Advanced Digital Marketing Course

Digital Marketing
(Digital Marketing Overview)
1www.digigrace.com

Today's Agenda
1. Digital Marketing ?
2. SEO (Search Engine Optimization)?
3. SEM (Search Engine Marketing)?
4. What is SMO/SMM?
5. Blogging & Make Money With Blogging?
6. What is AdSense, Affiliates Marketing?
7. Email & Mobile Marketing?
8. Online Reputation Management?
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Digital Marketing
3www.digigrace.com

What is Digital Marketing?
‣Digital marketing is an umbrella term for all of your online
marketing efforts.
‣ To advertise your products and services using Digital
Technologies like Mobile and computer, mainly on the Internet
is known as Digital Marketing.
‣Digital Marketing also known as Internet Marketing / Online
Marketing.
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Digital Marketing
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What is a Website?
‣ Website is a online presence of a company or an individual.
‣ Website is a site (location) on the World Wide Web. Each
website contains a home page, which is the first document
users see when they enter the site.
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What is SEO?
SEO stands for “search engine optimization.” It is the process to
improve your website ranking on search engines like Google,
Yahoo & Bing.
SEO is one of the most important part of Digital / Internet
Marketing.
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What is SEO?
Digital Marketing Overview8
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What is SEM/Paid Marketing?
‣ Search Engine Marketing (SEM) is a form of Internet
marketing that involves the promotion of websites by
increasing their visibility in search engine results pages
(SERPs) primarily through PAID Advertising.
‣ It is also known as Paid Marketing.?
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What is SEM/Paid Marketing?
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Social Media Optimization
Techniques and strategies for promoting awareness of a brand,
publication, product, etc., on social media, especially by
encouraging the sharing of content that attracts people to a
particular website.
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Content Marketing
‣Understanding Content Marketing?
‣CONTENT IS KING?
‣ How to create content?
‣ Create Content through Tools?
‣ How to create your content SEO Friendly
‣ Images in content?
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Email & Mobile Marketing?
‣ Creating Email Templates ?
‣How to Get Email List ?
‣How to SEND Thousands of E-Mail instantly ?
‣How to Save Your ID from Black Listing?
‣Collecting database of Mobile Numbers ?
‣Sending Bulk Messages
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Landing Page Optimization?
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Landing Page Optimization?
‣ Understanding Landing Pages
‣ Why Landing Pages are Important?
‣ Why You Should Focus On Landing Page ?
‣ Landing Pages Analysis
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Lead Generation?
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Lead Generation?
‣ How to Develop Quality Leads for Business?
‣ Why We have to focus on SEO for Lead Generation?
‣ What to do if your website is on the TOP Of Search Engine but
not getting leads?
‣ Different Types Of Lead Generation in Digital Marketing?
‣ Does Facebook Give us Genuine Leads?
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E-Commerce Marketing?
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E-Commerce Marketing?
‣ Understanding e-commerce marketing?
‣ How to create e-commerce portals like Flipkart and Jabong?
‣How to promote e-commerce website?
‣ How to EARN through e-commerce Platforms?
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Blogging ?
A blog is a channel where you share your thoughts. Think of it as
a public journal, diary, or even book. You can share personal
thoughts, quick updates, or even educate others on what you
learned.
Note : A blog can be a part of a website
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How to Earn Money Online?
‣ Earn Money Through Google AdSense
‣ Earn Money Though Info links
‣ Earn Money Through Click Bank Affiliate
‣ Earn Money Through Commission Junction
‣ Earn Money Though Freelancing Projects
‣ Earn Money Through E-Commerce Websites like Flipchart,
Amazon and More…..
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How to Earn Money Online?
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Top 10 Bloggers in India?
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Thank You !
Digigrace.com
Building no. 1108, Sec 47, SohnaRoad,
SubhashChowk, Gurgaon-122018,
India
www.digigrace.com
1800-123-2797, 9999913987
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