6 Best Holiday Email Campaigns Ideas and Holiday Marketing Strategies

Holiday Email
Campaigns: 6
ROI Boosting
Marketing
Strategies
1

Table of Contents:
Click any of the sections below to jump directly to it!
1: Introduction
2: The Significance Of Holiday Season For A Marketer
3: How To Prepare Holiday Email Campaigns
4: Flowchart for Email Marketing Strategies Creation
5: Easy to Implement Holiday Email Marketing Strategies
6: Conclusion

Introduction:
The holidays are going to be here before you know it! As we inch
towards the busiest yet profitable quarter of the year, marketers are
looking for different ways to engage with their customers and hunt new
prospects. With four of the most popular and a couple of lesser-known
holidays falling in this short span, customers are in the quest to
complete their purchases to avoid the holiday rush.
So, marketers need to start their preparation from at least two months
before the actual holiday. If you are reading this in August, it is the right
time to get your holiday email marketing campaigns ready and this
article on different strategies you can implement in your email
marketing campaigns.
This guide is the first in a three-part series to help you succeed
this holiday season, by breaking down your to-do list into more
manageable sections. In this guide, we’ll cover:
• Steps to build your 2019 holiday marketing plan
• Guidance on developing your holiday campaigns
• Where to audit your systems before the holiday rush

1: The Significance Of Holiday Season For A Marketer
While many holidays are equally important as the main 6 holidays i.e.
Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas & New
Year’s Eve, these are the holidays that people tend to celebrate with
their closed ones. Where there is an opportunity for celebration,
modern consumerism dictates gifting and decorations. So, compared to
the other holidays, US shoppers are predicted to spend over $1.035
trillion during the 2019 holiday season compared to $998.32 trillion in
2018, i.e., a growth of 3.7%. (Source: eMarketer)

2: How To Prepare Holiday Email Campaigns
S E T BENCHMARKS AND S E T G OA L S
Emails are made for our mobile world. Emails offer instant buying options.
Emails can support all of your campaigns. Automation and personalization
makes email more effective and efficient. Use power words. Your holiday
email marketing strategy is important. Get ideas to create your companies
best holiday emails to drive sales in 2019.
Holiday email campaigns are a must to drive traffic to your online store
during the holidays. So which are the holidays to market towards? In a
way, all of them. As you may know, email marketing is not just about
sending an email to a set of email subscribers.

EMAIL MARKETING INVOLVES:
q Collecting leads
q Sorting them into relevant email list based on criteria
q Coming up with holiday email ideas
q Implementing them into email templates
q Testing the template
q Sending the email
q Analyzing the results
q Setting up automation workflows
q Optimizing them at the bare minimum
So, the preparations for an email campaign begins at least weeks before
the actual email send. During the holiday season, additional tasks such as
list cleansing, website redesigns and coming up with newer ways for lead
generation, makes it important to start your holiday email marketing
preparations a month before the holiday.

SMARTER E-COMMERCE MARKETING
Whether you’re starting a business from the ground up or trying to accelerate
growth for a more established brand, Qeinbox can help you:
ATTRACT NEW CUSTOMERS
Drive traffic to your site using our first-in-class
search engine optimization (SEO) tools, social
media monitoring, and blogging platform.
CONVERT TRAFFIC INTO SALES
Upwards of 95% of site visitors don’t buy
anything on their first visit. Build and optimize
product pages and emails that deliver a more
compelling online shopping experience.
PERSONALIZE THE REMARKETING PROCESS
Use website behavior and individual campaigns
and on-site experiences for abandoned cart
nurturing, upsell campaigns, and reorder
marketing.
TRACK AND ATTRIBUTE REVENUE
Use closed loop reporting to track customers
from their first site visit through their latest
purchase for direct attribution reporting
between marketing efforts and digital dollars
spent.

3: Flowchart for Email Marketing Strategies Creation
A SIMPLIFIED FLOWC HART FOR CREATING YOUR EMAIL
MARKETING STRATEGIES, IN GENERAL, IS:
Step 1: Define your goals. What do you want to achieve from the email
campaign defines your goal. The goals need to be Specific, Measureable,
Achievable, Realistic, and Timely. Goals can be as simple as increasing
traffic or complex as overtake previous year revenues.
Step 2: Segment your list. Once you have a goal in mind, you can get a
clearer picture of who your target audience is. The next step in your
strategy would segment your existing list into personas that fit your
description of your target audience.
Step 3: Chart out your customer journey. This process is not restricted
to the holiday season, but the prospect you engage in August can
purchase in December if the customer journey is correctly charted out.
A well-defined customer journey will help you define the requirements
and expectations of your customers at every stage as well as define the
criteria for promoting them to the next stage.

Step 4: Decide the touchpoints to collect data. Emails are all about
serving a personalized experience to your subscribers. To personalize
your email content based on the customer interactions, you need to
define the touchpoints to collect data from. Opt-ins, Page visited,
browser abandonments are a good place to start while looking for
customer touchpoints.
Step 5: Plan your email frequency. The visitor who subscribed to your
emails is not exclusive to you. Just like you, many other email marketers
might be competing to make the subscriber read their email. If you
don’t follow an email sending schedule as well as the email frequency,
you are not generating anticipation for your email, and it becomes very
easy for your subscriber to ignore it.
Step 6: CStudy your email metrics. The email metrics are the best friend
of any email marketer as it gives a synopsis of how well an email is
performing. By comparing the goals you set at the beginning with the
email metrics, you would understand which elements of your emails are
working as intended and which need improvement.

Step 7: Opt for automating repetitive emails. Emails are supposed to be
personalized based on the interaction yet certain emails such as
welcome emails, thank you emails, purchase receipt emails have very
few contents that change from person to person. With the help of
merge tags and automation workflows, you can automate the sending
of such emails based on predefined trigger conditions. This way, you can
allocate more time to bringing innovation into the marketing game.
Step 8: Maintain consistency. Your customers don’t interact with your
brand on the email alone. So you need to maintain consistency when
communicating across different marketing channels such as social media
and website content. While inconsistency may not be damaging, but it
does create a jarring experience. This means you need to factor in the
development time for an associated landing page while planning your
email campaigns.
Now that we have seen the way to create your email marketing strategy,
in general, let’s observe some easy to implement Holiday Email
marketing strategies.

HOLIDAY CAMPAIGN IDEAS
Here are just a few holiday-specific campaign ideas that you
can run:
GIFTING:
•Gift Guides
•Holiday Messages
HOLIDAY URGENCY:
•Holiday Countdown Promotions
•Last Day to Ship
•Last Minute Shoppers
•Gift Card Promotions (for people who missed
the shipping deadlines)
SALES AND PROMOTIONS:
•Flash Sales
•Sale Emails for Black Friday, Cyber Monday,
New Years
CUSTOMER REWARDS:
•Friends & Family Discounts
•Early Access to Sales

3: Easy to Implement Holiday Email Marketing Strategies
Give your audience the chance to beat the holiday rush bring people
into your store early with a holiday preview sale! Cyber Monday offer,
Free shipping, Gift card bonus, Holiday gift guide, Holiday coupon,
Sample sale.
If you want to get in on the action, you need to plan out a logical
Holiday Email Marketing Strategy to make sure that your emails entice
customers to make .With the holidays just around the corner, it's high
time to prepare a strategy and plan for your holiday email campaigns.

1) Dress for the occasion
Close your eyes for a moment and guess the first imagery that comes to
your mind when you think about Halloween, Thanksgiving, and
Christmas. Most of you must have visualized decorated pumpkins,
turkeys and Santa Claus. Implement such recognizable elements in your
emails for the subscribers to make easy relation about the email content.
2) Create a shopping guide
Most of the people visiting might be in a dilemma of what things to buy
when there is a huge variety available. By sending a catalog or product
guide a week before your sale begins can help the customers to plan
their shopping conveniently, and this can help you gain trust.
3) Social Media Engagement
Holidays are when people are most active on social media. Tie in your
email marketing efforts with your social media marketing and organize
flash sale announcements or contest that increase brand engagement as
well as brand visibility.
4) Provide value addition
Offer something more than expected. Scour across popular platforms to
understand what your customers are looking for and provide it in your
emails. It could be something as simple as a shopping guide or free
giveaways or exclusive deals. Make sure that your emails are providing
some form of value addition, especially during the holiday season.

5) Consider lesser-known holidays
In addition to the prominent six holidays, many other lesser
important holidays fall in the same quarter such as Small Business
Saturday, Veteran’s Day, World Aids Day, Hanukkah. Identify the
diversity in your mailing list and send emails on such occasions to
connect with them more closely. Similarly, Green Sunday is a
shopping holiday celebrated recently on a Sunday after
Thanksgiving.
6) Consider shipping
Shipping costs and the expected delivery dates are two crucial
factors that govern the customers’ purchases. Keep in mind, the
shipping dates and the costs during the holidays and specify them
clearly to avoid any last moment order cancellations.

Conclusion:
All the brand awareness activities done during September gives you a large pool to retarget in
December, and your preparations should start now to ensure your marketing efforts start in
September. To help you plan your holiday email marketing campaigns better, we have
compiled the best of email marketing strategies for the holiday season in our latest eBook
titled “A Compendium on Holiday Email Marketing Strategy.” Have a look to get a breakdown
of different processes involved in setting an email campaign along with anticipated deadlines
for each. Additionally, we have featured some email templates for inspirations. Stay tuned for
the second and third part of this series, to help you stay on top of everything you need to
during and after the holiday season.

Any Help You Can Contact Us:
Email: info@qeinbox.com
Call : +1-209-813-2499
Website: www.qeinbox.com
We are also Connect With Social Media: