5 _ Webarro _ Role of Artificial Intelligence on Digital marketing _ Mathew

<strong>Artificial</strong> <strong>Intelligence</strong> has real-world implications for us these days and it is not
something that we will only see in sci-fi movies. From self-driving cars to assisting
doctors in hospitals, AI has come a long way. It is not surprising that AI has created a
serious dent in the Digital Marketing world as well.
Data is an extremely important part <strong>of</strong> Digital Marketing and AI is the best bet when it
comes to leveraging data to come up with solutions. AI helps with automation and
brands are going out <strong>of</strong> their way to find out ways that they can fit for their operations.
Being a best Digital marketing agency in Dubai, some <strong>of</strong> the Important points.
Here are some <strong>of</strong> the ways in which AI is revolutionizing digital marketing:
Chatbots:
<strong>Role</strong> <strong>of</strong> <strong>Artificial</strong> <strong>Intelligence</strong> on Digital marketing
While chatbots have been a thing for quite some time now, its effect has become
unparalleled after AI came into the picture. AI-based chatbots help interact with your
customers in a way that almost makes them feel as if they are talking to a real person.
The efficiency <strong>of</strong> these AI bots depends not only on the coding, but it also learns over
time depending on the previous interactions that it is fed.
Product Recommendations:
AI technology can understand a lot <strong>of</strong> information based on user preferences,
shopping habits, behaviour, etc, and predict the kind <strong>of</strong> products they will like. It can
even help you craft marketing strategies based on its understanding <strong>of</strong> what customers
want. You can increase your eCommerce sales by devising strategies in a faster
manner which is even better than what humans can do. AI-based recommendation
engines are also extremely powerful. Examples are Netflix’s movie recommendations
or Amazon’s product recommendations based on the movies/TV shows you watch or
the products you buy.
Content Curation:

AI has the ability to create content on its own. Although there is a lot <strong>of</strong> debate about
its efficacy in understanding the human psyche, there is no doubt that it could write
solid reports if it is given appropriate data and records. It also has the ability to curate
content which helps your users to access content based on their previous habits.
Search:
The way we search online is slowly changing as well. With voice-based searches
gaining precedence, it will be only a little more time before it becomes mainstream.
With Alexa, Siri, Google Home and Amazon Echo being used widely, users are slowly
becoming comfortable searching for everything using voice. AI is the only enabler in
this technology, without it, voice searches might not be as successful. Even Google’s
Machine Learning algorithm called RankBrain was created to get more voice-based
search results. It uses the power <strong>of</strong> AI to give the best results based on the user’s
language and text.
Digital Advertising:
This has been one <strong>of</strong> the most successful areas for AI in digital marketing. Google’s
ad platform uses AI to find people who are prone to take the action that the advertiser
hopes for. It uses a bunch <strong>of</strong> data like demographic factors, user’s habits, previous
purchases, search history and more to learn about the user. When brands get a lot
more <strong>of</strong> this information using AI, it becomes easy to target people. In fact, Google
AdWords has an AI system that lets advertisers pay the lowest possible cost per
conversion.
Customer Experience:
A fantastic aspect <strong>of</strong> digital marketing is its ability to provide great customer service.
Driving the right content to the right user and showing ads that are relevant to the
customers will help bring in more conversions while allowing you to cater your
marketing messages only to the audience that cares.
Conclusion:

It is a given that AI will create more changes in the Digital Marketing world. The
question is, are you ready for it? Do you have the wherewithal and resources to
leverage AI’s benefits fully for your campaigns? AI can help you create kick-ass
campaigns at the lowest cost possible and with the highest ROI imaginable. Being the
best Digital marketing and Google AdWords agency in Dubai. I hope this Information
is really useful.