Garde Branding Book

GARDE
C I N E M A

TABLE OF CONTENTS
Mission Statement
Our Purpose
Logo Standards
Typography
Color Pallete
Display Requirements
What Not To Do

COMFORTABLE
FAMILY
MOOD BOARD
INSPIRATIONAL
Garde’s brand represents making each and every person comfortable and
inspired with our art. The Marron, black, and dark blue gives an ominous
feeling. The orange, yellow, and baby blue brings the pop of colors that are
needed. Garde’s color scheme is based on making you apart of our
big family.
ART
MODERN

GARDE
C I N E M A
GARDE
C I N E M A
OUR PURPOSE
GARDE
C I N E M A
GARDE
C I N E M A
In French the word avant-garde means a new experience and “Garde ” is exactly that. Garde is not your ordinary
theatre it is an art inspired theatre. One where artists from all walks of life can come together to not only share
ideas, but to inspire, and experience a sense of belonging, acceptance, and diversity. Garde is a theatre that will
host mutiple events such as the upcoming Aporia film festival, drive in movies to watch on the warm spring and
summer nights, dance persormances, exhibitions and more! It is so cutting edge that you can not resisit the
Garde experience. Garde is a place where all artist can stay connected, we are family after all!
Our goal is to allow every individual to believe that they are an artist, because being an artist is more than
painting a picture, being an artist is taking that picture and making it into what you see. This is the avant-garde’
experience we give.

PRIMARY LOGO
GARDE
C I N E M A
Garde’s Primary logo has a bold and modern
style. The thinner white lines on the inside
represent a modern look for the neon light
sign. This primary logo will be used across
all brand applications. When dealing with
Primary logo alway handle with care. The
minimum size for the primary logo should be
2 inches.
GARDE
Minimum
CINEMA
size 2in.

A.
SECONDARY LOGO
GARDE’S SECONDARY LOGO CAN BE USED IN
REPLACE OF THE PRIMARY LOGO. CAN NOT BE
USED BESIDE PRIMARY LOGO.
A B C
GARDE
DREAM.ENJOY. EXPERIENCE
B.
C.
WORDMARK LOGO
PRIMARY LOGO AND TAGLINE
ICON
WORDMARK LOGO CAN BE USED FOR IN
PLACES THAT DO NOT NECESSARILY NEED THE
PRIMARY LOGO.
ICONS CAN BE USED BUT NEVER BESIDE THE
SECONDARY LOGO. THE LOOK CAN GET
REPETIVE AND IS NOT A GOOD LOOK FOR OUR
BRAND.

TO ENSURE LEGIABILITY ALWAYS KEEP AN
INCH OF CLEARSPACE AROUND THE LOGO.
THE TRIANGLE(S) FROM THE ICON CAN BE
USED TO GUIDE FOR THE CORRECT CLEAR
SPACE. THE TRIANGLE GIVES THE LOGOS
1 INCH OF CLEAR SPACE.
GARDE
CINEMA
CLEAR SPACE
uses a 1’ inch triangle
from icon for clearspace
“ “

TYPOGRAPHY
These typefaces best represent a modern and new approach to inspiring others at Garde’.
DONT CHASE YOUR DREAM,MANIFEST IT AT GARDE.
EXPERIENCE AND BE INSPIRED AT GARDE.
ENJOY THE SMALLER THINGS AT GARDE.
OSTRICH SANS
MEDIUM
BLACK
INLINE REGULAR
Aa
Aa
Aa
ABCDEFGHIJKLM
NOPQRSTYVWXYZ
1234567890
FUTURA
CONDENSED MEDIUM
MEDIUM
BOLD
Aa
Aa
Aa
ABCDEFGHIJKLM
NOPQRSTYVWXYZ
abcdefghijklm
nopqrstuvwxyz
AVENIR
LIGHT
MEDIUM
BLACK
Aa
Aa
Aa
ABCDEFGHIJKLM
NOPQRSTYVWXYZ
abcdefghijklm
nopqrstuvwxyz

BUSINESS CARDS / LETTERHEAD DESIGNS
GARDE
C I N E M A
GARDE
C I N E M A
1354 Corville St. Denver, Colorado 80022
www.Gardecinema.wix.com
720-863-7789
GARDE
Dear Nicholas Jackson,
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
Ashley Bryant
Sincerely,
1354 Corville Street
Denver, Colorado 80022
tel: 850.345.3322
fax: 850.443.3456

GARDE
CINEMA
DO NOT
GARDE
CINEMA
USE LOWERCASE
REARRANGE SLOGAN
INVERT LOGO
NO RESIZING
NO STRETCH
GARDE
GARDE
NO CHANGING ICON COLORS

COLOR PALETTE
CMYK: 0, 98, 92, 60
RGB: 102, 9, 8
HEX: 660908
PANTONE: 7427 C
100%
63% 28%
WHEN HAVING THE GARDE EXPERIENCE WE WANT YOU TO
FEEL COMFORTABLE. OUR BRAND’S CRIMSON AND ORANGE
BRING A FEELING OF COMFORT, CONFIDENCE, AND CREATIVE
THOUGHTS. THE BLUES AND YELLOW REPRESENT THE FREE-
DOM, INTUITION, IMAGINATION AND INSPIRATION.
CMYK: 0, 81, 100, 0
RGB: 241, 86, 21
HEX: F15615
PANTONE: 1585 C
CMYK: 94, 85, 2, 0
RGB: 49, 70, 155
HEX: 31469B
PANTONE: Dark Blue C
CMYK: 69, 24, 0, 0
RGB: 61, 159, 216
HEX: 6ACFF6
PANTONE: 297 C
CMYK: 0, 16, 75, 0
RGB: 254, 214, 63
HEX: FED63F
PANTONE: Yellow C

GARDE
DREAM.ENJOY.EXPERIENCE
Our brand’s slogan is DREAM.ENJOY.EXPERIENCE. This slogan summarizes how and what we want you
to feel. We want you to dream of the possibilities when coming to Garde and being inspired by the possibilities.
Enjoy our creative family enviorment. We specifically created certain events to that you can come
enjoy with us or watch our streaming channel and enjoy at home. Either way you will get the experience
of a lifetime. Large screens, Atmos surrond sounds, dancers, exhibitions, film fest, and drive in mocies for
summer, and thats only the beginning. When using our slogan it is okay to use the icons but not with the
primary logo. The icons can be used soley on their own or with the secondary logo.
DREAM
ENJOY
EXPERIENCE

DREAM.ENJOY.EXPERIENCE