NE Baby Book

Welcome (insert name here) to the joyful world of
Jollibee!
We are very happy that you have chosen to embark on
this wonderful journey with us as our new (insert job
title here). We are extremely grateful to have you and
are very proud to have someone as competent and
experienced as you. Your (insert department /
business unit here) family is very excited to have you
on-board!
In Jollibee, you will find some of the best and jolliest
people who believe that every day is a fun-filled
learning experience. Guided by our values, we see to it
that we give our best in everything that we do, while
recognizing that each individual’s uniqueness
contributes greatly to our organization’s success.
We hope that you settle in nicely and we wish you the
very best of luck!
First word that comes to mind when you think of Jollibee?
JJ Alano
Jollibee President

1975
Jollibee History &
Milestones
• Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at
Cubao. This will later become the 1st Jollibee Outlet.
1979
1981
•Jollibee Foods Corporation enters the list of Top 1000 Corporations
in the Philippines.
•Jollibee ended the year with 10 stores
•Jollibee pioneers the use of in-store promotions, novelty premium items
and Kiddie Birthday packages for kids.
•Palabok Fiesta is introduced.
1982
• Jollibee posts 1st year sales of P2 million
• Jollibee is incorporated as a 100% Filipino-owned company,
with seven Jollibee fast food restaurants within Metro
Manila as its initial network.
• The Yumburger becomes its first flagship product.
1979
1978
• Spaghetti Special is introduced.
• Jollibee’s first franchised-store opens at Ronquillo, Sta. Cruz,
Manila.
1983
•The Langhap-Sarap TV ad Campaign is launched.
•Chickee and Lady Moo join the Jollibee mascots.
•Champ hamburger is launched.
•Jollibee enters list of Top 500 Corporations and assumes market
leadership in local fast food industry.
•Mascots Champ and Hetty join the Jollibee family.
1984
•Jollibee launches its 1st TV commercial.
•Jollibee’s Chickenjoy and French Fries are
launched.
•The well-loved Jollibee mascot is conceived to
support brand awareness and identity efforts.
Other mascots are later introduced.
•Jollibee’s Chickenjoy becomes one of its bestselling
menu items.
1980
1985
•Jollibee becomes the market
leader in the fast food industry.
•Breakfast Joys are introduced.

Jollibee History &
Milestones
• 2nd Brunei store opens.
1981 • 1979 Jollibee sales hit the P1.3 billion mark, giving the brand the
distinction as the first fast food chain to surpass the billion-peso
sales mark.
1989
1986
•The Philippine’s Top 250 Corporations list includes Jollibee Foods
Corporation.
•Jollibee adds Chunky Chicken Sandwich in its menu.
1990
• Jollibee adds Jolly Hotdog, Chickenjoy Take-Me-Out, Coleslaw, and Peach
Mango Pie to its ever-growing menu.
• Jollibee post sales of P1.8 billion.
• Sales of P570 million pushes Jollibee into the elite Top 100 Corporations.
• Jollibee opens 1st fast food outlet in Brunei, marking its entry into the
global market.
1987
1988
• Jolly Twirls softserve is successfully launched.
• Jollibee’s system-wide sales hit P921 million, further leading market
share of 31% in the fast food industry and a dominant 57% share in the
hamburger segment.
• Jollibee celebrates its 10th year anniversary.
• Jollibee opens its 1st store outside Luzon in Cagayan de Oro City.
• Jollibee’s 100th store opens in Davao City.
• Jollibee opens a record high of 35 new stores.
• Jollibee launches its Pancakes and Jolly Meals.
• Jollibee sales hit a whopping P2.65 billion.
1991

Jollibee History &
Milestones
1995
• Jollibee opens an additional 20 stores in the Philippines,bringing its
total store network to 168.
• Jollibee successfully opens stores abroad: Guam, Dubai, United Arab
Emirates, Kuwait, and Jeddah, and Kingdom of Saudi Arabia.
1992
• Jollibee sales hit the P3.365 billion.
• Jollibee improves its softserve ice cream line by offering fruit-flavored
ice cream.
• Jollibee corners 73% if the Hamburger segment.
• Jollibee has 112 stores nationwide.
• Jollibee maintains its advantage over its competitors by acquiring
more than 50% share of the fast food industry.
• On July 13, JFC is listed in the Philippine Stocks Exchange with an
initial offering of P9.00 per share.
• In October 1993, JFC shares are being sold for P20.00, a windfall or
more than 135%.
• Marketing launched its At Home Ako sa Jollibee ad campaign,
focusing on Jollibee’s loyal customers.
• Jollibee introduces the Kiddie Pack Promo.
• JFC moves to Jollibee Centre Building in Ortigas Center, Pasig, for its
new Main Office site.
1993
• Jollibee opens its 200th store in Malolos Bulacan.
• Jollibee’s system-wide sales increase to P8.29 billion which translates to
a market share of more than 50% among all hamburger fast food
chains.
• Jollibee has 208 stores nationwide.
• Mary’s Chicken was born; a semi-self service restaurant and another
Jollibee subsidiary.
• The company reengineers its visual identity system.
• Amazing Aloha is launched.
• The 1st Jollibee store in Hong Kong opens.
• Jollibee launches various projects, such as Maaga ang Pasko sa Jollibee
and Chikiting Patrol: at Home Ako Dito. These projects’ main objective
was to protect and contribute to the development of the Filipino
children.
1997
1996
• System-wide sales increase to P11.17 billion.
• Jollibee launches “Kaya mo Kid” project which aims to instill positive
values to children and help them achieve their dreams and ambitions.
1994
• 148 Jollibee stores nationwide by year-end.
• JFC expands into the pizza-pasta segment with the acquisition of
Greenwich Pizza Corporation.

Jollibee History &
Milestones
2001
• Jollibee opens its 400th store in Intramuros.
• System-wide sales rose to 18.8% to P24.11 billion. Income reaches
P959 million.
• JFC store network expands to 800 restaurants, which includes
Greenwich and Chowking stores.
1998
•31 more Jollibee stores open, bringing the total to 381 stores.
•Jollibee acquires Chowking .
•JFC’s system-wide sales reach P20 billion.
• Revenues almost reach the P27-billion mark. JFC number of stores
exceeded 900.
2002
2003
• JFC store count reaches 988 nationwide.
• Jollibee celebrates its 25th year.
• Jollibee opens 50 stores nationwide, which increased the store count to 350
stores.
• The Cheezy Bacon Mushroom Burger is introduced to its line of specialty
burgers.
1999
• Jollibee opens its 500th store in Basilan.
• Jollibee inaugurates its biggest and most modern commissary in
Camelray Industrial Park in Canlubang, Laguna with President Gloria
Macapagal Arroyo as guest of honor.
• JFC acquires its 1st foreign brand – Yonghe King, a fast food chain in
China.
• The Jollibee Group Foundation is established.
2004
2000
• 31 more Jollibee stores open, bringing the total to 381 stores.
• Jollibee acquires Chowking.
• JFC’s system-wide sales reach P20 billion.
2005
• JFC acquires Red Ribbon Bakeshop.

Jollibee History &
Milestones
2008
• Jollibee stages first ever holiday musical special for children dubbed “A
Magical Christmas at Jollitown”.
• Jollibee and the Jollibee Franchisees Association launched the 30th
anniversary special novelty offering – Hug and Share Doll. Proceeds of the
sales will all be donated to charity.
• Biggest and grandest Maaga ang Pasko caps off Jollibee’s 30th anniversary.
Total of more than 117,000 toys and books collected were the highest ever
in the campaign’s 14-year history.
2006
• Jollibee opens 600th store in Aparri, Cagayan.
• Jollibee opens Las Vegas outlet.
2007
• Jollibee launches Jollitown, the first children’s TV show in the country to be
produced by a fast food chain.
• Jollibee marks its 30th anniversary.
• Jollibee strengthens US network with the opening of three new stores.
• Jollibee opens its 700th store in Baguio City.
• Jollibee opens its first store in Qatar.
2011 • Jollibee opens its first store in Hawaii, USA.
• Jollibee launches its first Family Values Award.
• Jollibee opens its first store in Kuwait.
2010
2012
2008
2013
• Jollibee celebrates its 35th anniversary.
• Jollibee opens in Singapore, which has a record first-day sales.
• Jollibee opens its 800th store in Malaybalay, Bukidnon.
• Jollibee opens its 100th international store in Jubail, Saudi Arabia.
• JFC’s systemwide sales breaks the P100-billion sales mark.

Jollibee History &
Milestones
2014
•Jollibee opens its 100th store in Mindanao.
•JFC’s stock price reaches the P200-level.
•Jollibee’s official Facebook account breaches 1 million likes from
Facebook users.
•Jollibee opens its 900th Philippine store in Palo, Leyte.
•Jollibee reaches its 1000th store as it opens its first store in Dubai, UAE.
•Jollibee opens its first store in Bahrain.
2015

Jollibee Awards &
Recognition
1984
•WEA gives Jollibee the Gold Record Award for outstanding sales
of Jollibee songs - 1984
•Jollibee opens its 900th Philippine store in Palo, Leyte.
•Jollibee reaches its 1000th store as it opens its first store in Dubai, UAE.
•Jollibee opens its first store in Bahrain.
2015

AWARDS & RECOGNITION
•WEA gives Jollibee the Gold Record Award for outstanding sales
of Jollibee songs - 1984
•The “Langhap-Sarap” campaign is awarded as the most effective ad
campaign in the food category during the 9th Philippine Advertising
Congress - 1985
•Jollibee wins the 9th International Foods Award from El Comestible in
Barcelona, Spain. - 1986
•Tony Tan wins the Agora Award for entrepreneurship given by the
Philippine Marketing Association. - 1986
• Tony Tan is named one of the Ten Outstanding Manilans. - 1988
• Jollibee wins the Anvil Award for outstanding PR campaign in relation
to the achievement of its marketing objective on its Filipino Talents
campaign.-1988
• Balut and Ligaw TV commercials wins the Kidlat Award in the Service
and Leisure Products category during the 11th Philippine Ad
Congress. – 1989
• Tony Tan is awarded the Triple Award by AIM as Outstanding AIM
Alumnus.-1990
• Jollibee receives the Excellence in Marketing Management Award from
the Asian Institute of Management.-1990
• The Lola TV commercial wins the Grand Araw Award and an award of
excellence for the promotion of Filipino Values during the Philippine
Ad Congress.-1991
• Jollibee receives award for the Outstanding Corporate Safety
Consciousness Programs by the Safety Organization of the Philippines
(SOP).-1991
• Jollibee is cited as one of the leading companies in Asia by the Far
Eastern Economic Review.-1994
• Jollibee is cited again as one of the leading companies in Asia by the Far
Eastern Economic Review.-1995
•For the 3rd straight year, Far Eastern Economic Review ranked Jollibee as
the Philippines’ leading company.-1998
•Asian Business Magazine ranks Jollibee as the Most Admired Company in
the Philippines and the 3rd over-all in Asia, surpassed only by global giants
General Electric and Microsoft.-1998
•Far Eastern Economic Review cites Jollibee as the Philippines’ leading
business corporation.-1999
• For the 3rd straight year, Far Eastern Economic Review ranked Jollibee
as the Philippines’ leading company.-2000
• Asian Business Magazine ranks Jollibee as the Most Admired
Company in the Philippines and the 3rd over-all in Asia, surpassed
only by global giants General Electric and Microsoft.-2000
• Tony Tan is named MAP “Management Man of the Year”.-2002
• For the sixth straight year, the Far Eastern Economic Review ranked
JFC as the Philippines’ Leading Company.-2003
• Chairman and Chief Executive Officer Tony Tan Caktiong is named
Ernest and Young’s 2004 World Entrepreneur of the Year.-2004
• Ernesto Tan Mantiong receives Corporate Citizen Award of the year
from CNBC Asian Business Leaders Awards.-2006
• Tony Tan Caktiong and Ernesto Tan Mantiong are featured by BBC and
CNBC Managing Asia, respectively.-2008
• Jollibee bested some of Asia Pacific’s biggest multinationals as it
bagged the FMCG and F & B Asia Pacific Supply Chain Excellence Award
at the SCM Logistics Excellence Award held in Singapore.-2008
• Zenith Foods Corporation, the commissary plant of JFC, adjudged the
national winner of Meat Processing Plant AAA category in the search
for Best Meat Establishment of the National Meat Inspection Service.-
2008

AWARDS & RECOGNITION
• Jollibee wins the Award of Excellence in the Philippine Quill
Awards for Media Relations Program(30th anniversary
campaign).-2008
• Jollibee bags CMMA and three Araw Values Award.-2008
• Jollibee is named by New York-based magazine Travel + Leisure
as one of the best fast food chains in the world.-2012
• USA’s Restaurant Business Magazine includes Jollibee as
among the 50 fastest growing chains in the United States.-
2013
• Tony Tan Caktiong, JFC’s Chairman & CEO, is named Global
Filipino Executive of the Year at the Asia CEO Awards.-2013
• Jollibee is named Outstanding Food Retailer-Large Category at
the Philippine Retailers’ Association Awards.-2014
•Jollibee is included among the top 10 international fast food
restaurants in the United States by The Daily Meal.-2014
•Jollibee is hailed as “best international restaurant chain” by USbased
food and lifestyle website, Thrillist.-2014

JFC VALUES

What will I buy with my first salary?

How old was I when Jollibee was born?

PHOTO WITH THE
TEAM
WHO IS like ME?
Name of Division head
Photo with your
Division head
Initials of Division head
Executive secretary of
Division head
_______________________

Did you know that the name Jollibee came from the words
Jolly and Bee? Tony Tan and his family wanted to build and
project an image of a fast-food restaurant that was
effectively run by employees as busy and as well organized
as bees in the bee colony, happy, and eagerly serving the
customers.

Jollibee International
usa
kuwait
Saudi arabia
Qatar
uae
Hong kong
Brunei
bahrain
Singapore
vietnam

MO – Main Office
MOIP – Main Office
Integration Program
TC – Telecommute
ROIP – Restaurant
Operations Immersion
Program
ESS – Employee Self-Service
OE – Operational Excellence
NBC – National Business Channels
RS – Restaurant Systems
BT – Business Technology
QM – Quality Management
LT – Leadership Team
CBG – Country Business Grp
SBU – Strategic Business Unit
JB – Jollibee
CK – Chowking
MI – Mang Inasal
GW - Greenwich
RR – Red Ribbon
BK – Burger King
PA – Performance Appraisal
EMF – Employee Movement
Form
MRF – Manpower Requisition
Form
PAM – Personnel Action Memo
dt – drive-thru
Tc – transaction count
JEDS – Jollibee Express
Delivery Service
Jkp – jb kids party
Bos – big order service
IMPORTANT
Jargons
RBU – Regional Business Unit
ES – Executive Secretary
OD – Operations Director
OA – Operations Assistant
AM – Area Manager
RM – Restaurant Manager
ARM – Assistant Restaurant
Manager
BOTP – Basic Operations
Training Program
FSC – Food, Service, Cleanliness
FCPC – Food Cost, Paper Cost
PAPE – Presidential Awards for
Performance Excellence

Operations

PHOTO WITH THE
TEAM
WHO IS like ME?
Name of Dept. head
Photo with your
dept. head
__________________
Initials of Dept. head
__________________
Executive secretary of
Dept. head
_______________________

Awards and Milestones