menses rapport def

CONTENTS
PREFACE5
MEDIA ENRICHED SPORT EXPERIENCES? 6
Sharing some substantiated thoughts
PROJECT: VOLVO OCEAN RACE HACKATHON 18
Designing the sailing competition of the future
STUDY: RECOMMENDATIONS ON HOW 28
TO DESIGN MEDIA ENRICHED SPORT EXPERIENCES
What we know from research about
the design of media enriched sport experiences
STUDY: A REAL VR SPORT EXPERIENCE? 34
How adding effects can change realism and experience
of a 360 VR soccer stadium visit
STUDY: MEDIATED SAILING EXPERIENCE 40
Using audience needs as building stones
to improve sailing viewing experiences
COLOPHON
Editors: Marnix van Gisbergen,
Josephine Lappia-Van Es, Niels Bonenkamp
Contributions: Licia Calvi, Miruna Doicaru,
Martin Walker, Bart Gelsing, Daniel Lawler
Graphic design: Martin Raven
Images: own photography, shutterstock, stock photo's
The editors have done their best to find out all rights holders with
regard to (photo) material in this publication. Anyone who believes
that his/her material has been used here without prior permission
is requested to contact us: www.buas.nl/bonenkamp.n@buas.nl
CONCEPTS AT A GLANCE 50
• Top class Digital Design 51
• Creative Business research course 53
• MMI industry cases: Creating concepts for Ziggo 56
• MMI Industry cases: Concepts for United 66
FUTURE STEPS 70
• BUas launches a new minor programme in 70
E-sports Event & Media Management
• Designing and Managing Experiences 72
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