47135 El Dorado presentation pdf

Luxury Presentation for the Peebler Estate 

The Luxury Team at Signe Inc. 

760.409.5181 

Signe@Signeinc.com 

www.Signeinc.com 

Keller Williams Luxury Homes 

47100 Washington St. #101 

La Quinta CA. 92253 

Each Keller Williams Realty Office Is Independently Owned and Operated 

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Oct. 1, 2019 

Dear Jason and Diane, 

Selling a luxury property requires a Realtor with a specific expertise, a robust network and a 

commitment to deliver top dollar. When you choose to partner with me, you can expect all of these 

credentials and more, along with a dedication to serving you at the highest level. 

From initial consultation to closing, I am committed to providing a seamless experience for you. That 

means serving you at the level that you anticipate and deserve, handling every detail and making 

certain the sale of your property is smooth and effortless. 

I recognize that, above all else, what matters most is earning your trust by delivering on your 

expectations. That includes anticipating your every need and, most notably, working tirelessly to 

deliver top dollar on the sale of your property. 

Most agents simply list homes. I employ a best-in-class marketing strategy that ensures your property 

gets the attention it deserves. Experience, along with a comprehensive market analysis of relevant 

properties, has informed the key components of my strategy and will allow me to target buyers 

interested in exquisite homes such as yours. 

This proposal serves as a guide to how I successfully position and sell prestigious properties in a 

highly competitive market and the specific tactics needed to deliver top dollar on the sale of your 

property. It also includes information on my exclusive partnerships – from a powerful alliance of 

qualified agents and specialists to networks of international buyers. 

I appreciate the opportunity to earn your trust and your business. 

Sincerely, 

Signe Beck 


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What We Do for You 

As your Luxury Realtor Team, you can capitalize on our expertise and diligent luxury 

market research as well as my extensive network of referrals. We pride ourselves on 

providing unparalleled service, and I hope to earn your trust through my legacy of 

success among discerning buyers and sellers. 

By working to deliver top dollar for your home and navigating every step of the 

transaction, We want to make the process of selling your luxury property rewarding. I 

also recognize that selling a home successfully requires experience, time and resources. 

Experience 

From pinpointing an optimal asking price to writing a purchase agreement and 

negotiating terms of sale, real estate transactions are a science. 

Time 

Selling a home involves hours of preparation, open houses, phone calls and paperwork 

that you shouldn't have to concern yourself with. We will expertly handle every detail for 

you. 

Resources 

Keeping your home in front of potential buyers requires marketing 24 hours a day, seven 

days a week. We will ensure your property receives the attention it deserves through the 

latest technology and a thoughtfully crafted marketing campaign. 

Signe Beck. Matt Stewart Nicole Dibble Cindy Rice Janet Silva Katie Pipitone 


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The Right Connections 

Your property is unique – and uniquely suited to a specific buyer. My connections in 

the community, along with the powerful network of KW Luxury International, serves as 

an asset during the selling process by increasing the potential reach of your property, 

both locally and globally. 

KW Luxury International is a sophisticated alliance of real estate consultants with 

incomparable expertise, pertinent resources and vast connections that represent the 

pinnacle of the industry. In fact, in the last year, KW Luxury International members 

have sold over $10.8 billion of real estate. 

WHAT WE OFFER 

Knowledge 

Powerful curriculum through the Institute for Luxury Home 

Marketing and Keller Williams University keeps us ahead of 

trends, tools and advancements in the real estate industry. 

82% 

of home sales are the 

result of 

agent 

connections 

Speed 

Our leading-edge technology solutions accelerate our 

efficiency and productivity. 

Reliability 

Keller Williams and KW Luxury International were founded 

on the principles of trust and honesty, emphasizing the 

importance of having the integrity to do the right thing and 

always putting the customer’s needs first. 

Source: National Association of 

REALTORS ® 

Success 

Keller Williams and KW Luxury International have a long 

legacy of delivering unparalleled service to our clients. 

That’s why our company continues to grow throughout all 

the ups and downs of the real estate market. 


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Why KW Luxury International? 

For prominent clients such as yourself, KW Luxury International offers an elite 

network of luxury consultants that set the standard for service and expertise in the 

upper-tier real estate market. This robust network spans numerous countries and 

consists of thousands of professionals who have unsurpassed skills, education, 

values and technology. 

OUR MISSION 

To be the company of choice in the luxury market for affluent buyers 

and sellers. 

OUR BELIEF SYSTEM 

Win-Win 

Integrity 

Customers 

Commitment 

Communication 

Creativity 

Teamwork 

Trust 

Success 

Or no deal 

Do the right thing 

Always come first 

In all things 

Seek first to understand 

Ideas before results 

Together everyone achieves more 

Starts with honesty 

Results through people 


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When you list with me, 

I’ll give you the world. 

My global network of connections allows me to strategically market your property to the 

largest audience possible. And, as a member of KW Luxury International, I will: 

▪ Ensure your listing will reach 100+ countries 

Share your property with a global network of over 600,000 real 

▪ Translate your listing into more than 28 languages if needed 

estate professionals around the world. 

▪ Syndicate your listing to more than 80 international portals including China’s Fang.com, which 

hosts more than Make 3 million your unique property visitors available per dayin 19 different languages and 

▪ Directly access 

55 currencies. 

a wide network of Keller Williams associates in over 24 countries around the 

world who can assist in connecting your property with the right buyers 

Position your home on the premier International MLS as well as 

our local MLS for added exposure. 


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Gain International Exposure 

KW Luxury International has a global reach that allows your property to be 

showcased to interested buyers all around the world. The global real estate market 

continues to grow every year and serves as a significant opportunity to those who are 

selling highly desirable properties. 

According to the National Association of REALTORS®, international buyers: 

▪Purchased 214,885 residential properties totaling $102.6 billion in volume in the last 

year 

▪Paid a 79 percent higher average purchase price 

▪Paid cash 50 percent of the time 

▪Bought 2.8 percent more residential properties than this same time last year 


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Marketing sets us apart from our competition 


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Each Keller Williams Realty Office Is Independently Owned and Operated


An example of a marketing video… 


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YOUR CUSTOM CONSULTATION 

The Home Selling Process 

Preparing for Sale 

Marketing Your Home 

Communicating With You 

Coordinating Your Sale 

Other Ways I Can Help 

Many details must be skillfully handled when selling a property such as yours. The 

following overview was designed to detail the process that I will use when you partner 

with me: 


▪ Analyze relevant properties to establish an optimal price point for your property 

▪ Prepare and complete the listing agreement 

▪ Provide any recommendations to maximize your home's value such as staging and 

outdoor preparation 

▪ Place a lockbox on your property if required 

▪ Determine the best photography plan for professional photos or videos 


▪ Enter listing information into the MLS and post information on the internet 

▪ Showcase your luxury listing as such on our KW Listing Service 

▪ Place an exclusive luxury for-sale sign on your property 

▪ Notify top local agents of this new listing 

▪ Schedule your home for an office and MLS tour 

▪ Distribute custom designed KW Luxury International listing fliers to your 

neighborhood 

▪ Schedule and hold open houses and arrange showings for other agents 

▪ Notify all potential buyers with details of listing 

▪ Place on KW Luxury International members’ social networks 

▪ Use tools through the Institute for Luxury Home Marketing to target mailouts 

Info@Signeinc.com 12


The Home Selling Process 







▪ Communicate in your preferred method of phone, text, email, or all three 

▪ Prepare and deliver regular progress reports to you and provide regular feedback 

▪ Discuss all marketing activities and their results with you 

▪ Always let you know the next step 


▪ Pre-qualify potential buyers 

▪ Present and discuss all offers with you 

▪ Negotiate your transaction with the other agent 

▪ Keep you informed throughout the process of contract to closing 

▪ Prepare and finalize the closing 


▪ Arrange for an agent to assist you in cleaning, packing, staging 

▪ Arrange help in security 

▪ Provide you with a helpful moving checklist 

▪ Recommend preferred companies for any related services you may require 



Comparatives for El Dorado Country Club 

Residential CMA 

Listings as of 09/30/19 at 6:06 PM Page 1 

CARETS - CRIS, CARETS - CLAW, Pasadena-Foothills Association of Realtors, CRMLS, GPS MLS; Status of 'Active', 'Coming Soon - No Showings', 

'Leased', 'Pending', 'Sold','Active Under Contract'; Current Price of 0 and 999999999000; Area of '325 - Indian Wells'; Subdivision of 'El Dorado Country 

Cl - 4680'; # Bedrooms between 3 and 99; Baths - Total between 3 and 9999; Pending Date between '09/30/2018' and '09/30/2029'; Sold Date between 

'03/01/2018' and '09/30/2029'; or Approx SqFt between 2700 and 3500. (Selected Listings Only) 

ACTIVE Properties 

Listing # Address City Year 

19444208 

47285 CRYSTAL 

Loop 

19446252 47205 CRYSTAL 

Total # of Listings 

2 

SOLD Properties 

Indian 

Wells 

Indian 

Wells 

Listing # Address City Year Sold 

Date 

18409396 

47120 

Indian 

1974 02/19/ 

CRYSTAL Wells 2019 

18416678 

46895 E 

Indian 

ELDORADO 

1980 02/04/ 

Wells 2019 

Drive 

46645 E 

19436890 ELDORADO 

Drive 

47255 W 

19437222 ELDORADO 

Drive 

219002719 46845 E 

Eldorado Drive 

Total # of Listings 

5 

Indian 

Wells 

Indian 

Wells 

Indian 

Wells 

Status Change 

Date 

Total 

Beds 

Total 

Bath 

Apx 

SqFt 

Lot Size LP/ 

SqFt 

List Price 

Original List 

Price 

1980 03/12/2019 3 4 3,117 17,424 $561.44 $1,750,000 $1,995,000 202 

1984 03/20/2019 3 3 3,475 18,731 $517.99 $1,800,000 $1,800,000 194 

1975 04/24/ 

2019 

1978 05/15/ 

2019 

1973 04/19/ 

2019 

Average 

Min 

Max 

Median 

Average 

Min 

Max 

Median 

Total 

Beds 

Total 

Bath 

3 

3 

3 

3 

Apx 

SqFt 

3.5 

3 

4 

3.5 

Lot Size 

3,296 

3,117 

3,475 

3,296 

LP/ 

SqFt 

18,077.5 

17,424 

18,731 

18,077.5 

List Price 

$539.72 

$517.99 

$561.44 

$539.72 

$1,775,000 

$1,750,000 

$1,800,000 

$1,775,000 

$1,897,500 

$1,800,000 

$1,995,000 

$1,897,500 

Original 

List Price Sold Price SP/ 

SqFt 

DIM 

198 

194 

202 

198 

SP/LP DIM 

3 4 2,870 6,098 $341.11 $979,000 $979,000 $875,000 $304.88 0.8938 68 

3 4 3,245 14,375 $400.62 $1,300,000 $1,300,000 $1,250,000 $385.21 0.9615 3 

3 3 3,156 15,682 $459.44 $1,450,000 $1,450,000 $1,575,000 $499.05 1.0862 3 

3 4 2,922 6,098 $718.69 $2,100,000 $2,100,000 $1,716,000 $587.27 0.8171 55 

3 4 2,880 14,375 $657.99 $1,895,000 $1,895,000 $1,850,000 $642.36 0.9763 78 

3 

3 

3 

3 

3.8 

3 

4 

4 

3,014.6 

2,870 

3,245 

2,922 

11,325.6 

6,098 

15,682 

14,375 

$515.57 

$341.11 

$718.69 

$459.44 

$1,544,800 

$979,000 

$2,100,000 

$1,450,000 

$1,544,800 

$979,000 

$2,100,000 

$1,450,000 

$1,453,200 

$875,000 

$1,850,000 

$1,575,000 

$483.75 

$304.88 

$642.36 

$499.05 

0.95 

0.82 

1.09 

0.96 

41.4 

3 

78 

55 

Property 

Type Count 

7 Averages Sqft: 3,095 $/Sqft: 499.74 DIM: 86 O-Price: 1,645,571 L-Price: 1,610,571 S-Price: 1,453,200 

* Price statistics for closed listings based on sold price. All other statuses and Totals based on current list price. 


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Explanation of some of the comps, and how to decipher them… 

A fast look at the previous page’s comps can leave you scratching your head, as 

prices are all over the map. 

Inventory is low, which will help in the sales process. If you review the comps on the 

previous page, this particular place does not have a pool, and will not be sold 

furnished, and is clustered with other units with a community pool. The larger lots, 

upgraded homes, furnished homes, or homes on the golf course will get a better 

price. 

FOR SALE 

47285 Crystal Loop, updated furnished, large lot, 17,424 sq. ft., asking $1,750,000. 

202 days on market, 194 days on market 

47207 Crystal Loop, unfurnished, has its own pool, large lot, 18,731 sq. Ft. 

SOLD 

47120 Crystal- still in the 70’s , 6098 sq. ft. Lot, sold for $875,000 

46895 El Dorado- On golf course, private pool, 6098 sq. ft. Lot, $1,250,000 

46645 E El Dorado $1,575,000 asking $1,450,000 on golf course, no pool. Multiple 

offers, sold above asking price. 

47255 W. El Dorado, sold furnished, 6098 sq. ft. Lot, $1,716,000 

46845 E. El Dorado, on golf course, upgraded Mid Century, own pool, 14,375 sq. ft. 

lot, $1,850,000 


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My Pricing Strategy 

Setting an optimal price point for your property involves: 

▪Conducting a detailed, custom market analysis 

▪Understanding the unique characteristics and amenities of your home and its 

location 

▪Relying on my expertise in the real estate market and understanding your 

expectations around timing 

I believe this pricing plan, matched with my marketing plan, will draw buyers to your 

home and position it as a highly appealing, highly competitive property. 

The recommended list price is based on relevant properties that have recently sold, 

have recently expired and those that are currently for sale in your market area. 

At El Dorado Country Club, for 3 bedroom homes….. 

Average Sales Price: $ 1,544,800 

Average Sales Price $515 a sq. ft. for sold properties 

Recommended List Price: $ 1,495,000. 

A home priced at market value will attract more buyers than a home priced above 

market value. Also consider that a home priced competitively will attract a greater 

number of potential buyers and increase your chances for an expedited sale. 

I look forward to working together with you to get your home sold as soon as 

possible. 

Info@Signeinc.com 

16



My custom marketing strategy is designed to get your home the maximum amount of exposure in the 

shortest period of time. Each step involves proven techniques that leverage the opportunities to 

showcase your home to key people that can either buy your home or help us find the right buyer: 

My 10-step marketing plan includes: 

1. Professional pictures of the home 

2. Drone video of home and community 

3. Separate web site for the home 

4. Professional video for marketing 

5. We personally show the home so we can make sure we learn the most about each buyer 

6. Broker tour for Keller Williams and local brokerages 

7. Communication of information weekly 

8. 8 page brochures in the home for buyers 

9. Target marketing to buyers via postcards and current buyer database 

10. First class representation by a full service, real estate team for a skillful and successful 

transaction 



Contract to Close: Our Promise 

Once we accept an offer on your home, the process to closing and funding begins. I 

will carefully monitor the progress and ensure all requirements are met by all parties, 

so that you will always be informed of the next step in the process, including the 

following: 

▪ Inspection – negotiation and paperwork 

▪ Appraisal – checking on status and requirements 

▪ Loan Process – status and approval 

▪ Homeowners association paperwork and documents 

▪ Direct all necessary documentation to closing attorney or title company, lender, 

▪ co-op agent, unrepresented buyer, etc. 

▪ Provide contact information for utilities, vendors for repairs, insurance 

▪ requirements, tax information, etc. 

▪ 

▪ Arrange final inspection if necessary 

▪ Arrange final walk-through if desired 

▪ Keep in constant contact to keep you well informed of the closing process 

▪ Review the settlement statement in advance when possible and distribute to you 

▪ Attend closing and transferring of keys 



Frequently Asked Questions 

Are there things we should do to our home to help ensure the maximum price? 

Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. 

There are also small remodeling jobs that will pay off at resale. I can advise you about specific 

improvements that will ensure your property is valued as highly as possible. 

How often will you advertise our property? 

I don't just list homes; I market them. Properties such as yours require a curated marketing plan that 

employs a variety of communication channels including web, print and in-person networking, I will 

make sure your home is marketed to potential buyers around the clock, 24 hours a day, seven days 

a week. 

Will you be present at all showings? 

At open houses I, or a member of my team, will be there. For showings, potential buyers will bring 

their own agents to see your home. Most buyers prefer only their own agents be present when 

evaluating a prospective new home. 

What if another agent tells us they can get us more for the house? 

Some agents will quote a higher listing price in an attempt to earn your business, but a home that is 

priced out of the market will not sell. If you choose to work with me, I will conduct a comparative 

market analysis prior to recommending an asking price for your home. I will explain how I arrived at 

the price, but ultimately the decision is up to you. I will offer my professional opinion on how the 

market will value your home. 

. 

Do we have any responsibilities during the marketing of our home? 

Rest assured that every aspect of the transaction will be handled from start to close. Should you 

require anyone to assist you in ensuring your property is kept neat and clean for showings and open 

houses, I can connect you with trusted professionals. Additionally, staging, which includes 

everything from furniture placement to home fragrance, can be arranged by a professional, or I may 

advise you on effective techniques. 

What happens once we get an offer? 

I will help you consider each offer and negotiate the best deal for you. Once you've accepted an 

offer, I will guide you through the entire closing process and ensure everything proceeds smoothly. 



Our Commitment 

You are discerning in who you conduct business with, and I am committed to 

delivering world-class service and expertise. My team and I seek to earn your trust. 

We are dedicated to making this relationship and transaction successful through 

uncompromising service and attention to detail. 

Thank you in advance for the opportunity to get your home sold, and exceed your 

every expectation 

Best, 

Signe & the Luxury Team of Signe Inc.

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