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2 | November 21, 2019 | 22nd century media holiday guide<br />

22ndCenturyMedia.com<br />

Footwear, outerwear and clothing<br />

featured at Forest Bootery in Lake Forest<br />

One of today’s oldest footwear<br />

dynasties in the nation began at<br />

the Forest Bootery in Lake Forest<br />

Market Square and is celebrating<br />

its 70th year. Second<br />

generation owners, “the Girls,”<br />

Cristina and Cara Garrison grew<br />

up in the fashion footwear industry<br />

learning at an early age from<br />

their parents. After graduating<br />

college the pair came home and<br />

found their father was planning<br />

on selling the store. Not wanting<br />

to let their heritage go in 1996<br />

they became the fourth owners<br />

of the Forest Bootery that<br />

was established in November of<br />

1949.<br />

“I remember going to New<br />

York with our father when I was<br />

around 13,” Cara Garrison said,<br />

“and meeting some of the great<br />

designers like Ralph Lauren,<br />

Joan & David Helpern and I remember<br />

Sam & Libby Edelman<br />

when they were first launching<br />

their line in the 1980s. We would<br />

help pick out styles that we liked<br />

and my dad would listen to us for<br />

teen direction.” That was what it<br />

was like for the girls growing<br />

up in a family business. Cristina<br />

remembers “when the store<br />

had parties we had to be there to<br />

serve refreshments.” Historically<br />

every downtown across America<br />

had a store that sold family<br />

shoes and leather goods called a<br />

“Bootery.” Fast forward, today,<br />

the Forest Bootery’s assortment<br />

is much more than just shoes for<br />

the family. When the legendary<br />

outerwear store, the Outdoorsman,<br />

closed its doors they<br />

acquired the brand The North<br />

Face, in the past few years they<br />

started carrying women’s ready<br />

to wear. “It’s about having what<br />

our customers need so they don’t<br />

have to shop somewhere other<br />

than their home downtown” says<br />

Cristina “we are a local landmark<br />

and a leader. We put in<br />

clothing because the tenant mix<br />

in the Square was missing this,<br />

well, and it’s super fun to buy.”<br />

What’s going to happen with<br />

the Forest Bootery? Cara says<br />

“We are just not sure with closed<br />

store fronts on Market Square<br />

and online footwear sales climbing,<br />

it’s true, our Lake Forest location<br />

has been struggling. Consumers<br />

have evolved and don’t<br />

always shop local before clicking<br />

online, it’s just too easy. Its<br />

hurting retail and I worry gone<br />

will be the days of going out<br />

shopping. Shop less in stores and<br />

then stores will have to carry less<br />

and so goes the cycle. We plan on<br />

continuing our search of finding<br />

that special niche online to help<br />

preserve our brick and mortar<br />

footprint.” The “Bootery” is rich<br />

in heritage and its flagship location<br />

is located in Historic Market<br />

Square in Lake Forest, Ill. They<br />

have been serving the communities<br />

of Lake Forest and Lake<br />

Bluff for seventy years. Their<br />

Libertyville location opened its<br />

doors in 2005.<br />

Submitted by Forest Bootery, 284<br />

Market Square, Lake Forest. Call<br />

(847) 234-0201 or visit forest-market.myshopify<br />

for more information.<br />

One Year Anniversary Sale!<br />

25% OFF EVERYTHING<br />

BLACK FRIDAY ONLY<br />

November 29th 10am-4pm<br />

Fashion & Accessories for Any Occasion<br />

Book Bin<br />

A Warm Holiday<br />

Shopping Experience<br />

$<br />

10 OFF<br />

a $ 50 Purchase<br />

Not valid with any other offers or discounts.<br />

One per person. Coupon required.<br />

Expires 12-31-19<br />

1151 Church St., Northbrook<br />

847-498-4999<br />

www.bookbinnorthbrook.com<br />

1438 Old Skokie Road, Highland Park<br />

(next to Custom Framer)<br />

Holiday Hours: Mon.-Sat. 10am-4pm and Sun. 12-4 or by appt.<br />

www.AccessorizeMeInStyle.com<br />

elyse.fisher@comcast.net<br />

847-926-7346<br />

25% OFF ONE ITEM<br />

December 2 nd - 24 th 2019<br />

@22CMEVENTS<br />

For more information, visit<br />

Business and Community<br />

events you don’t want to miss<br />

22ndcenturymedia.com/events<br />

2020 EXPO

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