2019 LP

© 2 0 1 9 I R O N G A T E R E A L E S T A T E
MARKETING
THAT
MATTERS
YOUR HOME FOR THE HIGHEST POSSIBLE PRICE +
SELLING
LEAST AMOUNT OF HASSLE
THE

a series of questions
Ask
your house
Preview
marketing plan
Discuss
price + estimate net
Discuss
forms + procedures
Explain
any concerns
Address
W H A T T O E X P E C T
Sign + Sell
I R O N G A T E R E A L E S T A T E

F I R S T T H I N G S F I R S T
Q U E S T I O N S
When did you first start thinking about selling?
How long have you lived in your present house?
What was the original purchase price?
What improvements have you made?
How did you arrive at your price?
I R O N G A T E R E A L E S T A T E

Q U E S T I O N S C O N T I N U E D
W h e n w o u l d y o u l i k e t o b e i n y o u r n e w h o m e ?
W h a t i s m o s t i m p o r t a n t t o y o u : p r i c e , t i m i n g o r c o n v e n i e n c e ?
H o w w o u l d i t a f f e c t y o u r p l a n s i f y o u d i d n o t s e l l ?
W i l l y o u n e e d t h e p r o c e e d s f r o m t h e s a l e o f y o u r h o u s e i n
o r d e r t o c l o s e o n a n e w h o m e ?
W h a t d o e s y o u r i d e a l r e a l e s t a t e a g e n t d o f o r y o u ?
I R O N G A T E R E A L E S T A T E

P R E V I E W I N G Y O U R H O M E
F e a t u r e s y o u ' v e e n j o y e d i n t h e h o u s e :
I t e m s t h a t m i g h t a f f e c t t h e v a l u e o f t h e h o u s e :
W h a t a d d i t i o n s o r i m p r o v e m e n t s h a v e y o u m a d e :
W h a t c h a n g e s w o u l d y o u l i k e t o s e e d o n e t o y o u r h o u s e p r i o r t o g o i n g t o m a r k e t ?
I R O N G A T E R E A L E S T A T E

Sale Price
Loan Balance
SELLER ESTIMATED COST & NET EQUITY
$
$
Gross Equity
$
Tax Adjustments
Title Company Closing Fees ($75-$200)
Title Insurance (contact title company)
Cover Protection Letter ($20-$50)
Realtor Fee
Recording Fees
$
$
$
$
$
$
Total Costs
$
Total Estimated Net Equity
$
This is an estimate only and not Warranted by the Agent or the Company. A
more accurate representation can be calculated once an offer is received.
Actual cost will be calculated by Title Company for closing.
IG108 2018

BD EAL OT E W M A R K E T P R I C E
Y A R D S I G N
MARKETABILITY
CHECKLIST
D A T E
YES NO
O W N E R F I N A N C I N G
H O M E W A R R A N T Y
A C C E S S I B L E
M O V E I N C O N D I T I O N ( E X T E R I O R )
M O V E I N C O N D I T I O N ( I N T E R I O R )
F U L L T E R M L I S T I N G
P R E - O R D E R E D A P P R A I S A L
P R E - O R D E R E D I N S P E C T I O N S
Q U I C K P O S E S S I O N
S E L L E R T O C O M P L E T E O B V I O U S R E P A I R S
A P P L I A N C E S A N D E X T R A S I N C L U D E D
N O B U Y / S E L L C O N T I N G E N C I E S
L E A S E P U R C H A S E
P O S T - D A T E D P R I C E R E D U C T I O N
A B O V E A V E R A G E C O M M I S S I O N
O D D S A L E S P R I C E
S E L L E R T O P A Y C L O S I N G C O S T S
T O T A L S
S E L L E R I N I T I A L S _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

M A R K E T I N G
P L A N
benefits of marketing your home with
The
Iron Gate Real Estate Professional.
an

I N T R O D U C E Y O U R H O M E T O A R E A S P E C I A L I S T S
N E W L Y L I S T E D
Multiple Listing Service | 800 real estate agents currently utilize
Agent Tours | Getting local professionals in the door
Professional Photography + 360° Panoramic Tours
Referral Sources | Relocation companies referring us buyers
Agent E-Group Database / E-Blast to my Sphere of Influence
Weekly inner office announcements

Trulia, Realtor.com, local + national websites
M A K I N G A N I M P A C T
I N T R O D U C E Y O U R
H O M E T O T H E P U B L I C
High quality yard sign + attractive riders
Open Houses | signage placed at end of week to attract traffic
Open Houses posted to: Tribune, Facebook, YouTube, Zillow,
Potential buyers from tours will be followed up with on asap
Extensive internet exposure across the web
Door-to-Door neighborhood notification of newly listed and
recently sold homes via custom-designed postcards
Professionally designed property flyers + bound
'housebooks' featuring nearby attractions, school ratings, ect.

F I N D C O L U M B I A M O H O U S E S . C O M
B R I N G I N G Y O U B U Y E R S
B E F O R E Y O U L I S T
Our office has a lead generating platform that
allows us to accumulate local buyers
We have an extensive database of active buyers
that can be filtered based on their search criteria.
It's likely we have several buyers that are looking
for a home just like yours before we take it to
market!

O U R C E : 2 0 1 8 N A T I O N A L A S S O C I A T I O N O F R E A L T O R S ® P R O F I L E O F
S
O M E B U Y E R S A N D S E L L E R S
H
WHERE BUYERS FOUND THE HOME
Builder
5%
Seller
3%
Print Ad
1%
Friend + Relative
6.9%
Yard Sign
6.9%
Internet
49.5%
Agent
27.7%

I M M E N S E O N L I N E E X P O S U R E
I G R E A L E S T A T E . C O M
Our marketing experts ensure our site delivers the highest rankings
for real estate searches giving your home the best chance of being
seen by potential buyers.
Our cutting-edge website delivers the info that home buyers/sellers
want - in order to make decisions about properties based on
schools + subdivisions + more quickly and with fewer clicks.

goal is to attend all showings in order to
My
all features of your home that another
highlight
may not point out to potential buyers
agent
any concerns - why your home fits the
Address
of prospective buyers better than other
needs
on the market
homes
H I G H L I G H T U N I Q U E F E A T U R E S O F Y O U R H O M E
buying signals & act on them
Recognize
the competition + how to add value to your
Know
home

e h a v e t h e t o o l s t o o f f e r y o u f r e e h o m e
W
a r r a n t y c o v e r a g e w h i l e y o u r h o m e i s o n
w
S K I P T H E W O R R Y , N O T T H E W A R R A N T Y
t h e m a r k e t !
P O W E R F U L M A R K E T I N G T O O L
H E L P P R E V E N T P O S T - S A L E D I S P U T E S
B O O S T B U Y E R C O N F I D E N C E

H A N D L E A L L O F
T H E D E T A I L S
Negotiate the contract in your best interest
Arrange for financing
Arrange for title insurance and review policy
Resolve any inspection concerns with you
Verify statement for accuracy
Confirm appraisal appointment with you
Set time + place to close at your convenience

B E H I N D E V E R Y G R E A T A G E N T
I S A G R E A T B R O K E R A G E
FREDDY SPENCER
Broker Owner
RACHAEL JONES
Director of Operations
S A N D Y C R A N E
Broker Associate
Closing Department
DANIELLE DEYOUNG
Brand Ambassador +
Digital Marketing
H A I L E Y B R E U S C H
Administrative Assistant
+ Agent Support
G L E N D A H A R D I N
Designated Broker
Forms + Training
B R O K E R S U P P O R T
EMILY RODENBAUGH
Director Creative Dept. +
In-house Photographer
C R E A T I V E S E R V I C E S
R E A L T Y
C O N V E R S I O N
I N C
Online Buyer
Prospecting +
Conversion

A F T E R S A L E
F O L L O W U P
Maintain contact with you for future questions or concerns
Handle all of your referrals with professionalism + care
Testimonial of my services
2635 S PROVIDENCE ROAD COLUMBIA, MO 65203 | 573.777.5001