Drunk Elephant Hair Care Line
A brand extension for beauty brand Drunk Elephant into the hair care industry.
A brand extension for beauty brand Drunk Elephant into the hair care industry.
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MARKETING EXECUTION: STRATEGIC OVERVIEW<br />
ATTRACT<br />
Objective:<br />
•Communicate brand extension to current<br />
customers<br />
•Drive brand awareness and build buzz to attract<br />
new customers<br />
Tactics:<br />
•Beauty editors collaboration<br />
•Ad campaign for launch: commercial and<br />
social media material<br />
Messages:<br />
•Introducing D.E. haircare,<br />
•D.E Philosophy and brand<br />
•Ingredient super powers<br />
Audience(s):<br />
•D.E. New customers (random product)<br />
•New customers (Millenials and Gen X)<br />
Desired Outcome:<br />
Drive traffic to store & online, new line trial, and<br />
engagement in digital and social media
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