CFAS MY SERVICE brochure Web Version October 2019

MY SERVICES
IMPARTIAL | YOUR KEY | OUR PASSION
www.cfas.uk

“OFAS (renamed CFAS in 2019) was founded in 1987 from a vision to provide advisory services to the commercial
furniture trade, assisting Manufacturers, Dealers and Service Providers. When developing the services, it became
apparent from our associates that a regular publication was required to provide them the opportunity to promote
their products and services to interested parties within their sector.
Over the years, CFAS has become the leading light of information and has always been at the forefront of
innovation, welcoming End-Users into the organisation, widening its reach and network. CFAS is proud to be a
central hub providing a valued and impartial service to both trade and non-trade Associates.
CFAS has been instrumental in assisting both European and other International companies, with the launch of their
products in the UK and Ireland. The CFAS services have enabled them to reach vast audiences and establish
themselves within the UK market with ease.
CFAS has always been ahead of the times, introducing additional publications, evolving the CFAS website, adding
to the CFAS online services and developing direct mail services by building upon an enviable database. Very early
on, CFAS recognised the impact social media would have in the commercial world, so to support our Associates we
developed comprehensive social media solutions and live news feeds, gaining a large following by doing so. We
pride ourselves that we ensure our Associates have access to all technical advancements to help them thrive and
grow in the ever evolving and highly competitive business world.
In recognition with the fast-paced environment we live and work in, let CFAS do the work for you. Myself and the
team at CFAS hope you enjoy and fully utilise what’s on offer. As always, we value your feedback and welcome
suggestions for new areas where we can support you. “
Alan Boyle
Director
Commercial Furniture Advisory Service

CONTENTS
SERVICES
Advice & Support 4
Media 6
Social Media 8
6
Online Banners 10
Online Product Catalogue 12
Brochure Hub 14
Direct Mail 16
12
Database Services 18
Graphic Design Services 20
Printing Services 22
Recruitment Services 24
20
Consultancy & Contract Service 26
INFORMATION
Testimonials 28
Associate Packages 30
Application Form & Payment Methods 32
32
Useful Information 34

01
INFORMATION
• Saving you time, effort and costs
• Being able to rely on impartial advice and information
• Advice, support and services applicable to your industry means you always get relevant information to make informed
choices for your business
TOP
TIP!
Visit our online product catalogue as the product you are searching
may be showcased
4

Dedicated team of friendly and experienced Researchers to personally address your enquiries relating to the various
furniture sectors:
• Education
• Hospitality
• Office
• Contract Furniture
Advice, information and trend updates covering Manufacturers, Dealers, Distributors, and Service Providers spanning UK
and Overseas. Our researchers have access to databases of 70,000 plus product ranges and literature, cross referenced
to 2,000 manufacturers and their dealer/ distribution channels
Advice and support with other associated sectors and business services, for example:
• Healthcare
• Furniture Installers
• Market Statistics
• Removal Contractors
• British and European standards
• Move Management
• Textiles, floor and wall coverings
• CAD Design
• Shop fitting and display
• Lighting
• Hire and leasing specialists
• Audio visual presentation equipment
5

MEDIA
• Your products/services reach audiences of every medium, maximising impact, raising your company profile and growing
your business
• Your adverts hit a circulation list of approximatly 8,000 named contacts, growing your presence your opportunities and
your sales
TOP
TIP!
Request our MEDIA PACK to see advert layout and sizing
options
6

Five publications annually, CFAS Journal and CFAS Mini journal provide impartial, engaging and thought provoking articles,
product releases and industry news
The Journals spotlight the commercial furniture industry, challenges and changes affecting the sectors, seasonal showcases,
annual industry events and pertinent editorials. Articles which inform and promote Associates to the many subscribed End-Users
Circulation List includes:
• End Users
• Government Sectors (HMRC, MOD,
Prisons, Local and Central govt)
• Education (Schools, Universities,
Colleges)
• Leisure and Hospitality sector
• Facilities and Procurement
• IT sector
• Transport
• Banking sector
• Human Resource, Facility Managers
and Procurement Specialists
• Architects, Specifiers and Designers,
Dealers, British Manufacturers
Historical publications are available to download from the website, or request back copies if you prefer
7

SOCIAL MEDIA
• You don’t have to worry about not having the time, knowledge or flair on how to communicate and keep upto date on
business social media platforms, as CFAS can do it all for you.
• Fast and effective way of creating brand recognition, enabling you to raise the awareness of your product or service to
every visitor to the CFAS website
8

Being an associate of CFAS provides the opportunity to reach an immense online audience by utilising the CFAS social
media services: LinkedIn alone CFAS has upwards of 5000 followers.
• Live News Feed
• Linked-in
• Twitter
• Instagram
• Facebook
CFAS encourages it’s associates to submit block bookings for periods up to one month. Once submitted, we can take care
of your social media whilst you continue with your day to day work. This enables CFAS to maintain your company profile
and build brand awareness.
9

ONLINE BANNERS
• Fast and effective way of creating brand recognition, enabling you to raise the awareness of your product or service to
every visitor to the CFAS website.
TOP
TIP!
Revolving banners generate most interest when kept simple with
one message
10

A banner can be placed on the CFAS website home page from as little as one month to a year. Keep it fresh – update your
artwork monthly. All banners contain a click through to your website.
All of the CFAS online services provide the resources to reach a vast audience, gaining complete product range exposure
and enabling you to target warm opportunities.
11

ONLINE PRODUCT CATALOGUE
• A Search Engine promoting your business, enabling the RIGHT customers to find you, reducing wasted time and enabling
higher sales conversion rates.
TOP
TIP!
Remember to email your latest publication to:
enquiries@cfasuk.co.uk
12

CFAS online product catalogue, displays a vast selection of Associates products, searchable by product name,
Manufacturer, Dealer or product code. It provides visitors to our site the opportunity of selecting a particular product that is
suited to their needs. With each product displaying a link to our Associate’s website.
Additional products can be included at any point, to coincide with product launches.
Dealers and Agents greatly benefit from this service, as Manufacturers don’t normally deal with the end user, therefore
another way to increase sales opportunities.
13

BROCHURE HUB
• Reduce risk of losing potential customers as they have access to your literature and contacting you direct, capturing their
attention when interest is at its highest
• No limitations on the size of brochures uploaded means you can promote your full product portfolio, increasing
awareness of your offering, therefore increasing your opportunity value
• Reaching a vast online audience, gaining complete product range exposure. Catalogues are a powerful tool for driving
traffic to YOUR website, companies have established that 59% of their sales have been directly attributed to a catalogue
and have seen a 29% uplift in web sales
As the Online Catalogue is a product directory for Associates to promote their products, the
Brochure Hub provides our Associates a facility to upload complete marketing collateral,
whether that is Company Brochure, Product Guide, Case Studies, Specification Sheets or
even Awards and Accreditations – whatever you want. This is a quick and useful way to
publicise your company to potential customers, providing them access to your marketing
literature, increasing your visibility and reducing risk of losing opportunity by making their life
easier.
14

TOP
TIP!
Warning: End-Users are hesitant of unpriced, as it causes
perception that products are too expensive to advertise
Brochures are displayed as a professional flipbook, with or without pricing, to suit your company needs
The CFAS Hub page contains:
• Your brochures
• Links to click direct to your website
• Easy access to email you via the contact form
• Facilities to be able to share via the Visitors social media
• Visitor has access to email a link of your brochure to a colleague – Dealers find this
beneficial sending to their prospects
15

DIRECT MAIL
• Mailing to interested subscribers produces a higher impact rate, leading to higher sales probability
• Planning direct mail hits to specific sectors, and target contacts, enables you to manage your opportunities, to help
alleviate peaks and troughs in your business
TOP
TIP!
Regular mail outs often produces better opportunities and
increased brand awareness
CFAS can offer a full service, or pick and mix to suit: creation of Marketing Design, Graphics Design, Printing and of course
the Direct Mail out. Direct mail supports other marketing effort by merging traditional and new technology ensuring a
cohesive marketing campaign, creating brand awareness across every medium
16

Direct Mail isn’t dead! … some of the benefits our Associates find:
• Targeted Direct Mail - receiving offers only relevant to them, increasing response rate
• CFAS can personalise covering letter - increasing attention and follow through
• Different printed formats provide versatility and interest - sizing postcard to booklet, enables enticing flyers to fully
informative catalogues
• Direct mail is cost effective - easy and affordable with discounts on mass mailings
Leaflet insertion – leaflets accompany the Journal publication:
• Cost effective as postage costs are shared
• This service is becoming more popular as Associates are finding the response rates are high
• It is recognised that people take more notice and spend longer reading printed collateral than electronic reading material
– some studies attribute this to the fact that people use the time to have a drink, take a break from the screen, to leisurely
read, which is more beneficial for short and long term recognition and memory recall
• You can either create your own artwork or use the CFAS marketing services
• You can either use your own Printers, or the CFAS print services
17

DATABASE SERVICES
• GDPR compliant Database: saving you resource, costs and risk of fines
• As the database is compiled of relevant and subscribed contacts, the conversion rate is high as information goes to
‘warm’ prospects, giving you quick return on investment
Database management is a complex field, not only ensuring GDPR compliance but being able to maximise the
effectiveness of masses of data. Targeting successfully is a skill which CFAS offers to its Associates
Circulation Lists & Identified Sectors:
• End Users and Trade
• Private and Public Sector
• UK and Overseas contacts
• Wide variety of contacts: users, decision makers and technical experts
• Individuals and organisations requesting publications and inclusion on circulation lists
• Educational - Schools/Universities/Colleges
• Government – HMRC, MOD, Prison Services, Council and
Public Sector
• IT Sectors
• Transport
• British Manufactures, International Manufacturers and their UK Agents
18

TOP
TIP!
The more specific your message, the more relevant the database
profiling needs to be
• Banking Sector
• Facilities Management, Procurement Managers and HR professionals
• Dealers – Office, Hospitality, Education, Healthcare
• Leisure and Hospitality Sector – Hotels, Bistro, Outdoor
• Architects, Specifiers and Designers
• Plus many other smaller sectors such as furniture component manufacturers, fabric manufacturers, press and public
relation organisations, etc
19

GRAPHIC DESIGN SERVICES
• Using the Design Services for all mediums of promotion, ensures your brand is consistent, giving a professional finish
which raises your company profile, visibility and sales opportunities
• Confidence that your literature is designed by Graphic Design Services who are familiar and experienced in your industry,
maximises the impact and return on investment
TOP
TIP!
Review your competitors, customers and suppliers literature to
understand what you like, to help speed up your decision process
20

CFAS Graphic Design Services can design all styles of publications, such as magazines, newsletters, journals, booklets,
annual reports, brochures, leaflets, advertisements etc
We can also offer a design and print service of business cards and workwear.
Artwork can be taken from supplied templates or designed from scratch. Having the latest software packages enables us
to accept and process files supplied in various formats. The CFAS Graphic Team work with you, with unlimited
amendments and advice, spending that extra time and effort to have your promotional material looking great
21

PRINTING SERVICES
• Competitively priced specialist of short-run print services enables you to limit your stockholding, limiting your capital outlay
and gives you the ability to reorder without financial penalties
TOP
TIP!
An Annual Plan helps to understand the number of updates you
may have, reducing waste
22

CFAS has partnered with a printing company to offer its Associates a complete solution for all printing requirements.
Our printers have litho and digital capabilities, using a new Heidelberg SX press and Agfa Computer plate technology to
ensure the highest quality of 200 lines per inch print in the sharpest detail, meeting ISO 12647 Standards. Fast, flexible and
reliable. Changing deadlines and fast turnaround are in our printers DNA. They realise things don’t always go to plan and
that’s where we assist in accommodating your needs, even arranging printing next day if necessary
Whatever your printing requirements:
• Advertising literature
• Stationery
• Perfect bound printing
• Leaflet and flyer printing
• Corporate and product brochures
The CFAS print service caters for all needs, we also promise a highly competitive price.
We are confident you won’t find more satisfaction with any other printers
23

RECRUITMENT SERVICES
• Saving you money with no need to pay Agency fees
• Advertising to experienced people within the Industry
TOP
TIP!
Save time by viewing the ‘wanted’ ads before you start your
recruitment process
CFAS is used by trade and non-trade, with the vacancy web page accessible to all. Therefore advertising your vacancies
with CFAS enables you to reach those already within the industry, plus those eager to enter
24

Vacancy adverts are included in the annual package, refer to the Membership page for details on how many are free of
charge per year. Additional adverts may always be purchased in times when you need to rapidly grow your business
• CFAS promotes your vacancies via its website, LinkedIn and Twitter feeds.
• Adverts will be placed under our vacancies tab and will remain until the position has been filled, there is no time limit
• Wording should be in circa of 150 words or less – however there is leeway
• Company Logo’s can be used
• Private advertisement - CFAS can facilitate where companies prefer confidentiality
WANTED
Adverts are displayed on the wanted section of the CFAS website, together with publication on the social media feeds. All
adverts are confidential, whereby no names will be released to the interested company. All correspondence will be handled
via CFAS.
25

CONSULTANCY & CONTRACT SERVICE
• Specialist support brings in a fresh perspective to gain advantage over competitors, winning market share and seeing
growth
• By contracting in a specialist to help for short or long term support enables you flexibility and zero costs of Recruitment
and Employee benefits
TOP
TIP!
CFAS Associates receive 10% discount on all services
Whether you call it Consultancy, Contracting or Interim, companies can benefit from hiring in specialist support when they
need it. As part of our expanding service CFAS has partnered up with PEM BUSINESS a Consultancy Service who can
provide short and long term support
26

PEM Business has over 10yrs experience in the Commercial Furniture Industry in the Manufacturing and Dealer
environment, B2B and B2C, therefore understanding our market, the changes and challenges our industry faces. Alongside
this is over 20yrs experience in Manufacturing, Service, Transport and Logistics Industries, therefore a wealth of commercial
knowledge and experience of different practices
Snapshot of some of the services offered:
• Strategy Development and Action Planning: Business, Sales & Marketing, Supplier & Product, Logistics, Operations and
Service Strategy, Customer Service and Aftercare
• Marketing collateral: creation, refresh or update
• Personnel Evaluation and Assessment
• People Development: Coaching, Mentoring and Training
• Business Research and Reporting
• Supplier Profiling
• Operational Review/Business Process Improvement
• Change Management
• Interim cover - for long term absence of critical roles
27

INFORMATION
TESTIMONIALS
28

Lisa Devery - Director - Cobal Sign Systems Limited
As a supplier of accessories to the office furniture market, CFAS offer us a unique route to
market. They are organised, effective and forward thinking and a pleasure to work with, offering
friendly and professional advice.
Tina Russell – Nemo - Purchasing Director
“In a multi-faceted industry it is a great comfort to have a central base of knowledge for
established and new to market products. CFAS create a perfect bridge between the
manufacturer and installer and ensure that their products can be found and sourced. We take
advantage of our membership of CFAS on a daily basis to locate new products and match
existing fits. They always respond in a timely manner which means we are not keeping our
customers waiting for answers. A perfect partner”
Fellowes – Richard Monk – Commercial Business Manager
“As Fellowes expansion initiatives continue to focus on products to improve workplace
well-being, CFAS has been a great source of knowledge and support in helping us identify new
customers and routes to market. Since we joined earlier this year we have been able to
showcase our new products to the right audience which has helped us to raise awareness
of our brand, product solutions and demonstrate our knowledge of the needs of End Users.
Their product directory allows us to highlight new products and the brochure hub is the perfect
tool for sharing our range and supporting literature to CFAS members”.
29

ASSOCIATE PACKAGES
PLEASE DO CALL US TO DISCUSS
THE BEST OPTION FOR YOUR BUSINESS
30

BRONZE SILVER GOLD
ASSOCIATE PACKAGE
Formerly
Associate
Formerly Annual
Discount
Formerly
Premier
Journal Entry
Company logo
every journal
Plus URL
Company logo
PLUS 50 words
PLUS image
every journal
Quarter page
advert every journal
Mini Journal Entry Discounted Rates Discounted Rates Discounted Rates
Online Product or Service Listing
5 10
15
Online Recruitment Listing 2 per year 3 per year
4 per year
Online Anonymous Job Wanted Listing Free Free
Free
Advice & Support
Free
Free
Free
Directory Listing Free Free
Free
CFAS Social Media Services
Unlimited 100
word posts
PLUS free logo
Unlimited 100
word posts
PLUS free logo
PLUS free Image
Unlimited 100
word posts
PLUS free logo
PLUS free image
PLUS free video’s
Website Front page Banner
Discounted rates
Discounted rates
2 months free
every year
Brochure Hub
1 brochure
upto 20 pages
2 brochure
upto 20 pages
3 brochure
upto 20 pages
Discounted Services
Direct Mail
Product Launch
Brand name Search
Leaflet Insertion
Direct Mail
Product Launch
Brand name Search
Leaflet Insertion
Direct Mail
Product Launch
Brand name Search
Leaflet Insertion
AMA Research Published Market
Reports - CFAS Associates benefits
10% discount 15% discount 20% discount
Graphic Design Service 10% discount 15% discount 20% discount
Printing Service 10% discount 15% discount 20% discount
Business Consultancy and Marketing 10% discount 10% discount 10% discount
£455 £895 £2,495
31

APPLICATION FORM
PAYMENT METHODS
APPLICATION FORM
There are various ways to join CFAS:
Please request an application form to be posted or emailed to yourselves. Complete and return back to CFAS by post or
email.
You can go online and complete all details on our secure platform, which can take your payment, or you can request an
invoice and pay by another method.
PAYMENT METHODS:
Direct Debit / Bacs / Credit Card payment online / Cheques (still accepted!)
32

APPLICATION FORM &
PAYMENT METHODS
I APPLY TO BECOME AN ASSOCIATE OF CFAS LTD
Name:
Position:
Date:
Company:
Email:
Mobile:
Tel No:
Website:
Address:
Nature of business:
Number of branches:
Company registration:
VAT number:
Associate Package Required
Associate Package Required: 1, 2, 3 year subscription
Associate Certificate
Bronze Silver Gold
1 year 2 year 3 year
Hard Copy Electronic Not required
Number of employees:
Accounts Tel No:
Acounts Contact Name:
Accounts Email Address:
Associate package will be renewed automatically unless ticked here.
A one-off Registration fee of £50 is payable in the first year of association. All prices are subject to VAT.
Print Name:
Signature:
A tax invoice will be forwarded on receipt of your payment.
The signing of this application forms a legal and binding contract between the signatory and CFAS and is only renewable by
mutual consent.
33

OTHER USEFUL INFORMATION
Other information you may wish to request:
• CFAS Journal
• CFAS Mini Journal
• Media Pack
• Membership Application Form
Additional Features available on the website:
• Q&A
• Members Directory
• Graphical information
• Links to join and follow CFAS social media
With CFAS continually introducing additional services and information, please visit our website to keep up to date
TOP
TIP!
You can upgrade your membership at any point during the year to
immediately gain benefits
34

ANNUAL INDUSTRY EVENTS
MOOD - Meet Only Original
Designs, Brussels
www.moodbrussels.com/en
Office Furniture China
www.furniture-china.cn/en-us
London Design Festival
www.londondesignfestival.com
The Hotel Show
www.thehotelshow.com
The Design Junction
www.thedesignjunction.co.uk
100% Design
www.100percentdesign.co.uk
Education Estates
www.educationestates.com
Lux Live
www.luxlive.co.uk
WORKTECH London
www.unwired.eu.com
The Academies Show
www.academiesshow
birmingham.co.uk
FX International Interior Design
Awards
www.fxdesignawards.co.uk
Clerkenwell Design Week
www.clerkenwelldesignweek.com
January
Furniture Show
www.januaryfurnitureshow.com
35

We are open 9:00 am – 5:30 pm Monday to Friday.
Please do contact us to discuss the Associate package that benefits you, or ways to
maximise and grow your presence within our industry.
crediting Dams International and Century Office Furniture for providing imagery within
The CFAS team attend Industry Events, Shows and Exhibitions, so please view our
website for further details.
0845 388 7973
email request
enquiries@cfas.uk
Albany House, 14 Shute End,
Wokingham, Berkshire, RG40 1BJ
Website for more details
www.cfas.uk