Monrovia - Brand Guidelines

MONROVIA Style Guidelines
2018—19
Secondary Color Palette
The secondary palette represents the joy and excitement that nature brings into the lives of
our consumers. This palette may be used in supportive impressions. Used on the product
level through hangtags, posters, or in-store promo materials as an accent color.
Heather
PMS XXX
CYMK 42 83 16 15
RGB 143 66 117
WEB #8f4275
Dusty Rose
PMS XXX
CYMK 0 42 24 0
RGB 247 170 168
WEB #a4777e
Poppy
PMS XXX
CYMK 8 56 90 0
RGB 228 132 43
WEB #a4777e
Marigold
PMS XXX
CYMK 10 26 85 0
RGB 233 187 57
WEB #a4777e
Peacock
PMS XXX
CYMK 80 21 37 8
RGB 20 139 149
WEB #148c94
Day Blue
PMS XXX
CYMK 74 29 7 3
RGB 58 144 191
WEB #a4777e
Night Sky
PMS XXX
CYMK 91 70 15 38
RGB 30 59 102
WEB #1f3b66
Violet
PMS XXX
CYMK 80 21 37 8
RGB 94 91 164
WEB #5e5ca3
Palette
Neutral Gray
PMS 5437
CYMK 24 18 18 0
RGB 199 199 199
WEB #c7c7c7