ICM 349E Programme

ICM 349E Interior Architecture Design Studio II
Retail Unit & Corporate Design– French Passage, Karaköy
Instructor Dr. A.Tolga İLTER, Instructor Ebru Ersöz, Res.Assist. Uğur Efe Uçar
2019-2020 Fall semester
Project description
Students are expected to propose an interior design project of a retail unit that preferably belongs to
an innovative business start-up. Retail design project will also include designing a corporate identity
for the business you are designing for. Corporate design will include but not be limited to logo design,
business cards, paper bags, cups etc. where appropriate. Details will be determined according to the
scenario developed by the student. Students are expected to do a satisfactory site analysis, research
on retail design and corporate identity design.
Program requirements:
The program will be determined according to the scenario developed by the student and the needs of
the relevant business type selected. Students are expected to pay attention to the architectural
integrity of the passage.
Studio work will consist 3 different stages:
1. Site analyses
As the first stage of their projects students will collect data about the environmental, commercial and
daily life of the location and building. Intervention with the city, surrounding area and
daily/seasonal/historical/ commercial life and environmental analyses, potential of the place/building
for the proposed work and future predictions will be presented as 2D, 3D and 4D work (sketches,
mapping, collages, models, video, animations etc.)
2. Scenario and concept development
At the next stage, each student will develop his/her own scenario for a retail business that fits the
analyses and the minimum program that fits the scenario proposed (synthesis stage). Using the
analyses and the scenario developed, different types of layout and design concepts will be discussed
to reach the final stage. Presentations will be as 2D, 3D and 4D work (sketches, diagrams, mapping,
collages, models, video, animations etc. where appropriate).
3. Project proposal
Under the light of the previous stage work, students will design spatial solutions to design their retail
units. This stage starts with 1:50 drawings and matures with 1:20 plan-section-elevation drawings
including the corporate identity work, 1:10-1:1 scaled application details for selected parts,
equipment, materials, finishing, and lighting fixtures etc. and 1:20 and/or 1:50 models.
Studio location: Taşkışla 216B
Attendance & desk crits:
100% Attendance is required to studio classes. 80% Attendance is mandatory as required by the
University. Students should attend all the submissions, pre-submissions and the jury presentations.
Late submissions will be graded over %80 and %60 for the next two courses respectively and will not
be accepted later. Absence during the pin-up and juries will strictly be reflected to the final grades. All
the desk crits will be made on sketches and/or printed material only. Students who want to get desk
crits are responsible to make their sketch and/or printed material before the studio starts. Any digital
image or 3d presentation can only be regarded as a supporting material in the presence of hard copy
drawings.
Assignment(s)/quiz:
A couple of assignments and/or sketching quizzes are planned. Subjects will be announced in advance.

Exercises:
Referring to the main studio topic, the preliminary exercises focus on understanding the existing urban
fabric around the study area, while encouraging the students to generate an extensive perception and
understanding of the context. This exercise, intends to guide the students by orienting them to deeper
observations via sensory experiencing of the site, as well as thorough mappings of the existing ambient
characteristics.
Exercise 1: [LOOK AROUND] Strolling and Mapping Around French Passage/Karaköy
For the initial exercise, students are invited to interact with the given site and the questions listed
below, and return into studio with the harvested (in)formation of the site. It would be also appreciated,
if they return with further questions and answers from the site: _how does it look like? _how does it
feel like? _how does it smell like? _how does it taste like?
Submission: At the end of the Exercise 2, students are asked to submit 2D/3D and 4D outputs consist
of mappings, sketches, and/or moving-image.
Due: 26 September 2019
Exercise 2: [TELL ME] Narrating and Re-Narrating the Individual Stories of the Local Vendors
Exercise 2 is designed to enhance the engagement of the students to the site, by enabling them to
communicate with the local people and particularly with the local retailers in and around the French
Passage, and narrate/re-narrate their individual stories, through re-fabricating the on-site interviews
performed. Students are encouraged to use different techniques of audio-visual recordings and
reproductions as well as coding and over-coding of the repeating themes and highlights of the
speeches via processing or other software technologies etc. while maintaining their interpretations of
other milieus of graphic, soundscape or mockups.
Submission: Students are asked to bring the re-fabricated narratives from the site, into the studio, to
convey the individual stories of the local retailers, resonating with diverse techniques.
Due: 3 October 2019
Evaluation: Will be a combination of attendance, studio performance, submissions and jury
evaluations. Besides the attendance of the student, quality and quantity of the hard copy studio work
submitted by the student will affect the evaluation directly.
Suggested websites:
• https://www.dezeen.com/interiors/retail/
• https://retaildesignblog.net
• https://www.archdaily.com/search/projects/categories/retail
Suggested reading:
• Mesher, L. (2010). Basics Interior Design 01: Retail Design, Ava Publishing
• Pegler, M.M. (2015). Designing the Brand Identity in Retail Spaces, Bloomsbury Publishing
• Kirby, A. and Kent, A. (2010), "Architecture as brand: store design and brand identity", Journal of Product
& Brand Management, Vol. 19 No. 6, pp. 432 439.
• Kent, T. and Stone, D. (2007), "The Body Shop and the role of design in retail branding", International
Journal of Retail & Distribution Management, Vol. 35 No. 7, pp. 531-543.
Submissions and weekly program: A draft for the details of weekly work is attached but details are
subject to change with prior notice.

ICM 349E Interior Architecture Design Studio II weekly program
(details are subject to change with prior notice)
WEEK DATE STUDIO DETAILS - EXPECTATIONS
1
16.09.2019 First meeting and subject release
19.09.2019 Student Presentations 1
Introduction – Explanation of topics and concepts related with the
topics.
Students will prepare a cv combined with their portfolio (in a digital
format such as .pptx .key .pdf etc.)and present it to the class with their
own narrative. A hard copy will be also be submitted (printed as a
dossier).
2
23.09.2019 Site visit
Sightseeing, collecting Information about the site and location, starting
the analyses and comprehension of the urban context, existent interior
architectural environment.
26.09.2019 Student Presentations 2 Student presentations of Exercise 1
3
4
5
6
7
8
30.09.2019 Site analysis
Environmental analyses of the location and the building-project inputs:
2D-3D work (sketches, diagrams, mapping, collages, etc.)
3.10.2019 Student Presentations 3 Student presentations of Exercise 2
7.10.2019
Scenario and concept
development
10.10.2019 Student Presentations 4
Conceptual design studies; business and corporate design proposals.
Retail and corporate design research combined with business and
corporate design proposal. Schematic design; sketch studies and first
ideas.: plans, sections and elevations
14.10.2019 Seminar - Corporate Design Details will be announced in advance
17.10.2019 PIN-UP
Conceptual evaluation - Site analyses, scenario and architectural
program, Corporate design; plans, sections and elevations
21.10.2019 Design development studies plans, sections, elevations and 3 dimensional models
24.10.2019 Design development studies plans, sections, elevations and 3 dimensional models
28.10.2019 Design development studies
31.10.2019 JURY 1
4.11.2019 MIDTERM BREAK
7.11.2019 MIDTERM BREAK
plans, sections, elevations and 3 dimensional models; furniture and
fixtures in interior spaces
plans, sections, elevations and 3 dimensional models; furniture and
fixtures in interior spaces
9
10
11
11.11.2019 Design development studies
14.11.2019 Design development studies
18.11.2019 Design development studies
21.11.2019 Design development studies
25.11.2019 Design development studies
28.11.2019 JURY 2
plans, sections, elevations, furniture and fixtures, equipment,
materials, finishings, and light and colour, corporate design details.
plans, sections, elevations, furniture and fixtures, equipment,
materials, finishings, and light and colour, corporate design details.
plans, sections, elevations, furniture and fixtures, equipment,
materials, finishing, and light and colour, 3D models.
plans, sections, elevations, furniture and fixtures, equipment,
materials, finishings, and light and colour, 3D models.
plans, sections, elevations and 3 dimensional models; furniture and
fixtures, equipment, materials, finishing, and light and colour,
corporate identity design.
Evaluation - Site and spatial analyses, generated scenario,
architectural programme, 1:50 Drawings- plans, sections and
elevations, system details, furniture fixtures, equipment, materials,
finishings, colour shemes. 3 dimensional models, corporate design
details.
12
2.12.2019
Seminar/Workshop-Lighting
Design
Details will be announced in advance
5.12.2019 Sketching exam Details will be announced in advance

13
9.12.2019 Design resolution studies
12.12.2019 A3 Dossier Submission
1:50 plans, sections, elevations and 3 dimensional models; 1:20 partial
plan and sections (where applicable), furniture and fixtures,
equipment, colour sheme, material and finishing boards, lighting
design and fixtures
Site and spatial analyses, sketches, photographs, scenario, videos, etc.,
material decision, corporate design details, 1:50 plan, section, facade,
detail drawings, renders, models. All the work done until this week in
A3 report form
16.12.2019 1:50 Model Submission 1:50 models will be submitted and critics will be made on these models
14
19.12.2019 Design resolution studies
1:50 plans, sections, elevations and 3D models; 1:20 partial plan and
sections (where applicable), system details, furniture and fixtures,
equipment, colour scheme, material and finishing boards, lighting
fixtures and, corporate design details. All the work on boards designed
for the final submission -Students will bring printouts of all their work
placed on A3 board models.
15
23.12.2019 Design resolution studies
1:50 plans, sections, elevations and 3D models; 1:20 partial plan and
sections (where applicable), system details, furniture and fixtures,
equipment, colour scheme, material and finishing boards, lighting
fixtures and, corporate design details. All the work on boards designed
for the final submission -Students will bring printouts of all their work
placed on A3 board models.
26.12.2019 JURY 3
Site and spatial analyses, sketches, photographs, scenario, videos, etc.,
material decision, corporate design details, 1:50 Drawings, 1:20 plan,
section, facade, detail drawings, system details,renders, model
– All the work created so far…