TWU – Connecting the Dots
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Defining <strong>TWU</strong><br />
BRANDING THE FUTURE<br />
New logos for <strong>the</strong> university and its athletics teams, a new mascot, a new hand sign, a<br />
student-designed official plaid and a striking new cape for <strong>the</strong> towering statue of Minerva<br />
highlight some of <strong>the</strong> changes over <strong>the</strong> past five years at Texas Woman’s University. These<br />
additions represent <strong>the</strong> ongoing evolution of a university that boldly embraces <strong>the</strong> future.<br />
New traditions and a refined visual identity enhance <strong>the</strong> institution’s profile and build spirit<br />
across <strong>the</strong> university community.<br />
The Pioneer Woman statue, nicknamed “Minerva” by our students, is “caped”<br />
and “sashed” for a variety of popular student photos throughout <strong>the</strong> year,<br />
including commencements, Election Day and university anniversaries.
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