Wet Wipes Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2022

Wet Wipes Market Analysis, Growth Opportunities
and Recent Trends by Leading Manufacturers &
Regions 2022
“A wet wipe is commonly known as wet towel is a moistened piece of
paper that comes folded and covered with essence for convenience.
With the boom in fashion industry, personal hygiene products are
gaining a higher traction.”
The Global Wet Wipes Market is anticipated to rise at a staggering CAGR during the forecast period. A wet wipe is
commonly known as wet towel is a moistened piece of paper that comes folded and covered with essence for
convenience. With the boom in fashion industry, personal hygiene products are gaining a higher traction.
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Commercially, the wet tissue market is a growing business, apart, products such as wet toilet paper, hard surface wipes
and baby wipes are commonly used products. Wet tissue liquids are generally available in aqueous form. Facial tissues
and paper handkerchief belong to the category of absorbent and disposable papers appropriate for use on the face.
Wet wipes industry is driven by increase in demand for childcare products, change in lifestyle pattern and rise in
population of working women. Increase in disposable income and significance of salon and spas are contributing to
the growth of wet wipes market. In addition, increase in child population and demand for wet wipes for sanitary
purpose is more likely to trigger the market demand. Moreover, feasibility of using wet wipes during travel results in
value-addition to hygiene during travel. However, wrong disposal techniques that might lead to disturbance of
ecosystem is more likely to refrain the market growth during the forecast period.
By sales channel, the wet wipes industry is segmented as retail sales, medical stores and brand outlets. Packaging
segment for wet wipes market is categorized as tub and plastic cases. Geographical segmentation for wet wipes
industry spans North America, South America, Europe, Asia-Pacific, Middle East and Africa. Asia-Pacific regions are

likely to grow at a significant pace owing to potential in untapped market and rise in purchase power of consumers. In
addition, rise in globalization and hygiene awareness is likely to propel the regional market growth.
North American and European markets are witnessing a strong foothold in the international market owing to rise in
disposable income of consumers and increase in awareness level for self-hygiene. Product developments and
innovative practices are more likely to enhance the market growth during the forecast period. Middle East and Africa
regions are likely to result in a higher CAGR attributing to the rise in awareness for personal hygiene. The key players
profiled in the wet wipes market report are Johnson & Johnson Pvt Ltd, The Himalaya Drug Company, Procter & Gamble
Co Ltd, Moony, Pampers, Unicharm Corporation, Medline International, Kirkland and Hengan International Group
Company Ltd.
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Market Segment:
Key Applications
• General
• Cosmetic
• Baby
• Medical
Key Regions
• North America
• Europe
• Asia Pacific
Key Vendors
• 3M
• Suominen
• Beiersdorf

• Procter & Gamble
• Johnson & Johnson
• Kimberly-Clark
• Unilever
• Clorox
• Converting Wet Wipes
• Diamond Wipes International
• DR. Fischer
• Edgewell
• Essity
• Henkel
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Key Questions Answered in this Report
• What will the market size be in 2022?
• What are the key factors driving the global wet wipes market?
• What are the challenges to market growth?
• Who are the key players in the wet wipes market?
• What are the market opportunities and threats faced by the key players?

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