2018 Recap - AutoMobility LA + Los Angeles Auto Show

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PHOTO: BEETLES & BREAKFAST PRESENTED BY VOLKSWAGEN
BEETLES & BREAKFASTA Celebratory Showcase of the Iconic Volkswagen BeetleVolkswagen chose AutoMobility LA to announce the farewell tour for the iconic Beetle, a U.S. mainstay ofalmost 70 years. The commemorative showcase featured nearly 30 Beetles on display — highlighted bythe 2019 Beetle Final Edition models — as well as complimentary food and live entertainment.Alongside Los Angeles-based owners, Volkswagen collected a number of heritage Beetles dating as farback as 1946, including (but not limited to) the 1969 Wedding Beetle, 1971 Meyers Manx and AmericasRallycross-winning Beetle racecar.“This is a great opportunity to highlight the heritage of the Beetle brand and to introduce the 2019 BeetleFinal Edition coupe and convertible to the media. Los Angeles is a perfect place to celebrate the Beetlethanks to the long and lasting relationship between Californians and the brand,” said Derrick Hatami,Executive Vice President of Sales and Marketing, Volkswagen of America.2621
Page 1 and 2: 2018RECAPDISCOVER AUTOMOBILITY LAau
Page 3 and 4: CONTENTS124610111418202224262931363
Page 5 and 6: NOTEWORTHY STATS & FIGURES‣ Despi
Page 7 and 8: BREAKING NEWS27 Press Conferences &
Page 9 and 10: VEHICLE DEBUTS66 Debut Vehicles Fea
Page 11 and 12: ELECTRIFYING CHANGEImpressive Elect
Page 13 and 14: MEDIA SNAPSHOTOver 3,500 Journalist
Page 15 and 16: AUTOMOTIVE MEDIA BUZZ“The 2018 Lo
Page 17 and 18: B2B ATTENDEE OVERVIEWNovember 26-29
Page 19 and 20: ATTENDEE SNAPSHOTDiverse Cross-Sect
Page 21 and 22: PRESS & TRADE EVENTSNovember 26-29,
Page 23 and 24: AUTOMOBILITY LA CONFERENCEDiscussio
Page 25 and 26: CODE AUTOMOBILITY LAAutoMobility LA
Page 27: TOP TEN AUTOMOTIVE STARTUPSAutoMobi
Page 31 and 32: AUTOMOBILITY LAKEYNOTES & PANELSTue
Page 33 and 34: A PLAYGROUNDFOR L.A.A PLACE TO DISC
Page 35 and 36: WORLD-RENOWNEDCUSTOMIZERSAND TUNERS
Page 37 and 38: PHOTO: CUSTOMIZED RIDES PHOTO: CONS
Page 39 and 40: CELEBRITIES21Alex Choi | influencer
Page 41 and 42: B2C ATTENDEE OVERVIEWAttendees Spen
Page 43 and 44: PURCHASE CONSIDERATIONVisitors Cont
Page 45 and 46: ATTENDEE DEMOGRAPHICSFor over a cen
Page 47 and 48: Out of AreaLos Angeles CountySurrou
Page 49 and 50: INCOMEFor Classification Purposes O
Page 51 and 52: ““Los Angeles is where it’s a

2018 Recap - AutoMobility LA + Los Angeles Auto Show

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