BUZZOYO November 2019









Dance with the


How to Raise Your ‘Good’

Cholesterol Levels

Dialogue is the Sign of


- Gurudev Sri Sri Ravi Shankar

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For In-room reading only



Dear OYO Guest,

When life in the fast lane

leaves you high and dry,

distancing yourself from the

daily mundane activities helps

alleviate stress. If not dealt

with, stress can lead to serious

health problems. Taking a break

from the usual everyday hustle

and taking time out to unwind,

is a healthy pursuit. It is today

known to have many

health benefits.

Planning a vacation can

help you keep your mind off

things that can stress you out.

Vacations are a great way to get

together and spend time with

family away from the everyday

pressures of daily life.

And this is no idle claim;

institutions all over the world

have conducted countless

studies that prove that taking

a vacation is good for health.

Employees who take time

off to travel find themselves

more relaxed and in a better

mood when they resume work,

thus also improving work


Travelling to new places,

exposure to new sights and

sounds, trying new cuisines,

mingling with people who

speak languages we don’t really

understand can be a culturally

enriching experience. Travel can

be one of the most rewarding

forms of introspection; it is food

for the soul.

Travel can be so effective

in tackling depression and

anxiety that today it has even

become a form of therapy.

Many clinical psychologists use

scenic destinations as spots

for conducting counselling and

rehabilitation programs. While

euphoric landscapes will have

you skip a heartbeat, travel is

good for your heart, literally.

Paulo Coelho once said, “The

ship is safest when it is in port,

but that is not what ships were

built for.” The impulse to travel

is one of the hopeful symptoms

of life. So travel as much as

you can, as far as you can. It

is good for you! If you really

want to enjoy the vacation,

remember one thing, put your

cell phones and laptops away

and experience total freedom.

In this issue, our international

travel destination is

Madagascar, the fourth largest

island in the world. Very few

places on earth offer such an

intense kaleidoscope of nature

as Madagascar.

Snuggled in the pristine beauty

of North East India, Tawang,

in Arunachal Pradesh is one

of the most beautiful places in

India. Tucked in the lap of the

mighty Himalayas, Tawang, our

India travel destination for this

month is dotted with ancient

monasteries and is truly a

paradise for nature lovers.

Gazing into the future, we look

at planet-friendly ideas to save

our earth from the effects of

indiscriminate use of plastic.

Our Ayurveda section brings

you a guidebook to adapt

to seasons while our health

sections tells us how we can

increase good cholesterol. And

Sri Sri Ravi Shankar gives us

insights how all conflicts can

be resolved with dialogue and


While you enjoy the festive

nuances of November, we

would like to hear your feedback

and suggestions. Compliments

of the season to all our readers

and Oyo Room guests.

Rajeev P N

TRADE ENQUIRY +91-7604095400, +91-7890004065

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10 | Whats Buzzing

Gazing into the Future

14 | Cover Story


Jewel of the Indian Ocean

28 | India Bound


The Unexplored Paradise

40 | Colours of India

India Festivals

46 | Food

South Indian Cuisine

50 | Ayurveda

Dance with the transtion of the Seasons

52 | Health

How to raise Good Cholesterol levels

54 | Yoga

Yogasanas for a bloated belly

56 | Vaastu

Vaastu & Land

58 | Soul Sync

Dialouge is the sign of Civilized Society

Cover Story

MADAGASCAR - Jewel of the Indian Ocean

Madagascar is an island country, 226,917 square miles to be precise,

making it the fourth largest island on the planet. Madagascar split

from the Indian subcontinent around 88 million years ago, allowing

native plants and animals to evolve in relative isolation. Consequently,

Madagascar is a biodiversity hotspot; over 90% of its wildlife is


The island’s signature animal is the Lemur. There are many more exotic

creatures and plants: baobabs, insects, sharks, frogs, orchids, palms,

birds, turtles, and mongooses. Over 300 species of birds have been

recorded on the island, of which over 60 per cent are endemic. 260

species of reptiles have been identified, out of which 90 per cent are

endemic. The island is home to two-thirds of the world’s chameleon

species including the smallest known.

60 | Whats in Vogue

Be Good while you Look Good

66 | Digital Marketing

Digital Marketing Profiles

69 | Review

Books, Movies & Web Series

76 | The month ahead

What the Card say...

80 | Shopping Guide

Goa - A Beach Destination

82 | Travel

Beach Trip Essentials

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Volume: 1, Issue: 2

October, 2019


10| Gazing into the future

Previous geological eras have been

marked by technological advances. For

instance, the Bronze Age and the Iron

Age. But guess what? We’re on our way

to becoming the plastic age. This is one

of the many warning bells that have

sounded across different sectors.

28 |Tawang -The Unexplored Paradise

Tucked in the lap of the mighty

Himalayas, Tawang is dotted with

ancient monasteries and is truly a

paradise for nature lovers. A spectacular

landscape of towering hills, frozen lakes,

waterfalls, and mountain passes.

40 | Colours of India

The Indian calendar is populated with

innumerable festivals, each bringing with

it a colourful array of stories, traditions,

customs and of course, a sense of

bonding and togetherness. November,

too, is a time of reverence, prayer and


Publisher: Sanjay Singhania

Editor: Rajeev P N

Design & Illustration: Auttr Design

Photo Credits: Shutterstock

Printed and Published by

Mr. Sanjay Singhania

for and on behalf of :

Innovative Explication Pvt. Ltd

C-64, First Floor, Shivalik Main Road,

Malviya Nagar, New Delhi 110017

Printed at:

Thomson Press india Ltd,

18 - 35, milestone,

Delhi-Mathura Road,

Faridabad - 121007, Haryana.

Published at:

Innovative Explication Pvt. Ltd

C-64, First Floor, Shivalik Main Road,

Malviya Nagar, New Delhi

CIN No: U74900WB2015PTC206841

Managing Director: Mr. Sanjay Singhania

CEO: Karan Singhania

COO: Ms. Shalini Singhania

Submissions -

Advertisments -

Marketing -

Website -,

Head Office: New Delhi

C-64, First Floor, Shivalik Main Road,

Malviya Nagar

Regional Office: Kolkata

52 | Raise Good Cholesterol levels

Even if their total cholesterol and LDL

levels are normal, people with reduced

levels of HDL have an increased risk of

early coronary artery disease.

54|Yogasanas for a bloated belly

As peculiar as it may sound, 15

minutes of simple Yogasanas are

powerful enough to give

your belly a nice massage, boost

the functioning of vital abdominal

organs, and weed out toxins to

give relief from pain and facilitate


Entire contents Copyright ©

BUZZOYO. All rights reserved.

Reproduction or translation in

any language in whole or in part

without written permission is strictly

prohibited. Requests for permission

should be directed to editor@ All disputes are

subject to the exclusive jurisdiction

of competent courts and forums

in Delhi jurisdiction only. Opinions

expressed in the articles are of the

authors and do not necessarily reflect

those of the editor or publisher.

While the editors do their utmost to

verify the information published, they

do not accept responsibility for its

absolute accuracy.

Total number of pages = 80+4

(including cover pages)


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into the


- Resha Patel


You and I wouldn’t have looked

at plastic bottles in this way.

For sure. But ask a scientist and

all they can see is possibilities.

“Upcycling of recycled plastics

and offering affordable

prosthesis are two major global

issues that we need to tackle,”

shares Dr Karthikeyan Kandan,

a senior lecturer in mechanical

engineering at De Montfort

University, Leicester, United

Kingdom. He is one of the

researchers behind a

ground-breaking idea: creating

lightweight prosthetic

limbs from used plastic.

Plastic bottles are ground,

and spun into polyester yarns.

These are heated to produce

a light material which is easy

to mould. This product holds

immense promise: “We wanted

to develop a prosthetic limb

that was cost-effective yet

comfortable and durable for

amputee patients.”

“Our love of plastic

is being left behind in our

fossil record.”

-A lead researcher at the Scripps

Institution of Oceanography

at the University of California,

San Diego

Scientists here have some news to share with us. As we

know the history of humanity has been divided into

phases. Previous geological eras have been marked by

technological advances. For instance, the Bronze Age and

the Iron Age. But guess what? We’re on our way to becoming

the plastic age. This is one of the many warning bells that

have sounded across different sectors.

Only a fraction of the plastic we use is recycled. The

UN estimates that 13 million tonnes of plastics leak into the

oceans every single year. As the Chilean President Sebastián

Piñera Echenique said: “We are the first generation to suffer

the consequences of climate change and the last that can act

to avoid tragedy.”

The good news: Many entrepreneurs, thinkers, innovators

are acting with a sense of urgency. Efforts which will be the

proverbial precious drops in the vast ocean of plastics. Here’s

looking at a few planet-friendly ideas.


What does one do with the

plastic hoops that bind a

six-pack of beverages. Toss

them in the garbage can? Now,

even if you do this, you just

might not be the culprit to the

100,000 marine creatures who

succumb to a plastic-related

death each year.

How so? Because of the efforts

of brewers like the

Barcelona-based Estrella

Damm. The company is looking

at cutting its annual plastic

waste by over 260 tonnes by

a biodegradable, natural-fiber

cardboard, six-pack holder.

Currently, in the testing stage,

this packaging will be rolled

out to the 85 countries where

the company operates. This

means eliminating a mammoth

number of 89 million plastic

pack rings. Even while the

number sinks in, send a prayer

for all the brewers who are

creating similar biodegradable

packaging. We need you to


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Honestly, this could sound straight out

of a fairytale. Expect that it isn’t. Order

yourself a naturally grown armchair

and just be prepared to wait for 10

years to receive the order.

Because this is United Kingdom based

Full Grown’s method of working.

Trees are planted and pruned to make

their branches take the shape of an

armchair, lampshade or table. It does

seem magical, really. These branches

are then harvested, and dried. With

a little planning, your nature-grown

arm chair is ready to be used. Gone

is the traditional way of cutting a tree,

sawing it and fitting it together.



Wanna bike the wooden way?

“Wood is warm, flexible and solid

at the same time. Wood is a live

material. Every piece is different.

The wooden product becomes

more beautiful as the years go by.”

- Jan Gunneweg, co-founder,

Bough Bikes

These poetic lines speak of a

passion for a unique cause:

wooden city bikes. Wooden

frame, automatic gears,

weather-resistant, additional

carrier, lightweight - a bike

lover can check every item

on their list of requirements.

Bough Bikes seem to have you

covered. Made from hardwood

like ash or walnut, the bikes are

made from a sustainable forest

in the Jura region of France.

These bikes are more

environmentally friendly than

using steel, since the energy

needed to produce them is far

lesser. The makers try to use as

many eco-friendly materials in

the production process.

Jan insists: “If you designfrom

nature you will always create

something that people feel

comfortable with.” And

comfortable they seem to

be: these aesthetic bikes can

be spotted at Amsterdam’s

Schiphol Airport business

park. Companies like Novotel

and Rabobank have purchased

them for their employees.

Like their tagline says: Be

moved by nature!

Gavin Munro, the founder, explains:

“It’s a kind of zen 3D printing.” His

furniture farm boasts 250 chairs, 100

lamps and 50 tables - all in different

stages of making. A delightful idea,

slow to reap perhaps. Yet, a very novel

way of creating a sustainable and

memorable piece of furniture.

(Psst: He’s already working on a 2030 delivery!)



A teacher asked the students in a

class: What lives in our oceans? A

little girl put her hand up and said:

Plastic, Miss

The little girl came home and

narrated this story to her

father, Toby McCartney. This

conversation inspired him to

start a plastic road surface

manufacturer company,

MacRebur. Construction

companies in the United

Kingdom have tied up with

MacRebur to install ‘green’

roads. Plastic, which would

have seen a fate in a landfill

or incineration, is created into

a sustainable alternative to

fossil fuel bitumen. Talk about

circular economy!

The idea is quickly catching

on with many companies now

creating plastic roads and using

waste plastic to fill potholes.

These roads are sturdier (some

considered to be three times

stronger than conventional

roads), with many of them

working on a modular,plug andplay

model. Single-use plastic

bags, bottles, cans, containers

- can now have a

different destiny.

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- Nayantara Sharma and B J Parekh

On the pristine blue waters of the

Indian Ocean is embedded a beautiful

island – Madagascar. Nature has gifted

the island with a dazzling panorama of

sandstone canyons, limestone karsts,

mountains, fertile hills cascading with

terraced rice paddies, forests

of every kind – rain, dry and spiny –

and a laterite-rich soil that gave the

country its nickname of ‘Red Island’.

And lapping the 500 km coastline

is the ocean, which is a carpet of

turquoise blue, calm in some places,

and dangerous in others.

Nosy Iranja, Madagascar - A piece of Heaven

Madagascar is an island country, 226,917 square

miles to be precise, making it the fourth largest island

on the planet. Madagascar split from the Indian

subcontinent around 88 million years ago, allowing

native plants and animals to evolve in relative

isolation. Consequently, Madagascar is a biodiversity

hotspot; over 90% of its wildlife is endemic (this

is unique on Earth). More than 80 percent of

Madagascar’s 14,000 plant species are found now

here else in the world and many native plant species

are used as herbal remedies for a variety

of afflictions.

The island’s signature animal is the Lemur. There are

many more exotic creatures and plants: baobabs,

insects, sharks, frogs, orchids, palms, birds, turtles,

and mongooses. Over 300 species of birds have

been recorded on the island, of which over 60 per

cent are endemic. 260 species of reptiles have been

identified, out of which 90 per cent are endemic. The

island is home to two-thirds of the world’s chameleon

species including the smallest known.

Sadly, the island’s diverse ecosystems and unique

wildlife are threatened by the encroachment of

the rapidly growing human population and other

environmental threats.



Malagasy and French serve as the two official

languages. It is separated from the African coast by

the 400 km wide Mozambique Channel.

Considering its vast size, Madagascar has very few

railways, 854 kilometres of track, to be precise.

Getting around the country typically involves a

shared taxi (or “taxi-be” in Malagasy).

Lamba is the traditional garment worn by islanders

– both men and women wear the same clothes. It

is a rectangular length of cloth wrapped around the

body, and different designs are worn for different


There has been continued political instability in

Madagascar since January 2009. The economy has

been weakened by the 2009–2013 political crisis,

and quality of life remains low for the majority of the

Malagasy population.

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Antananarivo the tonguetwisting

capital of Madagascar.

Overlooking the city, the

Rova of Antananarivo Palace

complex was the centre of the

Merina kingdom from the 17th

century. It features wooden

houses and royal tombs. The

pink baroque Andafiavaratra

Palace sits in the nearby Haute

Ville neighbourhood. In the city

center, the heart-shaped Lake

Anosy is ringed by jacaranda


With its lakes, canals, and

jagged hills, its necklace of

emerald rice paddies, its

crumpled central lattice of

still partly cobbled streets

and red-tiled pastel-coloured

balconied houses, this is a

city that imprints its character

immediately on every first-time



Toamasina (commonly known

as Tamatave) is Madagascar’s

second city and with the

presence of the main regional

seaport, it has a growing

potential for economic

activities. It is the country’s

largest port and therefore the

country’s commercial hub,

handling much of the island’s

foreign trade.

Tamatave is a hot, dusty, and

chaotic town full of decaying

colonial buildings, roadside

markets and throngs of

pousse-pousse carts. The

emphasis is on commerce not

tourism, apart from being an

important transit point.

There is a nice beach along

Bd Ratsimilaho, especially

between Pointe Asti and

Pointe Tanio from where you

can have a great view of the

district. But bathing is strictly

forbidden, because of sharks!

For swimming, you will need to

go further north, where sharks

cannot enter the beautiful

lagoon surrounded by

coral reefs.

Antananarivo, Madagascar


Rova Palace

Musee Andafivaratra

Analakely Market

Musee de L’Art et de Archeologie

Musée de la Foto

Parc De Lémuriens à Madagascar

La City Centre Commercial

Andravoahangy market


Lemurs’ Park

Croc Farm (Crocodile Farm)

The Law Court of Ambatondrafandrana

The Anglican Cathedral

Parc de Tsarasaotra for bird watching

La Digue Market

Is’Art Galerie - sneak peak into contemporary creativity

The Albert Camus Cultural Center

Lisy Art Gallery


Bazary be: Tamatave’s colourful Bazary Be sells fruit,

vegetables, spices, handicrafts and beautiful bouquets of


Place Bien Aimé: Here you can find the remains of a once

grand park; a dozen magnificent banyan trees weep before a

crumbling colonial mansion.

Place de Colonne: A monument to those killed in the 1947

uprising against the French, this plaza is in a sad state of


Catholic Church: a landmark church in Tamatave.

Musée du Port: The small university museum at the

entrance to the port constitutes barely 2.5 rooms of farming

tools, fishing implements, archaeological finds and tribal

charms, along with poster displays on deforestation and

local conservation projects.

Bazary Kely: Market for fish and produce.

Traditional rickshaws (pousse-pousse) in

Toamasina (Tamatave), East of Madagascar

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Its name means “where there is salt” - honouring

the large number of hot springs the town has

a fact that has given the city the nickname of

“Malagasy Vichy”.

The compact city centre with its nice mixed

architecture of different styles invite visitors

for a walk. In the European district, French

cottage-style houses are built next to

Scandinavian villas with English style gardens.

The tree-lined avenues always give some

freshness whenever the sun is too bright. And

whenever your feet don’t suffice, nothing like

hiring a rickshaw.

The city is rich in history and is surrounded by

three lakes, the Tritriva, Andranomafana, and

Andraikiba. Visit the various craft workshops

where many objects are made from horns of

Zebus and also woven from natural fibre. This

is an encounter with Malagasy art that is rich

in tradition. The volcanic lakes of the region are

also a major tourist attraction, containing many

ancestral legends and mysteries.

The region of Antsirabe counts the Ranomafana

Park interesting for its rich fauna and flora. You

will see a large number of lemurs, amphibians,

reptiles and endemic birds there. The

mountainous region of Antsirabe offers many

hiking and trekking routes.

You can enjoy incredible views and panoramas.

Last but not least, you’ll also have the opportunity

to go cannoning or rafting, golfing, horse riding or

mountain biking in the Antsirabe highlands. It is

rich in adventures and promise to leave you with

magical memories.

Antsirabe: Passengers hang outside the crowded bus


Tritriva lake - Perched at 1880m

high, the lake seems asleep and

forgotten. Its color is opaque green

and will make you feel a strange


According to the Malagasy

legend, a couple of lovers threw

themselves from the top of the

cliff into the water to punish their

parents who didn’t want them to

love each other.

Thermal baths of Antsirabe - (Hot

springs) - A goto destination for

thermal cures and many Malagasy

people go there for treatment.

Andraikiba Lake -Malagasy lakes

are known for being incredibly

beautiful, especially those in

Antsirabe. Lake Andraikiba will

not disappoint. It’s also among

the best places to stumble across

the Vakinankaratra countryside.

Looking for horse riding around the

lake? Andraikiba is the place to go.

The lake also offers an enchanting

view while sailing.

Biking to Betafo - One of the

cooler things that comes with a

visit to Antsirabe is its proximity

to Betafo, 22km west of the

city. It’s worth exploring if you

want to discover the crater

lake Tatamarina, the three hills

Lavoko, the first Lutherian Church,

green (or yellow) rice fields,

and river. The thermal bath of

Andranomafana can also offer you

pleasant experiences in its healing

waters. Betafo is also known for its

watercress fritters, locally known

as “Mofo Anana.”

Sabotsy Market - It is the biggest

Antsirabe weekly market that

takes place every Saturday.

Ivohitra hill - Hill overlooking the

city at 1651 m altitude.

Brasserie Star - Wondering

where all that Three Horses Beer

comes from? Look no further.

Madagascar’s dominant and

unmissable brand is made in this,

the country’s biggest brewery.

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Ambozontany cathedral

of Fianarantsoa


Fianarantsoa, commonly

abbreviated as Fianar, is

a city in the Fianarantsoa

Province of Madagascar.

Nearby Attractions:


On Sundays, a visit to

the village of Soatanana

is a very special experience.

You can take part in the

mass of the Christian

Mpiandry community, which

is preceded and followed

by a procession through the

village. The ceremonies start

around 09:30 All community

members wear white clothes.

Their singing of religious songs

is interrupted only by the

sermons. Guests are welcome

to join the mass and receive a

complimentary lunch after the

procession ends.


Sahambavy is the home of

Madagascar’s largest tea


Walking on the Amborovy beach near Mahajanga (Majunga), Madagascar



The main tourist destination

on Madagascar is undoubtedly

Mahajanga or Majunga as it also

named. The city is known for its easygoing

and friendly atmosphere.

Mahajanga is the gateway to a

number of nature parks.

These include:

Reniala Reserve

Ankarafantsika Reserve

Bay of Baly

Cirque Rouge

Anjohibe caves

Katsepy peninsula

Indian visitors will be pleasantly

surprised to see plenty of Bajaj

Rickshaws, known locally as tuk-tuks!

An important regional crossroads town. The town hosts a regional music festival near the end of October.

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Toliara (or Tulear) is often

called “the White” as

opposition to the “Red Tana”.

This nickname comes from

the exceptional luminosity

of the sky. Today Toliara, the

capital of the same named

region is a lively and young city

with an important university,

which was founded in 1970

as the second institution of

tertiary education behind the

University of Tana.

The University of Toliara cares

for the maintenance of the

main two museums of the city,

which are also two of the most

important attractions.

•The Municipal Museum

offers remarkable exhibits

like Sakalava erotic tomb

sculptures and several masks

of the Mikea tribe.

•The Sea Museum will

fascinate marine enthusiasts.

The main attraction is a not so

well preserved coelacanth, a

pre-historic fish.

•The third main attraction of

Toliara is its market, which is

lively and interesting, as well as

one of the best places to buy

lambas (pareos).

Traditional wooden fishing boats, Tulear, Madagascar



Arboretum d’Antsokay

Antsokay is a botanical garden

specialised in the flora and fauna of

Southwest Madagascar that should

not be missed by anyone.


The most spectacular tombs within

reach are those of the Masikoro,

a subgroup of the Sakalava. The

tombs are off RN7, a little over an

hour of Toliara.

On the outskirts of town beyond

the university there is the Tomb

of King Baba, descendant of the

Masikoro kings of Baba, who died

about 100 years ago. The tomb

is set in a grove of Didierea trees

and is interesting more for the

somewhat bizarre funerary objects

displayed than for any aesthetic


ANTSIRANANA (Diego Suarez)

This historic town was

once coveted by French and

British military powers for

its strategic importance.

Presently, Antsiranana has

grown into an eclectic holiday

destination with a diverse mix

of architecture and cultural


French Mountain

(Montagne des Francias)

influences that include Creole,

Indian, Colonial, and Arab.

With its secluded beaches,

bustling nightlife and extensive

list of adventure activities such

as surfing, kite-surfing, and trail

running, Antsiranana offers

something for everyone.

Windsurfers in the lagoon of Emerald

Sea, Antsiranana bay.

The trail is well-maintained and set inside a protected area home to

lemurs and baobabs. On clear days you can see the island of Nosy

Lonjo from the summit.


Amber Mountain National Park:

(Montagne D’Ambre)

Ankarana National Park:

There are several fantastic bays around the east coast of

Antsiranana and the conditions in Madagascar’s north are perfect

for surfing, especially kite-surfing. Sakalava Bay and Andovokonko

Bay are two notable examples. Surfer-friendly facilities have started

to garner attention from the international surfing community.

This park is home to some of the most pristine mountain rainforest

in the world.

This unusual park is also home to more than 100km of underground

caves that wind their way beneath the limestone tsingy (rock

pinnacles shaped by the wind). Many have their own small

ecosystems and some feature underground lakes containing cavedwelling


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Food is taken seriously in

Madagascar, where French,

Chinese and Indian influences

have blended with local eating

traditions into an exciting and

often mouth-watering cuisine.

Regional variations are many,

with a variety

Ritra (generally a tomato-based

affair; served with anything

from chicken to fish). The most

common alternative to rice is a

steaming bowl of Mi sao (fried

noodles with vegetables or

meat) or a satisfying Soupe

chinoise (clear noodle soup

with fish, chicken or

vegetables). These dishes show

the Asian origins of the


Given that Madagascar

is an island, it’s hardly

surprising that seafood

features prominently

on the menu. Prices

are so low that all but

those on the tightest

budgets can gorge

themselves at whim on

fish, freshwater

crayfish, prawns, lobster,

or even tiny oysters (from

Morondava). Adhering to

the motto that less is more,

seafood is often simply cooked,

grilled or fried in sauce coco.

National Favourites:

Romazava A beef stew in a ginger-flavoured

broth. It contains

brêdes mafana, a green leaf

reminiscent of Indian saag in


Ravitoto A mix of fried beef

or pork with shredded cassava

leaves and coconut milk.

The Mighty Zebu Zebu cattle

not only provide status and

transport, they are also well

known for their excellent meat.

Zebu beef is prepared in much

the same way as European

cattle beef – in stews, kebabs

(known locally as Masikita,

often tiny in size), and as

succulent steak.


The North is hot and humid, the East

is wetter and the South is arid. The

wettest season is January-March with

cyclones in February, but outside of

these months the best time to visit

Madagascar depends on

your itinerary.

The central highlands are cold and

wet in May-October, but these

months are the best time to visit

Madagascar’s dry southwest –

where temperatures in the summer

(November-January) are

unbearably hot.

October-December are great for

Lemurs – babies are born at this time.

Birds breed in September-December,

while humpback whales arrive at Ile

St Marie in July and August.

of fruit, vegetables, and

seafood dictating local tastes

and recipes.

Eating rice three times a day

is so ingrained in Malagasy

culture that people sometimes

claim they can’t sleep if they

haven’t eaten rice that day! In

fact, the verb ‘to eat’ in

Malagasy, mihinam-vary,

literally means ‘to eat rice’. Rice

is eaten in a broth for breakfast

(vary amin’ anana); for lunch

and dinner it is generally

accompanied by a helping of


Common preparations include

Ravitoto (stew – usually beef

or pork – with manioc greens

and coconut), sauce coco (a

delicious coconut curry, usually

with chicken, fish or seafood),

and the nondescript sauce or

The Malagasy are often more

than happy to cater for

vegetarian or vegan special


Madagascar has

developed a unique

strand of haute cuisine

that blends

Malagasy and

French influences.

Among our

favourites are zebu

steak with green

pepper sauce and

frites (fries), roast

chicken with vanilla

mashed potatoes and

grouper in pink

peppercorn sauce with

sautéed potatoes. Desserts are

equally exciting with chocolate

cakes,vanilla custard, crêpes,

local fruit jams, exotic sorbets

and ice cream.

Flying to


Madagascar offers a suitable

connection from Bangkok to

Antananarivo which connects

both capitals via Reunion.

Bangkok is connected with

Hong Kong, Singapore

and Kuala Lumpur via Air


If you wish to fly from the

Indian subcontinent opting for

Kenya Airways is surely one of

Madagascar day gecko - Phelsuma

the cheapest choices you can

obtain. From Johannesburg you

can take the connecting flight

to Tana with Air Madagascar.

Or you can fly to Nairobi and

from Nairobi catch the Air

Madagascar flights to Tana.

South African Airlines also

operates daily flight from

Mumbai to Johannesburg,

though prices might be a

bit higher.

Madagascar is the perfect holiday for adventure-seekers. An island on which Nature has flung its beauty!

| 24 | | 25 |





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Head Off. C-64, 1st Floor, Shivalik Main Road Malviya Nagar, New Delhi-110017

| 26 | | 27 |






- Nayantara Sharma and B J Parekh




The Buddhist architecture, prayer flags and full of snow on a misty morning at Tawang

A Wandering Horse and a Monk

The name ‘Tawang’ derives from two words from the local

Monpa dialect ‘Ta’ and ‘Wang’. ‘Ta’ means horse and ‘Wang’

means green pastures. The local interpretation is that in

the 17th century, a Tibetan monk called Mera Lama found a

strong and beautiful horse wandering in the valley. Attracted

to this elegant animal, the Lama tried to capture it. But the

horse disappeared and while searching for it, Mera Lama

found a place, which was very serene and soothing. He built

a magnificent Buddhist Monastery at this location. The

town that developed around this Monastery was later called


The Roof of India

Snuggled in the pristine beauty of North East India, Tawang,

in Arunachal Pradesh is one of the most beautiful places in

India. Situated at the altitude of 10,000 ft above sea level,

the town offer vacations that you will cherish for a lifetime.

Tucked in the lap of the mighty Himalayas, Tawang is dotted

with ancient monasteries and is truly a paradise for nature

lovers. A spectacular landscape of towering hills, frozen

lakes, waterfalls, and mountain passes.

The town is witness to ancient history. Monasteries, tribal

culture, thrilling sports, hospitable people and relaxing

getaways make Tawang one of best places for holidays in

North East India.

Tawang has Tibet to its Northern side, SeLa Pass to its

East, and the happiest country in the world, Bhutan, to its

Southwest. The inhabitants of Tawang, called Monpas, are

found at lower altitude, where they enjoy a cool

temperate climate.

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Sela Pass,a high-altitude mountain pass.


Sela Pass

Sela Pass at 13,700 ft, is one of the motorable

high-altitude mountain passes in the world

and an important reason why you must visit

Tawang. The mountain pass is the only way to

gain access to Tawang by road. The view of the

Sela Pass in its snow-covered glory and views

from the pass itself are truly out of the world.

On the way to the Sela pass, halt at the Paradise

Lake. Like its name the lake is ethereal, you will

fall in love with it, just at a glance! The winters

here are amazing when the Sela Pass gets

covered in white snow and the lake is frozen

solid. The entire place looks surreal as sunrays

kiss the mountains above turning everything


Buddha Temple, Tawang

Tawang Monastery

It is one of the largest monasteries in the world,

and the largest in India. The massive gompa

has 65 residential buildings which are home to

about 450 Buddhist monks.

The pride of the pictorial hill town, Tawang

Monastery is Asia’s second largest monastery

and India’s largest, which controls 17 Gompas

in the region. An important seat of Mahayana

Buddhism, the famous Buddhist monastery in

India of the Gelukpa was founded during the

17th century by Mera Lama Lodre Gyaltso.

The notable delights of the monastery are an

imposing three-storied assembly hall, the 28 ft

high golden statue of Lord Buddha and a vast

library with an impressive collection of ancient

books and manuscripts. Do not miss the

famous gold inscribed Buddhist

scriptures - Kangyur and Tangyur.

Autumn at Sangetsar lake (also called Madhuri lake)

Sangetsar Lake

Shongatser Lake, famously called Madhuri Lake

is one of the most scenic lakes in India. It is said

that Shongatser was lush grassland, but the

lake was formed after an earthquake in 1971.

The picturesque sight is one of the reasons

why you must visit Tawang. Surrounded by

snow-capped mountains it is a beauty that is

unmatched. Spending some time here is one of

the best things to do in Tawang. Do not forget

to get as many photographs as you can.

| 30 | | 31 |



Rainbow at Jung waterfall

also known as Nuranang Falls

Urgelling Gompa, Tawang

“The mountains are calling

and I must go.”

Nuranang falls

Nurranang Falls is one to the best places to

visit in Tawang. The 100 meter-high waterfall

dazzles in milky white form. It is also called as

Jang Falls since it is close to the town of Jang.

The falls are fed by Nuranang River, which

originates in the northern slopes of the famous

Sela Pass and then merges with the

Tawang River.

The waterfall is said to be named after a girl

of the Monpa Tribe who did a great service

to a soldier in defending the country. Set

between Tawang and Bomdila, the Nuranang

Fall is known for rainbow trout fishing and its

absolutely chilling water. Some 100 m high, this

waterfall is still unknown to world, a reason that

makes it even more worth travelling for!

Taktsang Monastery

Urgelling Monastery

Urgelling Monastery is one of the popular

tourist attractions in Tawang. It is considered

sacred as it is the birth place of Tsayang

Gyastso, the sixth Dalai Lama. The temple was

built around 1487 and it became truly holy with

the birth of the Sixth Dalai Lama, Tsanyang

Gyatso on 1 March 1683.

An illustration of Jaswant Garh War Memorial

Taktsang Gompa

Around 50 km from Tawang, there is the

beautiful Taktsang (Kirti) Gompa. The stunning

views that you get from is simply indescrible!

It’s a place where you can sit for hours, doing

nothing. The peace and silence that surrounds

the entire region is absolutely overwhelming.

Jaswant Garh

A holiday in Tawang is not just about natural

wonders, it is the land of unique beliefs. One

such distinctive marvel is the shrine of a

‘wonder man’ Jaswant Garh. Jaswant Singh

Rawat of the Indian army is worshipped as a

deity for his valor. Jaswant Sing fought a lone

battle against the invading Chinese troop

during Indo-China war in 1962. He stood his

position for three days, at an altitude of 10000

ft, and defended his country until his last

breath. His spirit is said to protect the region

even today. Pay a visit to honor his memory.

| 32 | | 33 |



Arunachal Pradesh is the

largest state of North East

India, inhabited by more than

100 tribes and sub-tribes. The

Monpa tribe is one of the most

popular tribes of Arunachal

Pradesh. Mostly settled in

Tawang, the Monpas are

humble religious folks, who

open their doors and hearts to

visitors. Practicing Mahayana

Buddhism, they have their own

clothes, food, rituals, traditions,

festivals and way of life. Their

main occupation is agriculture

and they are known for their

way of terraced cultivation and

potato production. Monpas are

also artistic by nature and love

to make various exquisite hand

made products out of wood and

paper. Pay a visit to the Monpa

tribe with your entire family.


The Monpas are fond of spicy food. There is a

high use of chillies in their preparations. One very

popular side dish, which every typical household

prepares is called Chamin. This is a chutney which is

made by grinding chilies with fermented cheese. Fermented

cheese is a key ingredient in almost all of their traditional

preparations and is found in almost all households. They also

use fermented beans called Greh-churba as a flavoring agent.

Unlike most of the other tribes of Arunachal, the Monpas are

quite fond of milk and milk-products. ‘Sueja’ or butter tea is

the chief beverage of the Monpa people. The Monpa are

also quite fond of alcoholic beverages, which are

prepared by them at their houses. Chang is the

common word used by the Monpa for alcohol. It

is used for all major occasions such as birth,

death, housewarming, or festivals.

Religion and Language

Buddhism and Hinduism are the

main religions practiced by the

inhabitants of Tawang. Following the

culture of Tibet, the main language

spoken here is Tibetan. However,

Hindi and English are also spoken.

Rich Culture:

Influenced by the Tibetans and the

Buddhist way of life, the culture of

Tawang is one of the reasons why

you must visit the scenic hill town of

Arunachal Pradesh..

A part of the way of life in Tawang is

the exquisite art, crafts, dances and

music. Do take a look at the local

splendid wood carving, Thangka

painting, carpet making, weaving,

wooden bowls and bamboo

woven products.

| 34 | | 35 |




Festivals in Tawang are celebrated with much

grandeur. A multitude of festivals are celebrated

with the inhabitants of Tawang and most of them

The festival in Tawang monastery

are associated with agriculture and religion. The

most important festival here is Losar which marks

the arrival of the new year. Torgya is another

monastic festival celebrated in January to make

evil spirits rush out. Some of the other major

fairs and festivals of town are Choekor, Gaden

Ngamchoe, Dukpa Tse-she, and Saka Dawa.

Losar: Losar is one of the most important festivals

in Tawang. It is considered to be the New Year

festival, celebrated in February for 8-10 days. The

charm of this festivity is the lion and yak dance.

Moatsu: A beautiful festival of the Aos tribe, the

festival is celebrated after the period of sowing

seeds has ended in May. The people celebrate this

festival for three days.

Behdeinkhlaml: One of the most important and

colorful festivals of Tawang, the Behdeinkhlam

Festival is held for three days during the month

of July at Jowai. The meaning of the festival

signifies ‘driving away of evil by wooden sticks’. It

is connected with a sequence of religious rituals.

People dance on the street roads and promote

friendship and unity among each other by beating

drums and playing pipes.

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Beautiful backgrounds at Tawang,

Arunachal pradesh


Time to visit:

The best season to visit Tawang is the summer season and onset

of monsoon season. The temperature remains comfortable and

is apt for sightseeing. The best months to visit are March, April,

May, June, September and October. Tawang experiences summer

from the month of March and lasts till June. The temperature

remains comfortable between 5°C to 21°C and is apt to

experience the beauty of the place. November to February is the

winter season in Tawang. The climate is extremely cool and the

temperature ranges from - 11°C - 12°C.

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The nearest domestic airport

is Salonibari Airport, Tezpur,

Assam. It is well connected

to state capitals Kolkata and

Guwahati by road and by air. The

nearest international airport is

the Lokpriya Gopinath Bordoloi

International Airport in Guwahati,

which is around 480 km from


The nearest railway station is

Tezpur, which can also be reached

via the Guwahati junction.

Indian citizens need the Inner

Line Permits (ILP) to enter

Arunachal Pradesh. As Arunachal

Pradesh falls under the category

of Restricted Areas, official

permission is required to enter

the state. There are two kinds

of official permits prescribed by

the Government for entering into

any area within the state. They

are: (1) Inner Line Permit (ILP)

and (2) Protected Area Permit

(PAP). The Inner Line Permits are

required by Indians other than

natives of Arunachal Pradesh

for entering into any place in

Arunachal Pradesh. All foreigners

are required have the Protection

Area Permit or PAP for entering

into the state. One can obtain it in

New Delhi, Kolkata, Guwahati, and


Some journeys are worth the little

trouble involved. The magical

beauty of Tawang will make your

journey a heavenly experience!

E-13, Basement & First Floor, Defence Colony, Main, Ring Road, Delhi 110024

| 36 |

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Festive nuances of November

A month of ,




The vibrancy of a land can be gauged by the cheerfulness of its people. It

is said that when people celebrate, they forget to be unhappy, stressed or

sad. Our ancients seemed to have understood this adage very well. The

Indian calendar is populated with innumerable festivals, each bringing

with it a colourful array of stories, traditions, customs and of course, a

sense of bonding and togetherness. November, too, is a time of reverence,

prayer and contemplation. Of course, the celebrations always follow.

- Resha Patel

The Chhath puja honors the

Sun God, the giver of life and

light to all. It is considered to be

one of the most ancient Hindu

festivals with its first mention

in the Rig Veda. This festival is

observed especially across the

North Indian states of Bihar,

Uttar Pradesh, Assam and West

Bengal. This sacred four-day

festival is for prayer, fasts and

eco-friendly offerings are made

in water bodies.

Chhath Puja (November 2nd)

All that exists was born from the sun

There is nothing apart from it.

Of what is and has been and is to be and

What moves and remains still….

The sun alone is the source and the end…

- A Chhath greeting

There is a special significance

attached to the sacred

river - Ganga - and people,

especially women, take a holy

dip at sunset and sunrise. The

beautiful sight of hundreds of

people making their humble

offerings is indeed memorable.

Several other countries like

Mauritius, Fiji, Trinidad and

Tobago also give their unique

local emphasis on sun worship.

Ka Pomblang Nongkrem

(November 4 th -8 th )

There is a special significance

attached to the sacred

river - Ganga - and people,

especially women, take a holy

dip at sunset and sunrise. The

beautiful sight of hundreds of

people making their humble

offerings is indeed memorable.

Several other countries like

Mauritius, Fiji, Trinidad and

Tobago also give their unique

local emphasis on sun worship.

Kut (November 1 st )

The Kut festival is an occasion of thanksgiving dedicated

to the abundant harvest. Similar to the Baisakhi festival

celebrated in Punjab, this festival is observed amongst the

different tribes of Kuki-Chin-Mizo groups in Manipur.

It’s an expression of plentitude with music, dance and pays

homage to the giver of abundance.

Wangala Festival

(November 8 th )

It is the turn of the Garo tribe of

Meghalaya to host their harvest

festival. A time to pay tribute

to the Gods who bless their

abundance crop, the people

of this land pay obeisance to

the Sun God. Interestingly,

this festival is marked by a

stupendous performance of

the drums and horns, giving it a

moniker - the 100 drum festival.

Dance, exhibitions showcasing

local textiles and handlooms,

music - everything is displayed

with much gusto.

| 40 | | 41 |




(November 10 th )

“Be kind, for whenever kindness

becomes part of something, it

beautifies it. Whenever it is taken

from something,

it leaves it tarnished.”

- Prophet Muhammad

This day is a time of celebration

and mourning as it observes

Prophet Muhammad’s birth and

death. Prayers with afocus on

Prophet Muhammad’s

teachings and kindness and an

emphasis on performing acts of

charity are the main features of

this day. Known as Mawlid or

Nadi Day, this day marks a time

for reflection, street processes

and community prayers. This

day is also a favorite among

poets, especially Sufi poets,

who express their love for

the Prophet.

Dev Diwali (November 12 th )

Falling 15 days after Diwali, Dev Diwali is the festival of

Karthik Purnima. A Ganga snan (dip in the river Ganga) is

considered to be especially auspicious. It is believed that

Gods from the heavens descend on earth and are present

in all sacred rivers including Yamuna, Narmada, Krishna

and Godavari. Deep daan (offering of lamps) in rivers is

practiced, memorably lighting up the river banks. Tulsi

Vivah (the marriage of Goddess Tulsi with Lord Vishnu)

is performed on this day.

| 42 | | 43 |



Guru Nanak Gurpurab

(November 12th)

“I am neither male nor female,

nor am I sexless. I am the Peaceful

One, whose form is self-effulgent,

powerful radiance.”

- Guru Nanak

This day marks the birth of the

first Sikh Guru, Guru Nanak,

who laid the foundation

of Sikhism. Sikhs gather in

Gurudwaras to pay homage

to their holy Guru, Guru

Nanak. This day also serves

as a reminder to live by his

teachings, overcome the five

vices (pride, attachment, greed,

anger, lust) and live in selfless

service to God.

The Akhand Path(uninterrupted

reading of the Guru Granth

Sahib) is observed in some

places. The magic of kirtans

(devotional songs) can be heard

with the air soaking in devotion.

The langar (community kitchen)

is also a common feature.

Seng Kut Snem (November 23 rd )

This is the festival of the indigenous

Khasi faith and culture, celebrated

in Shillong. The roots of this

celebration lie in the late 1800s

when a group of young Khasi men

wanted to protect their indigenous

faith from the British influence.

They started an organization, whose

first year anniversary celebrations

came to be known as the Seng Kut

Snem. And the celebrations have

continued ever since. The present

day programs range from seminars

on traditional beliefs with the

elders passing on their wisdom to

the younger generation. The music

of drums and traditional dances

enliven the streets, as an ancient

indigenous culture is revered.

| 44 | | 45 |




Food that deserve to be a part of every


- Devanshi

If you happen to be a dedicated foodie, the

palatable whiff of South Indian cuisine can push

you to devour on some extra bites. After all, it is

too hard to resist the tangy and tantalizing taste

of exotic herbs and ingredients that goes into the

making of most south Indian delicacies.

So, is it just the exotic spices and its effervescent

taste that makes South Indian cuisine so unique?

Well, that’s just the half part of it.

Besides satiating the taste buds, south Indian

delights come packed with numerous health

benefits. Be it the coconut oil and milk that aid

digestion, protein packed food like Sambhar, Vada,

and Dosas, or the sesame and mustard seeds that

tones down cardiac issues; South Indian cuisine is

a perfect health and taste-based palate. Perhaps,

that’s the reason why many people don’t mind

making some delicacies a permanent part of their

daily diet.

And since we are already aware about the

tremendous health benefits that comes from South

Indian cuisine, wouldn’t it be great to add some to

our breakfast? Sounds like a perfect idea, isn’t it!

The best part is that all these palatable delights

can be prepared in a jiffy, provided you know the

recipes and ingredients.

So, here we present you three drool-worthy South

Indian delicacies that would certainly make your

breakfast more colourful.


(Rice pancakes with onion filling)

You will find many concoctions

of a typical South Indian Dosas

in market but Onion-Rava Dosa

happens to be a real treat. This

thin crepe-like delight with

chopped onion filling inside is

both tasty and digestible.

Onion-Rava Dosa is a perfect

companion for breakfast if you

are looking forward to a

wholesome and healthy

morning meal. This traditional

South Indian delicacy is rich

with proteins and carbohydrates

and fortunately very low on fats.

Let’s have a quick look at the

recipe and ingredients.


½ cup all purpose flour

1 cup rava semolina

½ cup rice flour

1 cup buttermilk

2 cups of water

2 medium sized finely chopped


1 tbsps finely chopped coriander

2 tsp salt

½ tsp baking soda

2-3 tbsp oil for preparing Dosas

For tempering:

1 tsp sunflower oil

1 tsp mustard seeds

3 finely chopped green chillis

2 sprig curry leaves

1 tsp cumin seeds


• Mix all 3 kind of flours in a

large bowl.

• Add sour buttermilk and

water carefully to make a

thin batter.

• Take and pan and heat 1tsp

of oil in it.

• Fry cumin, mustard seed,

curry leaves and green

chillis in it.

• Stir well and add this

mixture to the batter.

• Add salt as per taste to

the batter.

• Mix chopped onions and

coriander together.

• Spread oil on a non-stick

pan and heat it.

• Pour one wholesome ladle

of batter on the pan from a


• Make sure the batter

bubbles and have a netted

appearance. Slowly evenly

spread the batter around

the pan.

• Drizzle some oil over the

edges (preferably sesame


• Carefully flip it to the other


• Heat it for a while till it

becomes golden brown and


Since, Onion-Rava Dosa is a

crispy mix of curry leaves,

cumin and green chillis, it is

best served with coconut or the

tangy tomato chutney.

| 46 | | 47 |




(Lentil and Beetroot )

Sambhar, a tangy-spicy South

Indian curry is an indispensable

part of South Indian Cuisine.

This aromatic curry is made

from a variety of Indian herbs

and pulses (typically lentils) and

happens to be a great source of

Vegetarian Protein. In addition

to proteins, Sambhar is also

high on fibres and anti-oxidants.

Some elements of a traditional

Sambhar recipe are tomatoes,

okra, pumpkin, brinjal, and

drumsticks that provide that

essential fibre element.

Talking about Beetroot sambhar,

this delectable curry is primarily

prepared from yellow lentils and

beet and usually served with

rice, Idlis or Dosa.

Here is a sneak-peak into its

ingredients and recipe:


2 medium sized beetroots

¾ cup of toor dal (yellow lentils)

2 tsp of sunflower oil

½tsp of mustard seeds

1.5 tsp salt

2 sprigs of curry leaves

½ tsp fenugreek seeds

1 pinch of asafoetida

3 tsp of Sambar powder

(readymade masala)


• Add 3 cups of water to the

pressure cooker. Add lentils

and beet in it.

• Add a pinch of turmeric

into the mix and boil it for

around 30 minutes.

• Cook it till the mixture

becomes a little mushy.

• Peel off the skin of beetroot

and cut it into thick slices.

• Heat the oil in the pot

and add mustard seeds,

fenugreek seeds and curry

leaves to it.

• Add a pinch of asafoetida

to it.

• Stir the mixture in the pot

• Add chopped beet and

again stir for 2 minutes.

• Add tamarind and later

extract it.

• Add ¼ cup of water and a

slake of sambar powder to

the pot.

• Heat the mixture at a sim


• Add cooked dal and boil for

2 minutes.

• Serve with steamed rice or


A highly nutritious delight and

especially good for the heart,

beetroot Sambar surprisingly

do not taste weirdly sweet like

the beet, instead flavours of

tamarind and sambar powder

perfectly hide it away.


Idlis are small rice-pancakes

packed with both carbohydrate

and proteins. Since, this dish

is prepared by the process of

fermentation, they are high on

Vitamin B and proteins. These

are usually served with Dal or

Sambhar which automatically

makes it a perfectly nourishing

breakfast meal.

For most of us (Including the

typical South Indians) making

fluffy Idlis is an elusive concept

and here is where Poha-Idlis

come as a great rescue source.

For a person who is still at a

beginner level at making South

Indian cuisine, this one is a

perfect dish to start with.

Have a look!


¼ cup of pressed rice (Poha)

½ cup of Urad Dal

1 cup of Rawa

¼ cup of black gram

Salt as per taste

Oil for greasing


• Soak Poha and Rawa in

water for 2-3 hours.

• Wash and soak Udad dal for

2-3 hours.

• Grind Poha and Rawa

• together and make a

smooth batter out of it.

• Grind Urad dal separately

and make a smooth batter

out of it too.

• Mix the two batters in the


• Let it ferment it for eight to

ten hours.

• Take out the Idli pan and

grease it evenly.

• Add salt to the batter and

smoothly transfer the

batter to Idli moulds.

• Place it in a steamer and let

it heat for 10-15 minutes

• Take out the idli pan.

• Serve hot Idlis with chutney

and Sambar.

Poha Idlis are best served with

Sambar with coconut Chutney.

| 48 | | 49 |



Dance with the


- Resha Patel

Each season has its own charm. Everything

subtly changes and then raises to a

crescendo. The food, weather, garments,

our moods and emotions. The chill of

the winters provides comfort and gloom;

spring provides a lightness in step, and

anticipation (have those seeds grown!);

cheerfulness and sometimes, a sense

of weariness sets in with the warmth of

summer; and autumn brings a pause. It

is time for nature to slowly transition, as

things slowly change around us. Hey, did

we notice that the year is coming to an end?

Or shall we say a new beginning?

The changes in seasons are

exactly this: a new beginning.

A time for us to attune

ourselves with the rhythms

of nature. Perhaps that’s why

our ancients designed specific

lifestyle changes to suit the

changing seasons.

Science behind the


The ancient science of

Ayurveda called it ritucharya

(dietary recommendations

and routine to stay in balance

and harmony as the seasons

change). Just as the human

body has elements of the

three doshas - vata, pitta, and

kapha - so do the seasons. The

hot, sharp energy is a natural

companion to the summer

months, while the earthy kapha

dosha is associated with spring

and the cold, windy element

with winter. These changes

affect our bodies, minds,

thoughts…the quality of life.

While this ancient Indian

system of healing prescribes

specific steps, Ayurveda also

emphasizes on ritu sandhi

(the period that joins two

seasons). This time includes

eight days of the season that

are ending, and eight days

of the new season. These 16

days give us an opportunity

to prepare ourselves for the

coming changes, lessening

the disharmony between the

changing doshas. The changes

of illness, lower immunity with

the seasonal changes are

thus lessened.

A little guidebook

Whether we are breathing in

the crisp autumn air, or enjoying

the longer days of summer, or

wrapping ourselves in comfort in

the winter, there are some simple

lifestyle guidelines. Forewarned:

it is ideal to consult a certified

Ayurvedic practitioner at the turn

of every season.

Regular pulse diagnosis:

Nadi pariksha (pulse diagnosis)

will pick up the changes

happening in your body. The

seeds of imbalances can be

harmonized far easily when

detected early, compared

to the built-up of toxins,

avoiding the deeper pitfalls of

illnesses. After all, Ayurveda

is preventive rather than


Practice seasonal eating:

Nature has given us enough

opportunity to explore the

wide gamut of her creations

in our kitchen. Seasonal fruits

and vegetables are best eaten

at the right time, even though

modern science and marketing

could make them available

through the year. Our bodies

have a natural intelligence -

there is a reason we want those

cool glasses of limbu pani in

the summer, and steaming

bowls of pumpkin soup in

the winter.

Say yes to seasonal exercises:

While a pitta-dominant person

will like a competitive sport or

something challenging; a kapha

person would need to commit

to a regular practice. A vata

person could enjoy something

soothing, and grounding. Based

on our prakriti, each one of us

will have a natural preference

of exercise.

Let’s add one more element

in the mix: seasons. Some

seasons will require lighter

exercises, others would need

more lubrication to those joints

and at other times, you could

need to go easy. It’s best to

consult your Ayurvedic doctor

to understand the right mixture

of yoga asanas, and exercises.

Commit to the ever-green

routine: Just like an evergreen

tree, some practices will work

through the year:

Surya namaskar: The sun

salutation is known to balance

all the doshas. It’s a great

workout too. Do this everyday.

Breathing exercises: Pranayama

is a magic potion to increase

that prana (subtle life force)

inside you. It is relaxing, and

calms the mind. There are a

few like the Shitali pranayama

which cools the body in

summer, and others like the

alternate nostril breathing

which can be done through

the year.

| 50 | | 51 |



While cholesterol is a complex substance, most of us are familiar with two of its primary

components: LDL (bad cholesterol) and HDL (good cholesterol).

So far, both doctors and their patients have focused on reducing LDL cholesterol as a key part of

their treatment regimen. However, new research at Baylor College of Medicine shows that having

too little HDL cholesterol may be more damaging and may even be more predictive of

heart disease than LDL.

“Even if their total cholesterol and LDL levels are normal,

people with reduced levels of HDL have an increased risk

of early coronary artery disease,”

says Richard N. Fogoros, M.D.


Even a slight increase in HDL goes a long way.

It’s estimated that for every 1 mg/dl increase in HDL

cholesterol, there is a 2% to 4% decrease in your risk of

coronary heart disease.

How to Raise Your ‘Good’

Cholesterol Levels

- Dr. Suresh Shottam

Should you use drugs to raise HDL cholesterol?

Drug therapy has been less successful at raising HDL

than at reducing LDL cholesterol. Statins in particular,

are often quite poor at increasing HDL levels. While

some newer statins may increase HDL, these drugs

might not be good for people whose LDL cholesterol

and total cholesterol levels are normal because, while

raising the HDL, the drug will lower normal LDL and

total cholesterol levels.

Before resorting to drugs, first try these proven,

natural methods…


Aerobic exercise and strength training can

increase your HDL if done correctly and regularly.

Maintain optimal body weight:

Obesity can increase LDL cholesterol levels while

reducing HDL. Losing weight can help

increase HDL.

Don’t eat ‘trans fats’:

Avoid these unhealthy, artery-clogging fats found

in margarine, vegetable shortening, fried foods like

French fries and fried chicken, doughnuts, cookies,

pastries and crackers.

Eat more monounsaturated fats:

Increase intake of fats such as olive oil, homemade

peanut butter, avocados, etc.

Eat soluble fiber:

Found in apples, oranges, berries, seeds, nuts, oat

bran, vegetables, etc.

Reduce refined carbohydrates:

Like white sugar, white flour and white rice.

Feast on raw onions:

Half a raw onion a day may raise HDL levels by as

much as 30%.


One or two drinks a day may help to increase HDL

levels. An ideal choice is red wine which is rich

in antioxidants.


More than one or two drinks will do more harm than

good. Be smart about alcohol…if the shoe doesn’t fit,

don’t wear it!

Do NOT go on an ultra low-fat diet:

Too little fat can be as bad as too much fat in

your diet (by creating a deficiency in essential

fatty acids). Low-fat diets have been linked to

significant reductions in HDL cholesterol. For best

results, eat a variety of healthy fats and avoid the

bad ones like ‘trans fats’.

Quit smoking:

This will increase your HDL levels.

Consider taking niacin:

Several studies have found that niacin (vitamin

B3) can increase HDL by 30% while lowering total

cholesterol by 10% to 25%.

Get lots of omega-3:

This essential fatty acid, found in fish, flaxseed

and walnuts, can dramatically increase

HDL cholesterol.

Increase your HDL levels by using some or all of

the above methods. Strive for a HDL level above


| 52 |

| 53 |



Got a bloated belly?

Try out these YOGASANAS

Comfort food is something we

all look forward to at the end of

the day (or even in the middle

of the day sometimes). After

all, besides triggering your taste

buds, a nice and scrumptious

meal help you forget the daily

hassles of life at least for a


Toothsome cuisine of any

variety is a sure-shot stressbuster

but the real trouble

begins when it finally reaches

your belly and causes

indigestion. Now, in such

situation, most of us naturally

tend to gravitate towards

popping pills to ease out

discomfort but what if I tell you,

there is an easier and far better

way to balance out pain and

ease digestio, and that’s - Yoga!

As peculiar as it may sound, 15

minutes of simple Yogasanas

are powerful enough to give

your belly a nice massage,

boost the functioning of vital

abdominal organs, and weed

out toxins to give relief from

pain and facilitate digestion.

Below mentioned are the

sequence of Yogasanas that help

you eat to your heart’s delight

without having to worry about a

bloated belly.



• Stand in an upright position

and spread your legs 3 to 4 feet

apart, toes pointing forward.

• With an inhalation, raise the

arms sideways to the shoulder

level, palms facing down.

• With an exhalation, slowly

bend down to the right from

your waist as far as possible and

try to touch the right foot with

the right hand

• Do not bend either forward

or backward; keep the knees

and the elbows locked; the left

arm is straightened up, in line

with the right hand, palm facing


• Repeat the pose with the

other arm.


• Trikonasan tones and alleviates

the nervous system, relieves

constipation and improves


• While stretching the sides of

the body, the waist is made very

flexible and reduces waistline flab.


It is one Yogasan which can be

performed soon after eating a

meal as it facilitates digestion.

It will stretch out your belly and

also ease stomach cramps.


• Sit down on your heels and

lean back, placing your palms

about eight inches behind you,

with your fingertips pointing

away from you.

• Press your hands into the

ground, lift your chest and arch

your back. You should feel your

hips pushing into your heels.

• Feel the stretch in your throat

and chest. Hold for five to six

breaths, and then sit up.


• It facilitates digestion and also

gives relief in lower back pain.



• Get on your knees and hands;

with your hands beneath your

shoulders and knees beneath

your hips.

• As you inhale, push your

stomach down and lift your

chest and hips upward.

• As you exhale, round your

upper back towards the sky,

dropping your gaze to your

navel. Continue for 8-10 rounds.


• Breathing deeply in this pose

massages your organs as you

alternately compress and lengthen

the intestines.

• It pumps fresh blood to the cells,

which are responsible for healthy

gut function.



• Lie on your back with your feet

together and arms beside your


• Take a deep breath in and as

you exhale, lift your chest and

feet off the ground, stretching

your arms towards your feet.

• Your eyes, fingers and toes

should be in one line.

• Feel the tension in your navel

area as the abdominal muscles


• Keep breathing deeply and

easily while maintaining the


• As you exhale, come back to

the ground slowly and relax.


• Helps reduce tummy fat.

• Strengthens the back and

- Rajeev PN



abdominal muscles and tones the

leg muscles.

• Helps improve digestion and

alleviates stress.

Setu Bandhasan


• Lie down on your back and

place your feet flat on the floor

as close to your sitting bones

as possible.

• As you exhale press your inner

feet and arms into the floor

while stretching your knees

forward and raising your lower

back off the ground like like an

elevated bridge.

• Take 8-10 deep breaths here,

then slowly roll your spine down

to release the pose.


• Setu Bhand is a great asana for

compressing the digestive organs

• It delivers fresh blood to the

heart and relieves any fatigue that

may be caused by poor digestion.



Ardha Pavanmuktasan


• Lie down on your back with

your feet together and arms

beside your body.

• Breathe in and as you exhale,

bring your right knee towards

your chest and press the thigh

on your abdomen with hands

clasped around the knee.

• Breathe in again and as you

exhale, lift your head and chest

off the floor and bring your chin

towards your right knee.

• Hold it there, as you take

deep, long breaths, in and out.

• As you inhale, loosen the grip

and exhaling, bring back the

head and the right leg to the

ground and relax.

• Repeat this pose with the left



• Strengthens the back and

abdominal muscles.

• Tones the leg and arm muscles.



• Massages the intestines and

other organs in the abdomen.

• Helps in digestion and release

of gas.

• Enhances blood circulation in the

hip joints and eases tension in the

lower back.

Caution: It is recommended

that all these Yogasanas be

practiced under the guidence of

a trained instructor.

A nutritious and wholesome

food can only be absorbed by

a healthy mind and body. Yoga

and other breathing exercises

help body and mind come

in tune with nature’s rhythm

which automatically aligns body

organs to function properly.

Have a Happy meal and a

healthy life!

| 54 | | 55 |





- Dr. Nishanth T

Every atom in this universe, of

which everything is made up,

is in harmony with each other.

Quantum theory explains the

behavior of energy; energy

which has a thousand names.

Imbalance in even one atom

can disrupt the whole system.

One may face uncertainty

and conflict in life due to such

an imbalance; when we face

problems in our daily lives, it

can be said that it is due to a

block in the flow of positive


In this sense, even the type

of land upon which we build

our home has its effect on our

lives; we can classify it as good

or bad. A Land where there is

the presence of cattle, humans,

trees that bear flower and fruit,

which has a perennial source

of water, water which flows

in a clockwise direction with

a moderate climate, where

there is speedy germination of

seeds and is well-compacted

is said to be a very good land.

Characteristics opposite to

these classify the land in

the “bad land” category and

if they’re mixed, then it’s

somewhere in the middle

between good and bad.

We can say that a lot of

factors need to be taken into

consideration while analyzing

land as suitable or otherwise.

Climate, Topography, Geology,

Availability, Water-flow

and purity, Medicinal value,

Fertility of soil, Density of

fruit-bearing and flowering

plants, the richness of cattle

life and abundance of all flora

and fauna, all these have to be

considered while selecting a

land. And that’s not all, even

the social set up, that is, the

neighbors in the vicinity, also

need to be taken into account.

The much-revered text

Vaastuvidya thus insists that

before we begin to build what

is to become our home, we

must closely investigate the

land and its surroundings so

that it adheres to the abovementioned


As is written in the scripture

Padmasamhitha, land can be

classified into four types:

Bhadra: Land that is situated

by a riverside or seaside, with

all the factors in favor, is ideal

for living.

Purna: This type of land is

situated in a hilly region and

has favorable conditions for

harmonious living.

Supadma: This type of land is

located in the plains.

Dhumra: This type of land,

where water flow and the flora

and fauna are in an unfavorable

condition, where water is

scarce, rocky surfaces and the

presence of wild and poisonous

animals, is not suitable for


That being said, let’s look at

two more factors that are

worth considering when it

comes to selecting a piece of

land. These are the slope of the

land and the shape of the land.

The Slope of the Land

According to the direction of the

slope of the land, Vastuvidya

classifies the land into 16

types. The slope of the land

and its direction have a strong

relationship. Land sloping in

different directions is blessed

with different qualities. Slopes

in certain directions may be

good for prosperity, protection,

and peace, while some may

prove to be inauspicious.

It is said in the Brihatsamhitha

that slopes towards North,

East, West & South are

beneficial for human beings. In

the Manushyalayachandrika,

the laws appropriate to the

land, their merits and demerits

and for how long one can

enjoy the gifts of prosperity

according to the slope of

the land are authentically


The Shape of the Land

The Devas or Gods are said to

be guarding each plot for the

peaceful existence of human

beings. A square sized plot is

said to have all the Nine Devas

present in all the four corners,

making it the ideal shape to

build a home on. The flow of

energy or Manatalakar can be

felt in a square or rectangular

shaped site. On the other hand,

if a plot is unshaped, certain

Devas will be absent.

In Vaastu Shastra language,

differently shaped plots have

specific names. A square sized

plot is called Chaturasrakara, a

rectangular plot, Ayatakara, a

circular plot, Vruthakara and a

site that is equally long on two

sides and curved at the end,

thus forming a semicircle, is

called Bhadrasana Bhoomi.

Texts such as Maya Mati,

Vishwakarma, Manasara,

Shilpa Rathna, Aparaajitha

Praja, and Samarangana

Suthradara speak of 16 types of

land and their corresponding

impact on the construction.

Under the heading ‘ Shodasha

Bhoomi Lakshana’, the

scriptures declare four types of

plots, named Chaturasrakara,

Ayatakara, Vruthakara and

Bhadrasana as auspicious,

while the other 12 types may

be inauspicious. They also

speak of many other shapes,

such as pentagonal, hexagonal,

nonagon, etc.

Thus Vaastu Shastra has a

very scientific basis that has

its roots in ancient Indian

customs. Through a study

of the movement of cosmic

energies, it has curated

remedies which have known

to increase the flow of positive


In the case of faults in a

particular piece of land, a

Vaastu expert can suggest

solutions, just like a doctor

prescribes medicine to a

diseased person. It is when

these faults or defects are

dealt with, can one experience

peace, prosperity, progress and

a happier and better life.

| 56 | | 57 |



Dialogue is the Sign of


- Gurudev Sri Sri Ravi Shankar

Any conflict can be resolved through dialogue. And dialogue happens

between whom? Between people of the same school of thought?

Between people who agree on everything?- No; Dialogue can only

happen between those groups or ideologies, who disagree with each

other. That means diversity is essential for dialogue. But intolerance for

diversity is the problem of today!

People of a certain type of

thought line want everyone

else to toe their line.

Whether in a domestic situation

or an institutional situation,

there is a tendency to eliminate

or boycott people who disagree

with your ideology. Boycotting

someone will not help to bring

about a dialogue.

A reformer can never be a ruler,

you know why? A ruler simply

gives judgments and punishes

people. A reformer never

punishes people, he educates

them. A reformer builds bridges,

not break them. A reformer will

not condemn anybody but will

bring them to an understanding

of love and peace. There is a

saying by a famous poet saint

in India, Kabir - “I went to look

out for a bad man but I couldn’t

find one. Then I went to look

out for good people, I could

find them everywhere.” When

you look at a culprit and point a

finger at him, you are a culprit,

you cannot reform him. You

have to take him by his arm

and make him realize that he is

a culprit. Inside every culprit

there is a victim crying for

help. We need to attend to that

victim. Heal the victim. Remove

the misunderstandings in the

victim. This is the path of

the reformer.

Dialogue in diversity is the

essence of education. It is a

sign of culture in society. And

now how to keep harmony in

diversity! I usually say that

fools fight over diversity, the

wise will rejoice in celebrating

diversity. Harmony in diversity

simply means that, the society

is getting better. People are

getting educated. They are

able to see the other person’s

point of view as well. And this is

much needed in society today.

When someone is stressed he

becomes violent, he doesn’t

hear or listen to anyone. Now,

with a stressed person you

cannot keep pointing a finger at

him - “You are so stressed, you

are hopeless, you are stupid,

you are foolish;” then there is

no chance of reforming him.

Same with kids, if you keep

telling a kid, “you are foolish,

you are dumb,” he will remain

dumb and foolish. This way, you

are not bringing up the good

qualities in them and allowing

them to blossom, to change or

to transform.

Most of the problems,

conflicts, in the world have

arisen out of lack of proper

dialogue, lack of proper

communication and lack of

mutual understanding. Usually

we say, let the other person

stretch their hand first, then I

will stretch. Each one will be

waiting for the other person

to stretch their hand first, and

it doesn’t happen. It is the

ego that brings about conflict.

Human values simply means

that you stretch your hand

first, whether the other person

stretches or not, it doesn’t

matter. When you stretch your

hand first, you will see that they

will stretch their hand too. The

power of love is much more

than the power of hatred. Hate

cannot be countered by hate.

Hate needs to be treated

with love.

If a person lacks human values,

what can we do to bring back

the human values in them is

what we need to look into. If we

all commit ourselves to uplift

human values in society, we will

leave behind a better world, a

more harmonious, loving and

beautiful world for the coming


someone how will you open

their hearts, how will you

make them come to the

mainstream, how will they

understand human values.

No point in teaching human

values to someone who is

already peaceful, who already

nurtures human values. We

need the teaching of human

values for those who have

some bickering or hatred about

each other. Otherwise it will be

like - you open a hospital and

put a board saying “No entry

for sick people”. It makes no

sense. A criminal or somebody

who is not behaving well or the

anti-social elements are that

way because they were not

educated in the broad sense as

we have all been. We need to

educate them, I tell you, love

can transform society. I believe

in the power of love.

Spirituality to me is all that,

which uplifts human values.

Lack of spirituality brings two

problems in life, one is it brings

aggression and violence, on the

other hand it brings depression

and suicidal tendencies. If you

need to save yourself from

these extremities, you need

to nurture the human values,

the spiritual values which are

present in each and every one

of us. “No child is born criminal,

it is the situation, circumstances or

lack of education that makes them

to do those acts, of violence.”

We need to educate and uplift

people and bring to them the

knowledge of diversity, the

knowledge of human values.

Then, we will be able to create

a more harmonious, more

tolerant, loving and a better


Stress is the main cause of

all problems in the world.

A reformer will never condemn

anybody. If you condemn

| 58 | | 59 |



Be , Good

while You Look Good

- Cherisha Sonawala

Fashion and Makeup are things one never really considers to be harmful

or negatively impactful to anything. However, the uncomfortable truth

is that looking good comes at a cost - not just a monetary one. Mass

produced fashion is liable for tons of solid waste and is accountable

for more greenhouse emissions than all international flights combined.

Some of these fast fashion industries have people working on measly

wages and in suboptimal, inhumane conditions.

More makeup brands than we could fathom, test their products on

animals. Most colour cosmetics use ingredients sourced from animals,

like red carmine from beetles, keratin from horns and claws of animals,

silk protein by boiling silk worms and so on. As per PETA, brands like

Clinique, Benefit, Victoria’s Secret, O.P.I, Maybelline and more still

conduct tests on animals.

This is a heart-breaking reality that people are waking up to. Today,

we see people putting in effort and resources to create cleaner and

kinder forms of fashion and beauty. India has new sustainable brands of

fashion; and vegan and cruelty free make up, popping up by the dozen.

Disguise Cosmetics

The founders of Disguise Cosmetics set out on a journey to discover

the truth of beauty in its truest, rawest, and most imperfect and fun

form. They create honest products for real people. They are driven

by the need to experiment and are one of India’s first indie makeup

brands. They offer up a vast array of lipsticks, bullet and liquid. Their

shades are designed specifically for Indian skin tones and their

formula is completely vegan and cruelty free. Their lipsticks are long

lasting and shockingly weightless and comfortable. They also have

a luxurious facial oil that can be used in various ways for beauty and

skin care. Their products are extremely

affordable and absolutely irresistible.

No Nasties

This clothing brand is driven by the plight of the Indian

farmers. The numbers of farmer suicides in India were

too disturbing for them to ignore. They decided to do

something about it, and the brand was the outcome.

They found a solution in organic and fair trade farming

practices. True to their name, they specialise in incredibly

stylish, 100% organic, 100% fair trade clothing.

They have something for everyone, children

included. Their prices are mid-level and they even

offer wholesale services.

Here is a list of Indian brands that will have you looking and feeling your

best, with not a trace of guilt.

| 60 |

| 61 |




Ruby’s Organics

The intention behind this make up brand, from the very beginning,

was to create natural makeup as a value addition to skin-care. All their

products are made in India, with ingredients that are locally sourced

and manufactured, and delivered to their customers in small artisanal

batches. They provide employment to women in rural areas, offering

them independent lives. They have a wide range of beautiful products, all

natural, organic, cruelty and paraben free. Their packaging is almost as

lovely as the products themselves. Each product is very well thought out

and has multiple uses, ensuring a bang for your buck.

Chakori Ethnic

This ethnic clothing brand aims to bring to markets the

different designs and craft traditions of rural India. They

have a wide range of traditional Indian prints and styles

like Kalamkari, Shibori, Hand block, Dabu, Indigo and

Phentiya. All their products are natural, contemporary

and affordable. They work with the rural Indian

artisans to support and enhance their livelihoods.

They have a stunning collection of Saris and

dupattas to steal the spotlight anywhere you go.

Plum Goodness

Plum Goodness is a skincare brand with a range of 100% vegan

beauty products that are all about being good to your skin, to your

senses, to others and to the environment. Plum advocates that beauty

is what each one is born with. They advocate recycling and even have

a system in place to recycle empty product containers. Their

products are formulated to protect, repair and nourish. They

use the richest sources of natural nutrients. Their products

range from skin and hair care to makeup, they are truly

wholesome and extremely affordable.

| 62 | | 63 |



This avant-garde clothing brand focuses on honoring multi-layered

cultures and ever-changing social conversations through clothing.

They endeavour showcase handcrafted materials and clothing in all

their glory. Ka-Sha implements fair means of trade while building

on artisanal crafts through their various collections of clothing and

accessories. They work with artisans across different parts of the

country bringing together textiles techniques and tradition. They

follow a zero-waste policy that has led them to create ‘Heart To Haat’,

a brand that focuses solely on post-production remains. They use

innovative methods to create beautiful things out of these remains.

Their prices are on the higher side, however, their edgy designs are

worth the splurge.

Heal & Hale

With Naturopathy

Massage | Yoga| Shirodhara | Mud Therapy | Hydro Therapy

and lots more..

Because Nature has the Best Solution...

Juicy Chemistry

Juicy Chemistry brand is India’s first Ecocert

certified organic skin & hair care brand. They

provide a comprehensive collection skin care

product formulated with the purest and the most

nutrient rich ingredients the nature has to offer.

They are an entirely environmentally friendly

brand based on the principals of sustainability.

Their products contain no harmful chemicals like

parabens, phthalates, and sulphates. They do not

harm our waterways, and marine life. They source their

raw materials ethically from small farms and suppliers.

All their products are cruelty free, biodegradable and come in

recyclable packaging.

A Division Of Khazani Education Society


Surajkund Road, Near Delite Garden,

Opp. Shree Gopal Gaushala, faridabad - 121001

Phone:- +91 8287386077,

E-Mail -

| 64 | | 65 |

Being good to the planet is not so difficult. Opting for these sustainable and cruelty free options is an easy

way to make an impact (while treating yourself). All these brands are very easily accessible online. Let

your next purchase be a good one.

Happy Shopping!









- IMS Blogs Job search doesn't really bother the new

generation of India anymore. There are plenty of

job-oriented courses available in the job

market right now. Yet, one short-term course

has gained the maximum popularity- 'Digital

Marketing'.Research suggests that 75% of the

total marketing funds will be allocated to Digital

Marketing over the traditional marketing

channels by 2021.

Building a career in digital marketing and

earning a living can be easily done if you hold

profound skills in digital marketing. With the

soaring absorption of digital marketing by the

industries, the job market has acquired a greater

appetite for professional digital marketers than

ever before.


As a fresher, the positions available when you

join a company are either a Digital Marketing

Executive, Search Engine Marketing Executive,

Social Media Executive and so on. The tasks

assigned to you would include analysing,

researching and testing. The salary of a Digital

Marketing Executive ranges from ₹ 1,50,000 to

₹ 2,10,000 annually..


Depending on the growth of an individual in

the field of SEO or SMO, after 3 to 4 years of

experience, one gets promoted to the post of a

Digital Marketing Manager. A manager has to train

Digital Marketing enthusiasts along with direct

involvement in making decisions and strategies

for the team. The salary of a Digital Marketing

Manager ranges from ₹ 3,70,000 to ₹ 4,08,000

per annum.


Strategizing and analysing are essential parts of

this job role. It includes mentoring or guiding team

managers to take the right path, which profits

the business. This role does not limit to a certain

department, so the analyst needs to take part in

various departments in the leading companies.

The salary of a Digital Marketing Analyst

ranges from ₹ 4,70,000 to ₹ 6,08,000 annually

depending on the requirements of

the organization.


This is the senior-most position in the field of

digital marketing. The job is only available in those

companies where online marketing strategies and

campaigns get the utmost priority. The average

salary for a Digital Marketing head is ₹ 6,75,000


However, there are multiple job positions offered

by different industries as well. Take a look-



People search on Google about their disease

symptoms. From doctor appointments to ORM

hospitals are taking in digital platforms and

digital marketers. Hospitals are coming up with

applications on their own to make things easier

for patients. It shows that the digital marketing

prospects in the healthcare industry are clearly on

the rise.


Real Estate has emerged as one successful sector

which has multiple job roles for digital marketers.

Due to explosive growth in online buying/selling

of residential/commercial space in the present

market, the career prospect is amazingly high in

this sector.


Banking is at your fingertips now. A banking app

performs every transaction that you want. From

CRM to ORM financial sector has shown the

biggest digital boom of late. The Finance sector,

have made their portals more user-friendly

than ever. Alongside the security measure has

been increased too. The need for skilled digital

marketers in the financial sectors is substantial.



The sales growth of companies is largely digital

marketing driven now. Digital marketing is

narrating companies’ success stories in bulk.

Being a certified digital marketer is, therefore, an

added perk for any job applicant.

Yes! There are ample scope yet the business

space is getting crowded with more and more

candidates willing to make careers in this field.

To excel one has to keep in sync with the latest

technicalities and algorithms as digital marketing

is subject to constant the advancement. Enrolling

in a professional digital marketing course can take

you to the top.

Presently there are 1.5 lakh job options available

in different industry verticals in India. It shows

Indian is certainly a favourite land for the future

Digital Marketers.

Considering the market expansion the quest and

salary of trained digital marketers are towering in

tandem. Digital marketing has given the Industry

many in-demand job profiles with upright pay


This article will discuss several digital marketing

job profiles and payrolls attached (In detail)-

The growth of the travel and tourism industry

depends on social media marketing and online

reputation management these days. While an

increasing number of people have been using

digital platforms it fosters heavy requirements for

Digital Marketers in the travel sector.

Go for the biggest pie and earn your digital

marketing certification today. Join the Premium

Digital Marketing Program, offered by Internet

Marketing School to have an envious career


| 66 | | 67 |


Book Review

Get Certified

Get Noticed

Enrol in a Professional

Digital Marketing Course






Be in Touch:-

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295 Batches | 12 Centres

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+91 9899-15-9696


“Who would have imagined when you were sentenced to life in the Metropol …

that you had just become the luckiest man in all of Russia?”

- Mishka to the Count

The premise of the story is

intriguing. It is 1922. Amidst of

the Bolshevik take-over of the

newly formed Soviet Union,

Count Alexander Ilyich Rostov

is declared a Former Person

and is sentenced to home

imprisonment. Except that

his current home is the iconic

Metropol Hotel in Moscow.

“Adversity presents itself

in many forms; and that if

a man does not master his

circumstances then he is bound

to be mastered by them.”

The Count adjusts to his

meager life in the Metropol

vastly different from his earlier

extravagance. The Count is an

endearing character. His dignity,

the sense of loss mingled with

aristocratic pride, refinement all

stay with you. The workings of

his mind are never fully known

to you. Yet as a reader, we feel

we know him.

“And when that celestial chime

sounds, perhaps a mirror will

suddenly serve its truer purpose -

revealing to be a man not who he

imagines himself to be, but who

he has become.”

The characters create many

a turn in this story. Each of

them from a little girl to a chef

respond to their changing

situations. The world of

restraint, strife, chaos merges

seamlessly with the everyday

life of music, dance, revelry

and even the ordinary. “It is

the business of the times to

change…and it is the business

of gentlemen to change with


The strength of the characters

shines through, making it a

timeless reflection of the human

spirit. Can we find traces of

ourselves in their nuances?

| 68 | | 69 |

Would we do some of the things

these characters felt compelled

to? Despite the limitations,

would we preserve and hold our

sanity as the Count did?

“The events of an average day

are as likely to transform who

we are as a pinch of pepper is to

transform a stew.”

The author, Amos Towles,

had written a compelling tale,

almost like a lilting piece of

poetry. It explores a wide range

of themes: from political turmoil

to tender parenthood. The

narrative is rich with literary

references pulling a reader

deep into that world. The read

is satisfying, nudging a reader

to look at the world differently.

Just like that pepper in the stew,

this story is likely to transform

you. Read it

- Resha Patel



Book Review

Movie Review


“What happens when you cross a mental ill loner and a society that abandons him and

treats him like crap?”

- Arthur Fleck

This review is especially difficult to write,

considering I might not do justice to this

piece of art. The movie was just utterly

overwhelming, goose-bump inducing and

astonishingly graceful. In the simplest

of terms, this was a character study of

Arthur Fleck—Joker. A very different sort of

character study…



This is what one calls a

smorgasbord. Multiple genres

intertwined within each other

to create a lengthy spectacle

that sometimes goes nowhere.

Yet, you want to plod on.

Quichotte, the protagonist,

is originally known as Ismail

Smile. A travelling salesman of

Indian origin now in the United

States of America. Quichotte

loses a grip on reality after a

stroke. He falls in love with a

talk show host, Salma R, who

is considered to be Oprah 2.0.

Quichotte writes love letters to

Salma R and decides to travel

across America to win over his

lady love. His companion on

this quest is his imaginary son

called Sancho, a Pinocchioinspired

character who wants

to be a real boy. And along

the way, they encounter many

threads that epitomize modernday

America. Reality television

lovers meet racism, an opioid

crisis and even talking crickets.

These merging of themes

continue spiralling out of

control. But wait. There’s more.

There is a story within a story.

Quichotte’s story is being

written by Brother, an author

(who writes under the name of

Sam duChamp). He hopes to

build bridges with his estranged

Son and Sister; the latter is in

London, dying of cancer.

What works: Occasionally,

Quichotte pulls at the

heartstrings. His take on the

world is innocent, and his

belief in love is fantastical. The

layering of the story within the

story is interesting. The novel

is a satire on the era of fake

news, Donald Trump, ‘anythingis-possible’,


world. Sometimes it feels like

Rushdie is holding a mirror to

our reality.

Would’ve liked: When a

picaresque novel also has

elements of magical realism

and is a sci-fi thriller. When it

weaves themes of migrants,

love, loss, packing in so much...

there is a sense of feeling

overwhelmed. The heavily

peppered references also have

an almost tragi-comic effect:

Men in Black, Candy Crush

Saga, Shakespeare seem to

constantly inundate the reader.

Occasionally, one can get lost.

This retelling of Cervantes’

Don Quixote could have been

shorter, and less verbose.

Verdict: Quichotte takes you on

a wild adventure that dares to

challenge the styles of narrative.

It challenges your imagination.

However, a word of caution:

Kind reader, do suspend your

beliefs, and practice some

patience. You will wonder where

you’re going but keep reading.

Salman Rushdie does weave his

magic, however it comes in a

little late.

- Resha Patel

For long time followers of the Batman

universe, seeing a new rendition of the Joker

is no cause for alarm. This one however,

did something to us all. We all know the

Joker, but we did not know THIS Joker. This

is an origin story that slowly unravels the

motivations and rationales that conspire to

create the barbarous and sinister nature of

the inexplicable Joker.

Every scene is veiled with a morose sort of

loom, hanging over the viewers, keeping

them hooked by the neck. Backed by the

perfectly sullen and rousing soundtrack,

Joaquin Phoenix has out performed all his

predecessors. No Joker of the past has

evoked the sense of revolt and uprising in

his fans the way Phoenix has managed to.

Come Oscar season, this man is sure to

have his arms full.

Todd Phillips, director of 2009 The

Hangover, has reimagined the comic book

figure of Joker in the most disturbing and

compelling manner, in the process, creating

a timeless piece of history. This film, to me,

personally, is the best performance and

direction to have graced us in a long time.

A moving performance, a chilling plot,

a perverse and realistic depiction of our

world. This one is a winner.

Aching for something similar? Check out

Scorsese’s Taxi Driver (1976), and The King

of Comedy (1983). Phillips, in an interview

attested to being inspired by these.

Happy Watching!

- Cherisha Sonawala

| 70 | | 71 |



Movie Review



With the increasing volume of

shows coming out each year,

the themes of fantasy and the

Victorian era are hard to avoid.

These themes may seem over

used and predictable; however,

Carnival Row uses them to

explore the all-too-familiar

ideas of racial discrimination

and social hierarchy.

Set in a fictional city called

the Burghe, the story follows

the lives of fea, warewolves,

pucks and other fantastical

beasts chased away from their

homelands and at the mercy of

the humans. Living in tyranny

can only lead to uprising, and

this post-war show slowly

transitions into a full-blown

revolution. Apart from the wide

set world and concept building,

the show edges forward aided

by personal vendettas and

cursed prophesies.

It’s a treat to watch Orlando

Bloom and Cara Delevingne

in the lead. The casting is

unpredicted and a pleasant

surprise. Orlando bloom looks

completely in his element,

owing to the fact that most of

his hits have been of similar

genres. Cara on the other

hand, is a supermodel by

profession and her performance

is absolutely fantastic. She is

the centre of attention in every

scene with her emotive and

striking execution of the role.

The show is based on a 2005

feature-length script, The Killing

at Carnival Row, by Pacific

Rim writer Travis Beacham.

Rumour has it that the show

was an attempt at emulating

the earth shattering success

of HBO’s Game of Thrones.

However magical this show

was, it did little to reach the

status of GOT. The characters

were compelling, and the story

was intriguing, however it did

nothing to surpass the limits of

what we have already seen over

the years…

Looking for something similar?

Check out Salem for some more

witchcraft and magic.

Happy Watching!

- Cherisha Sonawala

| 72 | | 73 |

| 74 | | 75 |






The card of TRIUMPHANT

SUCCESS shows new

beginnings and exciting

challenges ahead. By utilising

your strength, willpower,

determination and focus there

is potential to be successful in

every part of your life. Things

may be difficult but hardwork

will definitely payoff. Just be

clear in your thinking and

have patience.

Lucky Colour: Red

Lucky number: 1



The card of FIRM

FOUNDATION predicts that ,

this month you have already

or currently working towards

the a solid foundation for the

future. Using good judgment

and lessons from the past, you

are laying a strong foundation

of security and financial

stability. Just be flexible and

let things flow naturally. Don’t

change yourself according to

the resources, be vigilant and

focused on inner growth.

Lucky Colour: Brown

Lucky number: 4


- Nidhi Narang


The card of THIRD EYE

CHAKRA predicts that, this

month you should follow

what your intuition is saying

because third eye chakra

card is for inner strength and

determination to achieve what

you want in your life. Just

balance yourself between what

is excepted and what you want

to do. Meditation and morning

walks can help you to maintain

a balance in your thought


Lucky Colour: Indigo

Lucky number: 6


The card of TRUTH predicts

that, this month is the time for

spiritual awakening, clarity and

revelation of truth and cosmic

consciousness. This card is a

call to wake yourself up and get

into action. It’s time to make

necessary changes in your life

so that you can move forward

with a balanced and spiritual

mindset. Whatever steps you

take now will directly have

an impact on your future. All

you need is guidance from a

guide/Guru and hints from the

Universe towards the right

path ahead.

Lucky Colour: White

Lucky Number: 2


The card of HOPE predicts

that, this month focuses on the

qualities of hope, faith, healing,

aspirations, success and finally

enlightenment. When this

card appears in the reading,

it means that a special wish

will soon come true. This card

shows that the impossible is

now the possible. This card

serves as a reminder to use

your natural ability of intuition,

the language of the soul as

you reach for your goals and

desires. Above all, maintaining

a positive attitude is the key for

you to achieve what you want.

Lucky Colour: Golden

Lucky Number: 8


The card of TEMPTATION

predicts self limiting behaviour

and addiction. This is the time

when you or someone else

in your life may be placing

too much emphasis on the

material gross world and its

pleasure. Even though you are

born connected to the divine

source, you have a tendency to

pull away from it. This card is

calling you to take a hard look

at life and ask yourself, “why

am I suffering, what are the

negatives force causing harm

to me?” Evaluate yourself.

Lucky Colour: Red

Lucky Number: 6


The card of STAND YOUR

GROUND predicts that, this

month is the time when you

are being tried and challenged

by various situations which

are difficult and emotionally

draining, But you have to

stand your ground and never

think of surrendering in front

of a challenging situation. Be

brave and stand up to the core

values of life and trust your

belief system. Stay focused and

victory is all yours.

Lucky Colour: Violet

Lucky number: 7


The card of LOVE BEGINS

predicts that , this month your

cup is about to be full of joy

and love. Love is in the air, new

beginnings, love affair and

renewal of passion towards life

is on the cards. Open yourself

to change and let everything

flow freely. Enjoy what the

Universe is giving. Enjoy a fresh

start in a new phase of life. Live

life kingsize.

Lucky Colour: Green

Lucky numbe: 1



WISHES predicts that , this

month is one of the most

positive, It shows that your

wishes are coming true. It’s

time to welcome everything

with open arms; happiness,

success, good health and

completion of all your goals

and dreams. This is the right

time for you to forgive the past

and heal the future. All you

had wished for is being granted

by the almighty, honour it and

maintain it. Enjoy.

Lucky Colour: Green

Lucky Number: 9


The card of MOVING ON

predicts that, you are about

to embark on a much awaited

journey to leave the past

behind. This card shows that

there is light at the end of the

tunnel, meaning the time has

come to put the past behind

and difficult times are coming

to an end. This card also

signifies new opportunities,

crossing the seas and moving

abroad. As the healing process

is going on you can now set

goals, desires, and objectives

to secure a more positive and

successful future.

Lucky Colour: Blue

Lucky Number: 6


The card of THE WAITING

GAME predicts that , this

month you have worked hard

to set things in motion and now

you are waiting for the fruitful

results for your efforts. Number

2 is the card of choices to

be made. Achievement and

success is granted but once

obtained don’t let it change

you. Stay on the spiritual path.

Believe in yourself and stay


Lucky Colour: Pink

Lucky Number: 2


The card of AWARENESS

predicts that, this month is a

key reminder that, you already

posses all the tools to guide

and direct you in your life.

Whether it’s wisdom, intuition,

psychic skill, creativity, self

motivation, love, willpower,

physical ability or just pure

courage they all are part of

you. Once you learn to tap

into them, you will be amazed

by the power and effects they

have. This card shows change

of career or new project. You

can accomplish anything you


Lucky Colour : Purple

Lucky Number: 1


For good flow of money and other resources place a water fountain in the East or North-east

direction of the house. Change the water regularly and always keep a check on the flow of the water.

A smoothly flowing water will energise the environment.

| 76 | | 77 |

| 78 | | 79 |




- Cherisha Sonawala

Goa can easily be

described as the best

beach party destination

in India. It is riddled

with raging night clubs

and blanketed with

beautiful beaches. Goa is a

destination that doesn’t

discriminate with its tourists.

You could be looking for anything

from a relaxing budget

trip to a luxury party trip, Goa

accommodates all interests and

all budgets. This destination is

Here’s an estimate of flight fares to help you budget your shopping trip!


Make sure to have some extra space in your bag for all the

shopping you’re about to do.

easily accessible by flight and

perfect for a short weekend trip.

Apart from the cheap alcohol,

lavish resorts, and breath taking

beaches; Goa has another very

interesting attraction to offer…

Markets and bazaars to satiate

any shopaholic! Goa offers an

array of colourful and exciting

flea markets and night bazaars

that cater to a vast range of


Mumbai to Goa

*2500-3000 Rupees

Delhi to Goa

*5000-5500 Rupees

*These are average one-way


Anjuna Flea Market

One has to experience a flea

market in Goa to make the

most of their trip. Anjuna

Flea Market is one of the

best, in North Goa. It is

held every Wednesday with

hundreds of stalls selling

funky clothes, handicrafts,

jewellery, souvenirs, trinkets,

beachwear, handwoven bed

covers, musical instruments,

wall decor, footwear, wooden

artefacts and many more funky

paraphernalia. This market

is located on Anjuna beach,

which is covered in various

different shacks and bars; so

you can make an entire day out

of it!

Located in Anjuna,

North Goa


Calangute Market Square

Known as the “Queen of Beach

Markets,” Calangute Market

Square is one of the most

frequented beach markets in

North Goa. Calangute beach

has its own market with a

collection of beach side shacks

and stalls selling everything

right from hippie and stylish

clothes to beachwear, leather

products, souvenirs, sea shells,

metal crafts and home décor.

It has tons of seafood stalls

bars offering beer. This market

has been alluring thousands of

tourists every year. Make sure

to add it to your list.

Located in Calangute,

North Goa


Baga Night Market

Baga is THE destination for

anyone looking to party. If you

ever find yourself in Baga in

the night and are looking for

something different to do, visit

this night market! This is the

most popular Saturday night

flea market in Goa. It offers

numerous shacks and stalls

selling everything from clothing

to souvenirs and trinkets. It has

some beautiful handcrafted

jewellery, artefacts and more.

You could even get a hair-cut

here at the beach-side saloons!

Located on Baga Beach,

North Goa


Mapusa Market

If you’re looking for the real

Goan shopping experience,

Mapusa Market is the place

for you. Visit this market to for

items ranging from antiques

and Goan handicrafts to

traditional dried and fresh

fish, spices, homemade

pickles, fruits and vegetables.

Make sure to try some of

Goa’s famous ‘chouricos’

sausages here. This place even

accommodates those looking

for clothes, fabrics, home décor

and jewellery. This market

offers up some fantastic prices

that are sure to impress any


Location in Mapusa,

North Goa


Ingo’s Saturday Night


This night bazaar located

in Arpora is more obscure

than the other ones. It is an

absolute hippie paradise with

fire dancers, live music and live

food stalls. With this one you

can shop late into the night.

The market combines party and

shopping for the most unique

experience. The products up

for grabs include clothes, bed

linen, dreamcatchers, jewellery,

hammocks, beer, local spices,

art and lots more. Make sure to

bust out your best bargaining

game while you shp here.

Located in Arpora,



Tibetan Market in


The Tibetan Market offers a

fascinating blend of items from

different parts of the India.

The market is adorned with

Buddhist prayer flags giving

the market a wonderful feel. It

has a bunch of stalls put up by

Tibetan refugees, Kashmiris

and locals. The market offers

a wide an range of everything

from art and silver artefacts

to precious stones, jewellery,

embroidery, knick-knacks and

décor. This is the perfect place

to come if you are looking for a

gift or a souvenir.

Located in Calangute,

North Goa

| 80 | | 81 |



Beach Trip


The rains are finally over and

it’s the perfect time for a beach

getaway! Whether you plan to stay

close to home for a last minute

weekend trip to the closest beach

town, or are planning an exotic

extended vacation, you need a

comprehensive beach packing list

to stay at the top of your game.

Planning a trip always consists

of so many aspects and packing

usually becomes a last-minute

thing. But don’t worry, I’ve got

you covered! Here’s a list of some

essentials and some useful tips

that will help you figure out your

beach trip packing!

Happy Travels!

- Cherisha Sonawala

Start Your Own Digital

Marketing Institute with





Make sure to carry plenty of

pairs of clothes as beaches tend

to get messy!

Sarongs and cover ups are

a must! Not only are they

incredibly stylish, but super

convenient around the beach

and pool as well.

Depending on where you go,

evenings can get pretty chilly, a

light jacket or shawl would be

perfect to keep you warm.

This one is a no brainer. Swim

wear! Multiple pairs to make

sure you get a variety of

pictures to look back on.

A couple of pairs of sandals or

flip-flops, you never know when

you might have to sacrifice a

pair to the waves.

A hat to save you from the

harsh sun.


A large beach bag, for all your

beach essentials.

Sunscreen is always a must.

Nasty sunburns can ruin a trip.

Sunglasses, not just to keep you

looking stylish, but to protect

your eyes from sand and harsh

sunlight as well.

Beach towels, to keep you dry

and for you to lounge on.

A GoPro or water resistant

camera to capture all the fun.

Pool rings and floaties.

Don’t Forget!

Passport/other forms of identification

Medication, if required.

Toothbrush, toothpaste, soap etc

Phone/camera/electronic chargers.

Don’t forget to pack underwear!

(Happens more often that you’d think).


A swiss knife is very handy

when you’re outdoors for

extended periods of time.

A book to keep you relaxed

while you lounge on the beach.

An ice bucket to carry all your

drinks out onto the beach.

A notebook/traveller’s journal

is always useful to create

memories to look back on.

A portable charger for the long

days without access to charging


Hand sanitizer to keep you safe

from bacteria and infections.

Extra shampoo and conditioner,

salty water can be harmful for

your hair if left unwashed.

Moisturizer to keep your skin

soft after a long day to exposure

to sea/pool water.

Be in Touch:-

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Digital Marketing Training Institutes


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| 82 | | 83 |


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