Monrovia - Brand Guidelines

MONROVIA Style Guidelines
2018—19
The Monrovia Brand: Manifesto
At Monrovia, our gratitude and reverence for nature inspires
us to be kind to all living things.
We use our hearts, minds and hands to select, nurture and
grow our family of plants with incomparable techniques,
best practices of the highest industry standard, designed for
every landscape need, every region, every patch of soil.
And for nearly a century, we have poured our passion
and expertise into each plant we grow, so that the next
generation of plants will be stronger for the next generation
of humans.
There is a simple joy in connecting humans to the awe,
magic and wonder of nature, in making the world a more
beautiful place and in doing our part to defend its honor.
At Monrovia, we are proud to help shape the world we live in
and our commitment to these virtues has always been, well
frankly, in our nature.
Brand