Rowan Autumn Winter 2019 Newsletter

YARN STORE FOCUS
DER FADEN
Soest, Germany
Knitting makes you happy! This wisdom has been shared for
generations. Knitting gives you the time to let your thoughts
fly, make plans and dream big. 28 years ago, Conny Wenthaus
made her dream of owning a small yarn shop a reality. She
established her little dream just outside the centre of Soest,
Germany.
Her shop quickly grew into a paradise for knitters who visit
the shop even from far outside of the medieval city, where her
shop is located. The shop not only offers a wide range of yarns,
including Rowan, but also offers knitting classes and a monthly
knitting café.
In 1996 the idea for an exhibition to present the highlights
of the new season was born which has grown into a popular
yearly event. On the day of the event in September “Der
Faden” draws in knitters from far and near.
In 2007, Rowan made its debut in the shop when Conny was
looking for a high-quality luxury yarn to add to her shop.
At the time, Rowan was mostly unknown to knitters in Soest
but Conny’s love for Kidsilk Haze and Felted Tweed quickly
spread to her customers who appreciate the excellent quality
and large range of colours Rowan has to offer.
After moving the shop to a bigger location 10 years ago,
Rowan even received its own corner in the shop where you
can find Rowan classics such as Brushed Fleece, Alpaca Classic,
Kid Classic, Moordale and Fine Lace but also the new quality
Cashmere Haze.
The Team at “Der Faden” is made up of four enthusiastic
knitters who offer advice and help to customers and have
helped Conny’s dream to grow into an exclusive destination
for creative knitters looking for yarn from all around the world.
12 Newsletter October 2019 | Autumn Winter
Newsletter October 2019 | Autumn Winter 13