MENTORS Magazine: Issue 1

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made and a lot of people make, and one is that I thought I could do everything by myself. I thought I needed to do everything by myself. And that is a huge mistake. You are not an island, business is not products and services, business is people. And the only way to grow your business is to recognise that you need people. You need people to support you. You need people to help bring expertise in areas, that you are not an expert in. You need people to love you and promote you, and you need people to buy into what you are doing. So, you know, you have to get past the idea that everything has to be made by you, done by you, originate from you. Like there is just as much as you can become successful from curating as you can from creating. So, to keep that in mind, is really important. And then I think the other thing too is that, as an entrepreneur, we have the sort of wonderfulness of being able to assess and pivot when we need to. And I think one of my biggest mistakes is when I started out, I did not do what I do now. I did more of a mindful communication coaching, it felt really in line with what I was doing in corporate America. But it really was something that I was interested in. But it didn't, there is this Venn diagram that you need to, maybe I should send you the image so that you can have it in your show notes. But there is this place what you are amazing at, what comes easy to you. And then you have got the box of what you are actually, what you want to do, what makes your heart sing. And then the third one is what people actually need. And you have to find that little spot in the middle where you are doing what comes easy to you, what you really love, that people need. And I think in the beginning, I was doing what I really loved, but I was not necessarily pulling it into what I am really good at. And I was not positive of how to place it in a way that people really need. And what I discovered is when I started in a place of what am I really good at. What comes easy to me and that is, strategy, content, creation, this idea of creating content which I did in corporate America, and being a mom and being an entrepreneur and when I pulled all those together, I figured that what I am good at in terms of helping people with strategy. Then I recognise that part of that strategy is being mindful and communicating to your community, so you understand what they need. Filled that part of what I love. And then being able to go out and build a community of boss moms, and understand really what they need and I was able to hone in on that centre part. And I think my mistake was waiting too long to recognise that I needed to pivot, that you need to be agile as a business. And if it is not working, you assess why and you immediately make changes because entrepreneurialism is all about trial and error, but it 82 | <strong>MENTORS</strong> MAGAZINE | EDITION 1
does not work unless you recognise the error and quickly move past it. It’s called the 'trial and error' because trials are meant to be a short period of time. It’s not meant to be over the length of your business. You know like that would like 'business and error'. So, trial and error means the second you recognise it’s not working. You figure out how to tweak it or pivot so that it can work. And I think the mistake is holding on too long, and we reach this opportunity cost where it’s like you are gambling at some point, you may have put money in but if you don't stop, you are going to continue to lose. Neil: Do you think culture is important from the beginning in a business? Dana Malstaff: Oh absolutely, I think culture is everything. I think that we… well I will tell you this, in the solopreneur world and in entrepreneur world culture is your brand. I was just talking about this today that one exercise that I really love when I help people to create their brand, because I work a lot with creative entrepreneurs and they love Pinterest and their boards and things. Is that we actually visualise a home as your business, and if you were going to invite people over, how would you want them to feel? Would you want them to feel cosy? Would you want them to feel at home like they could just get in the fridge if they wanted and pop up their feet on the couch and feel like open and supported? Would you want them to feel like it’s edgy and new and they need to immediately take action? You know, what is it that you want them to feel? And that is the essence of culture, is that you were creating an environment, an emotional environment, that creates a certain type of reaction and interaction and so, even if you are owning a business that is brick and mortar that has people that come to work every day, or you are in an online business where you are in social media, and you are building a community there. Your culture is your brand, it’s the feel and the look and the things that you do, do you want to create a place where people feel like that can get up from their desk and play and have fun because you know, that they are actually able to get their work done better when that happens. Or are you in a place where it says 'hey you have to be here 9-5 and this is what you have to do.' You know, are you in an online community that says, 'hey I want you to be open and supportive because we don't judge here', or do you want a place that says 'we are all about just action' if you are not going to give tips and practical information, then this is not the place for you. So, the culture that you create, ultimately decides who will gravitate towards you. And if you are not really conscious about your culture, and the <strong>MENTORS</strong> MAGAZINE | EDITION 1 | 83
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MENTORS Issue 1 Magazine Steps To L
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MENTORS Magazine Edition 1 Publishe
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Contributing Writers DR. Steven Hym
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Well, how do you do it? After recor
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She coached me in other ways to thi
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And I read a recent book, called Su
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Dr. Joe Vitale is a globally famous
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Serve as a Guide According to the M
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tion, the adviser must be respectfu
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come together to form the basis of
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Page 33 and 34: 4 Steps To Leadership Nirvana BY DR
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Page 39 and 40: BY CHRISTINE ERICKSON Take a look a
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Page 43 and 44: to be part of an environment that g
Page 45 and 46: three main elements: • Expenses
Page 47 and 48: Ryan Boykin has over 15 years of ex
Page 49 and 50: A “people pleaser” is one of th
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Page 55 and 56: longer be just about getting young
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Page 73 and 74: Neil: Can tell us more about your b
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Page 81: Neil: Did you have any doubts that
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