New flipbook

Traditiona
Medi
Traditional media refers to mediums that are part of our
culture for over half a century. T hese forms include television,
radio, print advertisements, and billboards. T he most expensive
form of marketing – television ads – have the power to reach
broad and targeted audiences, depending on the reach of the
channels selected. Radio is another medium that can broadly
target audiences. Print advertisements such as those in
newspapers and magazines, and billboard ads continue to be
used to attract large groups of people at once.