Jan 2020

COVER STORY
“Cruise tourism is gaining
traction among Indians, although
gradually. This changing
trend has seen people of
all age and income groups
preferring cruises as a mode
of travel and tranquillity; it is
no longer considered to be a
high -end luxury.”
Cruise tourism is gaining traction among Indians,
although gradually. This changing trend has seen people
of all ages and income groups preferring cruises as
a mode of travel and tranquility; it is no longer considered
to be a high -end luxury. With the concept of the
Blue Economy being very much part of the global parlance,
cruise liner operators are looking for islands as
their destinations, which makes India a desired choice
which has more than 1300 islands and islets and the
ability to be a potential cruise hub.
India is a land of mesmerizing beauty and it does
not disappoint when it comes to the cruise potential
destinations. There are several challenges that still
exist , and need to overcome. Having adequate infrastructure
to support the industry is the first and foremost
necessity. This can only be achieved through undertaking
of proactive measures and formation of clear
policies by the government for seamless operations.
The industry needs to focus towards private collaborations
in order to learn, explore and enhance the nuances
of the industry. These measures are a prerequisite
and the quotient of profit should be retained , in order
to ensure sustainability and growth in the said industry.
The cruise vessels also play a major role in catering
to the environment conducive to development and
popularity of the same. Passengers look for comfort
with a world-class experience. The home ports and
ports of call must be equipped with adequate transport
facilities, connectivity, shopping centers and welldeveloped
tourist destinations. Reference here can
be made of the heli- tourism commenced by the New
Mangalore Port. These initiatives when combined together
will result in the desired output. The development
of the cruise industry will not only enable a major
share in the economic development but also cater to
job opportunities. If this is advertised with the digital India
initiative along with various outreach programmes,
we can be at par with global competitors.
January 2020 | Littoral Wind | 16