Understanding Behavioral and Trends of Millennials: Best Research Areas for future researchers: 2019 - The Indian Perspective
Personality traits of the Millennials and their thoughts about work and life are different compared to other generations. This particular industrial challenge/idea can be your UK business & management dissertation topics. When you Order Business and Management Dissertation Services at Tutors India, we promise you the following – Plagiarism free, Always on Time, outstanding customer support, written to Standard, Unlimited Revisions support and High-quality Subject Matter Experts. Explore more by visiting www.tutorsindia.com/services and we offer customized quote based on your requirement understanding. To learn more about what is dissertation and how to write dissertation explore our exclusive site www.tutorsindia.com/academy/books.com. For further information on our recent research insights, explore www.tutorsindia.com/recent-trends or www.tutorsindia.com/blog--------------- Contact: Website: www.tutorsindia.com Email: info@tutorsindia.com UnitedKingdom: +44-1143520021 India: +91-4448137070 Whatsapp Number: +91-8754446690 Address: No:10, Kutty Street, Nungambakkam, Chennai -34
Personality traits of the Millennials and their thoughts about work and life are different compared to other generations. This particular industrial challenge/idea can be your UK business & management dissertation topics. When you Order Business and Management Dissertation Services at Tutors India, we promise you the following – Plagiarism free, Always on Time, outstanding customer support, written to Standard, Unlimited Revisions support and High-quality Subject Matter Experts. Explore more by visiting www.tutorsindia.com/services and we offer customized quote based on your requirement understanding. To learn more about what is dissertation and how to write dissertation explore our exclusive site www.tutorsindia.com/academy/books.com. For further information on our recent research insights, explore www.tutorsindia.com/recent-trends or www.tutorsindia.com/blog---------------
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INTRODUCTION<br />
In recent years, millennials, the individuals born between 1980 <strong>and</strong> 1999, have gained a lot <strong>of</strong> attention because<br />
<strong>of</strong> their behavior <strong>and</strong> habits. <strong>The</strong> global population <strong>of</strong> the millennials is approximately 2 billion, which is 27% <strong>of</strong><br />
the total global population. (Deloitte, <strong>2019</strong>) Some <strong>of</strong> them are on the verge <strong>of</strong> developing into responsible adults,<br />
whereas some <strong>of</strong> them have already stepped into adulthood while adapting themselves to the rapid modernization.<br />
According to Deloitte 2018 millennial report (Private, 2018), India has a millennial population <strong>of</strong> 440 million, which<br />
equates to 34% <strong>of</strong> the entire <strong>Indian</strong> population. In addition to this, millennials constitute 47% <strong>of</strong> the entire <strong>Indian</strong><br />
working population (Livemint, <strong>2019</strong>). <strong>The</strong> spending power <strong>of</strong> the millennials has increased along with their access to<br />
different products <strong>and</strong> services.<br />
<strong>The</strong> millennials are the first generation to utilize the advancements in technology <strong>for</strong> a variety <strong>of</strong> purposes including<br />
communication, entertainment, education, shopping, etc. Notably, the availability <strong>of</strong> various online purchase channels<br />
has trans<strong>for</strong>med the way millennials purchase. <strong>The</strong>re<strong>for</strong>e, it is vital <strong>for</strong> the br<strong>and</strong>s to adopt different strategies<br />
to that are streamlined to attract the millennials (Jennifer Brown et al., 2017)<br />
13<br />
| <strong>Underst<strong>and</strong>ing</strong> <strong>Behavioral</strong> <strong>and</strong> <strong>Trends</strong> <strong>of</strong> millennials<br />
Business <strong>and</strong> Management
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