Stringer and Co Marketing Journal

MARKETING JOURNAL

powersrealty.co.nz

POWERSREALTY.CO.NZ | 1

Beautiful homes call for beautiful marketing

Respected for their sound advice and their fresh and innovative approach to real

estate, Stringer & Co consistently strike the right chord with the market and are

trusted advisors to a growing number of appreciative clients.

Meet your team:

Lee Stringer

Licensed Real Estate Consultant

021 250 3113 | lee.stringer@powersrealty.co.nz

Beth Dawson

Licensed Real Estate Consultant

021 056 5571 | beth.dawson@powersrealty.co.nz

Shannen Kennett

Licensed PA to Lee & Beth

021 022 46870 | shannen.kennett@powersrealty.co.nz

Sarah Dale BBS

Client Care Manager

022 158 3747 | sarah.dale@powersrealty.co.nz

Natasha Braunias

Marketing & Administration

027 318 2452 | natasha.braunias@powersrealty.co.nz

Sarah Potae

Marketing & Adminstration

021 303 485 | sarah.potae@powersrealty.co.nz

Lindsey Rayner

General Manager

021 408 136 | lindsey.rayner@powersrealty.co.nz

Sandra Power BCom/LLB

Principal

021 216 2260 | sandra.power@powersrealty.co.nz

Matt Power BMS/GradDipT

Director

021 034 1049 | matt.power@powersrealty.co.nz

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p. 0800 72 63 72 | e. info@powersrealty.co.nz | w. powersrealty.co.nz

Powers Realty Group Ltd MREINZ. Licensed under the Real Estate Agents Act 2008

| POWERSREALTY.CO.NZ

Brendon Weatherley

Auctioneer

027 224 4611 | brendon.weatherley@powersrealty.co.nz


Placing your trust in Stringer & Co. to market your home is

to expect the very best and receive it. It’s all about you and

your property - they truly value your business. Your loyalty

is important and they’re dedicated to guiding you through the sales

process and to give sound advice and support at every stage. They want

to engage with their clients, listen and work assiduously to get the

results you deserve. They will listen as they believe in giving the right

answers, building trust and enabling you to make better decisions.

LEE STRINGER

When choosing the right person to work closely with on the sale of

your home, Lee sets the standard. Over two decades of working with

communities from all over the world with the British Army and New

Zealand Police, Lee provides peace of mind with his impeccable

professional standards and unwavering loyalty to his clients.

What

Stringer &

Co offer

Lee strives to provide the best possible service on all aspects of selling

or buying property. He knows what clients expect and more importantly

he knows what they deserve during and after this process. He strongly

believes that a relationship built during this process should be nurtured

for years to come.

His extensive background in negotiating and relationship building with

stakeholders from around the world set him apart. His wealth of skills

become imperative when negotiating and commanding the best price for

your property.

Locally, Lee is well known for his dedication, commitment and passion

for football and fishing. A well-regarded coach and mentor in the junior

football space, he is hugely influential in the growth and development of

local talent.

With a background in renovating and building his own properties, he

understands these processes and the importance of making the right

decisions at the right time to enhance efficiency and demand value. His

likeable personality and friendly outlook when combined with his skills

are certain to provide the service, accountability and outcome that you

deserve when obtaining an exclusive price for your property with the

upmost confidentiality.

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BETH DAWSON

Beth is driven by her connection with people and strong desire to get

results. Beth’s ultimate goal is to give her clients the most rewarding

journey when buying and selling a property - she will work tirelessly to

ensure this is done. Her bubbly and infectious personality is one you will

instantly warm to and her work ethic is wonderfully supported by a worldclass

team.

After a very successful 26-year career in the medical profession in the UK

and New Zealand, it is evident just how much she is all about the people.

Her change to the real estate industry has been an extremely positive one

that has seen her personality encourage long term relationships through

her openness, honesty and transparency. Having lived in the Mount,

Papamoa and Tauranga area for 17 years, Beth knows the territory very

well and loves to offer her clients the same opportunity to live in and

embrace the area too.

SHANNEN KENNETT

With ten years’ experience in real estate administration, Shannen is a very

driven part of the team, assisting in all aspects of the business. Shannen’s

attention to detail and excellent time management skills means that every

task is completed efficiently and to the highest possible standard.

Shannen comes from a farming background and still enjoys visiting when

she can. Shannen loves traveling with her fiancé, spending time with

friends and family, enjoying outdoor activities and relishing in a good

movie or book.

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Testimonials

Lee was active in finding buyers, aware

of the market and acted fast to get me

viewings and a sale. He was happy to

discuss concerns and reassure and was

honest about expectations. He was

always professional.

CAROLYN

I wouldn’t hesitate to recommend Beth and

Lee to anyone. I spoke to who are thinking of

selling. Very professional in every way from

the marketing to explaining everything to

me in a way I could understand. Keeping me

informed each step of the way was brilliant.

Felt so comfortable having them in my home.

HELEN

We were committed to achieving our goal for

the sale of our property in Ohauiti. Lee was

very positive from the start of our discussions

he could achieve the result we wanted. In

less than four weeks we had the house sold

and unconditionally. Stringer and Co’s service

was very professional and helpful. We were

over the moon. So all in all we would look to

use them again.

Lee conducted himself with professionalism

throughout our dealings. His marketing

strategy was spot on. We were very pleased

with the service he provided. He kept us

informed at all stages of the process of

selling, and was always readily available

for contact to answer any questions we

had. We would have no hesitation in

recommending him to other vendors.

JOHN & GAIL

BRIAN & JENNIFER

“Lee says that selling

houses should be fun,

not stressful and, true

to his word, he made the

experience as fun and

stress-free as possible!”

We had a very positive experience selling

our first home and buying our second one

with Lee and Beth. They were professional

and friendly, gave us realistic expectations

and helped get the most money for our

house. Lee says that selling houses should

be fun, not stressful and, true to his word,

he made the experience as fun and stressfree

as possible!

RACHEL & NICK

Let me start with ‘what a fantastic team’.

Lee, Beth and Shannen have been amazing,

and the effort that went into getting our

house sold so quickly and securing us our

next home! We can’t thank you enough and

highly recommend.

SANDY & KERIAN

“Lee gives good advice in an honest

way and is a man of integrity.”

Lee is very professional and went above

and beyond what we expected. He and his

team are always helpful and friendly. Lee

has persevered and been patient always

listening to any questions that we had. He

gives good advice in an honest way and is a

man of integrity. We would recommend Lee

to anyone who is selling or buying a house.

We feel like he is one of the family as he has

sold our home and our daughter and son

in-laws house now.

STEVE & SUE

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Lee has been so easy to deal with from

day one with great communication and

his marketing made it so easy. Coming

out with a great result. Would highly

Lee made a stressful time in my

life less stressful. He always kept in

touch with me every step of the way.

Nothing was ever too much trouble.

He was honest and trustworthy, and I

felt like he was working hard to get the

very best results for me.

DIANA

recommend him to anyone selling a

property. Thanks Lee!

GREG & MEL

“They were professional and friendly, gave us realistic

expectations and helped get the most money for our house.”

I’m so pleased to have chosen Lee to list our

house. Great outcome for us and in record

timing. If you want a great price for the

sale of your home and want it done quickly

I recommend you choose Lee Stringer as

your real estate agent. He has an amazing

knowledge of the industry and he’s easy and

friendly to deal with. Overall I enjoyed my

experience with selling my home with Lee.

JESSICA

Lee was really easy to work with in the sale

of our house. We felt really comfortable with

him. He gave 100% right up to and including

our auction. We would definitely recommend

him and wouldn’t hesitate to contact him

again in the future if we needed to sell again.

ANNIE & PAUL

“Lee had great strategies in

place to sell our house and

sold our home quickly and

smoothly!”

Lee was an awesome agent! So easy to

communicate with and always kept us in the

loop. Lee had great strategies in place to

sell our house and sold our home quickly

and smoothly! Would highly recommend

Lee Stringer to anyone selling.

JOE AND ANNA

We found Stringer and Co great to deal

with. Market knowledge was excellent. Very

simple straight forward transparent process.

We knew exactly what was happening every

step of the way. Stringer and Co made it

easy while getting desired results.

SALLY & SHIRLEY

Thank you all so very much for all your hard

work. We have been really impressed with

your work over this short, painless campaign!

This is an excellent outcome and Mazzy, Don

and I are super excited to move forward (and

south for at least 6 months) with our exciting

lives. Big hugs and gratitude to you all.

NICQUI & DON

Beth sold our property and we would

recommend her for her communication

skills and friendly manner. She was

always available to talk to us and kept

us informed in what was happening. We

would recommend her for anyone selling a

property, thank you Beth.

DANI & PETER

“He takes the time to

understand what it is

that we loved about

our property so he can

fully grasp what sets it

apart.”

We had used various agents before we met

Lee. But after discovering Lee when we sold

our last place, there was no question we

would use him for any sale in the future. So

when we needed to sell our place on Rocky

Cutting Road we approached Lee again. He

did not disappoint. His valuation was honest

and fair and calculated. He takes the time

to understand what it is that we loved about

our property so he can fully grasp what sets

it apart. Then armed with that knowledge

he tailors a marketing campaign to suit

and highlights the key factors that caused

us to fall in love with the property. And his

marketing is 2nd to none. He embraces

technology to ensure a wide audience is

contacted and makes his listings stand

out from the others. Couple that with his

experience in negotiation he not only sells

properties quickly, but gets great prices as

well.

I could not recommend Lee enough. I have

used him twice now and while he is involved

in Real estate I will never use anyone else.

PETER & SARA

Lee did a very professional job of selling

the house under difficult circumstances.

Not only did he sell it in a very quickly but

about the expected price than what we

thought we were going to get. I would

recommend Lee and his team to anyone.

MAX

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The Power effect

Achieving premium results

BY SANDRA POWER

We often achieve results in excess of the expected selling price for vendors.

Contrary to popular belief, it’s not luck.

In the old days there was just one computer (if any) in a real estate office and all

the agents used to share it. No one had mobile phones, all advertising was by way

of signboard, fliers and the newspaper. How do you think a campaign like this

would go these days? Without the internet, not so well I think.

Hot tip #1 - Competition drives

great results

In real estate, competition drives great

results. So how do you create competition?

There are three essential components:

1. Firstly you need to reach your market.

In terms of reach, times have changed

considerably. Agents who are only using

the traditional means of communication

are going to have a tiny reach compared

to those who embrace the entire spectrum.

In order to reach as many people as

possible it is essential that no stone is

left unturned. Every possible avenue of

communication needs to be attended

to from fliers to email to social media to

picking up the good old phone. The good

news is with digital communication the

cost of reaching a large audience has

come down considerably.

2. Once reach has been achieved you

then need to attract your target market

to your property. This is where great

photography, scripts, photo selection

and video all come into play. Not only

must all of these components be in sync,

they must also strike the right chord with

your target market.

3. The third essential component is

ensuring there is a forum for the buyers

to compete. Auction, tender, deadline

treaty and multiple interest scenarios can

all be incredibly effective in this respect.

Choice of method is affected by three

variables - the stage we are at in the

property market, what type of property

you have and what the motivation to sell

is. In this phase an intuitive agent who

revels in the art of negotiation is worth

their weight in gold.

Hot tip #2 - Success leaves clues

By studying other successful campaigns

it’s possible to see what works. Identify

the most successful agent or agents who

operate in your location and ask them to

tell you about a couple of campaigns they

have run on properties similar to yours.

Hot tip #3 - Choose an agent

capable of delivering

Exceptional agents leave a trail of

exceptional results. Only by choosing

the best agent possible will you know for

sure that you have achieved the absolute

maximum price possible for your home.

You have one chance to get it right.

So take your time and choose wisely.

Top 6 tips on choosing an

agent capable of delivering

1. Ensure the agent knows how to

maximize attraction with wise photo

selection and enticing but authentic

scripts. The marketing is what draws

people to your home and what they

look at when they leave your home

i.e. when they are setting their budget!

Ask for samples of the agent’s previous

work. This is vital so please ensure

the agent has high standards

in this department.

2. Ask them about their recent sales history.

3. Take a look at their social media

and on-line presence, especially their

Facebook page, Instagram feed and

YouTube channel. A great agent will

utilise all forms of marketing especially

digital formats and social media – this is

where the buyers are located these days.

4. Ask them what their policy is on

working with other agents. Look for

an agent that utilizes all networks

available to them. A good agent with

great networks and connections will

increase your reach dramatically.

5. Ask them what technology they

use to promote your home to buyers.

Top agents are now using digital

technology to take names at open

homes and email each viewer a photo

of your home immediately upon

leaving. Often people are viewing half

a dozen or more homes a weekend.

This technology ensures your home

will be top of their mind when they

are reflecting on the properties they

have viewed at the end of the day.

6. A great agent will be an exceptional

negotiator and an outstanding

communicator. Check their

testimonials and ask around.

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11 Livingstone Drive,

Papamoa

1 Aleisha Place,

Ohauiti

2 Teachers Court,

Papamoa

4/644 Grenada Street,

Papamoa

9 Reefton Place,

Papamoa

For full set of solds

check our website

powersrealty.co.nz

15 Drabble Crescent,

Papamoa

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20 Parnwell Place,

Ohauiti

17 Simms Close,

Pyes Pa

12 Gyle Place,

Pyes Pa

20 Wakatere Place,

Thames

22 Kahuparere Cres,

Pyes Pa

105 Falcon Drive,

Welcome Bay

38 Te Karaka Drive,

Whakamarama

111 Blake Boulevard,

Papamoa

237b Fifteenth Avenue,

Tauranga

48 Miles Lane,

Tauriko

467 Rocky Cutting Road,

Welcome Bay

198 Carmichael Road,

Bethlehem

198 Waitaha Road,

Welcome Bay

53 Ocean Crest,

Papamoa

167 Bellevue Road,

Bellevue

41 Putaka Place,

Papamoa

Our reach

Est. 2018

» Operational for 18 months

» 123 sales (February 2018 - October 2019)

2019

sales to date

January 2019 - October 2019

Facebook

» 3360 Followers

Instagram

» 2627 Followers

Linkedin

» 1164 Followers

Facebook marketing

Email Database

» 3200 contacts

» 32% open rate (industry avg 19.67%)

Carousel

‘ON THE MARKET’

98 Muricata Avenue

Link to website

‘ON THE MARKET’

26 Oceanview Road

Live video

‘LIVE HOUSE TOUR’

184 Oceanbeach Road

» 9% click through rate (industry avg 1.80%)

10,529 10,558 19,408

People Reached People Reached People Reached

*As at September 2019

1,407 1,940 600

Engagements

Engagements

Engagements


Let’s talk

strategy!

We typically run a three phase campaign,

though we usually sell in the first or second stages.

Phase one

‘TEASER’

Phase two

‘NO LIMITS’

Phase three

‘SETTING THE

GOAL POSTS’

This phase of the campaign is designed to create interest before

officially launching. We do this by sending images to our database,

facebook & Instagram prior to launching on the major websites.

This stage involves an official launch to the major websites

(TradeMe, realestate.co.nz and our own website) and social

media pages (Facebook & Instagram) with a ‘no price’ campaign.

A no price campaign allows us to draw interest out of the market

without running the risk of either over-pricing or under-pricing.

When the market was hotter we recommended auction in this phase.

Now the market is more settled and there are less cash buyers we

are finding a ‘by negotiation’ or ‘set sale date’ approach tends to

be more effective. The advantage of these methods over auction are:

• Buyers are able to make offers subject to conditions so

it’s easier and less expensive for them to make an offer

• Both cash buyers and conditional buyers can make offers

so it’s more conducive to generating competition

• The better buyer can’t see how low the other buyers

are as the offers are confidential

If a result hasn’t been achieved in the first two phases we set the

goal posts with a priced campaign – in other words we tell people

where they need to be so they know what they are aiming for. Then

we give the buyers time and space to come out of the woodwork.

Set sale date

or by negotiation?

The beauty of ‘set sale date/deadline treaty’ is that it allows you to

have a clear picture of the market before you need to make a decision.

The beauty of ‘by negotiation’ is that buyers are more likely to make

an offer immediately, ie there is less chance of them cooling off.

*note that a ‘set sale date’ can be set at any point of time

in a ‘by negotiation’ campaign.

How are

we different?

+

+

+

+

+

We specialise in bespoke tailored campaigns

in all price brackets.

We are leaders in property marketing using

digital media – live video, edited videos, social media

(both Facebook and Instagram) and have a reputation

for delivering exceptional results.

We believe in leaving no stone unturned so regularly

conjunct with the wider agent network.

We live and breathe our work so will be dedicated

to achieving the best possible result for you.

We are currently marketing a number of homes which

means we are already talking to potential buyers

and have them on our database.

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Powers

Record Breakers!

Powers Realty Record breaking results * :

$2.95m $2.3m $1.81m

The highest ever

sale price for a

section in Papamoa.

The highest ever sale

price for a property in

the Avenues, Tauranga

(under 2000m2 site).

Fifteen current street sale records * :

The highest ever sale

price for a property in

Royal Palm Beach Estate,

Papamoa.

• Wells Ave, Mount Maunganui - $2.55m

• Ranch Road, Mt Maunganui – $1.98m

• Harvey Street, Avenues – $2.3m

• Te Ngaio Road, Mt Maunganui – $3.1m

• Bernard Street, Avenues – $1.26m

• Arundel Street, Avenues – $1.8m

• Golf Road, Mt Maunganui – $2.35m

• Otira Close, Papamoa – $2.95m

• Riviera Court, Papamoa – $1.81m

• Terrace Avenue, Mt Maunganui – $1.75m

• Hudson Grove, Papamoa - $972,500

• Malibu Key, Papamoa - $1.39m

• Valley Road, Mt Maunganui - $2.35m

• Santa Maria Key, Papamoa - $1.2m

• Estuary View Road, Tauranga - $970,000

*at time of sale

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We are huge believers in getting the marketing “right”.

In our experience this is essential for attaining a premium price.

We recommend the following and would like to offer to cover

the entire cost of this marketing campaign for you.

lee.stringer@powersrealty.co.nz

powersrealty.co.nz

Our fee:

Our standard commission is $500 plus 4% on the

first $400,000 plus 2.5% on the remainder +GST


Let’s start talking...

021 250 3113 or 021 056 5571


Professional Home Photoshoot

Large Photo Signboard

TradeMe Listing

Realestate.co.nz Listing

Oneroof.co.nz Listing

Powers Realty Listing

Social Media Campaign

TOTAL VALUE:

PRICELESS

Marketing Package includes:

Complimentary

Marketing Offer


Additional marketing options

Twilight Photoshoot: $295

Live Video: $295

Edited Video

Bronze $449 Silver $549 Gold $700

Floorplan: $150

TradeMe Premium Listing: $599

6 weeks of the Largest Digital Propety Ad

Realestate.co.nz Platinum Package $600

Showcase 5 weeks, Feature (until sold) and 2 Refreshes

Oneroof.co.nz Super Package $884.35

Feature for 4 weeks, Refreshed to the top each week

Social Media Promotion

Bronze $100 Silver $300 Gold $600

LIM (10 working days): $255

Fast Track LIM (3 working days): $420

Extraordinary homes call for extraordinary marketing

p. 0800 72 63 72 | e. info@powersrealty.co.nz | w. powersrealty.co.nz

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Stringer and Co Marketing Journal

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