Sarang Asia Magazine

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1 Saranag Asia July 2018

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Contents 

Contents 

On Cover 

61 

62-69 

74-81 

Power of Black Pink 

Members Form 

Main Facts about Black Pink 

K-Beauty 

8-9 

10 

12-13 

14 

Fashion 

Why Korean Beuty! 

Starting trends! 

Exceptional Innovation, 

Gentle Formulas 

HairCare Guide 

16-17 

18 

19-23 

25-27 

28-35 

The Look: Best Outfit 

K-Pop Stylist caps 

Fashion indutry 

Soo Kyung's Fashion Choise 

No Right answer in Fashion 

Trends from Korean 

Red Carpet 

Interview 

38-47 

48-58 

Lee Sunmi Interview 

Oh Sehun Interview 

36 


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12 0102861175. SUBSCRIPTIONS AND BACK COPIES li 0874052221 

:foreign subscribers: .27210451809 


Contents 

Deputy Editor 

Namgung Hyo-Jung 

Managing Editor 

Tongbang Chong-Sun 

Creative Director 

Ch'o Eun-Soo 

Art Director 

T'ae Jin-Ju 

Chief Copy Editor 

Sok Jae-Yong 

Online Editor 

P'ung Jeong-Hun 

Content Producer 

Abasova Tali 

Social Media Manager 

Ch'a Min-Jun 

Jyly Contents 2018 

Editor 

Hyong Yong-Mi 

hyongyongmi@sarang.com 

Editorial Intern 

Sobong Minsu 

Multimedia Intern 

Song Yeong-Sik 

Fashion Director 

Tam Tae-Hee 

Fashion Editor 

Ran Jin-Ju 

Beauty Director 

Pyon Soyun 

Beauty Writer 

Kan Ji-Woo 

Beauty Intern 

Yo Chae-Young 

Beauty Editor 

Ping Su-Yun 

Others: 

Ye Yeo-Woon, Yom Hee-Ae, Mangjol Tam-Hee, Ku Ye'un, Kyo Eun-Song, Sin Yo-Won, Ok Soo-Hyun, 

Hwan Jung-Ok, Om Seul-Gi, Chi Jung-Hee, P'an Yong-Gi, Sop Nam-Gi, Kyon Seung-Hoon, Kye Sung-Min, 

So Soo-Hyun, Pae Tohyon, Ko Joo-Won, Ae Sung-Min, Somun Hyun-Shik, Noe Ho-Sung, Hwang Su-Hwa,Hwa 

Hye-Gyo, Kwak Eun-Hye, Nae Ji-Woo, Nu Eun-Jung, Hong Tae-Yun, Ryang Na-Woon, Mi Suh-Hyung,Na Jung- 

Yoon, Roe Soo-Jin Kun In-Young, Chom Ah-Hyun, Tan Ga-In, Nang Ji-Hae, Chong Sung-Sook, Chu Tae-Yun 

Coordination in Seoul: 

P'yo Hyun-Ah,Pu Unso,Ryu Yeong-Hee 

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Sarang Asia 

K-Beauty! 

k-Beauty 

Industry insiders and consumers alike are nothing short of obsessed 

with Korean beauty. In fact, Marie Claire dubbed Korea the new s 

kincare superpower, calling them about 12 years ahead of skincare 

innovation globally. 


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" 

I give up! 

Korean women have 

flawless skin that is 

impossible beutufull. 

Selena Gomez 

Why 

Korean 

Beauty? 

Koreans are some 

of the most demanding beauty consumers 

in the world. While sky-high 

standards are taxing, they’re exactly what 

keep the Korean beauty industry striving 

to keep up.On top of that, Korean 

consumers have a voracious appetite 

for skincare, which in turn helps fund 

extensive R&D. With thousands 

of beauty brands all competing 

for market share, the result is a 

Hyper-competitive, incredibly innovative industry 

that's at the forefront of the beauty world. 



K-Beauty! 

What's new in Korea? 

If you think the Korean beauty craze is a passing 

fad, think again. Korea is still at the top of 

its game when it comes to clever—and effective—beauty 

products. Just check out these innovations 

that are about to make major waves 

in the US. 

Starting 

trends! 

Korean women are famed for their 

sky-high beauty ideals and, unlike us 

time-poor types, prize good skincare 

over make-up quick fixes. This prevention-is-better-than-cure 

approach 

means the average Korean skincare 

regime involves 12 steps and can take 

up to 40 minutes each day. Korean 

innovation has brought the concept 

of skin-tertainment back to the serious 

world of skincare. The K-beauty 

regimes are not only super-effective 

but have also brought some novelty 

and fun back to our bathroom 

routines (and Instagram feeds). 


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Bulgarian Rose Satin Cream 

Big Brand S.A.L.E Innisfree, 3CE, Pyunkang Yul 



K-Beauty! 

2 

1 

3 

Exceptional Innovation 

4 

5 

BB cream, sheet masks, 

the cushion compact—all of these now-essential 

beauty staples originated in Korea. From never-before-seen 

textures and formulations to genius 

packaging that not only looks good but also enables 

easier application, the heart of beauty innovation 

beats in Seoul, an industry mecca with 112 beauty 

stores densely packed into 8 adjacent street blocks. 

1. April Skin Magic Stone 

2. Too Cool For School Egg Mousse Pack 

3. Take A Layer Layering Nail Lacquer 

4. Stylenanda Matte Lip Crayon 

5. Kill Black Waterproof Brush liner 

£7.00 

£14.50 

£10.40 

£11.00 

£33.00 


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1 

2 

3 

4 

Gentle Formulas 

5 

Korean beauty heritage 

is steeped in natural ingredients 

passed down from generation to generation. 

This tradition continues today with 

formulations that tend to shun harsh 

chemicals and draw from the Earth instead. 

1. Aloe Vera Soothing Gel 

2. Dailism Smudge Stop Mascara 9g 

3. VICHY minéral 89 

4. Aloe Vera Soothing Gel 92% 

5. Patchology clean af facial cleansing wipes 

£33.00 

£8.00 

£14.98 

£44.00 

£5.00 

13 Saranag Asia July 2018 



K-Beauty! 

2 

1 

3 

ULTIMATE HAirCARE GUIDE 

4 

As you may know by now, I’m 

a huge fan of Korean beauty and what it has to offer – I even 

wrote a comprehensive 10-step Korean skincare guide a while 

ago. Although the Koreans are known for their perfect porcelain 

skin, rigorous haircare is also one of the many heavily 

implemented beauty practices of the country’s women. 

5 

1.Clean It ZERO 

2. Silk Scarf 

3. Violet Comb 

4. Chung Ah Mo Shampoo 

5. Neogen White Truffle Laycure Oil Stick 

£40.00 

£22.50 

£5.40 

£15.00 

£22.00 


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"Take a layer" layering nail lacquer 

3CE is the popular Korean cosmetics brands of Style Nanda and the 

brand (3 Concept Eyes) is one of the youngest and most fun brands on 

the block, dealing in nail polish, eye makeup products and more. 



The 

Fashion! 

Look 

Best outfit 

Victoria Song in Gucci dress 

When you think of fashionable 

pop stars, who comes to mind? 

Chinese pop star and member of 

korean girl group f(x) Victoria 

Song is one of the world’sbestdressed 

women, and her 

wardrobe of key looks from 

buzzy houses gives other 

divas a run for their 

money. 


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Is Victoria Song pop music’s 

best-dressed performer? 

Victoria Song 

CHLOÉ 

Mousseline and silk-blend crepe maxi dress, 

bracelets Alexandr McQueen; 

Earrings Michael Kors Collection; 

Neckless, Stephen Jones for Marc Jacobs 

ALEX PERRY 

Axel tulle-trimmed pleated duchesse 

silk-satin gown 

Earrings Reebook 


REEBOOK 

Lyocell and linen-blend shorts 

Shoes Reebook 

Rings Michael Kors Collection; 


Victoria of the k pop girl group f(x), has revealed 

images from her fashion shoot on the popular 

Chinese social media platform Weibo. Song Qian, 

known as Victoria Song or mononymously as 

Victoria, is a Chinese singer, dancer, model and 

actress. Victoria has been active in various Korean 

and Chinese entertainment outlets. Victoria is very 

popular in China, with more than 17.9 million followers 

on Weibo, ranking fourth most followed K-pop artist as 

of April 2015. She was ranked at #80 on The 2013 Independent 

Critics List of the 100 Most Beautiful Faces and 

first on Sohu’s 2011 Entertainment World’s 50 Most Beautiful 

People. In 2014, she won the ‘2014 Goddess of Asia’ 

poll with 579,298 votes. She was also named one of the 

top ten most popular celebrity on Baidu, ranking at #7. 


During the press tour for the film My Best Friend’s 

Wedding, Song has consistently stepped out in 

unexpected runway looks, from Gucci dresses to 

Burberry hot pants and Saint Laurent letterman 

jackets. The European fashion standards are mixed 

in with separates from Korean designer Seung Gun 

Park’s label Pushbutton, and Seoul Fashion Week 

mainstay, Lucky Chouette. Song often accessorizes 

with novelty add-ons, like Loewe’s panda purse and 

Gucci’s patch-covered Dionysus bag. Though she’s 

never sought out the outlandish gear favored by 

some of her contemporaries, with every new outfit 

Song manages to make an impact—check out some 

of her best moments, and see for yourself why she’s 

one of China’s biggest trendsetters. 



Fashion! 

Girls’ Generation’s stylist caps 

K-pop fashion industry over years 

Seo Soo kyung 

After over eight years of curating the looks of 

K-pop fashion icon Girls’ Generation, stylist 

Seo Soo-kyung is often called the ninth 

member of the group for her family-like 

bond and history with the members. 

Stylist Seo Soo-kyung 

Seo has evolved side by side with Girls’ Generation 

to become a super-stylist who now has an 

impressive portfolio highlighted by partnerships 

with global stars Psy and SeventeenAs a leading 

fashion expert who knows what’s in trend way 

before anyone, Seo also creates her own social media content 

series called “Soo’s Style.” Her sartorial opinions and 

fashion tips for the public are highly acclaimed and inspire 

aspiring stylists.Despite her success and fame, Seo highlighted 

that structural problems in the industry are major 

hindrances for those seeking to build a stylist career 

in Korea. Seo emphasized that her goals is to pave the way 

for a better working environment for younger stylists. She 

will begin by educating junior stylists and communicating 

with the public through the creation of fashion content. 

Seo has been teaching students styling at Chungkang College 

of Cultural Industries. When Seo first started working, 

she wasn’t paid for her job either. It took her three months 

to earn 300,000 won ($265) a month, she said. Having 

been involved in the industry for 15 years, Seo has witnessed 

how K-pop fashion has transformed over the years. 

“Working with Girls’ Generation 

made me realize how important 

fashion was in the world of K-pop, 

and I drew many overseas fans of 

K-pop fashion all around the world.” 


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Soo kyung ' s fashion choise 

GIVENCHY 

ashmere turtleneck 

sweater 

£638 

GIVENCHY 

Paneled hammered silk-satin, 

wool and crepe skirt 

£963 

ALIGHIERI 

Goodnight Moon gold-plated 

pearl earrings 

£242 

Vogue 

Mini textured-leather 

shoulder bag 

£1.075 

ROGER VIVIER 

Belle Vivier Trompette 

suede knee boots 

£915 



Fashion! 

Soo kyung' s fashion choise 

ALIGHIERI 

Dante’s Shadow gold-plated 

pearl earrings 

£355 

GIANVITO ROSSI 

100 leather slingback 

pumps 

£430 

BEAUFILLE 

Magna cotton-blend 

vinyl trench coat 

£800 

ELLERY 

Art Brut stretch-crepe 

turtleneck top 

£609 

WANDLER 

Hortensia mini leather 

shoulder bag 

£492 

ATTICO 

Cropped high-rise flared 

jeans 

£209 


HAIDER ACKERMANN 

Oversized washed-silk 

£575 

BALMANI 

Embellished 

glossed-leather belt 

£746 

BALMANI 

Button-embellished 

wool-piqué mini skirt 

£709 

DINOSAUR DESIGNS 

Louise Olsen Large Liquid 

gold-plated hoop earrings 

£188 

CHRISTIAN LOUBOUTIN 

So Kate 120 suede pumps 

£438

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*Tiorepe venectus eliquam imperore officius dem que maximi, sectus comnis modipsae. Nam eatas et labore vit 

SAY YES 

Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macedonia 

Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius 

Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique 


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Soo kyung' s fashion choise 

MONICA VINADER 

Riva Pod gold vermeil 

diamond earrings 

£392 

NICHOLAS KIRKWOOD 

Mira faux pearl-embellished 

leather mules 

£496 

JOSEPH 

New Eliston stretch-gabardine 

slim-leg pants 

£163 

JASON WU 

Pleated ruffled chiffon 

blouse 

£746 

ALEXANDER MCQUEEN 

Box shoulder bag 

£1,159 



Fashion! 


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There’s no 

right answer 

in fashion 

When it comes to K-pop idols, there’s truly no one 

more stylish than G-Dragon. The lead singer of Big 

Bang, one of the hottest boy groups of the past 

decade, is a fashion icon in South Korea, a trend 

pioneer one of the first to adopt gender-neutral styles. 

Text: MIN EUN JUNG 

Photo: HELENA CARTER 


It’s no secret that when Western fashion 

media encountered Korean pop star G-Dragon 

back in 2012 during Paris Fashion Week, they 

scrambled to take notes, no doubt intrigued by 

the screaming fracas that followed him everywhere. 

Designers were already more savvy, particularly 

Jeremy Scott who’d forged strong ties 

with girl group 2NE1 (also part of YG Entertainment, 

who had created G-Dragon’s group, Big 

Bang) and Hedi Slimane, whom G-Dragon had 

been a fan of since the designer’s days at Dior. 

His presence at fashion weeks was sporadic following 

that Paris season, but by 2015, G-Dragon 

had become a legitimate style icon not only in 

luxury fashion but streetwear (where he is routinely 

feted by Hypebeast and Complex) - a cool, 

successful and self-assured figurehead for Korea’s 

fast-rising presence in the fashion market. 

He’d worked with LA’s Stampd and Italian shoe 

designer, Giuseppe Zanotti, become close with Karl 

Lagerfeld, and last year he released a Raf Simons/ 

Vetements inspired collaboration with Samsung’s 

fast fashion label, 8 Seconds, and made the long-expected 

move of creating his own label, PeaceMinusOne, 

with long-time Big Bang stylist, Gee Eun. 

Their collection was debuted over four days 

in Paris at the end of last month at the Galerie 

Frank Albaz where, Gee Eun says, “We planned 

installations that told the story of the brand. I 

also wanted to give people a chance to see our 

products in person, as well as share our thoughts 

and feelings of where the brand is coming from.” 

Naturally, it included a solid after-party at Le 

Pompon, which saw the likes of Bella Hadid, Olivier 

Rousteing, G-Dragon’s close friend, model Soo 

Joo Park, Keith Ape and the always eye-catching 

99percentis designer, Bajowoo, partying through 

the night. “I was always invited to events in Paris

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by my many friends and I wanted to be the one to give out 

invitations this time,” Gee Eun elaborates. “When we were 

going to have our first exhibition, I always wanted it to be 

Paris.” Like many creative processes, it’s been a long road. 

For G-Dragon, the affinity with clothing came young. “I 

started out as a child actor,” he recalls. “Back then I didn’t 

have a manager or company and I couldn’t even dream of 

having a stylist, my mom made and bought the clothes I 

would wear. I think that was probably when I first got into 

fashion? Interestingly, when I look at pictures of me when 

I was five or six years old, I think I look pretty stylish.” 

Although Big Bang debuted on the Korean 

music scene in 2006, back then neither it nor the 

general landscape, could be called a fashion hotbed. 

You’d find a few plaintive voices on streetwear 

forums bemoaning the fakes, the mark ups 

and sheer lack of stock and variety in Seoul (much 

had to be bought from overseas, then sold on). 

K-Pop groups wore either outlandish stage clothes 

or looked like the average suburban American 

teenager, and Big Bang were no different, sporting 

keyring chains, vests and baseball caps worn sideways. 

While it’s arguable how much influence he wields 

over Korea’s wardrobe choices as a whole, he’s 

in a prime position to watch its changes on a 

large scale. “European style is classic with its own 

colour and to me it always feels chic. I think 

Korea is still a bit sensitive to trends, I’m not sure 

if that’s necessarily good or bad but Europe, on 

the other hand, is consistent in keeping true to its 

own style.” And how does this impact on men’s 

style in particular? “I think it’s getting more and 

more free,” G-Dragon muses. “There’s a phenomenon 

of the line and conflict between self-confidence 

and embarrassment narrowing. There are times 

even I am a bit embarrassed by my look. Don’t 

be afraid. There is no right answer in fashion.” 

" 

There are times 

even I am a bit embarrassed 

by my 

look. Don’t be afraid. 

There is no right 

answer in fashion 

" 

G-Dragon 


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" 

It doesn't matter what kind of clothes you put on: if you're a stylish 

individual, you're going to preserve that 

" 



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WOMAN 

SHOP FASHION & BEAUTY ONLINE FOSCHINI.CO.ZAS 

Big Brand S.A.L.E Innisfree, 3CE, Pyunkang Yul 

The Business Exchange, Second Floor North Wing, 90 Rivonia Road, 

Sandton 2057; LuxaryVilage, Seoul 

Models: Yo Chong-Ja, Tae Yi-Jin, Yom Se-Ah

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Current fashion trends 

from the Korean red carpet 

Korean celebrities are known for their impeccable fashion, and their red carpet 

looks inspire new trends in everyday wear. So what are your favorite 

actors and actresses wearing lately?


Fashion! 

Baek Jin 

Hee 

Shim Eung 

Kyung 

Kim Sae Ron 

Baek Jin Hee’s choice for the MBC Drama Awards 

is an interesting example, where a simple, white 

overlay creates a different neckline for the dress. 

Shim Eung Kyung’s simple ponytail 

perfectly matched her choice to 

wear a jumpsuit instead of a dress. 

Sleek ponytails! 

But how are the women styling themselves to match these 

fashion trends? Gone are the fancy updos of yesteryear. 

Instead, many women showed up on the recent Baeksang 

Awards red carpet with their hair flowing freely or pulled 

back into a straight, sleek ponytail. 

14-year-old actress Kim Sae 

Ron is so young, but she always 

impresses on the red carpet with 

her fashionable, yet age-appropriate 

attire. You’ll notice that in 

addition to rocking the straight 

ponytail, she has also incorporated 

trends 5 and 6 into her look. 

And, of course, a trend list 

wouldn’t be complete without t, 

whose ponytail just adds to her 

flawless look for the event. 

Malone Souliers 

Suede Maureen Mule 

£475.00 

Sandro 

Adrienne Sandals 

£285.00 

DAEBAK! 

Sandro 

Suede Pumps 

£260.00 

Nothing quite says it's summer like canvas espadrilles, and a pair in 

bright blue will make your shoes the focal point of any outfit. 


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Choi Siwon Im Siwan Song Joong Ki 

Siwon looked dashing in a bright blue suit with a 

little sheen to it at the Blue Dragon Awards in May 

Im Siwan, on the other hand, wasn’t 

quite as successful with this velvet 

number. At least he went for it! 

Blue is the 

new black! 

Black, white, or maybe a dark navy have been the go-to tux colors for 

decades, but if recent red carpet events are any indication, that's chaning. 

Brighter blues have been dominating awards show fashion lately, and it 

looks like the trend is only gaining momentum as more and more actors try 

the style, with varying degrees of success. 

Song Joong Ki is at the 

highest point of his 

career so far, and it 

came soon after his 

military discharge. 

He looks gorgeous 

in blue suit! 

Park Seo Joon is another one 

who looked great in blue at the 

Busan International Film Festival. 

Brotini 

Coney Derby Shoes 

£350.00 

Stefano Ricci 

Croc Derby Brogues 

£1,650.00 

DAEBAK! 

Brotini 

Leather Derby Shoes 

£245.00 

If you're not usually a fan of thong or T-strap sandals, classic shoes 

instead might be right up your alley. 


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Fashion! 

Choi Siwon 

Park Shin 

hye 

Song Joong Ki 

The pink dress’ unique accent on the shoulders 

and its light fabric makes it perfect for 

warm weather. This dress seems to be popular 

among other idols as well, with AOA’s Seolhyun 

also spotted wearing it on a live music show. 

Jun Ji-hyun dressed up in an A-line strapless 

pink dress which attracted much attention. 

The luxurious embroidered mermaid dress 

impressed the audience as well as sent the 

local media in frenzy. 

Pretty in Pink! 

Moving over to the women’s side of things, last year’s flood of 

white gowns officially transitioned over into pastel pink for 

the Baeksang Arts Awards as pale pink dress after pale pink 

dress graced the red carpet. 

Fans always look forward to 

Ryu HyoYoung next public 

appearance. While HyoYoung’s 

dress here covers 

her long legs, it still emphasizes 

her height and 

perfect proportions. 

Her ethereal beauty 

and elegant dress awed 

fans and attendees alike. 

Jimmy ChooConey Romy 60 

Glitter Pumps 

£475.00 

Aquazzura 

Powder Puff heels 

£535.00 

DAEBAK! 

Malone Souliers 

Satin Pumps 

£485.00 

Pink is the color of summer, but some of us are struggling to break away 

from the classic blacks, whites, and nudes that we are all so comfortable with. 


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Kim Tae 

Hyung 

Jung Ho 

Seok 

Min Yoon Gi 

Others were bolder, like Kim Tehyung’s black and 

gold jacket for the SBS Awards. The jacket generated 

a polarized love-it-or-hate it response from 

fans, but everyone can agree that it’s eye catching. 

Some of the patterns are floral, like 

Jung Hoseok’s head-to-toe print 

that is giving you a summer vibe 

Patterned suits! 

Some of the patterns 

are floral, like 

Jung Hoseok’s headto-toe 

print that is giving 

you a summer vibe 

It always seemed a little unfair that women have so many 

options for formal wear, but men generally have tuxes and... 

tuxes. Sure, you can dress it up with a colorful cummerbund 

or bow tie, but that just doesn’t have enough wow factor for 

some actors, and they’re taking styling to a new level with 

interesting patterned jackets. 

Jeon Jungkook decided to 

try a pop of color and a 

flower pattern in his look 

for the Blue Dragon Awards. 

Magnanni 

Domino Punch Oxford 

Shoes 

£320.00 

Gucci 

Woven Lurex Gallipoli 

Loafers 

£625.00 

Valentino Garavani 

Monk Buckle Strap 

Brogues DAEBAK! 

£670.00 

The old rule that black shoes must be worn with black pants is outdated. 

So you can wear brown shoes with your black trousers! 


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Interview! 

Heroine of beAuty 

She was overwhelmed at how honest she was to herself. She finally 

admitted it. The pain of this realization pierced her heart and was 

ripping it apart. 


Interview 

Exclusive! 

LEE 

SUNMI 

I was very worried that about whether people would 

carry interest for "Solo Sunmi", instead of "Wonder 

Girls' Sunmi". 

But after the news was made known, there was a hot 

response so I'm really thankful. I also felt that I have 

a lot of responsibility. 

Lee Sun-mi, known mononymously as Sunmi, is a 

South Korean singer. She debuted in 2007 as a member 

of SouthKorean girl group Wonder Girls and left the 

group in January 2010 to pursue her academic career. 

After three years hiatus from music scene, Sunmi resumed 

her career as a soloist in August 2013 with her first digial 

single."24 Hours". It peaked at number two on South 

Korea's Gaon Digital Chart and number trhee on Billboard's 

Korea K-Pop Hot 100. Her debut extended play, 

Full Moon (2014), charted at number twelve and number 

trhee on Billboard's Korea K-Pop Hot 100, also charted 

at number thirteen on Billboard World Digital Chart. 

In 2015, Wonder Girls returned to the music scene 

after a two year hiatus with a new band formation, 

Sunmi was also confirmed tobe re-joining the 

group after her departure in 2010.The group later disbanded 

in 2017 after Sunmi and Yeeun decided not 

to renew their contracts with JYP Entertainment. 

On March 14, 2017, it was announced that Sunmi had 

signed with MakeUs Entertainment around the end of 

February.Itwas later revealed thet Sunmi would release 

a single on August 22, her first solo comeback in three 

years. She released her single titled "Gashina". Sunmi then 

returned with a new single titled "Heroine" on January 18, 

2018. Sunmi described the single as a prequel to her previous 

one "Gashina".With “Full Moon”, Sunmi grabbed the 

number 1 spot on Inkigayo. Before the result came out, 

she bit her cherry lips as she beat time and she burst out 

into tears as soon as her number 1 ranking was revealed. 

Many people were sad for her only being second place all 

this time and she couldn’t forget to thank them. As she kept 

crying, the other singers danced joyfully to “Full Moon”. 



Interview! 

ALEXANDRE VAUTHIER 

Cotton-velvet gown dress, 

Rings Alexandr McQueen; 



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Interview! 

Sarang: After 3 years and 7 months you've 

returned to the entertainment world. What 

did you do during that period of time? 

Sunmi: For the first half of 2010, I returned 

to Pohang and took the High School GED test, 

preparing the fundamentals needed to entering University. 

After studying hard, I was admitted to Dongguk 

University School of Drama's 11th batch as a freshman. 

I also made friends with other university students and 

hung out a lot with them as well. During middle and 

high school, I wasn't able to spend much time in school 

so when I entered university, I was able to look at things 

objectively and also ponder about the things that insufficient. 

Right now I'm on a temporary absence from school. 

Sarang: Have you been to a meeting? (Meeting is like group 

dating with a group of single women and single guys organise 

a meeting, with the objective of finding a dating partner) 

Sunmi: Not even once. I have never heard suggesting 

that idea to me before. When I just 

started school my classmates and teachers 

Because of the image I have on TV, when I just started 

school my classmates and teachers was behaving with 

discretion and they only felt that I was feminine. However, 

after they found out about my free and easy personality, 

even my male classmates think of me as their 

male friends. haha. Oh, and when my classmates got 

the news of my return as a solo artist, they sent many 

supportive messages, so I'm really thankful for that. 

Sarang:What was the reason for stopping as Wonder 

Girls, when Wonder Girls was at it's peak? 

Sunmi: I was 17/18 yrs old then. Wonder Girls was constantly 

running breathlessly then. All of a sudden, the 

dance and song that I liked so much, I just felt like a machine 

doing repetitive work. Despite accomplishing my 

dream of becoming a singer, I hated myself that was unable 

to be thankful nor be modest about it. So I thought 

that I had to take some time to look back on myself. 

Up till now, I'm thankful to the Wonder Girls members 

who have respected my decision. However, I never once 

thought of stopping being a singer completely. Also, full 

fledged training resumed in 2011. During that time I 

worked hard to make up for the parts that I was lacking in. 


Interview 

Exclusive! 

Zara 

Hair Ha Young-Mi; 

Make-up Wang Jung-Yoon; 




Interview! 

I’m deeply surprised and grateful for all the 

love ‘Gashina’ has been receiving. To tell the 

truth, I didn’t expect the wave would continue 

to this point,” said Sunmi during a press conference 

and showcase for “Heroine” in Seoul. 

“Heroine,” produced by renowned producer 

team The Black Label, is a prequel to “Gashina,” 

in which Sunmi played a heartbroken yet 

revengeful woman hailing “Why are you leaving the pretty 

me here.” The new single is a flashback to the “Gashina” 

woman’s earlier days before turning into a thorny “finger 

gun” shooter. In “Heroine,” Sunmi is featured as a woman 

who finds herself growing cynical to withering love despite 

her efforts to understand her retreating lover. The 

singer also revealed that it was her idea to tell the backstory 

of “Gashina” through “Heroine.” “If you listen to ‘Heroine,’ 

you will understand why that woman in ‘Gashina’ was 

shooting a gun in madness. Some might have expected 

‘Heroine’ would be about me bragging about myself, but it’s 

actually about the man the woman loved,” she explained. 

While “Gashina” was themed on red, a color of retribution 

and fury, “Heroine” is themed on blue, a color for 

coldness, the singer said. The two contrasting themes 

are also well reflected in “Gashina” and “Heroine” teaser 

photos, each showing roses blazing in fire and roses frozen 

in ice, respectively. Retro-tinged “Heroine” apparently 

veers away from her electronic-flavored hit, having 

a more toned-down beat and melodies. Admitting to the 

change, Sunmi opened up about the pressure coming from 

“Gashina,” but standing firm with her decision to show diverse 

aspects of herself through the new attempt “‘Heroine’ 

may lack impact compared to ‘Gashina,’ but I didn’t 

want to revisit that ‘Gashina’ route. I wanted to showcase 

new sides of me,” she said. The singer also said that she 

has been working on a new project with The Black Label, 

with plans to continue the cooperation with the team. 

Interviewer: Kim Hei Ryung 

Photo: Alexandra Lewis 


Interview 

Exclusive! 




Interview! 

Kira Plastinina 

Photo Im Sun-Woo; 

Earrings Savage; 


Interview 

Exclusive! 

I know that some people compare me to legendary female soloists like Lee Hyo-ri 

and Uhm Jung-hwa, but I want people to get reminded of my own artistic characteristics 

when thinking of me. Please, help me become a ‘heroine’ of this year! 

Make Up: Kim Haneul 

Hair: William Smith 



Interview! 

CHARMING SOUL 

EXO’s Sehun is a fashion chameleon, whether he’s rocking casual streetwear or high 

fashion, he’s graced the covers of endless high fashion magazines and with good 

reason: he is undoubtedly a fashion king. 


Interview 

Exclusive! 

K-pop super star, 

fashion king 

Oh Sehun 

Sehun, who is the youngest member 

of EXO, has gone through many 

style changes through the years but 

one thing is for certain, he’s definitely 

courageous enough to try on 

any look that might work on him. 

As the years have gone by, Sehun 

has developed an impeccable 

taste for style and has been 

seen wearing the biggest designer 

brands through airports and stages. 

“Don't ever criticize yourself. Don't go around all 

day long thinking, 'I'm unattractive, I'm slow, I'm 

not as smart as my brother.' God wasn't having a 

bad day when he made you... If you don't love yourself 

in the right way, you can't love your neighbour. 

You can't be as good as you are supposed to be.” 







Interview! 


Interview 

Exclusive! 








Interview! 

fashion chameleon 

Oh Sehun 

Sarang: What do you mostly think of at midnight? 

Sehun: Everyone might not think the same but, worries 

for my future, my expectations, my excitement, don’t 

we all have thoughts like these? Thoughts of our lives. 

Sarang: When and where is your favourite time n place? 

Sehun: I like midnight. About 1 or 2AM. The very 

midof night. I think the feeling of tranquility and silence 

that one will only get at midnight suits me 

well, and I also really like the feelings that I am only 

able to feel at that time. I can also think more then. 

As for my favourite place, I don’t really like being 

cooped up. If I was locked up, I’ll become gloomy. Or 

should I say that I get lost in my sadness. I have friends 

whom I always go out with. Though I like being with 

them indoors, I don’t really like it when I’m alone. 

Sarang: Between something familiar and something 

unfamiliar, which do you enjoy more? 

Sehun: I enjoy unfamiliar things. We’re comfortable with 

familiar things, aren’t we. But we have to adapt to unfamiliar 

places. Just like how we have to follow the Roman 

law when we go to Rome, I think the process of adapting 

to a new place is fun. New people, new things, getting to 

experience those kinds of things for the first time while 

there will be many eye-opening and challenging things 

too. That is why I think I can enjoy unfamiliar things more. 

Sarang: Where do you think you will make 

your home if you were to travel your entire life? 

Sehun: I hope to have my home in Seoul. I think it 

would be great if my ordinary day is in the city, living 

with many people in a place where the air isn’t 

good and then sometimes going to somewhere 

that doesn’t have anyone and where the air is good. 

Sarang: Then can you talk more about 

a trip you’re thinking about now? 

Sehun: With travelling, I should organise the trip and 

then travel. But I like travelling whenever I feel like it. 


Interview 

Exclusive! 

"If you don’t dream big, there’s no 

use of dreaming. If you don’t have 

faith, there’s nothing worth believing" 

" I’m looking forwa influencing others in 

a positive way. My message is you can do 

anything if you just put your mind to it. 

I don’t ever plan it and I just go spontaneously. I won’t 

even bring my clothes, I won’t even book a place, I will 

just go carrying only my wallet. It’s fun going with my 

friends and doing things there. I don’t know what will 

happen but the people that I match well with all like that 

kind of things. So I think our relationship will last for a 

long time. If there is a baseball game when we get to a 

rest stop, we’d do that and then leave, and when we get to 

Daegu, we eat something. Those kind of unpredictable 

trips. It makes you excited. When I see others making 

plans for their trips, I also wish to do the same. I really 

want to do that but I don’t follow my plans very well. Then 

I think that will screw up the planning even more. So I 

just travel comfortably with a “Okay, whatever!” mindset. 

Sarang: How would you explain something that 

you like because it’s been a long time with it, 

and something that you like because it’s new? 

Sehun: I think of new things as something that I get 

to experience and be enlightened by. As for old things, 

what I learn from them will become feelings and memories 

and that way, I can remember them. To be specific, 

it would be human relationships. I think relationships 

are the most important in life. With humans, the 

more you see each other, the more you become fond 

of the other, don’t you? The process of getting close 

with someone is fun. It’s the same with new things. If 

you meet someone new, you will obviously have things 

to learn from them, there will be things you get to 

gain and on the other hand, you will have an influence 

on that person. I think those kind of things are fun. 

Sarang: If you were born into a family with 9 brothers, 

which position would you like to be born as? 

Sehun: The oldest one. Then I can take care of everyone. 

There is joy in busily living in a tough life. 

Of course I’d be extremely tired and I will need time 

for myself. But still, if I lived like that, I’ll have things 

to do and I think that having a life where you get to 

take care of things will be satisfying and interesting. 



Interview! 


Interview 

Exclusive! 




Interview! 

“When you’ve reached a certain point in 

your life, there are people out there waiting 

to see you fall. but rather than let gravity 

take you down, sometimes you have to 

take matters into your own hands and fly.” 

Givenchy 

Photo On Hye-Jung; 

Make-up Si Jae-Hui; 

Hair Sam Chong-Yol 

Sarang: When do you feel that the day has gotten shorter? 

Sehun: When I’m happy. When I’m playing with people 

I love. Or when I go on trips. When I’m happy, I don’t 

think of what was difficult, or something that I am agonising 

over at that moment, or what I am stressed over, 

so it seems like time is passing so quickly. When you’re 

doing something you hate, you will keep thinking “when 

is it going to end” and you’ll keep waiting, when is it going 

to end. By doing that, you’ll become delusional. Then you 

will feel like time is taking too long. I think humans are 

mysterious in that aspect. When we do something we like, 

we go ‘I want to do this until I die.’ When we have that 

kind of mindset, we don’t have anything to wait upon and 

we have something we want to do and we do it. And when 

it happens, you won’t even know that time is passing. 


Interview 

Exclusive! 

Sarang: What is the compass in your life? 

Sehun: How should I explain this. If there is a road straight 

forward or backward, and if there is a road on my left and 

right as well as side roads, I will take the side roads. There 

are pros and cons of side roads. Side roads are fresh and 

they’re not complete. Also, there is something you can 

experience from it. As with the common straight roads 

ahead, because there are already many information on it, 

I know that there might not be things I want to try experiencing. 

However, as for the side roads, people who have 

not gone through them don’t know what they hold. And 

though it cannot be gauranteed, I might be able to be a 

bit more comfortable and be able to go faster, and it will 

be fun. The con is that there are many bends. Extremely 

many. And if you’re not careful, you might end up at 

the start and go the straight road ahead instead, you up 

at the start and go the straight road ahead instead, you 

might not keep walking the same road too. So you need 

to be wise with your choice of roads. You’ll learn and experience 

many things, I think you need to rely on and 

go with people who make the the environment great. If 

I can only handle being wise, I will be able to safely and 

enjoyably cross that bend while living a dynamic life. I 

think being an EXO member isn’t all straight roads and 

within that, I want to have more dynamic experiences, 

do a lot more, know more things, help the people around 

me and learn from each other. I want to live that way. 

Interviewer: Cassandra Park 

Photo: Andrew Cohen 



Interview! 


Interview 

Exclusive! 



Shine in matte! 

Our Iconic Joli Rouge range now introduces 

NEW Joli Rouge Velvet lipstick, available in 20 

irresistible matte shades with hydrating formula 

and a flawless velvet finish. 

2-in-1 make-up and skincare for your lips*

Interview 

Exclusive! 

Origin 

Seoul, South Korea 

Genres 

K-pop hip hop 

Years active 

2016–present 

Labels 

YG Entertainment 

Power 

Main things you 

need to know: 

of BLACKPINK 

Members 

Jisoo 

Jennie 

Rosé 

Lisa 

Behind their group name is “Being pretty isn’t everything” 

BLACK and PINK just like these two constracting colors, 

a combination of cute girls feeling! 

Photo: Park Jihoo 

Text: Min Hari 




Exclusive Reportage! 

Salvatore Ferragamo 

Rings Lacoste; 

Earrings Chloe; 


Interview 

Exclusive! 

Jennie 

Kim 

Jennie Kim, known as Jennie, was born in Anyang, South 

Korea on January 16th, 1996 (age 22). Jennie studied 

abroad in New Zealand. She joined YG in August 2010. 

Jennie was born in Anyang, South Korea by the 

name Jennie Kim. Jennie grew up in Auckland, 

New Zealand until returning in high school. When 

she moved to Seoul, South Korea, she immediately became a 

trainee of YG Entertainment in 2010. She was raised abroad, so she 

is fluent in speaking in English. She is also fluent in Korean and can 

speak a little Japanese. She was only 14 years old when she joined YG, but 

she has proved to many that she has a lot of potential in her. She has also 

collaborated with her fellow YG artists before she was cast as a member 

of Black Pink. Jennie is said to be the possible leader of the group, but 

after the band debuted, there was no leader due to their similar ages. 





Louis Vuitton 

Rings Hermes; 

Earrings Dunhill; 


Interview 

Exclusive! 

Jisoo 

Kim 

Kim Ji-soo (Hangul: 김지수), known as Jisoo, 

was born in Seoul, South Korea on January 3rd, 

1995 (age 23). Jisoo joined YG Entertainment 

as a trainee in July 2011. 

Jisoo became a member of YG Entertainment 

training in August 

2011, when she was about 16 years 

old. Jisoo called Lisa her ‘Chocolate 

mate’ because Lisa gave her iced chocolate 

during a live show (which Jisoo was 

craving) but Jisoo didn’t ask her to get it 

for her. She trained with YG for about five 

years until later in August 2016 she became 

a member of the band BLACKPINK. Before 

she became a trainee at YG, she was known 

by a lot of people as she was a really beautiful 

young woman. She was very popular in school because of 

her beautiful face and because of her talent. She used to 

study at the School Of Performing Arts High School. 





Louis Vuitton 

Rings Hermes; 

Earrings Dunhill; 






Interview 

Exclusive! 

Lalisa 

Manoban 

Jennie Kim, known as Jennie, was born in Anyang, South 

Korea on January 16th, 1996 (age 22). Jennie studied 

abroad in New Zealand. She joined YG in August 2010. 

Lisa was born in Bangkok, Thailand by the real name of Lalisa Manoban 

or Pranpriya Manoban. She is a Thai by nationality. Lisa auditioned at 

the YG Entertainment competition in Thailand back in 2010 when she 

was 14 years old. She ranked first in the said competition, and she was offered 

to become a trainee of the said recording label. She agreed to become a trainee, 

and she started training in 2011. She moved to South Korea thereafter in 

order to train. Before Lisa was cast as a member of Black Pink, she was once a 

member of a Thai dance group named We Zaa Cool along with Thai trainees 

who are based in South Korea to become a K-pop idol. We Zaa Cool consists 

of members Bambam (GOT7) and Ten (NCT). Lisa participated in the 

dance collaboration of the SBS Gayo Daejun 2016 with Shinee’s Taemin, BTS’ 

Jimin, NCT’s Ten, GOT7’s Yugyeom and Jinyoung, Red Velvet’s Seulgi, DIA’s 

Eunjin and Oh My Girl’s YooA. She wants to participate to the dancing show 

‘Hit the Stage’ because she thinks that show is for Main Dancers like her. 





Dior 

Rings Dolce & Gabbana 



Interview 

Exclusive! 

Chaeyong 

Park 

Roseanne Park or Park Chae-young (Hangul: 박채영), better known 

as Rosé, was born in Auckland, New Zealand on February 11th, 1997 

(age 21), and was raised in Melbourne, Australia. She placed first at YG 

auditions in Australia and joined the agency in May 2012. 

Rosé was living in Auckland, New Zealand by the name Roseanne 

Park or Park Chaeyoung. She grew up in Melbourne, Australia 

as a child, and she moved to South Korea when she ranked first in 

the audition that YG Entertainment held in Sydney, Australia. As a child, 

Rose already had a passion for singing. She was a part of their church’s 

choir in Australia. When she found out that YG Entertainment were 

holding their auditions in Sydney, Australia back in 2012, she quily went 

there coming all the way from Melbourne to audition. Rose ranked first 

in the auditions, and she became a part of YG Entertainment on the 

same day. After training for four years, YG finally put her as the main 

vocalist and lead dancer of BLACKPINK. She was the last member 

to be revealed in the band. She attended Canterbury Girls’ Secondary 

College in Melbourne, Australia. Chaeyoung (Rosé) is close 

to Twice’s Chaeyoung and Tzuyu, with Red Velvet’s Joy and Yeri. 










Interview 

Exclusive! 

The new 

powerfull woman 

YG Entertainment’s “BLACKPINK”. Composed of the 4 members JISOO, JENNIE, LISA, and ROSÉ, they’ve 

achieved overwhelming popularity not just in Korea and Japan, but the entirety of Asia. Previously, the girls first appeared 

in the January 2017 issue and graced its cover. The strong impression of how they sold out the issue within 

2 days, before even debuting in Japan, is probably still fresh. Those girls have finally made a comeback to NYLON 

JAPAN! On our second meeting, the girls talked about the high expectations and unease they felt towards their 

Japanese debut, and many episodes about the hard work they put in for their live performance in Japan. We bring 

you once again, the charm of the even further improved, next generation girl crush group BLACKPINK! 

Text: ROWEN LEE 

Photo: GARETH LOREN 

Blackpink, which today releases 

its first mini album “Square Up,” has become a sensation since 

its first single “Boombayah” was released in August 2016. That song’s 

music video has amassed 320 million views on YouTube, and is one of 

the group’s three tracks to top Billboard’s world digital song downloads 

chart — making them the most successful female act in K-pop history. 

The group’s popularity is driven not only by its peppy electro-pop songs, 

but also its stylistic prowess — which falls under Won’s direction. While 

the stylist herself prefers classic looks, her work for Blackpink exhibits 

a polar opposite, so brazen that it aims to further the fashion conversation. 

Their look is a chaotic mix of what’s trending in luxury, novelty 

and the underground — with a dose of cuteness for good measure. 

“On a personal level, it’s my vision to create a really different idea 

with their look to be at the epitome of women’s fashion in South 

Korea — to create a new milestone,” Won said of the group’s style, 

which has gone on to jump-start numerous trends in Korea. 

While typical girl groups like the nine-member Twice often skew “feminine 

and sweet,” in identical outfits, stylists has helped build an act known 

for their unique looks. The group is more loved by people who follow 

fashion. They are for an in-the-know girl. Groups like Twice are for the 

general public, but Blackpink is more for people who appreciate style. 






Interview 

Exclusive! 

Make up: 

Kathy Le Sant 

/Open Talent Paris 

Hair: 

Yoann Fermandez 

/Open Talent Paris 

Manicure: 

Cloe Desmarcheller 

/Atomo Management 

Prodaction: Octopix 




Main facts about 

BLACKPINK 

Four members, 

four flavors 

1Living up to their name, there’s a bit of a powerful edge to the quartet’s girlishness 

with each of the four – Jennie, Ji Soo, Lisa and Rosé. All of them sing, but Jennie 

and Lisa also serve as sharp-hitting rappers, while Rosé and Ji Soo offer more 

feminine tones. The group’s members are all immensely stylish and have served as 

models for numerous high-end fashion brands, with each of the women bringing 

her own distinct vibe to the mix. 


Interview 

Exclusive! 

WINNER 

(2014 – present) 

Yang Hyun Suk 

founder of 

YG Entertainment 

2 

BLACKPINK is from a 

“Big 3” K-pop label 

3They have 

only ten 

songs 

As popular as they are, it’s hard to believe that 

BLACKPINK hasn’t even released 10 original 

songs yet. But it’s a matter of 

quality over quantity when 

it comes to this quartet, with 

their bright, bombastic electronic 

dance-meets-hip-pop 

sound 

4 

Hailing from YG Entertainment, 

BLACKPINK is the company’s first girl 

group since they revealed 2NE1 in 2009. 

They’re lablemates with the likes of BIG- 

BANG, CL, Winner, iKON. 

They’re the 

best-charting female 

Korean act ever 

Since they dropped their first two songs “Boombayah” and 

“Whistle” on Aug. 8 two years ago, BLACKPINK has rapidly 

become one of the most popular girl groups of this generation, 

thanks to their charming swagger and dynamic songs. 




Dunhill 





Interview 

Exclusive! 

Salvatore Ferragamo 

Pink t-shirt, 

Hair Kwon Chun-Hwa; 





5 

There’s a sense of duality 

within the group 

The name “BLACKPINK” is 

representative of the act’s desire 

to surpass the typical perceptions 

of pink by reclaiming 

the color and turning it into a 

symbol for what they stand for: 

fiercely beautiful women who 

overflow with talent and set 

their eyes on dominating the 

industry. 

Power of 

BLACKPINK 


Interview 

Exclusive! 

6They have their own 

television show 

New Blinks looking to get closer with the act 

can cozy up and spend some time living in 

the BLACKPINK House, a short reality series 

starring the foursome. A total of 11 episodes 

have been released, and a 12th is expected in the 

future. 

Blink and fall in love 

with BLACKPINK. 

The girl group’s fans are known as Blinks, 

a combination of both parts of their name: 

BLackpINK. 

Blinks has their own beautiful designed 

lighsticks, that hat low-key looks like 

a hammer. By the way, it makes funny 

squishy noises when you bump it! 

Jennie confirmed the 

official lightstick by 

Instagram post 

having fun 

7on set! 




Hermes 

Yellow Coat, 

Hair Yang Min-Ji; 

Make-up Ong Sung-Sook; 


Interview 

Exclusive! 

Giorgio Armani 


Hair Kun Kyong-Ok; 

Make-up Ma Sun-Ah; 


Interview 

Exclusive!

Interview 

Exclusive! 


Big Brand S.A.L.E Innisfree, 3CE, Ryong Mi-Rig Yul 

The Business Exchange, Second Floor North Wing 

Models: Lee Taemin

Interview 

Exclusive! 

So Kissable. 

So Comfort. 

So Indelybly Devine. 


Lipstick HYPNOSE 

LEGENDARY LIPSTICK WITH THE EFFECT OF VOLUME AT WILL

Sarang Asia Magazine

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