Magento vs Demandware

Magento Vs Demandware – Key Differences 

Category: Magento 

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A perfectly scalable e-commerce platform lies at the heart of any e-commerce business or operation. 

In the past, shopping was everything related to a brick and mortar store or a fancy retail outlet, which 

covered the local neighborhood. However, today’s picture is far from it. In the current era of the 

internet-fueled e-commerce boom, a web store becomes the storefront, which hosts its products and 

services. Hence, a website can be the differentiator between an iconic brand and one that gradually 

fades into the oblivion. However, with the number of options available in the market, today choosing 

the correct e-commerce platform is no mean fete. 

To start with, many factors come to play. While choosing an e-commerce platform, below are a few 

factors to consider. 

 

 

 

 

Is the e-commerce platform hosted or self-hosted 

Ability to provide robust support and back up network 

Ability to integrate with various back end systems 

Pricing and maintenance cost 

Upon considering these points, no seasoned analyst with a penchant for e-commerce can fail to 

compare the two most robust and scalable e-commerce platforms operating in the domain, Magento 

and Demandware. 

Magento vs Demandware 

In this article, we will dwell deeper into the features of two top of the line e-commerce platforms, 

which are both contemporaries and leaders, related to certain features. 

Some of the largest e-commerce stores are powered by the platforms Demandware and Magento. 

This article outlines the features of both the platform through the prism of the broad categories which 

is important while identifying an e-commerce platform. 

Hosting and Maintenance 

Demandware: This e-commerce platform offers a fully hosted multi-tenant proprietary solution, which 

means all the infrastructure is managed by Demandware. This is an attractive option for e-commerce 

companies, who do not want to get into the hassles of security and maintenance of the site and solely 

concentrate on selling their products and services. 

But the real problem arises when a business wants to install a customized add on module for their 

eStore. These exclusive customizations require approval from Demandware and their restrictions are 

said to be in place to ensure the site still functions after the customization. 


However, this makes rolling out of quick and customized solutions to scale up e-commerce operations 

near to impossible with Demandware. 

Magento: E-commerce businesses must have come across enough criticism related to Magento of 

being too technical and complicated to manage. However, Magento on the other side, it is a selfhosted 

solution and gives complete control to the store owner over the infrastructure. 

There are many expert Magento agencies which maintain strong relations with hosting partners and 

act as intermediaries to handle any upgrade and infrastructural changes. There is even scope for 

adding customized modules to scale up a business without the need to take any approvals, in short 

Magento lets the e-commerce business own their store infrastructure. Hosting is a topic in itself. 

Scope for Integration 

Demandware: All the features required for flawless functioning of an e-commerce store is taken care 

in the platform Demandware. It unifies order management, POS and other offline store operations 

into one solution. 

There are even built-in tools that enable in-store representatives to engage with customers on the 

shop floor using mobile devices, which eases assisting customers by offering personalized product 

suggestions. 

Magento: This platform is an open-source platform that increases the elbow space for businesses to 

maneuver around and scale their operations with customized integration modules. It is a clear 

advantage over Demandware. 

There is an ever-increasing community of Magento evangelists, developers and agencies available 

worldwide that helps in upkeep and maintenance of Magento platform. This is the appeal and clear 

advantage that Magento holds up its sleeve because of the existing integration available for thirdparty 

service of choice with a huge array of modules pre-built and available through the Magento 

marketplace. Read our eBook on ERP Magento integration touchpoints to get a feel of the flexibility 

offered by Magento. 

Support and flexibility 

Demandware: There is a robust support system in place for Demandware platform with a 24/7 support 

available which is not confined to only support for core issues. Apart from the support system in place, 

the other issues that the Demandware platform addresses for its users are: 

 

 

 

 

Flexibility around the SEO 

Giving users control over redirects 

Powerful cross-selling and up-selling options 

Customer-facing email management 


The support and flexibility offered by Demandware look great for any e-commerce business. However, 

it comes with a heavy price tag, which is a huge drawback for small and medium-sized e-commerce 

operations looking for a scalable e-commerce platform option. 

Magento: The platform of Magento is renowned for the eco-system of support services it has in place 

and the level of support it provides even deals with serious code issues which are very important for 

the smooth running of e-commerce operations. 

Apart from that, Magento even offers services such as: 

 

 

 

 

Purchase mails email management 

Options for the customer service representatives to input orders through backend which is a 

huge advantage to reducing the scope for manual errors if bi-directional sync between 

Magento and ERP is made 

Excellent built-in visual merchandising after Magento acquired Ontap Visual merchandizer 

extension 

Customized coupons 

The clear advantage Magento has over Demandware is the number of features available to e- 

commerce players without being too costly and taking a toll on their economies. 

Customizations 

Magento: Customization includes overall store interface including themes as well as the backend. 

Magento opens up the code to make any necessary changes to it. With the presence of a large agency 

network and a thriving community, it is very easy to make these visual changes. 

Demandware: While Demandware also provides flexibility to customize the platform, it is nowhere 

near to that of Magento. Demandware team must approve any changes made on the platform. The 

community and the agencies for Demandware are limited and hence, the resources are rarely making 

them costly. 

Community 

Magento: Magento enjoys the benefits of having a large community. The community edition of 

Magento has given eCommerce players the flexibility to make any necessary changes. Today, this 

community grew to more than a hundred thousand community members. The sheer amount of value 

you can derive from this community is overwhelming. 

Demandware: Demandware, on the other hand, has a limited number of registered agencies who can 

help you make changes to the platform. The resources with Demandware expertise are expensive ones 

and it is hard to find quality consultants, who can help you improve your platform. 


While you have most features needed for your business, aspects like developing specific feature 

because it is important for your business, is going to be difficult. 

B2B eCommerce 

Magento: Magento has picked up a lot of market learning from Magento 1 and brought it to Magento 

2. Today, Magento 2 is a platform with rich B2B features. Most customers can readily access the B2B 

business features in Magento like 

 

 

 

 

 

Multiple buyers per account 

Request a quote 

Quick order entry and requisition list 

Payment to accounts 

Company credits & more 

Customers had to depend on third-party extensions in the past to enable these features. 

Demandware: While Demandware fares decently in B2C features, most features required for B2B are 

missing in Demandware. This is a critical shortfall in Demandware. This is the reason most B2B 

eCommerce companies do not opt for Demandware. While this gap can be filled using extensions, it 

makes the development process complicated. 

Agencies and Developers 

Pricing 

Demandware: There are not many agencies, who can work on Demandware, and even the number of 

developers who can work on Demandware software is particularly less. The number of websites on 

the Demandware platform is 49,994 and the agencies which work on Demandware charge exorbitant 

prices. 

Magento: This is the segment where Magento beats Demandware hollow. The number of websites 

that run on Magento platform hovers at the number 356,123 and boasts a strong agency and 

developer community. Magento is available in both the free and the paid enterprise version even the 

experienced agencies that work on Magento quote prices which are far economical compared to its 

pricier counterpart. 

Demandware: Given the number of features being offered by e-commerce platforms pricing would 

definitely be perceived as a deal clincher for small and mid-size enterprises. Demandware charges e- 

commerce businesses a license fee and a commission from the sale made via the platform. 

As the e-commerce business grows, they need to shell out more for the Demandware platform. The 

annual subscription of Demandware would make the e-commerce business poorer by 700,000 USD 

and the implementation would cost 400,000 USD. 


Magento: Magento is not the market leader in e-commerce platforms without a reason and the 

primary reason being the price where even the paid version of Magento i.e. the Enterprise Edition 

costs way lesser than Demandware. 

The annual licensing fee of Magento would cost 18,000 USD per server and the implementation would 

cost 375,000 USD. Even if the annual recurring costs are calculated Magento still makes a more 

economical and scalable bet for small and mid-size e-commerce businesses. Here is our blog on 

Magento Community Vs Enterprise comparison including the prices of these editions. 

Conclusion 

We are a Magento Silver Solution Partner who possesses the niche expertise of offering end to end 

eCommerce services right from the inception of the design, development of the store to integrate the 

store with most popular backend ERP systems like MS Dynamics NAV, AX, GP, SAP B1 and SAGE 100.

Magento vs Demandware

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