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DEXTERS - QUARTERLY MAGAZINE LAYOUT / EDITORIAL DESIGN / IMAGE SELECTION HEIDI JONES

SUMMER 2019
A
SANCTUARY OF RELAXATION, AN
INDOOR SWIMMING POOL IS THE
ULTIMATE LUXURY AND LENDS A
TOUCH OF THE EXTRAORDINARY TO
ANY RESIDENCE. In London, where space
is at a premium, indoor pools are often
situated at basement level, and come in
many shapes and sizes. Indoor pools do
require planning permission and
contractors will usually work closely
with a client’s architect to ensure that
the build runs smoothly.
CAPITAL
DELIGHTS
LONDON
IN BLOOM
ALL ABOARD
RIVER LIVING
ON THE THAMES
Charlie
Casely-Hayford
Chiltern Street’s
stylish new arrival
DEXTERS DOZEN
LONDON’S
CHARACTERFUL
BOOKSHOPS
IMMERSE YOURSELF
LATEST SWIMMING
POOL TRENDS
Immerse
yourself
From massage stations to moving floors, we look at
the latest trends in London indoor pool design
Tony Kirk of specialist design and
construction company Luxury Pools,
says, “The most important aspect is
planning the layout because heat and
ventilation systems are required and,
from an aesthetic point of view, you don’t
want to see grills and vents. An ideal size
plant room for a standard pool is about
12 square metres, which also needs to be
incorporated in the layout.”
SPA SPACE
Given our preoccupation with
‘wellness’ it is perhaps unsurprising that
some people want more than just a pool.
According to Kirk, “The biggest trend
currently is to recreate a boutique spa,
so where there is room, we will install a
bespoke sauna and steam room as well.”
Gareth Morgan of Morgan Pools
says massage stations within the pool
are increasingly requested. “They are
becoming more popular than having a
separate Jacuzzi because they don’t take
away from the aesthetics of the design of a
rectangular pool. Recently, in Mayfair, we
built an underwater bench with massage
jets with a dedicated heating system, so,
when the client turns them on, water
comes through hot just like in a Jacuzzi.”
DIVE IN AND
DEVOTE YOURSELF
TO PERFECTING
THAT FRONT CRAWL
THE ULTIMATE WORKOUT
Morgan is also installing Fastlane
exercise systems. “Hydraulic power
creates a huge current of water that you
swim against. You can put one at the end
Pool and wellness area with spiral staircase
by London Swimming Pool Company
of a small pool that’s six or seven metres
and exercise as if you have a 25-metre
pool. We are putting one in for a client in
Highgate with a mirror so you can check
your stroke. There’s an app to tell you
about your performance and a floating
remote to adjust the speed.”
BESPOKE SOLUTIONS
Extra design options include fountains
which cascade from the ceiling and
moving floors which convert your pool
into a regular room. Jamie Smith of
London Swimming Pool Company
explains, “The pool is designed with a
floor at the base. When the moving floor
is activated, it rises to the top covering the
water with a solid floor. Using a control
panel, clients can also pre-set the depth
for swimming, adjusting
the floor level to a shallow
depth for children for
example.”
FILTERED
AND FRESH
Nowadays, you don’t
have to emerge from
your swim smelling
of chlorine. Filtration
systems, such as those
which use ultraviolet,
offer a virtually chemical
free experience,
expunging bacteria to
such an extent that only a small amount
of chlorine, indiscernible to the senses, is
required. The cleanliness and temperature
of a pool can be monitored via an app but
the key to general upkeep is a maintenance
programme, which would usually be
provided by the company that installed
the pool.
SOME PEOPLE WANT
MORE THAN JUST A POOL
So, with the logistics taken care of,
you can dive in and devote yourself to
perfecting that front crawl in the fast
lane or, you could simply just relax.
dexters.co.uk
DEXTERS - QUARTERLY MAGAZINE LAYOUT / EDITORIAL DESIGN / IMAGE SELECTION HEIDI JONES

L’OCCITANE
BEAUTY IN BLOOM
15 th April
In exclusive collaboration with
BEAUTY IN BLOOM
15 th April
• Beautifying Express Makeover
• Complimentary Peony Water mixed by
• Exclusive Gift with any £30 purchase *
RTL_06_Peony_Roots&Bulbs_invite_A6.indd 1 02/04/2015 09:31:42
L’OCCITANE Store:
Phone:
* Limited stock available. Booking is recommended to avoid disappointment.
Find out participating boutiques at www.loccitane.com
RTL_06_Peony_Roots&Bulbs_invite_A6.indd 2 02/04/2015 09:31:48
L’OCCITANE - IN-STORE EVENT POS / VM ARTWORK & SET-UP / PHOTOGRAPHY SET-UP & DIRECTION HEIDI JONES

Black: Silver foiling
L’OCCITANE - PHOTOGRAPHY ART DIRECTION (THROUGHOUT) / CRM MAILER DESIGN & LAYOUT HEIDI JONES

L’OCCITANE - PHOTOGRAPHY ART DIRECTION (INSIDE SPREAD) / CRM MAILER DESIGN & LAYOUT HEIDI JONES

NEW
Figuier & Osmanthus
The Scent of Spring in Provence
discover
A Perfumer's Garden
L'OCCITANE at the RHS Chelsea Flower Show
L’OCCITANE is delighted to return to Chelsea once again this year, following
the success of our gold-medal-winning show garden in 2012. Bringing Provence
to the heart of London, the new garden will bring to life the sights and scents
of Grasse, the “world capital of perfumery”, with the help of award-winning garden
designer, James Basson.
The region of Grasse unites all the know-how of perfume-making in a single place:
the cultivation of flowers, their transformation, extraction and composition, allowing
a fragrance creator to work with a wide palette of precious materials.
Garden designer James Basson, who has won awards at the RHS Chelsea and
Hampton Court shows, will be designing the L’OCCITANE garden. Modelled around
Basson’s first-hand experiences at home in Grasse, the garden will bring together
the key plants and breath-taking scents from the rich landscapes around Grasse.
ʻʻ
The garden will recreate the Provençal hillsides
and the history of the perfume industry in Grasse.
It will feature Osmanthus, Iris, Bergamot, Lavender,
ʻʻ
Thyme, Fig, Rosemary – all key ingredients in the
L’OCCITANE fragrance collection.
James Basson
Garden Designer
new
Iris Bleu & Iris Blanc
Emblematic of Grasse perfumery
Find out more at www.loccitane.co.uk/chelsea2015
8.5_ChelseaGarden_Grasse_Catalogue._A5_FINAL_VERS2indd.indd 3-4 17/04/2015 10:34:11
The most beautiful iris flowers lend their subtle yet distinctive presence to this
new fragrance. The luminous transparency of white iris florentina from the
Mediterranean contrasts with the rich, velvety intensity of blue iris pallida from
Grasse to create a truly exceptional fragrance.
TOP
Blackcurrant, citrus
HEART
Iris, ylang ylang, peach
BASE
Iris, cedar, white musk
17/04/2015 10:33:45
Eau de Toilette 75ml, £52 - Shower Gel 250ml, £15 - Body Milk 250ml, £20
Soap 75g, £4.50 - Hand Cream 30ml, £8
Eau de Toilette 75ml - £52
8.5_ChelseaGarden_Grasse_Catalogue._A5_FINAL_VERS2indd.indd 7-8 17/04/2015 10:34:22
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PG TIPS - ASDA OOH PROMO & DIGITAL ASSETS HEIDI JONES

NEW
SILKY SMOOTH
BUTTERY TASTE
NEW
SILKY SMOOTH
BUTTERY TASTE
BUTTERY SPREAD
NEW
NEW SILKY SMOOTH SILKY SMOOTH BUTTERY TASTE
BUTTERY TASTE
NEW SILKY SMOOTH BUTTERY TASTE
FLORA - SAMPLING STAND DESIGN & ARTWORK HEIDI JONES

Teaser page
PERSIL POWERGEMS ASDA Magazine Gatefold
Reveal pages
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MOSS BROS - ‘STRETCH’ CAMPAIGN PATTERN DESIGN AND IMPLICATION HEIDI JONES

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105
CALS
COLD
PRESSED
Old logo & bottle design
SAVSÉ
SUPER ORANGE
MANGO, CELERY, APPLE, LEMON
ORANGE, PASSION FRUIT & CARROT
WE NEVER
ADD SUGAR
105
CALS
COLD
PRESSED
PEAR
BROCCOLI
KIWI
LEMON
BANANA
KALE
SPINACH
APPLE
COLD PRESSED • WE NEVER ADD SUGAR
SAVSÉ
SUPER PURPLE
105
CALS
BEETROOT
APPLE
LEMON
LIME
MANGO
AVOCADO
COCONUT
SAVSÉ - REBRAND PROJECT - INITIAL CONCEPT IDEAS HEIDI JONES

105 105 105
CALS CALS CALS
105 105 105
CALS CALS CALS
105 105 105
CALS CALS CALS
COLD COLD COLD
PRESSED PRESSED PRESSED
COLD COLD COLD
PRESSED PRESSED PRESSED
COLD COLD COLD
PRESSED PRESSED PRESSED
COLD PRESSED • WE NEVER ADD SUGAR
COLD PRESSED • WE NEVER ADD SUGAR
COLD PRESSED • WE NEVER ADD SUGAR
SAVSÉ SAVSÉ SAVSÉ
105 105 105
SUPER ORANGE
SUPER SUPER ORANGE ORANGE
CALS CALS CALS
MANGO MANGO
CELERY CELERY
APPLE APPLE APPLE
LEMON LEMON
ORANGE ORANGE
PASSION PASSION FRUIT FRUIT FRUIT
CARROT CARROT
COLD PRESSED • WE NEVER ADD SUGAR
COLD PRESSED • WE NEVER ADD SUGAR
COLD PRESSED • WE NEVER ADD SUGAR
SAVSÉ SAVSÉ SAVSÉ
SUPER GREEN
SUPER SUPER GREEN GREEN
105 105 105
CALS CALS CALS
PEAR PEAR PEAR
BROCCOLI BROCCOLI
KIWI KIWI KIWI
LEMON LEMON
BANANA BANANA
KALE KALE KALE
SPINACH SPINACH
APPLE APPLE APPLE
COLD PRESSED • WE NEVER ADD SUGAR
COLD PRESSED • WE NEVER ADD SUGAR
COLD PRESSED • WE NEVER ADD SUGAR
SAVSÉ SAVSÉ SAVSÉ
105 105 105
SUPER PURPLE
SUPER SUPER PURPLE PURPLE
CALS CALS CALS
BEETROOT BEETROOT
APPLE APPLE APPLE
LEMON LEMON
LIME LIME LIME
MANGO MANGO
AVOCADO AVOCADO
COCONUT COCONUT
PEAR PEAR PEAR
BROCCOLI
KIWI KIWI KIWI
LEMON LEMON LEMON
BANANA BANANA
KALE KALE KALE
SPINACH SPINACH
APPLE APPLE APPLE
STRAWBERRY
ORANGE ORANGE
KALE KALE KALE
SPINACH SPINACH
BROCCOLI
CELERY CELERY CELERY
BEETROOT
APPLE APPLE APPLE
LEMON LEMON LEMON
LIME LIME LIME
MANGO MANGO MANGO
AVOCADO AVOCADO
COCONUT COCONUT
SAVSÉ - REBRAND PROJECT - DEVELOPEMENT ACROSS RANGE HEIDI JONES

SAVSÉ - REBRAND PROJECT
HEIDI JONES

STOREFRONT
AVENUE 32 - HOMEPAGE & DESIGNER STOREFRONT
HEIDI JONES

AVENUE 32 - E-NEWSLETTER HEIDI JONES

Heidi Jones - brief

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24hr skin
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Beautiful skin starts
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24hr skin
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Beautiful skin starts
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SKINESIS
Ultra Recovery
Booster
30ml • £59
An immediate injection of hydration
NEW ULTRA
for compromised, reactive or stressed skin.
The NEW Ultra Recovery Booster will aid skin repair
and help strengthen the skin’s natural barrier.
KEY INGREDIENTS AND BENEFITS:
• Anti-inflammatory NAB TM Butterbur and
Tazman Pepper TM will comfort and soothe
irritated skin whilst targeted peptides
Delisens TM maintains the integrity of the skin’s
barrier and increases much needed hydration.
• Sea Buckthorn and inca oils work together
to provide Omegas 3, 6 and 9 to boost the
skin’s natural strength.
• The innovative pre-probiotic complex Ecoskin
preserves the skin’s microbiological balance
and thus reinforces its own natural defence.
> SHOP NOW Beautiful skin
Sarah Says
starts with a good
night’s sleep
I have long been a fan of omega oils for their intensive, supporting
effects on skin, body and mind. Now I have harnessed the incredible
power of omegas with probiotics and anti-inflammatories to help
make the most of skin by boosting it’s own powers of protection and
reducing signs of inflammation on stressed, weakened skin.
Sarah Chapman, founder
> DISCOVER
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Beautiful skin starts with
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Beautiful skin starts with
a good night’s sleep
- NEW-
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An immediate injection of hydration
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evening
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night
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SKINESIS
Ultra Recovery
Booster
30ml • £59
NEW ULTRA
RECOVERY BOOSTER
Developed as a supportive treatment
for compromised, reactive or stressed skin.
The NEW Ultra Recovery Booster will aid skin repair
and help strengthen the skin’s natural barrier.
18 wake-up
evening
18 night
KEY INGREDIENTS AND BENEFITS:
• Anti-inflammatory NAB TM Butterbur and
Tazman Pepper TM will comfort and soothe
irritated skin whilst targeted peptides
Delisens TM maintains the integrity of the skin’s
barrier and increases much needed hydration.
• Sea Buckthorn and inca oils work together
to provide Omegas 3, 6 and 9 to boost the
skin’s natural strength. Beautiful skin starts with
• The innovative pre-probiotic a good complex night’s Ecoskin sleep
preserves the skin’s microbiological balance
and thus reinforces its own natural defence.
shop now
> SHOP NOW
24hr skin
solutions
“
RECOVERY BOOSTER
Developed as a supportive treatment
24hr skin
solutions
“
Sarah Says
“
I have long been a fan of omega oils for their intensive, supporting
effects on skin, body and mind. Now I have harnessed the incredible
power of omegas with probiotics and anti-inflammatories to help
make the most of skin by boosting it’s own powers of protection and
reducing signs of inflammation on stressed, weakened skin.
Sarah Chapman, founder
“
> DISCOVER
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