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Vermont Arts Council Announces Launch of<br />

Statewide Creative Economy Action Plan<br />

The Vermont Arts Council announced<br />

that it has launched an in-depth assessment<br />

of Vermont’s creative assets. The ten-month<br />

endeavor will result in a comprehensive<br />

action plan to advance the creative economy<br />

in the state. The project is supported by<br />

major funding from Jane’s Trust, as well as<br />

grants from the Vermont Agency of<br />

Commerce and Community Development<br />

and the National Life Group Foundation.<br />

The effort is directed by the Vermont<br />

Creative Network, an initiative supported by<br />

the Vermont Arts Council.<br />

“Vermont’s creative economy does more<br />

than create great jobs – it creates a great<br />

place to live, work, and play,” said Ted Brady,<br />

deputy secretary of the Vermont Agency of<br />

Commerce and Community Development.<br />

“Nearly every aspect of Vermont’s economy<br />

is made stronger thanks to the creative people<br />

making art, music, and other art forms.<br />

Creative entrepreneurs, whether making a<br />

living, practicing a hobby, or anything in<br />

between, have helped create Vermont’s<br />

sense of place, which is our primary tool in<br />

retaining Vermonters and recruiting new<br />

Vermonters.”<br />

The action plan will identify concrete<br />

ways to boost the economic viability of the<br />

creative sector and will outline steps to build<br />

synergy between creative industries and<br />

other sectors. It will also offer strategies to<br />

align future workforce development with the<br />

needs of the state’s creative businesses and to<br />

position Vermont as an attractive place for<br />

artists, young people, and entrepreneurs.<br />

“Recently, there has been a growing recognition<br />

of the economic potential of creative<br />

talents and businesses nationwide,”<br />

said Amy Cunningham, Vermont Arts<br />

Council deputy director and coordinator of<br />

the Vermont Creative Network. “There is a<br />

particularly compelling case to be made for<br />

the power of the creative economy in<br />

Vermont, where creative industries and<br />

occupations provide nearly nine percent of<br />

all employment.”<br />

The Vermont Arts Council and the<br />

Vermont Creative Network are working with<br />

Mt. Auburn Associates, Melissa Levy of the<br />

Vermont-based Community Roots, and economic<br />

development expert Stuart Rosenfeld<br />

to conduct the in-depth research and to<br />

develop the action plan. Mt. Auburn<br />

Associates and Stuart Rosenfeld have<br />

worked collaboratively for more than a<br />

decade on creative economy plans for states<br />

and cities across the nation. Stuart Rosenfeld<br />

and Melissa Levy worked together on the<br />

creative economy plan recently completed<br />

for the Northeast Kingdom.<br />

The statewide project builds on several<br />

years of research, partnership-building, and<br />

community inquiry – including national<br />

research and two studies of the creative<br />

economy of east central Vermont (Windsor<br />

and Orange counties; completed in 2016)<br />

and the Northeast Kingdom (released in<br />

January 2019). The Northeast Kingdom<br />

study demonstrated both the substantial<br />

economic power of the creative sector and<br />

the compelling needs for targeted investment,<br />

workforce training, coordinated marketing,<br />

and connecting creative enterprises<br />

to other economic sectors in the region.<br />

About the Vermont Creative Network<br />

The Vermont Creative Network was<br />

established by the Vermont Legislature in<br />

May 2016 as an initiative of the Vermont Arts<br />

Council. The Network is a broad collective<br />

of organizations, businesses, and individuals<br />

working to advance Vermont’s creative sector.<br />

Vermont Creative Network.<br />

About the Vermont Arts Council<br />

The Vermont Arts Council envisions a<br />

Vermont where all people have access to the<br />

arts and creativity in their lives, education,<br />

and communities. Engagement with the arts<br />

transforms individuals, connects us more<br />

deeply to each other, energizes the economy,<br />

and sustains the vibrant cultural landscape<br />

that makes Vermont a great place to live.<br />

Since 1965, the Council has been the state’s<br />

primary provider of funding, advocacy, and<br />

information for the arts in Vermont. www.<br />

vermontartscouncil.org.<br />

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Find out more about all of our providers at:<br />

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page 4 The WORLD October 2, 2019<br />

(802) 223-4738

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