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The Virtual Yacht Club
Instead of reaching and engaging people during the events,
We will start to reach and engage people before the events
HOW
Scraping existing data and hero’s
Added with gamification elements
Virtual Theoretical Sailing Certifications:
Basic Keelboat Sailing, Coastal Cruising,
Bareboat Cruising, Coastal Navigation, etc.
Newsletter with curated content:
To allow people to interact with the exciting
aspects of sailing.
Betting Battle Competition:
Betting on the teams or skipper about their places
on the regattas, for example.
Playful Regattas:
“Regattas” or sailing events in which some “outsiders” could
participate.
Gamified Virtual Regattas:
Leaderboards
Badges
Points
Virtual Prizes
Actual Prizes
Fabio & Marcia Campos, Michelle Kovacs
WHY
Get closer: capture the
feeling of belonging
WHAT
Online (club)
Community
WHERE
Digital Consumption
Sport
WHO
Audience that
likes sailing
Without knowledge
WHEN
Before, During,
After
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