Community Unity 2019

Big R stores now
Stock+Field
Premier farm, home, and outdoor retailer launches
new name to serve as platform for growth
EAGAN, Minnesota — Big R Stores – the farm,
home, and outdoor retailer founded in 1964 — announced
this summer that it is changing its name to
Stock+Field.
The new name allows the brand to send a clear message
about their offerings and commitment to providing
every rural lifestyle enthusiast with a one-stop destination
to gather all of the mission-critical products they need
to pursue their work and hobbies.
The retailer has operated under the Big R Stores name
since 1964 when Bill and Pat Crabtree opened the first
store in Watseka, Illinois. Since then, the company has
grown to 25 locations across Illinois, Indiana, Ohio,
Wisconsin and Michigan — including new stores opening
soon in Portage, Wisconsin and Lansing, Michigan. The
Stock+Field Lansing store will mark the Company’s
first expansion into Michigan.
“This is an exciting time for our employees, vendors,
and customers. It is a milestone for the company as we
continue to grow,” said Matt Whebbe, Chairman and
CEO of Stock+Field. “This new brand reintroduces us to
the communities we’ve served for decades. At the same
time, it aids our expansion into new markets, where we
intend to continue building new community partnerships
while offering quality products at competitive prices.”
About Stock+Field
Stock+Field is a premier farm, home, and outdoor
retailer committed to offering a mix of mission-critical,
quality products and exclusive offers at competitive
prices. Originally founded in 1964 as Big R Stores,
the company has grown to more than 25 stores across
Illinois, Indiana, Ohio, Michigan and Wisconsin.
For more information, visit www.StockandField.com.
Rochelle News-Leader
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