TravelBeats Guidelines 1.1
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1. Brand Insights...................................................................... 8-11<br />
3. Design <strong>Guidelines</strong>.............................................................. 18-30<br />
Content<br />
• Next Level Storytelling: A Tale of Who We Are<br />
• Our Vision and Mission Statements<br />
• What Wakes Us Up in the Morning: The Values We Believe In<br />
2. Market Understanding ..................................................... 12-17<br />
-Market Insights ............................................................................13<br />
-The Trends We Follow..................................................................14<br />
-Our Target Travellers....................................................................15<br />
-Brand Positioning ...................................................................16-17<br />
• Setting the Tone: Brand Mood and Associations<br />
• Our Unique Selling Proposition<br />
• Brand Pillars<br />
• Logos...................................................................................19-21<br />
• Do’s & Dont’s ...................................................................22-23<br />
• Icons..........................................................................................24<br />
• Stamps......................................................................................25<br />
• Slapshes....................................................................................26<br />
• Patterns....................................................................................27<br />
• Colour palette & gradient ...............................................28-29<br />
• Fonts.........................................................................................30<br />
6 7
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