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Freelance Portfolio Zander Clark

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<strong>Zander</strong> <strong>Clark</strong><br />

FREELANCE PORTFOLIO


FREELANCE PORTFOLIO<br />

CONTENTS<br />

Welcome, this portfolio focuses solely on my freelance career and showcases my<br />

favourite bits of work, as well as some of my personal design endeavours from the<br />

period January 2018 - present.<br />

During this period I have been working as a <strong>Freelance</strong>r which is a part of my career I<br />

have thoroughly enjoyed. After leaving my last job as a Graphic Designer for Swann<br />

Creative, (an Agency that formed part of a larger parent company - Pacific Music<br />

Group), I decided that it was the perfect opportunity to have a go at freelancing full<br />

time. My main reason for doing so was that I wanted to have the freedom to pick<br />

jobs that I found personally fullfilling. As well as hopefully through doing so, come<br />

to more of an understanding as to what kind of designer I actually wanted to be.<br />

As a result of this I can now say with confidence that my passion as a designer truely<br />

lies within the areas of Visual Identity and Illustration. However I have also worked<br />

extensively in other areas including Environmental, Motion, Publication, Marketing &<br />

Advertising Design.<br />

As a freelancer I managed to maintain a succesfull long term working relationship<br />

with a number of clients including:<br />

• RNB Fridays (Ivy) (Merivale)<br />

• The Spot Saturdays<br />

• The Spot Fridays<br />

• ICON Events<br />

• Sound Agents<br />

• Showtek Entertainment<br />

• The Club<br />

• Northern Beaches Hospital<br />

• Forest Print Services<br />

• International Traveller Magazine<br />

As well as doing a multitude of short term work. The areas of Design I have worked<br />

in consistently include:<br />

• Art & Illustration<br />

• Environmental Design<br />

• Motion Design<br />

• Publication Design<br />

• Marketing / Advertising<br />

• Visual Identity<br />

1. RNB FRIDAYS<br />

2. THE SPOT<br />

3. ALBUM COVER ARTWORK<br />

4. SEEDY KNEE<br />

5. NORTHERN BEACHES HOSPITAL<br />

6. SHORT TERM WORK<br />

- DEVICE TECHNOLOGIES<br />

- PROTEC & PRESTIGE<br />

- OSCAR TRIMBOLI<br />

- INTERNATIONAL TRAVELLER MAGAZINE<br />

- ONE NIGHT ONLY<br />

- GUSTAVO<br />

- BLACK LACE<br />

- NICOLE TANIA<br />

- K TIME<br />

- LEADFIT<br />

- UTS MOTORSPORTS<br />

- THE AWKWARD T-REX<br />

- SUPAISHI


RNB FRIDAYS<br />

SECTION ONE


SECTION ONE<br />

RNB FRIDAYS<br />

DESIGN SPECIFICS<br />

• Flyers<br />

• Promotional Videos<br />

• Screen Displays<br />

• Posters<br />

• Banners<br />

• Media Walls<br />

• Menus<br />

• Signage<br />

DESCRIPTION<br />

I do all the design work for RNB Fridays at Ivy<br />

which is run by Merivale. I first started working<br />

for Merivale at my old job as a Graphic<br />

Designer for Swann Creative. When I left to<br />

begin my freelance career, Merivale offered this<br />

work to me, which has been a great solid part<br />

of my weekly work ever since.<br />

I do their weekly Flyers, and have helped<br />

evolve their visual identity to the point where<br />

they are now easily identifiable as seperate<br />

from all the other RNB Fridays clubs around the<br />

country all of which are owned by 2day FM.<br />

I also do their signage, menus, banners,<br />

posters, screen displays and have created<br />

promotional videos for their Live Act special<br />

events for people like Sean Kingston and Jay<br />

Sean.<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

ENVIRONMENTAL DESIGN<br />

--<br />

MOTION DESIGN<br />

--<br />

MARKETING / ADVERTISING<br />

--<br />

VISUAL IDENTITY


THE SPOT<br />

SECTION TWO


SECTION TWO<br />

THE SPOT<br />

DESIGN SPECIFICS<br />

• Mixtape Covers<br />

• Flyers<br />

• Promotional Videos<br />

• Screen Displays<br />

• Posters<br />

• Banners<br />

DESCRIPTION<br />

I have worked with The Spot since the<br />

beginning of my <strong>Freelance</strong> career. I do all of<br />

their design work and have helped build their<br />

brand on their journey from one club in the<br />

Sydney CBD to now two with a newer one in<br />

Western Sydney. This also meant we had to<br />

evolve two seperate yet similar visual identites<br />

one for the Western Sydney club, The Spot<br />

Fridays and the other for their Sydney CBD<br />

Club, The Spot Saturdays.<br />

The Spot Saturdays is their main event so the<br />

visual identity for The Spot Fridays is purposely<br />

more repetitive.<br />

Aside from the two weekly flyers I do for<br />

The Spot, I have also done all their in-club,<br />

environmental design like banners, posters<br />

and even on stage screen displays. As well as<br />

editing club footage into short promotional<br />

videos.<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

ENVIRONMENTAL DESIGN<br />

--<br />

MOTION DESIGN<br />

--<br />

MARKETING / ADVERTISING<br />

--<br />

VISUAL IDENTITY


ALBUM COVER ARTWORK<br />

SECTION THREE


SECTION THREE<br />

ALBUM COVER ARTWORK<br />

DESIGN SPECIFICS<br />

• Album Covers<br />

DESCRIPTION<br />

Album covers are something I have always<br />

been obsessed with. To me they are the perfect<br />

marriage of two of my greatest passions being<br />

music and art. So naturally throughout my<br />

freelance career I have picked up any<br />

opportunity I could to create album covers.<br />

Some of these were proper payed jobs where<br />

as others were my own tributes to some of my<br />

favourite Hip Hop Albums.<br />

--<br />

ART & ILLUSTRATION


SEEDY KNEE<br />

SECTION FOUR


SECTION FOUR<br />

SEEDY KNEE<br />

DESIGN SPECIFICS<br />

• Logos<br />

• Illustrations<br />

• Clothing Design<br />

DESCRIPTION<br />

Seedy Knee is my own clothing street wear<br />

brand. It started off as just a hobby that I have<br />

been working on since 2012. Over the years<br />

I have completely rebranded it three times as<br />

my design style has evolved and changed. The<br />

following pages showcase Seedy Knee in its<br />

current iteration.<br />

The brand is heavily influenced by many of my<br />

interests and hobbys including Traditional<br />

Tattooing, Skate culture, Hip Hop, Heavy Metal<br />

and Video games.<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

VISUAL IDENTITY


NORTHERN BEACHES HOSPITAL<br />

SECTION FIVE


SECTION FIVE<br />

NORTHERN BEACHES HOSPITAL<br />

DESIGN SPECIFICS<br />

• Signage<br />

• Posters<br />

• Infographics<br />

• Newsletters<br />

• Murals<br />

DESCRIPTION<br />

Working for Northern Beaches since the<br />

beginning of 2019 has been a great experience<br />

for me. The first job I did for them was to<br />

design huge illustrated jungle murals to be<br />

stuck onto the windows of the premature baby<br />

ward. From there I began doing their entire<br />

monthly internal newsletters by myself and<br />

over time began picking up some smaller jobs<br />

for them also like posters for various events<br />

and signage to be used in a range of areas in<br />

the Hospital. I have also been doing their<br />

Specialist Directory (like a Yellow Pages for<br />

Doctors).<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

ENVIRONMENTAL DESIGN<br />

--<br />

PUBLICATION DESIGN<br />

--<br />

MARKETING / ADVERTISING


SHORT TERM WORK<br />

SECTION SIX


SECTION SIX<br />

DEVICE TECHNOLOGIES<br />

SECTION SIX<br />

PROTEC & PRESTIGE<br />

DESIGN SPECIFICS<br />

• Signage<br />

DESIGN SPECIFICS<br />

• Business Cards<br />

DESCRIPTION<br />

Device Technologies is a Medical Warehouse in<br />

the Northern Beaches. They wanted me<br />

to create signage for them to use for<br />

equipment storage. The silhouettes of the tools<br />

are life size and show where each tool should<br />

be placed in storage.<br />

DESCRIPTION<br />

Prestige Hardware and Protec Building<br />

Products are both owned by the same entity.<br />

This job was a bit different in that the business<br />

cards had already been designed and used for<br />

a number of years, however they needed to<br />

create new ones for new staff members but the<br />

original design files had been lost. It was my<br />

job to recreate them as they were.<br />

--<br />

ENVIRONMENTAL DESIGN --<br />

VISUAL IDENTITY


SECTION SIX<br />

OSCAR TRIMBOLI<br />

DESIGN SPECIFICS<br />

• Banners<br />

DESCRIPTION<br />

Oscar Trimboli is an award winning<br />

Motivational Speaker, Author and Podcast<br />

Host. He wanted me to create illustrated<br />

Banners to go on stage with him during talks<br />

and events.<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

ENVIRONMENTAL DESIGN


SECTION SIX<br />

INTERNATIONAL<br />

TRAVELLER<br />

MAGAZINE<br />

DESIGN SPECIFICS<br />

• Magazine Articles<br />

DESCRIPTION<br />

International Traveller Magazine is owned by<br />

Australian Traveller Magazine. For this job I<br />

designed the layout of a few seperate articles<br />

to be used in their September 19 Issue.<br />

--<br />

PUBLICATION DESIGN


SECTION SIX<br />

ONE NIGHT ONLY<br />

SECTION SIX<br />

GUSTAVO<br />

DESIGN SPECIFICS<br />

• Flyers<br />

DESIGN SPECIFICS<br />

• Flyer<br />

DESCRIPTION<br />

One Night Only are special event nights held<br />

monthly at Limited Club in Potts Point. As I<br />

have made the flyers for this event since its<br />

conception there was no visual identity to<br />

follow, so I created one that is easily repeatable<br />

and identifiable, whilst still maintaining what I<br />

feel is a fresh, inner-city night club personality.<br />

DESCRIPTION<br />

Gustavo was a special event “sunday sesh”<br />

that was held on the island in Sydney<br />

Harbour. They needed a flyer with a tropical<br />

visual identity.<br />

--<br />

MARKETING / ADVERTISING<br />

--<br />

VISUAL IDENTITY<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

MARKETING / ADVERTISING<br />

--<br />

VISUAL IDENTITY


SECTION SIX<br />

BLACK LACE<br />

SECTION SIX<br />

NICOLE TANIA<br />

DESIGN SPECIFICS<br />

• Single Cover Design<br />

DESIGN SPECIFICS<br />

• Logo<br />

DESCRIPTION<br />

This Single Cover design was for an RNB<br />

Singer known as RACHAD from Western<br />

Sydney. He wanted to release this song<br />

through his label anonymously which is why<br />

his name is not on the cover. I intially created<br />

over ten draft versions for him to choose from<br />

but he liked them so much he wanted me to<br />

create four seperate finalised versions as seen<br />

here. They were all used for merchandise as<br />

well.<br />

DESCRIPTION<br />

Nicole Tania is a model, radio personality and<br />

DJ from Sydney. She is of Fijian heritage and<br />

wanted a logo that reflected this. She also<br />

plays a lot of Reggaeton & Tropical house<br />

music when she DJs which is what influenced<br />

the colour scheme.<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

VISUAL IDENTITY<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

VISUAL IDENTITY


SECTION SIX<br />

K TIME<br />

SECTION SIX<br />

LEADFIT<br />

DESIGN SPECIFICS<br />

• Illustration for Mixtape Cover<br />

DESIGN SPECIFICS<br />

• Logo<br />

DESCRIPTION<br />

K Time is a DJ and music producer heavily<br />

involved in the nightclub industry in Sydney.<br />

DESCRIPTION<br />

Leadfit is a fitness company that creates<br />

personally tailored fitness programs.<br />

They also sell a variety of Merchandise.<br />

--<br />

ART & ILLUSTRATION --<br />

VISUAL IDENTITY


SECTION SIX<br />

UTS MOTORSPORTS<br />

DESIGN SPECIFICS<br />

• Logo<br />

• Business Cards<br />

DESCRIPTION<br />

This Job was for both the UTS Motorsports<br />

Society as wel as the UTS Motorsports Electric<br />

(Race Car) Team. The shapes within the logo<br />

are inspired by the UTS Building on George<br />

Street where the teams car workshop resides<br />

underground. They needed the Logo done<br />

with two variations, one for team leaders and<br />

the other for team members.<br />

--<br />

VISUAL IDENTITY


SECTION SIX<br />

THE AWKWARD T-REX<br />

SECTION SIX<br />

SUPAISHI<br />

DESIGN SPECIFICS<br />

• Illustrations for Comic Book<br />

DESIGN SPECIFICS<br />

• Logo<br />

DESCRIPTION<br />

The Awkward T-Rex is an online Comic Book<br />

started by a friend of mine. They provided<br />

me with all the storyboards and I created the<br />

illustrations.<br />

DESCRIPTION<br />

Supaishi was a concept for a Ramen Bar in<br />

Western Sydney that never got off the ground.<br />

The client was very pleased with the logo<br />

though so maybe it will be out there one day.<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

ART & ILLUSTRATION<br />

--<br />

VISUAL IDENTITY


• 0452 224 135<br />

• zandercreative.aus@gmail.com<br />

• @zanderlot

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