The Tribal Tales

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11.1 Local Markets Jodhpur has markets for specific items such as the Mochi bazaar for footwear, Kapda bazaar for purchasing cloth, etc. The Sarafa bazaar and Ghoda chowk are known for jewellery. These markets are major tourist attractions and a paradise for the shopaholics. 11.2 Marketing in India and Overseas Jewellery is an important part of Indian culture and is a very big form of investment. Many companies have emerged as major global jewellery brands like Tanishq (TATA group of companies), PC Jewellers, Tribhuvandas Bhimji Zaveri jewellers, etc., among these major brands Amrapali jewels has launched tribal jewellery collection called “Tribe by Amrapali”. This section of their collection focusses on tribal silver jewellery pieces inspired from various tribes of India. The local jewellers do not get enough recognition in comparison to the big brands and they cater to the local customers only. 198 11.1 (Fig 11.1) A view of cloth market of Jodhpur.
11.3 Online Markets Jewellery is sold and purchased online from the websites of different jewellery brands. Facebook and Instagram are social networking sites that have also contributed to the expansion of the jewellery business. People from different parts of the country purchase jewellery and it is shipped across countries. Online market for jewellery is growing and is bound to increase manifolds in future. 11.4 Market Challenges Jewellery is a precious entity. Jewellers from different areas must take special care while purchasing pure raw metal and maintaining the purity of the jewellery piece is also essential. There are certain challenges faced by the artisans, some artisans with immense talent are not able to spread their designs as they are not highly educated, and their designs are also copied by other people without their knowledge. The Banjara people are the major customers of the tribal jewellery and this is the reason behind the reduction in the number of the artisans as they have started focussing on different types of jewellery to earn money which will lead to a decline in the craft of tribal jewellery. 199
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The Tribal Tales Akanksha Singh Sou
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The Tribal Tales (Tribal Silver Jew
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Preface National Institute of Desig
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4. 4. 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4
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10. 10. 10.1 10.2 10.3 10.4 10.5 10
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About NID National Institute of Des
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2
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1.1 Indian Jewellery - A Tremendous
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1.2 Gold and Silver - The Quintesse
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2.1 Rajasthan - The Incredible Stat
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2.2 Jodhpur - The Blue City Jodhpur
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Mehrangarh Fort 14 To understand th
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2.2.2. Location Jodhpur is a city i
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2.2.6 Topography The geography of R
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The wildlife includes 25 species of
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2.2.15 Cuisine The city is famous f
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2.2.20 Religion Jodhpur has majorly
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2.2.22 Arts and Crafts Rajasthan is
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30 3.1 (Fig 3.1) People of the Banj
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3.3 People Banjaras are known to li
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Daily routine The day starts with a
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3.7 Tattoos The tattoos form a sign
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3.10.2 Widow Marriage Widow Remarri
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4.1 Visit to Sarafa Bazaar The word
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44 4.5 4.6 (Fig 4.5) and (Fig. 4.6)
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46 4.9 4.10 (Fig 4.9) Silver object
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4.2 Visit to the UJAS Foundation Un
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4.3 Visit to Girdharilal Jewellers
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4.4 Visit to Banjara community livi
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4.25 54 4.24 4.26 (Fig 4.24) A woma
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4.5 Visit to Kali Beri 56 India is
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4.6 Visit to Masuriya Pahadi, Jodhp
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4.7 Visit to Maa Krupa Jewellers in
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4.8 Visit to Sangariya Village, Jod
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Before interacting with the Banjara
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66 4.53 (Fig 4.53) The silver head
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68 4.56 4.57 (Fig 4.56) and (Fig 4.
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4.60 70 4.61 4.62 (Fig 4.60), (Fig
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4.67 72 4.68 4.69 (Fig 4.67) and (F
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4.74 74 4.73 4.75 (Fig 4.73), (Fig
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4.9 Visit to Pachpadra Village Trib
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78 4.80 (Fig 4.80) A collectiion of
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4.10 Visit to Banjara community liv
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82 4.82 4.83 (Fig 4.82) and (Fig 4.
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4.87 84 4.86 4.88 (Fig 4.86), (Fig
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4.91 4.93 86 4.92 4.94 (Fig 4.91),
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4.97 88 4.96 4.98 (Fig 4.96), (Fig
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4.101 90 4.102 4.103 (Fig 4.101) Pl
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5.1 Silver Silver is a brilliant wh
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5.1.2 Properties Properties (fine)-
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Coin Silver: Coin silver was once a
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5.2 Gold Gold, a bright yellow meta
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5.2.3 Types Gold is a soft, shiny a
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5.3 Other Raw materials There are v
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6.2 Tools for Work CHIMTI AND PAKAD
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SAW It is a tool that consists of t
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SILAYI Silayi is also called as rin
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DRILLING MACHINE The drilling machi
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RING SIZER These are standardised s
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6.22 6.23 6.24 6.25 6.26 6.27 120 6
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7.1 Process of Melting Silver Creat
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Step 6: When the silver cools down
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7.3 Process of Stamping and Punchin
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7.4 Process of Filing All files are
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7.6 Process of Making Ghunghroo Ghu
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7.7 Process of Filling Lac in Jewel
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7.8 Process of Making the Iconic Ka
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Step 4: The patterns cut out of the
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After giving it a slight bend now w
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Step 9: The next step involves sold
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8.1 Introduction Jewellery originat
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Page 190 and 191: 176 8.30 (Fig 8.30) Gajra or bangle
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Page 198 and 199: 9.1 Soni Community The people of Jo
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Page 204 and 205: 10.1 Workspace SHELF 1.5 X 0.35 m S
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Page 208 and 209: 10.6 Government Initiatives India
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Page 224 and 225: Project Team This picture was taken
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