6 Best Holiday Email Campaigns Ideas and Holiday Marketing Strategies

Step 7: Opt for automating repetitive emails. Emails are supposed to be
personalized based on the interaction yet certain emails such as
welcome emails, thank you emails, purchase receipt emails have very
few contents that change from person to person. With the help of
merge tags and automation workflows, you can automate the sending
of such emails based on predefined trigger conditions. This way, you can
allocate more time to bringing innovation into the marketing game.
Step 8: Maintain consistency. Your customers don’t interact with your
brand on the email alone. So you need to maintain consistency when
communicating across different marketing channels such as social media
and website content. While inconsistency may not be damaging, but it
does create a jarring experience. This means you need to factor in the
development time for an associated landing page while planning your
email campaigns.
Now that we have seen the way to create your email marketing strategy,
in general, let’s observe some easy to implement Holiday Email
marketing strategies.