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BE A GREAT<br />
BIG BRAND<br />
STRAWBERRY<br />
Why are strawberries red? And what the pip has that got to<br />
do with marketing? Bear with…<br />
Birds know that red berries are the ripest and tastiest.<br />
Strawberries have evolved to advertise their tastiness by<br />
changing colour to an intense red. What’s in it for them?<br />
Birds eat the fruit, can’t digest the seeds and scatter them<br />
around the area.<br />
This made us think. We’re all in business to attract attention<br />
and get picked. Right? The trick is making sure it’s us that<br />
customers want to pick.<br />
And that’s where branding comes in.<br />
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