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Vermont Arts Council Announces Launch of<br />
Statewide Creative Economy Action Plan<br />
The Vermont Arts Council announced<br />
that it has launched an in-depth assessment<br />
of Vermont’s creative assets. The ten-month<br />
endeavor will result in a comprehensive<br />
action plan to advance the creative economy<br />
in the state. The project is supported by<br />
major funding from Jane’s Trust, as well as<br />
grants from the Vermont Agency of<br />
Commerce and Community Development<br />
and the National Life Group Foundation.<br />
The effort is directed by the Vermont<br />
Creative Network, an initiative supported by<br />
the Vermont Arts Council.<br />
“Vermont’s creative economy does more<br />
than create great jobs – it creates a great<br />
place to live, work, and play,” said Ted Brady,<br />
deputy secretary of the Vermont Agency of<br />
Commerce and Community Development.<br />
“Nearly every aspect of Vermont’s economy<br />
is made stronger thanks to the creative people<br />
making art, music, and other art forms.<br />
Creative entrepreneurs, whether making a<br />
living, practicing a hobby, or anything in<br />
between, have helped create Vermont’s<br />
sense of place, which is our primary tool in<br />
retaining Vermonters and recruiting new<br />
Vermonters.”<br />
The action plan will identify concrete<br />
ways to boost the economic viability of the<br />
creative sector and will outline steps to build<br />
synergy between creative industries and<br />
other sectors. It will also offer strategies to<br />
align future workforce development with the<br />
needs of the state’s creative businesses and to<br />
position Vermont as an attractive place for<br />
artists, young people, and entrepreneurs.<br />
“Recently, there has been a growing recognition<br />
of the economic potential of creative<br />
talents and businesses nationwide,”<br />
said Amy Cunningham, Vermont Arts<br />
Council deputy director and coordinator of<br />
the Vermont Creative Network. “There is a<br />
particularly compelling case to be made for<br />
the power of the creative economy in<br />
Vermont, where creative industries and<br />
occupations provide nearly nine percent of<br />
all employment.”<br />
The Vermont Arts Council and the<br />
Vermont Creative Network are working with<br />
Mt. Auburn Associates, Melissa Levy of the<br />
Vermont-based Community Roots, and economic<br />
development expert Stuart Rosenfeld<br />
to conduct the in-depth research and to<br />
develop the action plan. Mt. Auburn<br />
Associates and Stuart Rosenfeld have<br />
worked collaboratively for more than a<br />
decade on creative economy plans for states<br />
and cities across the nation. Stuart Rosenfeld<br />
and Melissa Levy worked together on the<br />
creative economy plan recently completed<br />
for the Northeast Kingdom.<br />
The statewide project builds on several<br />
years of research, partnership-building, and<br />
community inquiry – including national<br />
research and two studies of the creative<br />
economy of east central Vermont (Windsor<br />
and Orange counties; completed in 2016)<br />
and the Northeast Kingdom (released in<br />
January 2019). The Northeast Kingdom<br />
study demonstrated both the substantial<br />
economic power of the creative sector and<br />
the compelling needs for targeted investment,<br />
workforce training, coordinated marketing,<br />
and connecting creative enterprises<br />
to other economic sectors in the region.<br />
About the Vermont Creative Network<br />
The Vermont Creative Network was<br />
established by the Vermont Legislature in<br />
May 2016 as an initiative of the Vermont Arts<br />
Council. The Network is a broad collective<br />
of organizations, businesses, and individuals<br />
working to advance Vermont’s creative sector.<br />
Vermont Creative Network.<br />
About the Vermont Arts Council<br />
The Vermont Arts Council envisions a<br />
Vermont where all people have access to the<br />
arts and creativity in their lives, education,<br />
and communities. Engagement with the arts<br />
transforms individuals, connects us more<br />
deeply to each other, energizes the economy,<br />
and sustains the vibrant cultural landscape<br />
that makes Vermont a great place to live.<br />
Since 1965, the Council has been the state’s<br />
primary provider of funding, advocacy, and<br />
information for the arts in Vermont. www.<br />
vermontartscouncil.org.<br />
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page 4 The WORLD October 2, 2019<br />
(802) 223-4738