Checklist for SEO Friendly Ecommerce Site to Enhance Ranking
"If you have clicked on this page, you are clear about finding result-driven ideas for enhancing the ranking of your brand-new e-commerce business. However, if you are here to gain some basics of e-commerce SEO, you are definitely chasing the rising sun- best Google’s ranking strategies."
"If you have clicked on this page, you are clear about finding result-driven ideas for enhancing the ranking of your brand-new e-commerce business.
However, if you are here to gain some basics of e-commerce SEO, you are definitely chasing the rising sun- best Google’s ranking strategies."
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Checklist</strong> <strong>for</strong> <strong>SEO</strong> <strong>Friendly</strong><br />
<strong>Ecommerce</strong> <strong>Site</strong> <strong>to</strong> <strong>Enhance</strong><br />
<strong>Ranking</strong><br />
If you have clicked on this page, you are clear about finding result-driven ideas <strong>for</strong><br />
enhancing the ranking of your brand-new e-commerce business.<br />
However, if you are here <strong>to</strong> gain some basics of e-commerce <strong>SEO</strong>, you are<br />
definitely chasing the rising sun- best Google’s ranking strategies.<br />
Whatever is the reason, it is important <strong>to</strong> know the <strong>SEO</strong> tips and tricks <strong>to</strong> stay high<br />
in the ranking games.<br />
Missing out on clicks can also be a reason <strong>to</strong> lose massive sales. We know you don’t<br />
want that!<br />
So if you want more and more cus<strong>to</strong>mers <strong>to</strong> visit your e-commerce s<strong>to</strong>re, you<br />
would love this comprehensive blog.
Let’s know how you can raise the bar by following some simple <strong>SEO</strong> optimisation<br />
tricks.<br />
Optimize Your <strong>SEO</strong> Title<br />
It is essential <strong>to</strong> create interesting and unique titles <strong>for</strong> search engines and <strong>for</strong> the<br />
target audience.<br />
You have <strong>to</strong> keep in mind that all the products can be optimised by its <strong>SEO</strong> title.<br />
There are some simple techniques that can be used <strong>for</strong> optimising the best titles <strong>for</strong><br />
e-commerce:<br />
●<br />
●<br />
●<br />
Use the brand name in the title itself- increasing brand recognition;<br />
Try <strong>to</strong> use 60 characters in the title;<br />
You can use words like “Buy Online” <strong>to</strong> create a lasting effect;
● Attract the audience by using words like “free shipping”, “ Anytimeanywhere”.<br />
●<br />
●<br />
The proper keyword placement is key <strong>to</strong> increase the scale of the business.<br />
The titles must start with significant terms and end with the Brand name. For<br />
eg; Natural and Healthy Oil by Oil Machine.<br />
Form Highly-creative Content<br />
(Source: study.com)<br />
People are attracted <strong>to</strong> the content which is unique and not boring. Even the<br />
description must raise the audience’s attention.<br />
If you talk about Google, it has developed strict rules against copied content.<br />
It is important <strong>to</strong> write different content in the product descriptions.<br />
One of the major issues which hinder the e-commerce site <strong>to</strong> rank is copied<br />
content.
You can also hire creative writers <strong>to</strong> make your website’s content interesting by<br />
adding the extra verbal effect.<br />
Note: The product name and the quotes or code cannot be changed. This is not any<br />
type of copy text.<br />
The <strong>Site</strong> Structure must be Uncomplicated<br />
What if the user does not get anything in your e-commerce site?<br />
He or she will immediately close the tab and shift <strong>to</strong> your competi<strong>to</strong>rs.<br />
If the site is properly structured, it will help the users <strong>to</strong> find the pages of your<br />
website.<br />
The internal linking of the products and other pages will help the products <strong>to</strong> index<br />
easily on Google.<br />
You can also take assistance from the <strong>SEO</strong> services of Sydney, <strong>to</strong> build the more<br />
user-friendly structure of your website.<br />
Structured Data is Essential<br />
(Source : getfoundquick.com)
Structured data is essential <strong>for</strong> any online business.<br />
The benefits of structured data are;<br />
●<br />
●<br />
●<br />
●<br />
●<br />
Increased Conversion Optimisation;<br />
CTR;<br />
Maximum User Engagement;<br />
Reduced Bounce Rate;<br />
Improve SERP.<br />
You can also use some rich snippets that can be used with e-commerce sites, as<br />
products have plenty of in<strong>for</strong>mation <strong>for</strong> the cus<strong>to</strong>mers which are essential <strong>to</strong> know<br />
the product like;<br />
❖ Name<br />
❖ Ratings<br />
❖ Shipping<br />
❖ Colour<br />
❖ Size<br />
❖ Price<br />
❖ Availability and more<br />
Do not Avoid HTTPs<br />
As per Google guidelines, it is vital <strong>to</strong> implement HTTPs <strong>for</strong> transfer. E-commerce<br />
sites must apply HTTPs <strong>for</strong> the security of the users.<br />
Online s<strong>to</strong>res consider payment gateways combined with the cart system. HTTPs<br />
encrypts the data transferred between the server and the website.<br />
Also, buyers do not pay on the site which does not use HTTPs <strong>for</strong> data transfer.<br />
Thus, if you want <strong>to</strong> get the website HTTPs protected, you must install an SSL<br />
certificate.<br />
Some hosting service provider companies offer this feature <strong>to</strong> their cus<strong>to</strong>mers <strong>to</strong><br />
get high traffic.
Mobile-friendly Website is a Need of an Hour<br />
(Source : digitalcanteen.com.au)<br />
Google launched Accelerated Mobile Pages (AMP), especially <strong>for</strong> e-commerce sites.<br />
It is an open-source framework <strong>for</strong> making pages faster and lighter.<br />
AMP increases the speed of the webpages <strong>to</strong> get easily open on a mobile phone.<br />
This can be done by adding the AMP snippets <strong>to</strong> the code of the website.<br />
If you have developed a mobile-friendly shop, you have <strong>to</strong> check whether the site is<br />
compatible with the Google standards or not.<br />
You have <strong>to</strong> understand that 90 percent of people use mobile phones <strong>to</strong> search <strong>for</strong><br />
anything. So if the page takes more time <strong>to</strong> get open on the mobile phone, the<br />
website traffic will become less.
Voice Search and Answer Box is Must<br />
Voice search allows the users <strong>to</strong> avail advantage of getting search results in their<br />
smartphones by vocalising the Keyword.<br />
Top brands that provide voice searches include Apple’s Siri, Microsoft’s Cortana,<br />
Amazon’s Alexa, and Samsung’s Bixby, and Google Assistant.<br />
Another way that boosts up your e-commerce <strong>SEO</strong> is Google’s Answer Box.<br />
If the website content does appear in the Answer Box, your business can avail<br />
insane traffic due <strong>to</strong> more number of clicks.<br />
It is important <strong>to</strong> recognise the increasing demand of answer boxes which will<br />
remain prevalent <strong>for</strong> the coming years <strong>to</strong>o. There<strong>for</strong>e, you must embrace this trend<br />
as soon as possible.<br />
Employ the Guest Posting Method<br />
Guest posting is another excellent way of getting high-quality backlinks and<br />
relevant traffic.<br />
The question remains intact, how will you start the Guest Posting? Research about<br />
the relevant <strong>to</strong>pic and choose the authority websites within your niche.<br />
If you are ready with the list of the website, get ready <strong>to</strong> provide them with the<br />
guest posts.<br />
You can also co-author a research study, place infographics and build a valuable<br />
guest post.<br />
Improve the Page Load Time<br />
The page load time of most of the e-commerce sites is 6 seconds. The most<br />
high-grade load time is 2-3 seconds which improves the user experience and can<br />
also increase the sale.
Other points that can reduce the e-commerce site load time;<br />
●<br />
●<br />
●<br />
●<br />
●<br />
●<br />
●<br />
Minify HTTP Requests;<br />
Minify Development resources like HTML, JavaScript;<br />
Reduce or if possible deactivate extra Plugins on your cms;<br />
Reduce Redirects;<br />
Optimize Images;<br />
Try <strong>to</strong> upload video from an external source.<br />
CDN services and better hosting<br />
If the load time will be less it will draw more traffic, increasing the conversion rates.<br />
Final Discussion<br />
Even if you will employ some of the above strategies, there are higher chances <strong>to</strong><br />
rank first on Google.<br />
If you do not want a delay in reaching the infinite target audience, you must create<br />
a website with unparalleled content and exceptional <strong>SEO</strong> technique.<br />
You have <strong>to</strong> be patient when comes <strong>to</strong> website optimization, but once it is done you<br />
can relish its profits <strong>for</strong> years.<br />
If you still have any query about the <strong>SEO</strong> part, it is advisable <strong>to</strong> contact the best<br />
<strong>SEO</strong> company in Melbourne.
Company Name : Elsner Technologies Pty Ltd<br />
Email Id : hi@elsner.com.au<br />
Phone : 261004040<br />
Website : https://www.elsner.com.au