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2 | November 21, 2019 | 22nd century media holiday guide<br />
22ndCenturyMedia.com<br />
Footwear, outerwear and clothing<br />
featured at Forest Bootery in Lake Forest<br />
One of today’s oldest footwear<br />
dynasties in the nation began at<br />
the Forest Bootery in Lake Forest<br />
Market Square and is celebrating<br />
its 70th year. Second<br />
generation owners, “the Girls,”<br />
Cristina and Cara Garrison grew<br />
up in the fashion footwear industry<br />
learning at an early age from<br />
their parents. After graduating<br />
college the pair came home and<br />
found their father was planning<br />
on selling the store. Not wanting<br />
to let their heritage go in 1996<br />
they became the fourth owners<br />
of the Forest Bootery that<br />
was established in November of<br />
1949.<br />
“I remember going to New<br />
York with our father when I was<br />
around 13,” Cara Garrison said,<br />
“and meeting some of the great<br />
designers like Ralph Lauren,<br />
Joan & David Helpern and I remember<br />
Sam & Libby Edelman<br />
when they were first launching<br />
their line in the 1980s. We would<br />
help pick out styles that we liked<br />
and my dad would listen to us for<br />
teen direction.” That was what it<br />
was like for the girls growing<br />
up in a family business. Cristina<br />
remembers “when the store<br />
had parties we had to be there to<br />
serve refreshments.” Historically<br />
every downtown across America<br />
had a store that sold family<br />
shoes and leather goods called a<br />
“Bootery.” Fast forward, today,<br />
the Forest Bootery’s assortment<br />
is much more than just shoes for<br />
the family. When the legendary<br />
outerwear store, the Outdoorsman,<br />
closed its doors they<br />
acquired the brand The North<br />
Face, in the past few years they<br />
started carrying women’s ready<br />
to wear. “It’s about having what<br />
our customers need so they don’t<br />
have to shop somewhere other<br />
than their home downtown” says<br />
Cristina “we are a local landmark<br />
and a leader. We put in<br />
clothing because the tenant mix<br />
in the Square was missing this,<br />
well, and it’s super fun to buy.”<br />
What’s going to happen with<br />
the Forest Bootery? Cara says<br />
“We are just not sure with closed<br />
store fronts on Market Square<br />
and online footwear sales climbing,<br />
it’s true, our Lake Forest location<br />
has been struggling. Consumers<br />
have evolved and don’t<br />
always shop local before clicking<br />
online, it’s just too easy. Its<br />
hurting retail and I worry gone<br />
will be the days of going out<br />
shopping. Shop less in stores and<br />
then stores will have to carry less<br />
and so goes the cycle. We plan on<br />
continuing our search of finding<br />
that special niche online to help<br />
preserve our brick and mortar<br />
footprint.” The “Bootery” is rich<br />
in heritage and its flagship location<br />
is located in Historic Market<br />
Square in Lake Forest, Ill. They<br />
have been serving the communities<br />
of Lake Forest and Lake<br />
Bluff for seventy years. Their<br />
Libertyville location opened its<br />
doors in 2005.<br />
Submitted by Forest Bootery, 284<br />
Market Square, Lake Forest. Call<br />
(847) 234-0201 or visit forest-market.myshopify<br />
for more information.<br />
One Year Anniversary Sale!<br />
25% OFF EVERYTHING<br />
BLACK FRIDAY ONLY<br />
November 29th 10am-4pm<br />
Fashion & Accessories for Any Occasion<br />
Book Bin<br />
A Warm Holiday<br />
Shopping Experience<br />
$<br />
10 OFF<br />
a $ 50 Purchase<br />
Not valid with any other offers or discounts.<br />
One per person. Coupon required.<br />
Expires 12-31-19<br />
1151 Church St., Northbrook<br />
847-498-4999<br />
www.bookbinnorthbrook.com<br />
1438 Old Skokie Road, Highland Park<br />
(next to Custom Framer)<br />
Holiday Hours: Mon.-Sat. 10am-4pm and Sun. 12-4 or by appt.<br />
www.AccessorizeMeInStyle.com<br />
elyse.fisher@comcast.net<br />
847-926-7346<br />
25% OFF ONE ITEM<br />
December 2 nd - 24 th 2019<br />
@22CMEVENTS<br />
For more information, visit<br />
Business and Community<br />
events you don’t want to miss<br />
22ndcenturymedia.com/events<br />
2020 EXPO