the next year. The<br />

bus<strong>in</strong>esses should keep a close eye on the latest <strong>SEO</strong> trends to stay ahead of the curve. With<br />

more than two hundred factors <strong>in</strong> the algorithm of Google, the <strong>SEO</strong> is quite a complicated<br />

science. It is ever chang<strong>in</strong>g <strong>in</strong> nature. The search eng<strong>in</strong>e strives for the improvement of the<br />

quality of search results. So let’s check out some of the most prom<strong>in</strong>ent <strong>SEO</strong> trends that are<br />

likely to ga<strong>in</strong> momentum <strong>in</strong> the year <strong>2019</strong>.<br />

• Voice search<br />

This technology of the voice search provides a big opportunity for transform<strong>in</strong>g the<br />

way bus<strong>in</strong>esses communicate <strong>and</strong> process <strong>in</strong>formation. Through the upliftment <strong>in</strong> the<br />

digital assistants, there is a complete change <strong>in</strong> the manner <strong>in</strong> which search queries are<br />

performed. As per the Google report, one out of the five queries is already com<strong>in</strong>g<br />

from the voice queries.<br />

• L<strong>in</strong>k Build<strong>in</strong>g<br />

L<strong>in</strong>k build<strong>in</strong>g will be stronger next year <strong>and</strong> it will be much more crucial than ever<br />

before for the creation of the strategy that is seek<strong>in</strong>g the quality l<strong>in</strong>ks. There is also a<br />

requirement to target the new l<strong>in</strong>ks which will enable you to develop an authority <strong>in</strong>


the target niche. This doesn’t mean that always the best k<strong>in</strong>d of the backl<strong>in</strong>ks are<br />

com<strong>in</strong>g from the most popular websites but it is quite important to look out for the<br />

coverage from the websites which are relevant to the concerned <strong>in</strong>dustry.<br />

• Voice Search-a real deal<br />

Are you sceptical about the voice search? In the year <strong>2019</strong>, the ratio of the voice<br />

searches is go<strong>in</strong>g to get faster than ever before. Voice searches actually call for the<br />

search of the whole new keyword <strong>and</strong> utilize the normal conversational sentences <strong>and</strong><br />

not the query b<strong>in</strong>go which sounds quite odd.<br />

• Mobile responsive sites<br />

In case you have not gone for the mobile optimized website, this year there is a<br />

chance that you will go for the mobile responsive website for your bus<strong>in</strong>ess. The<br />

Google Company is more likely to switch to the mobile0first <strong>in</strong>dex<strong>in</strong>g by the early<br />

quarter of the next year. The page speed as well as the site load speed will quite be the<br />

critical rank<strong>in</strong>g factors <strong>in</strong> the com<strong>in</strong>g times.<br />

• More SERP features displayed<br />

The SERP feature is anyth<strong>in</strong>g which is there on the result page <strong>and</strong> it is actually<br />

<strong>in</strong>clud<strong>in</strong>g more than the usual <strong>SEO</strong> title, URL <strong>and</strong> the description. The volume of the<br />

rich snippets has already gone tripled over the last three years. Around 87 percent of<br />

the SERPs are hav<strong>in</strong>g some k<strong>in</strong>d of the rich answers which are displayed. Such results<br />

will be gett<strong>in</strong>g more clicks <strong>in</strong> comparison to the regular organic results.<br />

• Improved page relevance<br />

The Google Company will cont<strong>in</strong>ue its quest to impart the best <strong>in</strong> class web brows<strong>in</strong>g<br />

experience to the users. Apart from provid<strong>in</strong>g the websites which are safe, Google<br />

searches for the websites will be match<strong>in</strong>g with the user’s search <strong>in</strong>tent <strong>in</strong> the best<br />

way. So how you will be able to make your content relevant <strong>and</strong> comprehensive next<br />

year? You will be able to research the content of the top sites of your <strong>in</strong>dustry <strong>and</strong><br />

then you can look forward to the commonalities among all of them. This can take<br />

quite some time but for speed<strong>in</strong>g up the process, just utilize some of the free trials<br />

versions which are available with the various website auditors.


It is essential to keep abreast with the latest <strong>SEO</strong> trends to f<strong>in</strong>d out how your bus<strong>in</strong>ess<br />

can ma<strong>in</strong>ta<strong>in</strong> a highly successful <strong>SEO</strong> strategy next year<br />

S<strong>in</strong>ce <strong>SEO</strong> is an ever chang<strong>in</strong>g technique, <strong>in</strong> the year <strong>2019</strong> the Google Company will<br />

cont<strong>in</strong>ue to improve the web brows<strong>in</strong>g experience of the users through the scann<strong>in</strong>g of the<br />

relevancy of content, utiliz<strong>in</strong>g personalised search eng<strong>in</strong>e results, fasten<strong>in</strong>g page speeds <strong>and</strong><br />

also <strong>in</strong>clude some of the additional result page features. So it seems that the com<strong>in</strong>g year<br />

would be much more <strong>in</strong>terest<strong>in</strong>g with regard to the rise of the featured snippets, voice<br />

searches, local <strong>SEO</strong> etc which will be yield<strong>in</strong>g better results <strong>in</strong> comparison to the organic<br />

rank<strong>in</strong>g. This is the reason why it is essential to keep abreast with the latest <strong>SEO</strong> trends <strong>and</strong><br />

to f<strong>in</strong>d out how your bus<strong>in</strong>ess can ma<strong>in</strong>ta<strong>in</strong> a highly successful <strong>SEO</strong> strategy for the<br />

upcom<strong>in</strong>g year to stay ahead of the competitors.<br />

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