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CUSTOMERS<br />
ARE JUST<br />
THE START<br />
You might be hiring staff right now, or have plans to in the future.<br />
Your brand matters here too.<br />
The marketplace for talent is competitive.<br />
Applicants will be deciding whether they fit into your tribe.<br />
Whether your brand matches their beliefs. To attract and retain the<br />
best talent, your brand story is important.<br />
Before you get to pick them, they’re choosing whether to pick you.<br />
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