[TEST] Year in Review

Year in Review
2018 - 2019

Introduction
The Temple University American Marketing Association (TU-
AMA) has operated for nearly 40 years. As the current President
of TU-AMA, I have witnessed our chapter grow tremendously
through alignment with our mission to help students develop
their leadership skills, advance their business knowledge, and
expand their personal networks. Last year, we were recognized
as one of two Top International Collegiate Chapters at our annual
conference in New Orleans. We are proud to uphold this title and
have instilled this pride into our plans for the upcoming academic
year. Our previous Executive Board have trail blazed a path for
continuous growth and we plan to uphold their legacy this year.
With that being said, I am excited to present our TU-AMA Year in
Review for the 2018-2019 academic year!
Sincerely,
Taylor Basham

2018 - 2019 Executive Board
President
James Base
Vice President
Andrew Hafner
Cherry Consulting
Chris Dignen &
Brittney Pescatore
Professional Development
Aliza Wylie Thal,
Taylor Basham, & Jessica Taylor
Chapter Communications
Harry Gaffney

Media Relations
Jaelynn Plante
Sponsorship
Anastasia Postolati
& Joe Pacitti
Chapter Reporting
Tabby Miller
Social Impact
Hunter Miller & Patrick Lavelle
Membership
Alison Wehr & Elliot Barbell

Each Friday, TU-AMA members learn about the marketing industry from professional
speakers during our speaker sessions.
International Collegiate
Conference
TU-AMA traveled to New Orleans to compete in the 41st Annual
American Marketing Association International Collegiate
Conference. Members attended workshops, speaker sessions,
and networking events. TU-AMA also participated in several
competitions and took home the following awards:
• International Chapter of the Year
• Wall Street Journal Collegiate Case Competition — Third Place
• AMA Website Competition — First Place
• Best Social Impact Video — First Place
• Student Research Poster Competition — Second Place
• Market Strategy Competition — Semi-Finalists
• T-Shirt Competition — Third Place
• Marketing Week Competition — Honorable Mention

Career & Internship Reception
Students at the Fox School of Business networked with TU-AMA’s sponsors
to find internships and full-time positions in the marketing industry at our
4th Annual Career & Internship Reception.

We’d like to
highlight some of
our members that
spent their summers
interning with our
Career & Internship
Reception partners.
Finn Tooher
E-commerce Intern,
Burlington
Brianna Funk
Social and Design Intern,
Momentum Digital
Taylor Basham
Marketing Intern,
Make Offices

Bella Arellano
Email Marketing Intern,
QVC
John Parkinson
Account Management Intern,
Red Tettemer O’Connell + Partners
Michael Davis
Management Trainee Intern,
Enterprise
Brien Coghlan
Analytics Intern,
Seer Interactive

Regional Marketing
Conference
TU-AMA’s 6th Annual Regional Marketing Conference, “Strategizing
with Digital,” featured speakers from Red Tettemer O’Connell
+ Partners, GIPHY, Saatchi & Saatchi, and Morning Brew. Our
conference also featured a marketing case competition sponsored
by Morning Brew.

F
Monday
Oct 1
W
Speaker Session
Speak
Tuesday
Oct 2
Office
Tour
Marketing Week
Our music-themed marketing week featured five days of events that explored
the music and entertainment industry.

ednesday Oct 3 Thursday Oct 4
er Session
riday Oct 5
Water Pong Social
Speaker Session

Speaker Sessions
Speaker Sessions
Each Friday, TU-AMA members learn about the marketing industry from professional
speakers during our speaker sessions.
Each Friday, TU-AMA members learn about a variety of marketing industries and
career paths from professional speakers. These speaker sessions help members
find their path within marketing.

Office Visits
Members traveled to offices in Philadelphia and New York to hear
from professionals and learn about companys’ cultures.

Alumni Panel
TU-AMA alumni spoke to members about how TU-AMA affected their careers
and how to make the most of their time in the organization.
Google Workshops
TU-AMA directors led members in workshops to learn the basic of Google
Adwords and Google Analytics to prepare members for certification exams.

Social Events
Our social events encouraged members to create connections between
themselves and members of the executive board outside of meetings.

Workshops
During workshops, industry professionals teach members about skills such as
interviewing techniques, resume development, and account management.

This year, our in-house consulting firm completed marketing
projects for 11 clients. Members of all skill levels are invited to
participate on a Cherry Consulting project.

Adobe Workshops
Our Adobe Workshops taught members how to use Adobe Lightroom, InDesign,
Photoshop, and Illustrator to edit photos, create resumes and documents, and
create logos.

Social Impact
• Members taught Cristo Rey Philadelphia High School students
business topics during workshops and a networking event.
• We raised $6,504.27 for the Children’s Hospital of Philadelphia
and was named the highest fundraising organization at Temple
University.
• We raised $980.76 for Alex’s Lemonade Stand Foundation.
• We raised $390 for American Marketing Association student
scholarships and was named an honorable mention for highest
fundraising collegiate chapter.
• Our members participated in volunteer opportunities around
Philadelphia.

Thank You to our Sponsors!
Thank you for supporting TU-AMA! All we do would not be possible without you.