MEATing POINT Magazine: #27 / 2019

INTERVIEW
| MPM
Lars Povlsen
Sales Manager
TOMRA FOOD
Q. How would you evaluate
IFFA 2019? What kind of
innovations did you showcase
at the fair?
We showcased the TOMRA QV-
P, a unique patented detection
system for poultry meat with this
abnormality known as "muscle
myopathy" or "wooden breast",
can now be reliably sorted out.
The system thoroughly scans
the continuous product flow,
classifies the meat in real-time
and ejects flawed breast fillet.
The system can be integrated
into existing lines or used as
a stand-alone version. The
TOMRA QV-P is the perfect
addition to our portfolio for
the poultry business and we
were pleased to demonstrate
to our customers how we are
meeting the industry’s demanding
requirements. We also showcased
TOMRA’s high-tech optical
sorting solutions for petfood,
a first in the industry.
Q. What makes your solutions
unique and what differentiates
you from your competitors?
What’s your unique selling
point?
Our solutions are extremely
reliable and have low ownership
costs, which also makes them
attractive to small and mediumsized
manufacturers. Our efficient
machines keep manual labour
and sorting to a minimum.
Q. How do you ensure resource
efficiency and sustainability of
your equipment?
What sets you apart from your
competitors and how would you
define your unique selling point?
Resource efficiency and
sustainability means a better use
of raw materials, that practically
is equal to a better knowledge
of their quality and composition.
TOMRA provides easy to use
solutions that give processors
the ability to standardize or
sort based upon a consistent
and continuous knowledge of
100% of their production and
also to keep full control of final
product quality.
Q. What’s your company’s
greatest achievement in terms
of sustainability?
What are your future
sustainability goals and the
challenges your company &the
meat processing industry are
facing?
Meat industry challenges are
numerous, and the ever-growing
earth population increases
demand. As well as a better use
of resources, request for a highquality
product pushes all parties
to always tighter tolerances in
products composition, product
defects detection and foreign
objects. This is where TOMRA
works hard in a partnership
with the industry. Poultry QV-P
projects is to cover all identified
and future defects, projects for
meat is to cover all possible
foreign materials. Not only for
the sake of the final consumer,
but also as a feedback to farming
and animal welfare. i
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